Willis Capital

What Willis Capital does

Willis Capital, operating under the trading brand WFunded and the legal entity Western Sahara Worldwide Services LTD (RC 1573472) registered in Lagos, Nigeria, runs a proprietary trading platform that evaluates and funds skilled retail forex and financial-instrument traders. The company was founded in 2023 by CEO Dapo Willis, a trader recognized across Africa and the Middle East, with a Dubai-listed headquarters and a globally accessible self-serve onboarding funnel at wfunded.io. Its core offering is a set of evaluation programs — SkillCheck Standard (two-phase), SkillCheck Expedited (one-phase), and SwiftTrade — through which traders demonstrate profitability against fixed targets (5% and 10% phases, 1:100 leverage, 4% daily / 6% max drawdown) before receiving live funded accounts. Successful traders can scale allocations up to $1,000,000 through a quarterly profit-linked scaling mechanism, with total deployed funding capped at $10,000,000 across all traders.

The technology stack is built on third-party trading infrastructure from MatchTrade, supplemented by integrations with MyFXBook for trade analytics and a private Discord community (12,000+ members) for mentorship and peer support. WFunded monetizes via a refundable enrollment-fee model (listed at $0 publicly but with refund upon first withdrawal) and a profit-sharing structure that allocates up to 70% on the first withdrawal and 80% on subsequent bi-weekly withdrawals to the trader, with the firm retaining the residual. Ancillary revenue levers include tiered affiliate commissions (10-20% across 7,000+ active affiliates), the Stimulus Add-On (45% of enrollment fee for expanded drawdown), and the SkillBoost Giveaway. Payments are processed through KoraPay, AlphaPay, TransactPay, and direct crypto rails (USDT TRC20, BTC, ETH), with checkout supporting both USD and multiple African currencies. The firm positions compliance around UAE AML regulations (Federal Law No. 20 of 2018) and GDPR, and operates with a small team of 11-50 employees.

Name

Willis Capital

Legal name

Western Sahara Worldwide Services LTD

Website

https://wfunded.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

WFunded, operated by Willis Capital, is a proprietary trading platform that evaluates retail forex traders through SkillCheck programs and funds them with up to $1,000,000 in live capital in exchange for a profit share.

Ownership category

akta.pro rank

Product category

Proprietary Trading Funding

NAICS

Commodity Contracts Intermediation (523160), Commodity Contracts Intermediation (52316), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Hedge Funds — Commodity Systematic/CTA (Managed Futures) (FSAHAHAC)

akta.pro secondary industry

High-Frequency Trading (HFT) & Ultra-Short-Term Systematic (FSAHAEAG)

Keywords

• Proprietary trading
• Forex funding
• Trader evaluation
• Profit sharing
• Funded trading accounts

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Enrollment/Program Fees: Traders pay enrollment fees to participate in the SkillCheck programs (Standard and Expedited). These fees are refundable upon successful completion of the program and first withdrawal. Fees are in USD with conversions based on payment processor exchange rates.
2. Profit Sharing: WFunded retains a share of profits from funded trading accounts. First withdrawal operates on a 70/30 profit split (70% to trader), subsequent withdrawals processed bi-weekly with 80/20 split. Profit share is the net of all trading costs, spreads, commissions, and overnight swaps.
3. Affiliate Commission: WFunded pays commissions to affiliates who refer new traders. Commission structure is tiered: 10% for $0-$2k sales, 15% for $2k-$5k sales, 20% for $5k+ sales. Commissions from discounted sales can only be used within the wallet for purchasing trading accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Willis Capital operates the WFunded proprietary trading platform, which evaluates and funds skilled retail traders through paid evaluation programs (SkillCheck Standard two-phase, SkillCheck Expedited one-phase, and SwiftTrade). Successful traders receive live funded accounts ranging from $5,000 to $200,000, scalable up to $1,000,000, and keep up to 80% of the profits they generate. The firm monetizes via refundable enrollment fees, a share of trader profits, and add-on features such as the Stimulus Add-On.

