What Scoretex does

Scoretex GmbH is a German activewear company headquartered in Ottensoos near Nürnberg, operating under a "Home of Brands" concept that consolidates three distinct activewear sub-brands under one corporate entity. The portfolio comprises JOY sportswear (sweatpants and leisurewear positioned as the German original), Venice Beach (multifunctional fitness and athleisure wear), and HOT sportswear (specialist hiking and travel trousers for urban and active outdoor use). The company serves two primary customer segments: international wholesale retail partners via a dedicated B2B e-commerce platform (auth.fashion.cloud), and end consumers through three brand-owned DTC websites (joy-sportswear.de, venice-beach.com, hot-sportswear.com). Its stated "Business for People" (B4P) philosophy explicitly rejects traditional B2B/B2C segmentation in favor of a customer-centric sales-led approach.

The company is a wholly-owned subsidiary of C. Melchers GmbH & Co. KG, a Bremen-based family partnership with over 200 years of experience in global trade. Scoretex holds membership in amfori (alongside its parent), granting access to BSCI audits and supply chain sustainability standards — credentials increasingly relevant to European apparel wholesale procurement. The company has 51-100 employees (website displays placeholder '0+'), operates a second office in Hamburg, and is led by CEO Marco Hoffmeyer (also serving as CFO/COO) and Managing Director Dirk Sänger. Legal registration: Nürnberg HRB 38583. Revenue figures, funding rounds, and customer logos are not publicly disclosed.

No proprietary technology, AI/ML capabilities, or platform architecture is publicly disclosed. The business relies on standard e-commerce infrastructure for both B2B and DTC channels. Revenue mechanics are predominantly wholesale/B2B under a one-time license model per the available data, supplemented by DTC sales through brand sites. Pricing details, SKU-level economics, and revenue band are not publicly disclosed, and the company has not raised external funding rounds.

Name

Scoretex

Legal name

Scoretex GmbH

Website

https://scoretex.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Scoretex GmbH is a German activewear company operating a 'Home of Brands' platform managing JOY sportswear, Venice Beach, and HOT sportswear. It serves international wholesale retail partners and end consumers via dedicated B2B and DTC channels, backed by C. Melchers GmbH & Co. KG.

Ownership category

akta.pro rank

Product category

Activewear and Sportswear Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Activewear wholesale
• Sportswear brands
• Athleisure apparel
• Outdoor clothing
• Fashion distribution

Headquarters

HQ city

Ottensoos

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale/B2B Sales: B2B wholesale of activewear and sportswear through branded product lines (JOY sportswear, Venice Beach, HOT sportswear) to retailers and international trading partners

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Scoretex GmbH is a German multi-brand activewear company (marketed as "Home of Brands") that manages three distinct apparel labels: JOY sportswear (sweatpants, leisurewear, and tops), Venice Beach (fitness and athleisure fashion for active lifestyles), and HOT sportswear (functional hiking and travel trousers for urban and outdoor use). The company wholesales these brands to retailers and international trading partners via a dedicated B2B shop platform, while also selling direct-to-consumer through brand-specific e-commerce websites.

Product overview

Scoretex operates as a multi-brand fashion company (Home of Brands) encompassing three distinct activewear sub-brands: JOY sportswear (the German original in sweat/tracksuits, emphasizing fit, size, comfort, and sustainability), Venice Beach (the first German fitness and athleisure brand offering multifunctional looks for gym and everyday wear), and HOT sportswear (specialist for hiking and travel trousers with highly functional outdoor wear bridging urban and active outdoor). Scoretex is a portfolio company of C. Melchers GmbH & Co. KG and manages these brands as a unified platform of sports and leisure clothing for women and men.

Differentiator

Problem solved

Functional benefit

Brands

• JOY sportswear: The original German brand of sweatpants and sportswear. Fit and size specialist for trousers with tops designed for comfort. High quality, timeless design, durable and sustainable.
• Venice Beach
• HOT sportswear

Products and services

• JOY sportswear Sub-brand of Scoretex offering sweatpants, tracksuits, and sportswear tops positioned as the German original in sweatwear. Emphasizes fit and size specialization for trousers, high quality, timeless design, durability, and sustainability, targeted at men and women with their own individual style and a free spirit.
• Venice Beach Sub-brand of Scoretex and the first German fitness and athleisure fashion brand, offering multifunctional activewear for self-confident, active women and men who value a healthy, balanced lifestyle. Delivers performance and dynamics suitable for fitness studio use that transfers to everyday wear.
• HOT sportswear Sub-brand of Scoretex specializing in hiking and travel trousers. Provides innovative, highly functional outdoor wear suitable for urban outdoor and active outdoor use, designed for comfort and performance with every movement throughout the day.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• amforicoreStrategic or Co-development PartnerTogether with parent company C. Melchers GmbH & Co. KG, Scoretex is a member of amfori, a leading global business association for open and sustainable trade. Membership enables access to BSCI (Business Social Compliance Initiative) audits and supply chain sustainability standards.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jack Wolfskin: German outdoor apparel and equipment brand. Directly comparable to Scoretex's HOT sportswear hiking/travel category, with similar German-heritage quality positioning, B2B wholesale distribution to sporting-goods retailers, and mid-market European footprint.
• Falke KGaA: German family-owned apparel and hosiery company known for premium quality, German craftsmanship, and B2B wholesale distribution. Comparable in heritage positioning, family ownership structure, premium quality emphasis, and mid-scale German activewear/aparel focus.
• Schöffel Sport: German family-owned outdoor and sportswear brand specializing in hiking, skiing, and activewear. Comparable in scale, German family ownership, B2B wholesale GTM, and quality/heritage positioning across both outdoor (HOT equivalent) and activewear lines.
• Vaude Sport GmbH & Co. KG: German family-owned outdoor brand with strong sustainability credentials (similar to Scoretex's amfori/BSCI positioning). Comparable mid-market German outdoor brand competing in the hiking/outdoor segment where HOT sportswear operates.

Broad incumbents

• Adidas AG: Herzogenaurach-based global sportswear leader and the largest German activewear incumbent. Comparable in product mix (athletic apparel, athleisure, training wear) and German-heritage positioning, but at vastly greater scale and with proprietary performance technology.
• Puma SE: German-headquartered global activewear and athleisure giant. Scoretex operates at far smaller scale in the same German activewear category, but Puma is the dominant national incumbent whose wholesale footprint and brand recognition Scoretex competes against for retail shelf space.

Peers

• Under Armour Inc.

Regional players

• Marc O'Polo International GmbH: German/Scandinavian casual apparel brand with premium positioning and European wholesale distribution. Comparable in mid-market German apparel focus, quality/heritage positioning, and B2B wholesale channel model across casual/athleisure categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/scoretex-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoretex