BOOGHE TOYS LIMITED

What BOOGHE TOYS LIMITED does

Booghe generates revenue through one-time direct product sales with no subscription component. Pricing is per-unit with no tiered plans; the platform supports a wide range of payment methods including credit cards, PayPal, Apple Pay, Google Pay, Shop Pay, and ClearPay (Buy Now Pay Later). A 5% welcome discount (code Welcome5) is offered to first-time customers, and gift-wrapping is available. Shipping is international, covering the UK primary market as well as the US, Australia, Canada, and numerous EU countries. The company's go-to-market is product-led, centered on category and brand discovery, organic search, and an active presence across Facebook, Instagram, TikTok, and YouTube. The business is independently owned with no disclosed external funding, no parent company, and no documented leadership team, M&A, or partnership activity in the available source material.

Name

BOOGHE TOYS LIMITED

Legal name

Booghe

Website

https://booghe.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Booghe Toys is a UK-based multi-channel retailer selling branded and exclusive toys, games, collectibles, and stationery to families and hobbyist collectors via its Shopify-powered booghe.co.uk storefront, a physical retail store, and international shipping.

Ownership category

akta.pro rank

Product category

Toy and Game Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Traditional Toy Stores (CRALAFAA)

akta.pro secondary industries

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Outdoor & Ride-On Toys Retail (CRALAFAC), Dolls, Plush & Action Figures Retail (CRALAFAD), Party Games & Family Entertainment Games Retail (CRALAFAJ)

Keywords

• Online toy retail
• Branded toys games
• Collectibles and stationery
• Children's e-commerce
• Games and hobby retail

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of toys and games through the booghe.co.uk e-commerce platform. Customers purchase individual products at listed prices with no subscription component. Revenue is generated through one-time transaction sales across diverse product categories including toys, games, puzzles, collectibles, and outdoor items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Booghe Toys is a UK-based multi-channel retailer of branded and exclusive toys, games, puzzles, collectibles, outdoor toys, arts & crafts, stationery, and learning products. The company operates primarily through a Shopify-based e-commerce storefront (booghe.co.uk) selling products from major brands such as LEGO, Funko, Hot Wheels, Disney, Pokémon, Harry Potter, Marvel, and Star Wars, complemented by a physical retail store and global shipping.

Product overview

Booghe is the UK's fastest growing Toys and Games retailer, operating as an e-commerce platform offering a comprehensive portfolio of toys, games, puzzles, collectibles, outdoor toys, arts & crafts, and learning products. The platform serves as the primary sales channel alongside a physical retail store. Product categories span Building & Construction (LEGO), Dolls (Barbie), Figures & Playsets, Interactive & Virtual Toys, Play Vehicles, Roleplay, Sensory & Fidget Toys, Soft Toys, Board Games, Card Games, Hobby Games, Jigsaw Puzzles, Party Games, Collectibles (Funko Pop!, Hot Wheels, trading cards), Outdoor toys, Arts & Crafts supplies, Learning Zone educational products, and Baby & Toddler items. The platform features products from major brands including LEGO, Funko, Hot Wheels, Disney, Pokémon, Harry Potter, Marvel, Star Wars, and many others, organized by category, brand, and age range.

Differentiator

Problem solved

Functional benefit

Products and services

• Booghe Online Retail Platform
• Booghe Physical Retail Store

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Strengths1 record

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCF9_qKP8XddWJGMrHRCvSpQ
• Facebookfacebook.com/Booghetoys
• Instagraminstagram.com/booghetoys
• TikToktiktok.com/discover/Booghe-toys
• LinkedInlinkedin.com/company/booghe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOOGHE TOYS LIMITED