Product overview

WFunded is a proprietary trading platform operated by Western Sahara Worldwide Services (WSWS) that provides funding opportunities to skilled traders through three core evaluation programs: SkillCheck Standard (two-phase), SkillCheck Expedited (one-phase), and SwiftTrade. Traders progress through evaluation phases to earn live funded accounts with profit splits up to 80%. The platform offers add-on features including the Stimulus Add-On for extended drawdown capabilities, an internal Wallet system for account purchases, and the SkillBoost Giveaway for discounted enrollment. The company also operates an Affiliate Program with tiered commissions for partners who refer new traders. Funding scales from initial enrollment ($5,000-$200,000) up to $1,000,000 maximum for consistently profitable traders.

Differentiator

Problem solved

Functional benefit

Products and services

• SkillCheck (Standard) Two-phase evaluation program in which traders first clear a Process stage with a 5% profit target, then an Authentication stage with a 10% profit target. Successful participants receive live funded accounts with up to an 80% profit split, 1:100 leverage, 4% daily and 6% max drawdown, and no time limit to complete.
• SkillCheck (Expedited) One-phase evaluation program that lets traders reach live funded status more quickly through a single profit target, with up to an 80% profit split upon success. Uses the same leverage, drawdown, and minimum trading day parameters as the Standard track.
• SwiftTrade One-phase WFunded funding program option mentioned alongside SkillCheck Standard and Expedited, designed for traders seeking a different level of evaluation structure to access live funding.
• Stimulus Add-On Account enhancement purchased separately that expands a trader's drawdown limits by 50% of the actual drawdown percentage once 70% of the overall drawdown has been used, providing more flexible trading. Priced at 45% of the original enrollment fee.

Quantifiable outcome

• Up to 80% profit split for traders
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• MatchTradecoreTechnology or IntegrationMatchTrade is the trading platform technology provider used by WFunded for trader accounts. Traders can add their WFunded accounts to MyFXBook for tracking. The platform provides the infrastructure for simulated and live trading activities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FTMO: FTMO is the largest retail proprietary trading firm globally, offering evaluation programs and funded accounts with profit splits — directly comparable to WFunded's SkillCheck model and target audience of skilled retail traders.
• MyFundedFX: MyFundedFX is a prop firm offering evaluation programs and funded accounts to retail forex traders with scaling plans; it competes head-to-head with WFunded on price, profit split, and community-led acquisition.
• The5ers: The5ers provides instant funding and one-step evaluation programs for forex traders, with scaling plans and profit splits; its product structure and trader audience closely overlap WFunded's SkillCheck and SwiftTrade offerings.
• FundedNext: FundedNext is a fast-growing prop firm offering Stellar and Evaluation Challenge programs with profit splits up to 90%; it directly competes with WFunded for the same retail trader demographic and uses similar affiliate/community-led growth.
• Hantec Trader: Hantec Trader offers evaluation and funded programs for forex and CFD traders with profit splits and scaling, mirroring WFunded's SkillCheck mechanics and audience of skilled retail traders.
• Earn2Trade: Earn2Trade runs evaluation programs (e.g., the Gauntlet Mini and the Gauntlet) that fund traders across futures and forex; comparable to WFunded's evaluation-to-funded-account funnel and trader-development positioning.
• Topstep: Topstep is a leading US-based prop firm funding futures traders through evaluation programs with scaling; it shares WFunded's evaluation-then-fund model, although instrument focus is futures rather than forex.
• Apex Trader Funding: Apex Trader Funding is one of the largest futures-focused prop firms with evaluation accounts and scaling; comparable evaluation-to-funded model and trader-development community to WFunded, despite futures vs. forex instrument mix.
• FXIFY: FXIFY offers one-phase and two-phase evaluation programs with scaling and high profit splits, directly comparable to WFunded's SkillCheck Standard/Expedited structure and target trader persona.

Emerging players

• ICFunded: ICFunded is a smaller, emerging prop firm offering evaluation programs and funded accounts to retail traders; it competes in the same niche as WFunded with a similar community/affiliate-led growth model but smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WfundedHQ
• LinkedInlinkedin.com/company/wfundedhq
• Instagraminstagram.com/williscapitalhq
• Facebookfacebook.com/wfundedhq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willis Capital