SH Medical

What SH Medical does

SH Medical is a privately held medical equipment distributor headquartered in Oradea, Romania, serving healthcare providers across the country. The company operates as a multi-line distributor offering radiology and imaging equipment, MRI-compatible non-magnetic devices, oncology systems (HIPEC and PIPAC), medical software solutions (PACS/RIS/HIS), medical consumables, disinfection products, and medical furniture. Its customer base spans hospitals, clinics, diagnostic imaging centers, oncology centers, and MRI facilities in Romania.

The product portfolio is sourced through distribution agreements with multiple international manufacturers, including AGFA Healthcare, Carestream/Kodak, FUJIFILM, Konica Minolta, COLENTA, EUROTEC, CurveBeam, EPSON, SONY, Combat Medical, Nanomedic, and BEACON. SH Medical holds ISO 9001:2015 and ISO 13485:2016 certifications, indicating compliance with quality management standards specific to medical device distribution. The portfolio is a mix of one-time capital equipment sales and recurring consumables replenishment, providing diversified revenue mechanics within the medical device value chain.

The company runs a dual-channel go-to-market: direct B2B sales supported by quote-based pricing for major equipment, paired with an e-commerce storefront at shmedical.ro that lists consumables and smaller items at standard pricing denominated in Romanian Lei. Geographic scope is concentrated in Romania; no cross-border distribution activity is disclosed. The business model is therefore a hybrid of enterprise project sales for capital systems and distributed volume sales for consumables and accessories.

Name

SH Medical

Legal name

SH Medical

Website

https://shmedical.ro

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SH Medical is a privately held Romanian medical equipment distributor based in Oradea, serving hospitals, clinics, and diagnostic imaging centers with radiology systems, MRI-compatible devices, oncology equipment, consumables, and PACS/RIS/HIS software via direct B2B sales and e-commerce.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industries

Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD), Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

Keywords

• Medical equipment distribution
• Radiology imaging systems
• Medical consumables supply
• Healthcare equipment procurement
• Diagnostic medical devices

Headquarters

HQ city

Oradea

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Sales: Revenue from distributing medical equipment including radiology systems, imaging devices, and specialized medical apparatus. Sales are conducted through direct procurement processes with quote-based pricing for major equipment.
2. Medical Consumables: Recurring revenue from consumable medical supplies including radiology films, contrast agents, syringes, gloves, disinfectants, and other single-use medical products sold through the e-commerce platform.
3. Software Solutions: Distribution of PACS, RIS, HIS software solutions and DICOM integration software for radiology departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

SH Medical is a Romanian distributor of medical equipment, devices, and consumables serving healthcare facilities. The company distributes radiology and imaging systems (X-ray, DEXA, Cone Beam CT, CR/DR digitization, MRI-compatible equipment), PACS/RIS/HIS software solutions, contrast injection systems, oncology equipment (HIPEC, PIPAC), wound-care devices, medical furniture, disinfection products, and a wide range of consumables such as radiological films, contrast syringes, EKG electrodes, and protective supplies. Sales are conducted via direct enterprise procurement with quote-based pricing for major equipment and through an e-commerce platform for consumables and smaller items.

Product overview

SH Medical is a Romanian medical equipment distributor offering a comprehensive portfolio of medical devices, consumables, and supplies across multiple categories. The company distributes radiology and imaging equipment including DEXA bone densitometers, Cone Beam CT systems, CR/DR digitization systems, contrast injectors, MRI-compatible equipment, PACS/RIS/HIS software solutions, and medical printers. Beyond imaging, SH Medical provides general medical equipment (infusion pumps, vein detectors, surgical monitors), medical consumables (cardiology supplies, hygiene products, surgical supplies), disinfection and sterilization products, medical furniture (hospital beds, examination chairs), rehabilitation equipment, oncology equipment (HIPEC and PIPAC systems), and personal health monitoring devices. The product portfolio includes both major equipment systems and extensive consumable lines for continuous supply needs.

