What Glasspoint does

Glasspoint, operating under the legal entity BR Service OÜ, is an auto glass replacement and repair service company headquartered in Tallinn, Estonia. Founded in 2007, the company has accumulated over 18 years of operational experience in the auto glass industry. Glasspoint runs from a single physical location at Kesk-Sõjamäe 2/3 in Tallinn and serves individual vehicle owners requiring windshield replacement, minor glass damage repair, ADAS (Advanced Driver Assistance Systems) calibration following glass replacement, and assistance with casco (comprehensive) insurance claim paperwork. The company services all car brands and advertises same-day turnaround capability for most jobs, with warranty coverage on all completed work.

The service portfolio is built around four offerings: windshield replacement (esiklaasi vahetus) for all vehicle makes, quick repair of minor glass damage to extend glass lifespan, full assistance with insurance paperwork and claims processing for kasko policyholders, and precise ADAS calibration of driver assistance systems after glass replacement. Glasspoint emphasizes the use of high-quality materials and tools, and positions its 18-year tenure as a quality and trust signal. Customer acquisition is minimal — the company website (glasspoint.ee) functions primarily as a local-search information hub, with direct contact via phone (+372 566 62656) and email ([email protected]) serving as the dominant acquisition channels. Operating hours are Monday–Friday 9:00–18:00 and Saturday 10:00–15:00, closed Sundays.

Glasspoint is a privately held, bootstrapped business with no disclosed institutional investors, parent company, external funding, or franchise arrangements. The company operates as a single Estonian private limited company (OÜ) and serves the Estonian market exclusively, with no indications of multi-location operations, mobile service expansion, or geographic reach beyond the Tallinn metropolitan area. The business model is purely transactional — quote-based pricing for each engagement, with revenue derived from one-time auto glass replacement, repair, insurance claim facilitation, and ADAS calibration services. There are no subscriptions, recurring contracts, or SaaS-style revenue mechanics, and no enterprise or fleet customer relationships are disclosed.

Name

Glasspoint

Legal name

BR Service OÜ

Website

https://glasspoint.ee

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Glasspoint (legal entity BR Service OÜ) is a Tallinn, Estonia-based auto glass service company founded in 2007 that provides windshield replacement, minor glass repair, ADAS calibration, and casco insurance claim assistance to individual vehicle owners from a single physical location.

Ownership category

akta.pro rank

Product category

Automotive Glass Replacement and Repair Services

NAICS

Automotive Glass Replacement Shops (811122), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Auto Glass Repair & Replacement (TLAKAAAH)

Keywords

• Auto glass replacement
• Windshield repair services
• ADAS calibration
• Insurance claim handling
• Vehicle glass services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Auto Glass Replacement Services: One-time transaction-based revenue from windshield and auto glass replacement for individual vehicle owners. Services all car brands.
2. Glass Repair Services: Minor damage repair services that extend glass lifespan, typically lower-cost option compared to full replacement.
3. Insurance Claim Processing: Assistance with insurance paperwork and claims processing for comprehensive (kasko) insurance policyholders, facilitating payment through insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Glasspoint is an auto glass replacement and repair service provider operating in Tallinn, Estonia under the legal entity BR Service OÜ. Its core offerings include windshield replacement for all car brands, minor glass damage repair, ADAS calibration following glass replacement, and assistance with casco (comprehensive) insurance claims. The company serves individual vehicle owners primarily, with same-day service capability for most jobs from a single-location operation.

Product overview

Glasspoint offers a unified auto glass replacement and repair service portfolio. The core offering centers on windshield replacement (Esiklaasi vahetus) and glass repair (Klaasi parandus), supplemented by ADAS calibration services for driver assistance systems post-replacement, and insurance case handling assistance for casco claims. The company operates as a service-based business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Esiklaasi vahetus (Windshield Replacement) Fast and professional windshield replacement service for all car brands, performed to restore vehicle safety and drivability. Targeted at individual vehicle owners in Estonia whose windshield is cracked, broken, or otherwise in need of full replacement.
• Klaasi parandus (Glass Repair) Quick repair of minor glass damage (such as stone chips) that extends the usable lifespan of the existing windshield, typically at a lower cost than full replacement. Targeted at individual vehicle owners in Estonia with minor windshield damage.
• Kasko kindlustusjuhtumid (Casco Insurance Case Handling) End-to-end assistance with insurance-related processes and paperwork for casco (comprehensive) insurance claims, facilitating payment through insurance carriers. Targeted at individual vehicle owners in Estonia with active casco insurance coverage.
• ADAS kalibreerimine (ADAS Calibration) Precise calibration of Advanced Driver Assistance Systems (ADAS) after windshield replacement, ensuring that cameras and sensors used for safety features (lane-keep, collision warning, etc.) operate correctly. Targeted at owners of modern vehicles with ADAS features in Estonia.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Belron (Carglass): Belron is the global leader in vehicle glass repair and replacement, operating the Carglass brand across most of continental Europe including the Baltics. It is the most directly comparable peer to Glasspoint in terms of service offering (windshield replacement, ADAS calibration, insurance handling) and target customer (individual vehicle owners).
• Novus Glass: Novus Glass operates a worldwide franchise network for windshield repair and replacement, with strong European presence. It is a direct peer in core service (auto glass repair/replacement) and shares a similar single-shop or small-chain operating profile that maps closely to Glasspoint's structure.
• Speedy Glass (Belron): Speedy Glass, part of the Belron group, operates auto glass repair and replacement services across the Nordics and Baltics, with locations in Estonia. It is one of the closest direct competitors to Glasspoint in the Tallinn market, offering the same core services and insurance integration.
• Autoglass (UK): Autoglass is a UK-based Belron subsidiary providing windshield repair, replacement, and ADAS calibration for individual consumers and fleet customers. It is comparable in target customer (private vehicle owners), service portfolio, and insurance-channel integration.
• Glass Doctor (Neighborly): Glass Doctor is a US franchise network under Neighborly that performs auto, home, and business glass repair and replacement. It is directly comparable in its small-shop service model, ADAS-capable offerings, and insurance-claim support, even though geography differs.

Broad incumbents

• Safelite Solutions: Safelite is the largest auto glass repair and replacement company in the United States, providing windshield replacement, repair, and ADAS recalibration. While US-focused rather than Estonian, it is a clear incumbent comparable in service mix, insurance integration, and mobile/depot delivery model.
• Caliber Collision: Caliber Collision is the largest US collision repair chain and routinely handles glass replacement and ADAS calibration as part of insurance-driven body work. While broader than Glasspoint's offering, it represents the scale end of the same insurance-aligned repair value chain.

Emerging players

• Crash Champions: Crash Champions is a US-based collision repair chain that increasingly bundles glass replacement and ADAS calibration into its body shop workflow. It represents an emerging adjacent model where glass services are embedded in broader collision repair, which could compete with standalone shops like Glasspoint for insurance-driven volume.
• ADAS Calibration Specialists (regional independents): Independent ADAS calibration-only shops are emerging across Europe, offering specialist recalibration services to dealerships, body shops, and glass installers. These emerging specialists overlap with Glasspoint's ADAS calibration offering and could either compete for that service or partner as a referral source.

Others

• Fixico: Fixico is a European digital platform that connects fleet operators, insurers, and drivers with body and glass repair shops. While not a direct service competitor, it functions as an ecosystem participant that could route or disintermediate demand from independent glass shops like Glasspoint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glasspoint