Serrialu
- Company typePrivate
- Founded1997
- HeadquartersTorre De Vilela, Portugal
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Serrialu firmographics
Firmographics- Name
- Serrialu
- Legal name
- Serrialu - Serralharia Civil, Lda.
- Website
- https://serrialu.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Serrialu industry classification
Industry- Product category
- Fenestration and Metalwork (Building Materials)
- NAICS
- Boiler, Tank, and Shipping Container Manufacturing (3324)
- SIC
- Fabricated Structural Metal Products (3440), Prefabricated Metal Buildings & Components (3448)
- akta.pro primary industry
- Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)
Keywords
Where Serrialu is headquartered
LocationHeadquarters
- HQ city
- Torre De Vilela
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Serrialu business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fenestration and Metalwork Manufacturing & Installation: Project-based manufacturing and installation of aluminum, PVC, and steel (carbon and stainless steel) fenestration and metalwork solutions. Revenue is generated through direct contracts with construction companies, engineering firms, and architects for both domestic (Portugal) and international projects. Services include design, production, and in-situ installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Project-based quotation model - no standard pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Serrialu product offering
Product offeringCore offering
Serrialu manufactures and installs aluminum, steel (carbon and stainless), and PVC fenestration systems (windows, doors, frames) and metalwork for construction projects. The company operates as a vertically integrated producer-installer, offering design, production, and on-site installation services for commercial, residential, healthcare, education, hospitality, and infrastructure buildings. Production is supported by automated cutting lines and a modular facade assembly line on a 4,000 m² covered site in Coimbra, Portugal.
Product overview
Serrialu operates as a fenestration and metalwork company offering three core product lines: Aluminum Systems (caixilharia in aluminum), Steel Solutions (carbon and stainless steel serralharia), and PVC Windows. The company produces and installs these solutions for all types of buildings, combining manufacturing and in-situ installation services. All products emphasize energy efficiency and are backed by quality certifications including ISO 9001, EN 1090, and EN 14351/16034 for fire-rated fenestration.
Differentiator
Problem solved
Functional benefit
Products and services
- Alumínio (Aluminum Systems) Aluminum fenestration systems (windows, doors, frames) produced and installed by Serrialu for construction projects. Features high durability and energy efficiency, promoting thermal comfort and environmental sustainability, with varied designs to match diverse architectural typologies. Targeted at construction companies, engineering firms, and architects delivering commercial, residential, healthcare, hotel, and public-sector projects.
- Aço (Steel Solutions) Carbon steel and stainless steel metalwork (serralharia) for various building typologies, produced in a controlled environment with factory production control validated for large-scale metal construction up to execution class EXC3 according to EN 1090-1:2009+A1:2011. Targeted at construction companies and engineering firms requiring certified structural steel and metalwork for commercial and public-sector projects.
- PVC (PVC Window Systems) PVC window and door systems, including swing and sliding configurations in various colors and profiles, with high energy efficiency, sustainable construction, robust build, and long durability, including in-situ installation. Targeted at construction companies, developers, and end clients requiring energy-efficient PVC fenestration for residential and commercial projects.
- Design-to-Installation Fenestration and Metalwork Services End-to-end project delivery covering design, production, and in-situ installation of fenestration and metalwork for construction projects. Targeted at construction companies, engineering firms, and architects requiring a single supplier to coordinate design, manufacturing, and on-site installation of aluminum, steel, and PVC building elements.
Quantifiable outcome
- Projects completed in 9+ countries demonstrating international market reach and compliance with diverse regional standards
- +1 more outcomes
Companies that use Serrialu
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Serrialu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Serrialu partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- SchucocorePremium aluminum extrusion system brand partner. Serrialu works with Schuco systems for high-quality aluminum fenestration solutions.
- CortizocoreAluminum extrusion system brand partner providing profile systems for Serrialu's aluminum fenestration production.
- Sapa TechnalcoreAluminum system brand partner used by Serrialu for architectural fenestration solutions.
