SanSoleil

What SanSoleil does

SanSoleil is a privately held, direct-to-consumer apparel company founded in 2010 and headquartered in Newport Beach, California, that designs, markets and sells UV-50 cooling apparel under the 'SanSoleil' brand (French for 'without sun'). Its product range is built around UPF 50+ certified fabrics that block 98% of UV radiation and is organized into nine proprietary fabric technology lines (SunGlow, SolTek Lux, SolTek Ice, SolAir Cool Ultra-Mesh, SolCool, SolShine, SolMelange, SolStyle and SolLayer), powering garments such as zip and sleeveless mocks, polos, hoodies, golf skorts, dresses, sun-sleeves and vests for women and men.

The company serves outdoor activity users across golf, tennis, racquet sports, equestrian and general outdoor wear, with a hybrid segmentation approach combining use-case verticals (golf enthusiasts, tennis players, equestrian community) and personas (women and men), plus a Team Play B2B offering for coordinated tournament uniforms. Its go-to-market is anchored on its own e-commerce storefront (sansoleil.com), supplemented by B2B wholesale distribution through the RepSpark platform and an affiliate/influencer program operated via UpPromote. Marketing spans organic social channels (Facebook, Instagram, YouTube, Pinterest, Twitter), email and blog content, contests and promotions, and ecosystem partnerships including sponsorship of the LPGA Western Section Teaching Team and a Play for P.I.N.K. cause-marketing collection supporting breast cancer awareness.

SanSoleil monetizes through unit-priced one-time apparel sales (sun-sleeves at $30, tops $29-$116, bottoms and dresses $62-$139) with free shipping on orders of two or more pieces, periodic sales of up to 77% off and a $39-or-less clearance tier, alongside wholesale and affiliate/influencer referral revenue. The company has no disclosed funding rounds, no institutional investors, no parent company, no management team bios in the input, no AI capabilities, no mobile app and no public or partner-facing API; it operates as an independent Shopify-based e-commerce brand whose stated differentiators are proprietary fabric technology and category specialization in UV-protective apparel.

Name

SanSoleil

Legal name

SanSoleil

Website

https://sansoleil.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

SanSoleil is a privately held, Newport Beach-based DTC apparel company that designs and sells UPF 50+ cooling clothing across nine proprietary fabric lines for women and men in golf, tennis, racquet sports, equestrian and general outdoor activities.

Ownership category

akta.pro rank

Product category

Sun-Protective Performance Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Manufacturing (315), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Compression, Base Layers & Thermals (CRAAAEAH), Thermal Underwear & Base Layers (CRAAAIAG)

Keywords

• UV-protective apparel
• Sun-protective clothing
• Cooling performance wear
• Golf apparel
• Outdoor sports clothing

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through the SanSoleil website, offering UV-50 cooling apparel including tops, bottoms, dresses, and accessories
2. Wholesale: B2B wholesale distribution through RepSpark platform for retailers and team buyers
3. Affiliate/Influencer Program: Partnership program through UpPromote for affiliates and influencers to drive sales referrals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

SanSoleil designs, sources, and retails UV-50 cooling apparel for outdoor sports. Its catalog includes women's and men's tops, polos, dresses, golf skorts, pants, hoodies, sun-sleeves, jackets, and vests built on multiple proprietary fabric technologies (SolTek Lux, SolAir Cool Ultra-Mesh, SolCool, SolShine, SolMelange, SunGlow, SolStyle, SolTek Ice, SolLayer) that deliver UPF 50+ protection with cooling and moisture-wicking performance. The brand sells primarily direct-to-consumer through its Shopify website, supplemented by a wholesale channel on RepSpark and a Team Play program for sports teams and tournaments.

Product overview

SanSoleil is a UV-50 cooling apparel brand (French for 'without sun') offering a unified product portfolio centered on sun-protective performance wear. The core offering consists of multiple fabric technology lines—SunGlow, SolTek Lux, SolTek Ice, SolAir Cool Ultra-Mesh, SolCool, SolShine Foil, SolMelange, SolStyle, and SolLayer—that power a range of garment types including zip mocks, sleeveless mocks, polos, hoodies, golf skorts, dresses, sun-sleeves, and vests. The brand serves both women's and men's segments across golf, tennis, equestrian, and general outdoor activities. SanSoleil operates on a single-brand architecture with technology sub-brands differentiated by fabric performance characteristics, supplemented by a Team Play B2B program and Play for P.I.N.K. cause marketing collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Apparel Collection Women's UV-50 cooling apparel for golf, tennis, racquet sports, equestrian, and general outdoor wear, spanning sleeveless and 1/4 zip mocks, polos, dresses, golf skorts, hoodies, outerwear, and sun-sleeves across the SunGlow, SolTek Lux, SolShine, SolCool, SolStyle, SolLayer, SolMelange, and SolAir fabric lines.
• Men's Apparel Collection Men's UV-50 cooling performance apparel for golf and outdoor sports, including long-sleeve polos, sleeveless polos, five-button placket polos, stripe and print patterns, and Melange heather hoodies.
• Sun-Sleeves Standalone UV-50 cooling arm coverings available in various print patterns as a sun-protection accessory worn with regular sports or casual attire.
• Team Play Program Tournament and team play program offering coordinated UV-50 cooling apparel with custom team pricing for golf, tennis, and other sports teams.
• Play for P.I.N.K. Collection Cause-marketing apparel collection supporting the Play for P.I.N.K. breast cancer charity, featuring tennis and athletic wear with patriotic prints and proceeds benefiting related charitable causes.
• SanSoleil Gift Card SanSoleil-branded gift card redeemable on the company's e-commerce site across the full UV-50 cooling apparel catalog.

Quantifiable outcome

• UV-50 protection (blocks 98% of UV rays)

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• LPGA Western Section Teaching TeamcoreStrategic or Co-development PartnerSanSoleil sponsors the LPGA Western Section Teaching Team, positioning the brand within professional golf instruction. The partnership provides visibility among golf professionals and enthusiasts while supporting the golfing community's sun protection needs.
• Play for P.I.N.K.coreStrategic or Co-development PartnerSanSoleil partners with Play for P.I.N.K. (Prevention, Inspiration, Knowledge, Navigation), a breast cancer charity. The company offers a Play for P.I.N.K. collection with proceeds supporting breast cancer research and awareness.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sunday Afternoons: Sunday Afternoons is a sun-protection specialist focused on hats and sun accessories with UPF ratings. Comparable to SanSoleil on the sun-safety positioning and outdoor customer, although primarily headwear rather than apparel.

Broad incumbents

• Under Armour: Under Armour is a broad athletic apparel brand with UV-protective and performance fabrics, including golf. Comparable to SanSoleil on performance fabrics, golf customer overlap, and cooling/heat-management claims.
• Lululemon: Lululemon is a global women's and men's athletic apparel leader with selectively expanding UPF and performance product. Comparable to SanSoleil on athletic apparel and golf/tennis customer overlap, but with vastly larger distribution and brand reach.
• prAna: prAna is a broader outdoor/activewear brand with an explicit commitment to sustainable and sun-conscious fabrics. Comparable to SanSoleil on outdoor lifestyle apparel and on UPF/performance fabrics, but operates at much larger scale and across categories.
• Columbia Sportswear: Columbia is a major outdoor apparel brand with proprietary Omni-Shade UPF sun-protective technology. Comparable to SanSoleil on UV-protective technology and outdoor activity positioning, but across much broader categories.
• Athleta: Athleta is Gap Inc.'s women's activewear brand with sun-protective pieces in golf, tennis, and run segments. Comparable to SanSoleil on women's athletic apparel and golf/tennis crossover, but at materially larger scale and channel breadth.
• Nike Golf: Nike's golf division produces performance golf apparel including UV-protective pieces. Comparable to SanSoleil on golf-targeted performance apparel and UV-protective technology, but at global scale and across hardgoods as well.

Direct peers

• Coolibar: Coolibar is the closest direct peer — a UPF 50+ sun-protective apparel brand serving golf, swim, and outdoor markets. It is comparable to SanSoleil in category (UPF 50+ garments), target customer (sun-safety focused outdoor participants), and distribution (DTC plus select wholesale).
• Cabana Life: Cabana Life produces UPF 50+ sun-protective apparel for women and children, spanning tops, dresses, and swim. Comparable to SanSoleil on UPF 50+ certification, women's apparel focus, and DTC distribution.
• UV Skinz: UV Skinz is a sun-protective apparel brand covering tops, swim, and accessories for adults and kids. It overlaps SanSoleil directly on UPF-rated tops and accessories and on the outdoor/lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uvupf
• YouTubeyoutube.com/@sansoleiluv50apparel26
• Facebookfacebook.com/SanSoleilUV50
• Instagraminstagram.com/shopsansoleil
• Pinterestpinterest.com/sansoleilsuncar
• LinkedInlinkedin.com/company/line-up-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SanSoleil