Strategy& (formerly Booz & Co.)

What Strategy& (formerly Booz & Co.) does

Strategy& is the global strategy consulting team within the PwC (PricewaterhouseCoopers) network, tracing its origins to Booz & Company, founded in 1914 and acquired by PwC in 2014. The firm delivers bespoke strategy consulting across six functional domains — business strategy, customer strategy, operations strategy, organisational strategy, product and service innovation, and technology strategy — and seven proprietary solution lines including Capabilities-Driven Strategy, Deals Strategy, Digital, Fit for Growth, Risk and Regulatory, Sustainability, and Trade Promotion Excellence. It serves large enterprises and government clients across 15 industry verticals spanning Aerospace & Defense through Transportation & Logistics.

The firm's underlying intellectual property consists of codified consulting frameworks rather than software products. The signature methodology, Fit for Growth, is a business-transformation framework developed through research into hundreds of companies and documented in a published book franchise; companion methodologies include Capabilities-Driven Strategy and trade-promotion excellence tools. Strategy& monetizes through professional-services fees on custom-scoped engagements and does not publish pricing. Go-to-market is exclusively direct enterprise engagement at the C-suite level, supported by thought-leadership distribution through the strategy+business magazine, books, industry reports, the Katzenbach Center, and owned social channels. The firm operates through multiple legal entities within the PwC network, including PwC Strategy& Parent (UK) Ltd in London and PricewaterhouseCoopers Advisory Services LLC in the US.

Name

Strategy& (formerly Booz & Co.)

Legal name

PwC Strategy& Parent (UK) Ltd

Website

https://strategyand.pwc.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Strategy& is PwC's global strategy consulting practice, serving large enterprises and government clients across 15 industry verticals with bespoke strategy, transformation, and M&A advisory services delivered via proprietary frameworks such as Fit for Growth.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Corporate Strategy Advisory (BPAHADAA), Innovation, Product & R&D Consulting (BPAHACAM), Organization Design & Operating Model Consulting (BPAHAGAB), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

Keywords

• Strategy consulting
• Management consulting
• Business transformation
• Corporate strategy advisory
• M&A consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategy Consulting Services: Strategy& generates revenue through professional consulting fees for strategy engagements. As part of PwC, they provide strategy consulting services to large enterprises and government clients, combining strategy expertise with PwC's broader capabilities in digital, deals, risk, and transformation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Strategy& provides professional strategy consulting services to large enterprises and government clients, delivered through named solutions including Fit for Growth, Capabilities-Driven Strategy + Growth, Deals strategy, Digital, Risk and regulatory, Sustainability, and Trade promotion excellence. Engagements are sold directly to C-suite buyers and executed by partner-led consulting teams across 15 industry verticals.

Product overview

Strategy& is the global strategy consulting team within PwC (PricewaterhouseCoopers), operating as a professional services firm rather than a software product company. The firm's offering consists entirely of consulting service lines rather than a unified software platform or modular product architecture. Service offerings span multiple domains including: Business Strategy, Customer Strategy, Operations Strategy, Organisational Strategy, Product and Service Innovation, and Technology Strategy. The firm also delivers proprietary consulting frameworks and solutions including Fit for Growth (a business transformation and cost-structure alignment methodology), Capabilities-Driven Strategy + Growth, Deals Strategy, Digital Transformation, and Risk and Regulatory advisory services. Strategy& serves clients across 15 industry sectors including Aerospace and Defense, Automotive, Chemicals, Consumer Markets, Financial Services, Health, Industrials, Media and Entertainment, Oil and Gas, Public Sector, Technology, Telecommunications, Transportation, Power and Utilities, and Metals and Mining. The firm publishes thought leadership including the strategy+business magazine and books such as 'Fit for Growth: A Guide to Business Transformation.' Strategy& differentiates through integration with the broader PwC network capabilities while maintaining its own strategy consulting brand and methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Fit for Growth: A business transformation framework and methodology developed by Strategy& consultants.
• strategy+business

Products and services

• Fit for Growth

Quantifiable outcome

• Companies following Fit for Growth principles achieve higher total shareholder returns than those that do not
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oliver Wyman: Global management consulting firm with strong strategy, risk, and operations practices; comparable to Strategy& in serving financial services, industrials, and other enterprise verticals.
• Accenture Strategy: Strategy and consulting arm of Accenture; competes with Strategy& on technology-enabled business transformation, digital strategy, and large-scale enterprise engagements.
• Bain & Company: Elite strategy consulting firm with comparable service portfolio (corporate strategy, M&A, transformation) and enterprise client base, competing with Strategy& for large strategic engagements.
• EY-Parthenon: Strategy and transactions consulting arm of EY, comparable to Strategy& as a Big 4 strategy practice bundling strategy with execution; directly competes on transformation, deals, and growth engagements.
• Boston Consulting Group: Top-tier global strategy consulting firm competing head-to-head with Strategy& on corporate strategy, transformation, and operations engagements for large enterprise clients.
• Roland Berger: European-headquartered strategy consulting firm competing directly with Strategy& on corporate strategy, transformation, and industrial sector engagements, especially in EMEA.
• Kearney: Global management consulting firm (formerly A.T. Kearney) competing with Strategy& across operations strategy, procurement, and transformation engagements for multinational enterprises.
• McKinsey & Company: Global top-tier strategy consulting firm directly competing with Strategy& for enterprise C-suite engagements across similar industries and functions. The closest analogue in scale, prestige, and client base.
• Monitor Deloitte: Deloitte's strategy consulting practice following the Monitor Group integration; direct competitor as a Big 4 strategy arm offering enterprise strategy, transformation, and sector-specific advisory.
• KPMG Strategy: KPMG's strategy consulting practice offering corporate strategy and deal advisory services to enterprise clients; Big 4 peer with overlapping service portfolio and client overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/strategyand
• Facebookfacebook.com/strategybusiness
• LinkedInlinkedin.com/company/strategyand
• Xx.com/strategyand

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategy& (formerly Booz & Co.)