Differentiator

Problem solved

Functional benefit

Products and services

• PACS Software Solution Picture Archiving and Communication System enabling storage, retrieval, distribution, and electronic presentation of medical images, including teleradiology and remote diagnostics, sold to radiology departments in Romanian hospitals and imaging centers.
• RIS Software Solution Radiology Information System for managing radiology department data including patient scheduling, imaging history, resource management, result reporting, and billing, targeted at Romanian hospital radiology departments.
• HIS Software Solution Hospital Information System for managing clinical and administrative data across hospital departments in Romanian healthcare facilities.
• DEXA Osteodensitometer DENSITY Bone density measurement device using DEXA technology for osteoporosis diagnosis and assessment, sold to Romanian hospitals, imaging centers, and bone densitometry clinics.
• CurveBeam Cone Beam CT 3D LineUp Cone Beam CT 3D orthopedic imaging system for weight-bearing examination of ankles, knees, and hips, sold to Romanian orthopedic imaging centers and hospitals.
• COLENTA HIGH CAP Xp Medical Printer High-resolution laser printer for radiological film printing supporting DICOM standard, sold to Romanian radiology departments.
• COLENTA HIGHCAP XLr CR Digitization System Computed radiography (CR) digitization system for converting traditional analog X-ray equipment to digital imaging, targeted at Romanian clinics digitalizing legacy radiology workflows.
• INJECTOMAT Contrast APO 200 Dual Head Dual-head contrast injection system for CT, angiography, MRI, and mammography with precise control of injection speed, volume, and pressure (300-1200 psi), sold to Romanian imaging departments.
• HIPEC Combat PRS System Hyperthermic Intraperitoneal Chemotherapy system delivering heated chemotherapy (43°C) into the abdominal cavity during cytoreductive surgery for peritoneal carcinomatosis, sold to Romanian oncology surgery centers.
• PIPAC Device Pressurized Intraperitoneal Aerosol Chemotherapy device for delivering aerosolized chemotherapy into the peritoneal cavity during laparoscopic surgery, sold to Romanian oncology surgery centers.
• MRI-Compatible Patient Monitors Non-magnetic patient vital-signs monitors compatible with MRI environments (1.5T-7 Tesla) providing ECG, SpO2, NIBP, and IBP monitoring, sold to Romanian MRI diagnostic centers and hospitals.
• MRI-Compatible Anesthesia Systems Non-magnetic anesthesia delivery systems for safe administration during MRI examinations, sold to Romanian MRI diagnostic centers and hospitals.
• MRI-Compatible Injection Pump Systems Non-magnetic infusion pumps for controlled medication delivery during MRI scans, compatible with critical-care infusions, sold to Romanian MRI facilities.
• SpinCare Nanomedic Wound Treatment Device Nanomedic SpinCare wound treatment device using synthetic skin matrix technology for wound healing, sold to Romanian hospitals and wound-care clinics.
• EPSON Disc Producer Automated CD/DVD publishing robots and compatible cartridges for writing and printing medical DICOM images and data at high speeds, sold to Romanian radiology departments.
• Medical Imaging Films and Contrast Consumables DICOM-compatible digital imaging films for X-ray, CT, MRI, and mammography printing, plus contrast-agent syringes and extension tubes (100-1200 psi) for CT, MRI, and angiography, sold to Romanian imaging departments.
• Medical Disinfectants and Sterilization Products Professional disinfectants for surfaces, instruments, nebulization, hands, and skin including biocidal agents effective against bacteria, viruses, fungi, and bacterial spores, sold to Romanian hospitals, clinics, and infection-control teams.
• Functional Hospital Beds and Medical Furniture Electric and manual adjustable hospital beds (salon, pediatric, ICU, transport stretchers), gynecological examination chairs, and patient lifts for immobile-patient transfer, sold to Romanian hospitals and care facilities.
• Wheelchairs and Patient Mobility Equipment Universal wheelchairs and patient mobility equipment for individuals requiring mobility assistance, sold through the Romanian e-commerce site to healthcare facilities and individual buyers.
• Respiratory Infection Combo Diagnostic Tests Rapid combo tests detecting 10 respiratory pathogens including COVID-19, Influenza A/B, RSV, Adenovirus, Mycoplasma pneumoniae, and HMPV, sold to Romanian clinics and diagnostic labs.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• AGFA HealthcarecoreChannel Partner/ Reseller/ DistributorSH Medical distributes AGFA Healthcare products including radiology films, digital imaging solutions, and related equipment accessories in the Romanian market.
• Carestream Health (KODAK)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Carestream/Kodak medical imaging products including digital radiography systems, dental imaging, and healthcare IT solutions.
• FUJIFILMcoreChannel Partner/ Reseller/ DistributorDistributes FUJIFILM medical imaging products including radiology films, dry imagers, and healthcare solutions in Romania.
• KONICA MINOLTAcoreChannel Partner/ Reseller/ DistributorDistributor of Konica Minolta medical imaging equipment including digital radiography and healthcare IT products.
• COLENTAcoreChannel Partner/ Reseller/ DistributorExclusive distributor of COLENTA radiology equipment including laser printers, digitalization systems (CR), and imaging accessories.
• EUROTEC (DEXA)coreChannel Partner/ Reseller/ DistributorDistributes EUROTEC DEXA bone densitometry systems including the Smart Density Software for osteoporosis diagnosis.
• CurveBeam AIcoreChannel Partner/ Reseller/ DistributorDistributes CurveBeam Cone Beam CT 3D orthopedic imaging systems for weight-bearing examination of ankles, knees, and hips.
• EPSON (Disc Producer)coreChannel Partner/ Reseller/ DistributorDistributes EPSON Disc Producer CD/DVD printing robots and compatible ink cartridges for medical DICOM disc publishing.
• SONYcoreChannel Partner/ Reseller/ DistributorDistributes SONY medical imaging products including video printers, thermal paper, and medical imaging displays.
• Combat Medical (HIPEC/PIPAC)coreChannel Partner/ Reseller/ DistributorDistributes Combat Medical oncology equipment including HIPEC (Hyperthermic Intraperitoneal Chemotherapy) and PIPAC systems for cancer treatment.
• Nanomedic (SpinCare)coreChannel Partner/ Reseller/ DistributorDistributes Nanomedic SpinCare wound treatment device providing synthetic skin matrix for wound care applications.
• BEACONcoreChannel Partner/ Reseller/ DistributorDistributes BEACON medical equipment across multiple product categories including rehabilitation and mobility devices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GE Healthcare: Global medical imaging, ultrasound, and patient monitoring OEM with Romanian subsidiary. Competes head-to-head with SH Medical on radiology and monitoring equipment procurement and operates direct sales/service in Romania.
• Carestream Health: Global medical imaging and healthcare IT vendor (Kodak legacy). SH Medical is an authorized distributor of Carestream products; Carestream's direct sales in Romania represent both partner and competitor dynamics.
• Henry Schein: Global distributor of medical, dental, and veterinary supplies with European operations. Comparable large-scale distribution model across medical equipment and consumables, though focused on broader healthcare verticals.
• Fujifilm Healthcare: Global medical imaging and healthcare IT vendor. SH Medical is a Romanian distributor of Fujifilm products; Fujifilm's direct sales and service in Romania create competitive overlap on radiology equipment and DR/CR systems.
• Philips Healthcare: Global medical imaging and patient monitoring OEM with Romanian presence. Comparable radiology, monitoring, and software (PACS) offerings that overlap with SH Medical's distribution portfolio.
• Siemens Healthineers: Global medical imaging and diagnostics OEM with direct Romanian sales and service operations. Competes with SH Medical for major capital equipment deals while also being a potential OEM partner for the distribution channel.
• AGFA-Gevaert Healthcare: Global vendor of radiology solutions, imaging films, and healthcare IT. SH Medical distributes AGFA radiology films and digital imaging products in Romania; AGFA's direct presence creates both partnership and competitive dynamics.

Direct peers

• DDS Diagnostic: Romania-based distributor of radiology and diagnostic imaging equipment, including digital X-ray, CT, MRI, and ultrasound systems. Closely comparable to SH Medical's radiology/imaging distribution focus and same domestic hospital buyer segment.
• Medist Group: Romanian medical equipment and consumables distributor serving hospitals and clinics nationwide. Comparable to SH Medical as a domestic multi-OEM distributor with overlapping radiology, surgical, and consumable product lines into the same Romanian enterprise customer base.
• Alfa Medical: Romanian distributor of medical devices, hospital furniture, and consumables. Comparable product breadth and B2B sales motion to Romanian healthcare facilities, competing with SH Medical for the same procurement budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/shmedical.ro
• LinkedInlinkedin.com/company/sh-medical-romania

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SH Medical