The Arts and Aging Network

Name

The Arts and Aging Network

Legal name

The Arts & Aging Network

Website

https://www.artsandaging.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Arts Services for Seniors

NAICS

Arts, Entertainment, and Recreation (71), Musical Groups and Artists (71113), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI)

akta.pro secondary industries

Senior/Third-Age Lifelong Learning Institutes (EDAAAEAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Intergenerational arts programming
• Dementia-inclusive arts
• Senior arts engagement
• Community arts services
• Charitable arts programs

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: The charitable organization fully relies on public donations, corporate sponsorships, and individual contributions to support operations. A sponsorship package is available for businesses wanting to support programs.
2. Funding and Grants: Relies on funding and grants from government bodies, foundations, and charitable organizations. The Pen Pal Program is supported by Rotary funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Arts and Aging Network is a charitable organization that delivers arts-based programs, performances, and training for older adults (including those living with dementia), youth, and intergenerational groups across Newfoundland and Labrador. Offerings include musical engagement initiatives, professional theatre productions, a mobile arts programming space, intergenerational connection programs, creative arts series, and educational presentations, all provided free of charge to participants and funded through donations, grants, and sponsorships.

Product overview

The Arts and Aging Network is a charitable organization offering a portfolio of arts-based programs and performances for older adults in Newfoundland and Labrador. The organization operates a multi-program model including musical engagement initiatives (Sunshine Singers and Youth Sunshine Singers), professional theatre productions (The Music of Your Life), a mobile arts programming space (Old School Bus), intergenerational connection programs (GrandPals, Pen Pals, Patchwork Plays), creative arts series, and educational presentations. Programs are designed with dementia-inclusion at the core and emphasize connection, creativity, and intergenerational relationships rather than clinical approaches. Funding comes from charitable donations, grants, and sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• Sunshine Singers: A musical engagement initiative using the power of music to bring joy, connection, and emotional well-being to seniors in care settings.
• Youth Sunshine Singers
• Patchwork Plays
• Pen Pals Program
• GrandPals
• Old School Bus
• The Music of Your Life
• Creative Series

Products and services

• Sunshine Singers A musical engagement initiative featuring young performers (ages 12-17) who visit senior care homes to bring joy through familiar songs and meaningful interactions. Sessions run approximately 1 hour in common areas or room-to-room for isolated individuals.
• Youth Sunshine Singers An 8-week volunteer program where auditioned youth (ages 12-17) bring musical performances to senior care settings, fostering intergenerational connection and emotional well-being through music.
• The Music of Your Life A 60-minute theatrical performance inspired by VOWR radio's 100+ year legacy in Newfoundland and Labrador, blending storytelling, familiar songs, and humor to honor voices and music that shaped generations. Designed for older adults including those with dementia.
• Old School Bus A retrofitted school bus transformed into a mobile programming space that brings arts directly to communities. Offers participatory activities including art-making, bus painting, singing, games, letter writing, magnetic poetry, and coloring. Accessible via lift with some outdoor programming possible.
• GrandPals A national intergenerational initiative connecting older adults (55+) from the community with elementary school students (Grade 5) through weekly storytelling conversations over 8-10 weeks. Students learn about their GrandPal's life and create illustrated stories as tributes. Arts and Aging is the first affiliate in Atlantic Canada.
• Pen Pals A letter-writing initiative connecting Grade 6 students with residents of long-term care and personal care homes over several months, with four letters exchanged back and forth. Supported by Rotary funding, with Artist Facilitators delivering arts-based classroom programming.
• Patchwork Plays A creative arts program bringing together seniors, high school students, and elementary students (Grades 2-3) to create collective theatrical works through storytelling, artistic exchange, and collaboration. Currently piloting with Mount Pearl Senior High and Pearl House Manor.
• Creative Series An 8-week professional artist-led series offered in partnership with community spaces and seniors' homes, featuring themed programming in Visual Arts, Theatre, Movement, and Music. Designed for older adults including those with dementia, concluding with small social sharing events.
• Presentations Engaging presentations on dementia and aging designed for schools and organizations. Includes an approved Department of Education presentation for grades 5 and above titled 'Understanding Aging and Dementia: An Introductory Guide for Young Minds'.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Blue Sea FoundationcoreGTM or Marketing PartnerPartnership with Blue Sea Foundation to host Newfoundland's first Grand Parade, a family-friendly fundraiser walk supporting aging Canadians. Event scheduled for September 19, 2026.
• GrandPals CanadacoreStrategic or Co-development PartnerNational program affiliate; Arts and Aging is the first affiliate organization in Atlantic Canada. Supported by Centre for Studies and Aging and Health at Providence Care.
• VOWR (Voice of Newfoundland and Labrador)coreStrategic or Co-development PartnerPartnership inspired by VOWR's 100+ year radio legacy; led to creation of 'The Music of Your Life' theatrical tribute show featuring VOWR's musical heritage.
• Wellness Coalition Avalon EastminorOthersCommunity health coalition partner in the network.
• ArtsNLminorOthersProvincial arts advocacy organization partner.
• Alzheimer Society NLminorOthersDementia-focused organization partner in the network.
• SeniorsNLminorOthersProvincial seniors' advocacy organization partner.
• Business & Arts NLminorOthersOrganization connecting business and arts sectors, partnered on Grow to Lead Mentorship Program.
• Community Sector Council NLminorOthersHost of Community Well-Being Fair where Arts and Aging presented.
• CanadaHelpsminorChannel Partner/ Reseller/ DistributorOnline donation platform enabling charitable giving to the organization.
• Department of Education (NL)coreOthersGovernment partner that approved the 'Understanding Aging and Dementia' presentation curriculum for schools.
• Centre for Studies on Aging and Health at Providence CarecoreStrategic or Co-development PartnerResearch and support partner for GrandPals program in Atlantic Canada.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lifetime Arts: U.S.-based nonprofit that provides creative aging programming and training for older adults, with direct overlap in arts-based engagement for seniors and a model that includes training artists to work with older participants.
• National Center for Creative Aging: U.S. nonprofit dedicated to promoting creative aging through the arts, serving as a national convener and resource hub — directly comparable mission and constituent base to The Arts and Aging Network.
• GrandPals Canada: National parent program of which Arts and Aging is the first Atlantic Canada affiliate; provides the same intergenerational storytelling model connecting older adults with elementary students (Grade 5).
• Arts for the Aging: Washington DC-based nonprofit that engages older adults through multidisciplinary arts programs led by professional teaching artists — direct overlap in arts programming for seniors, including those with dementia.
• EngAGE: U.S. nonprofit that provides arts, wellness, and lifelong learning programs for older adults in affordable senior housing communities — parallel model of professional-artist-led programming for older adults.
• Music Mends Minds: Nonprofit that forms musical groups for individuals with dementia, Parkinson's, and other neurological conditions — directly comparable music-based dementia-inclusive programming such as the Sunshine Singers initiative.
• Generations United: U.S. national organization dedicated to intergenerational programs and policies — directly comparable as an umbrella organization championing programs that connect seniors and youth, including in school and care settings.

Emerging players

• Me2 / Music for Alzheimer's & Memory Loss: Smaller nonprofit creating supportive music-making environments for people with dementia and their care partners — overlapping dementia-inclusive music programming at a smaller, more focused scale.

Broad incumbents

• Alzheimer Society of Newfoundland and Labrador: Provincial health-focused nonprofit partner that addresses dementia support, education, and advocacy — a broader incumbent in the dementia space with overlapping stakeholder relationships but a non-arts, clinical-support focus.

Regional players

• Resource Centre for the Arts (St. John's): Local arts organization in St. John's, Newfoundland operating community arts programming and venue space — comparable as a regional arts nonprofit in the same geography, though with a broader arts rather than aging focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/artsandaging
• LinkedInlinkedin.com/company/artsandaging
• Instagraminstagram.com/artsandaging
• TikToktiktok.com/@artsandaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Arts and Aging Network