What Cyklistforbundet does

Cyklistforbundet (The Danish Cyclists' Federation) is a Copenhagen-based, non-profit membership association founded in 1905 that serves as the national umbrella organization for cycling in Denmark, representing approximately 4.5 million Danish cyclists through individual members, more than 60 local volunteer departments, and institutional partnerships with all five Danish regions, 98 municipalities, schools, employers, foundations, and corporate sponsors including Merida and DSB. Its core activities span cycling advocacy and policy influence, member services, nationwide campaigns (notably Vi Cykler til Arbejde, which reached a record 60,000+ participants in 2024, and overall campaign reach above 300,000 participants annually), school and community programs (Skolecykelvenner, Fælles-Tour, Cykelglad SFO, Cykling for alle, Asylcykler, Cyklende Fællesskaber), and the operation of proprietary digital tools for municipalities and the public, including Cykelregnskabsgeneratoren, Fix Cykelvejen, CYKOMBI, and the recently launched Skolecykelvenlighed scoring tool running through 2027.

Its product and technology surface is built around a set of publicly accessible web-based tools that let municipalities, schools, and citizens generate cycling accounts, report infrastructure issues, score school-route safety, and access training modules. These tools are funded and co-developed with foundations (Østifterne, GF Fonden, Nordea-fonden, VELUX FONDEN, the Cykelpulje) and academic partners, and are positioned as both a public service and a data input into the organization's advocacy work. Leadership comprises Direktør Kenneth Øhrberg Krag, Vicedirektør Jane Kofod, and Forperson Jens Peter Hansen.

Cyklistforbundet's revenue model is a diversified non-profit mix: individual membership fees at multiple tiers, merchandise, foundation and government grants (regional and national, including the Cykelpulje), and corporate sponsorships. The organization is structured as a member-governed association with local departments and national coordination, and it monetizes its reach primarily through funded programs and partnerships rather than commercial product sales. No AI or machine learning capability is disclosed across the digital toolset.

Name

Cyklistforbundet

Legal name

Cyklistforbundet

Website

https://www.cyklistforbundet.dk

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Cyklistforbundet is the Danish Cyclists' Federation, a 1905-founded non-profit membership association in Copenhagen that advocates for cycling, runs nationwide campaigns, and operates digital tools for municipalities and schools. It serves individual members, local volunteer departments, all five Danish regions, schools, employers, and foundation partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership subscriptions including various tiers: regular membership, digital membership for youth, household membership, senior membership, gift membership, and corporate membership. Members receive benefits including magazine, discounts, legal assistance, and influence.
2. Merchandise sales: Sale of branded merchandise such as Pedalkraft t-shirts. Normal price 199 kr, member price 179 kr.
3. Foundation and government grants: Project funding from foundations including Østifterne, GF Fonden, Nordea-fonden, VELUX FONDEN, and the national Cykelpulje (state cycling fund) for specific campaigns and research projects.
4. Corporate partnerships and sponsorships: Corporate sponsorship and partnership arrangements with companies including Merida and DSB for workplace cycling campaigns, as well as advertising in the CYKLISTER magazine.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cyklistforbundet is the Danish national cyclists' federation, promoting everyday cycling through advocacy campaigns, educational programs, member services, and research/insights aimed at individuals, municipalities, schools, and employers across Denmark.

Product overview

Cyklistforbundet (Danish Cyclists' Federation) is a membership-based advocacy organization, not a technology product company. Its offerings consist of campaigns, educational programs, digital tools, volunteer programs, certification services, and member benefits. The core campaigns include Vi kan cykle! (kindergarten), Alle Børn Cykler (school), LYS PÅ (safety), Fælles-Tour (youth), and Vi Cykler Til Arbejde (workplace). Supporting programs include volunteer cycling play corps and consultants, the Cykelvenlig Arbejdsplads CFE 2030 workplace certification, and legal assistance for members. Digital tools include the Cykelregnskabsgeneratoren (municipal cycling accounting tool) and Fix Cykelvejen (citizen reporting map). Research and advocacy programs cover Cykling for alle (disability inclusion), Cykelvenlig By (urban planning), and Store Cykeldag (annual cycling event). The organization also publishes Magasinet CYKLISTER quarterly magazine and the free Pedalkraft newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• CYKLISTER: The organization's membership magazine published four times yearly
• Pedalkraft
• Cykelglad SFO
• Vi kan cykle!
• LYS PÅ
• Alle Børn Cykler
• Fælles-Tour