- AnicolorsupportingAluminum profile system supplier for Serrialu's fenestration production.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Serrialu competitors and assessment
Company assessmentDirect peers
- Cortizo: Iberian (Galicia, Spain) integrated aluminum and PVC fenestration manufacturer and supplier. Closest direct match to Serrialu: overlapping product mix (aluminum windows, doors, facades), Iberian market focus, and same premium profile-supplier model.
- Sapa Building System (Hydro): Norwegian-origin (now Hydro) aluminum systems provider for windows, doors and facades. Direct peer: same premium profile-supplier model Serrialu relies on, and a competing fabrication/installation network across Europe.
- Reynaers Aluminium: Belgian aluminum systems manufacturer for windows, doors, sliding, curtain walls and facade solutions. Direct peer: same product categories, similar B2B fabricator-network model, and substantially overlapping European project market.
- Aluprof SA: Polish aluminum and PVC systems manufacturer selling across Europe. Direct peer: comparable product breadth (aluminum + PVC fenestration), similar mid-sized fabricator-network model, and direct overlap in European institutional/commercial projects.
- WICONA (Hydro): German aluminum window, door and facade systems brand within Hydro. Direct peer to Serrialu in commercial/institutional aluminum fenestration, with overlapping supply partners and project specifications.
- Heroal: German manufacturer of aluminum window, door, facade, and roller-shutter systems plus steel/stainless solutions. Direct peer: Serrialu uses its kind of premium aluminum profile systems and competes in similar European project/specification channels.
- TECHNAL (Hydro Building Systems): French-origin aluminum architectural systems brand (now part of Hydro) covering windows, doors, curtain walls. Direct peer to Serrialu in the French market via ALUEUROPE and shares premium-brand positioning.
- Alumil SA: Greek aluminum systems manufacturer for architectural applications including windows, doors and curtain walls. Direct peer: comparable product mix, similar B2B fabricator-network model across Southern and Eastern Europe, and overlap with Serrialu's premium-brand positioning.
Broad incumbents
- Schüco International KG: German global leader in aluminum and steel window/door/facade systems. Functions both as system supplier to Serrialu and as a broader incumbent competitor with deep European service network and a far larger installed base.
- VEKA AG: Global leader in PVC profile systems for windows and doors. Relevant as PVC system incumbent in the same supply chain Serrialu's PVC line (2024 launch) relies on, and as a broader-incumbent peer in European fenestration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Serrialu social profiles
Digital presenceSerrialu compliance and trust
Trust signalCompliance4 records
Serrialu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serrialu leadership team
Management profileNumber of profiles
Serrialu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serrialu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serrialu
What does Serrialu do?
Serrialu manufactures and installs aluminum, steel (carbon and stainless), and PVC fenestration systems (windows, doors, frames) and metalwork for construction projects. The company operates as a vertically integrated producer-installer, offering design, production, and on-site installation services for commercial, residential, healthcare, education, hospitality, and infrastructure buildings. Production is supported by automated cutting lines and a modular facade assembly line on a 4,000 m² covered site in Coimbra, Portugal.
Is Serrialu a public or private company?
Serrialu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Serrialu founded?
Serrialu was founded in 1997. It employs 51 to 100 people.
Where is Serrialu based?
Serrialu is headquartered in Torre De Vilela, Portugal, in the Europe region.
How does Serrialu make money?
One revenue line is on record: fenestration and Metalwork Manufacturing & Installation.
Who are Serrialu's main competitors?
Direct peers on record are Cortizo, Sapa Building System (Hydro), Reynaers Aluminium, Aluprof SA, WICONA (Hydro), Heroal, TECHNAL (Hydro Building Systems) and Alumil SA. Broad incumbents are Schüco International KG and VEKA AG.
Does Serrialu have an API?
No public API is recorded for Serrialu.
What industry is Serrialu in?
Serrialu's product category is Fenestration and Metalwork (Building Materials). Its primary akta.pro industry code is IMAFANAJ, Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins). Its NAICS code is 3324 and its SIC code is 3440.