Products and services

• Individual Membership

Quantifiable outcome

• 300,000+ children and adults reached annually through nationwide campaigns
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Københavns UniversitetminorStrategic or Co-development PartnerAcademic partner in cycling-friendly city and station development research project.
• Røde Kors AsylcoreStrategic or Co-development PartnerPartnership to establish volunteer-run bicycle workshops at two asylum centers (Langeland and Sandholmlejren), collecting and repairing bikes for asylum seekers.
• Region Nordjylland, Region Midtjylland, Region Syddanmark, Region Sjælland, Region HovedstadencoreStrategic or Co-development PartnerFive Danish regions collaborating on the Fælles-Tour youth campaign to get more young people cycling in their daily lives, launching April 2024.
• Videnscenter om handicapcoreStrategic or Co-development PartnerPartnership with disability knowledge center to promote cycling among people with physical, mental, cognitive, and sensory disabilities through research, recommendations, and inspiration materials.
• Dansk ByplanlaboratoriumcoreStrategic or Co-development PartnerPartner in cycling-friendly city development research project (2023-2025), examining 34 urban development areas and 117 station areas.
• Norges Teknisk-naturvidenskabelige Universitet (NTNU)minorStrategic or Co-development PartnerNorwegian university partner in cycling-friendly city and station development research project.
• Landsforeningen af VærestedercoreStrategic or Co-development PartnerPartner in 'Cyklende Fællesskaber' (Cycling Communities) project, using cycling as a tool for mental well-being for adults experiencing psychological distress.
• TrafikstyrelsenminorStrategic or Co-development PartnerDanish transport authority involved as observer in cycling-friendly city development research project.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ADFC (Allgemeiner Deutscher Fahrrad-Club): Germany's national cycling advocacy association, founded in 1979. Most direct peer: a membership-based NGO running campaigns, lobbying, insurance/legal services, and tour routing for cyclists, with regional chapters analogous to Cyklistforbundet's 60+ local departments.
• Fietsersbond: Dutch cyclists' union, the closest functional mirror to Cyklistforbundet: a member-funded NGO that advocates for cycling infrastructure, offers member benefits (insurance, magazine), and operates at national scale. Direct peer because both combine policy advocacy with membership services and local chapter activity.
• Cycling UK: UK cycling charity with 70,000+ members providing insurance, advocacy, route mapping, and campaigns. Direct peer due to its mix of member services, infrastructure lobbying, and active community organizing — a near-identical operating model to Cyklistforbundet's advocacy-plus-membership approach.
• League of American Bicyclists: US national cycling advocacy organization running the Bicycle Friendly America program (community, business, university designations). Direct peer because its advocacy and certification programs parallel Cyklistforbundet's Cykelvenlig Arbejdsplads certification and municipal partnership offerings.

Broad incumbents

• European Cyclists' Federation (ECF): Brussels-based umbrella federation coordinating national cycling associations across Europe, including indirectly comparable peers like Cyklistforbundet. Broad incumbent: a continental body that influences EU cycling policy and disseminates research, rather than operating as a grassroots national association.

Regional players

• FUB (Fédération française des Usagers de la Bicyclette): French federation of bicycle users, a member-funded cycling advocacy NGO with local clubs and policy work at municipal and national level. Regional peer because the operating model and mission closely mirror Cyklistforbundet's, but in the French market.
• Bicycle Network: Australian cycling advocacy and membership organization running the Great Victorian Bike Ride and corporate programs. Regional peer with comparable member-funded campaign, event, and corporate engagement model but serving Australia rather than Denmark.
• Vélo & Territoires: French network of public-sector cycling authorities producing cycling data, statistics, and policy support for French local governments. Regional peer with a similar function to Cyklistforbundet's Cykelregnskabsgeneratoren and municipal tools, but focused on French regions.

Others

• Dansk Cykelturisme (VisitDenmark / national cycling tourism effort): Adjacent Danish organization promoting cycling tourism routes (e.g., national cykelruter). Thematically related to Cyklistforbundet's cycling-promotion mission and Store Cykeldag events, though oriented to tourism marketing rather than advocacy.
• Idrættens Analyseinstitut (Play the Game / Danish Institute for Sports Studies): Danish sports research and policy institute with adjacent civic-policy expertise. Comparable as a Danish civic-sector partner and potential research collaborator for Cyklistforbundet's evidence-based advocacy, though focused on broader sport policy rather than cycling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cyklistforbund
• Facebookfacebook.com/cyklistforbundet
• LinkedInlinkedin.com/company/cyklistforbundet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyklistforbundet