Strategy& (formerly Booz & Co.)
Strategy& is PwC's global strategy consulting practice, serving large enterprises and government clients across 15 industry verticals with bespoke strategy, transformation, and M&A advisory services delivered via proprietary frameworks such as Fit for Growth.
- Company typePrivate
- Founded1914
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Strategy& (formerly Booz & Co.) does
Strategy& is the global strategy consulting team within the PwC (PricewaterhouseCoopers) network, tracing its origins to Booz & Company, founded in 1914 and acquired by PwC in 2014. The firm delivers bespoke strategy consulting across six functional domains — business strategy, customer strategy, operations strategy, organisational strategy, product and service innovation, and technology strategy — and seven proprietary solution lines including Capabilities-Driven Strategy, Deals Strategy, Digital, Fit for Growth, Risk and Regulatory, Sustainability, and Trade Promotion Excellence. It serves large enterprises and government clients across 15 industry verticals spanning Aerospace & Defense through Transportation & Logistics.
The firm's underlying intellectual property consists of codified consulting frameworks rather than software products. The signature methodology, Fit for Growth, is a business-transformation framework developed through research into hundreds of companies and documented in a published book franchise; companion methodologies include Capabilities-Driven Strategy and trade-promotion excellence tools. Strategy& monetizes through professional-services fees on custom-scoped engagements and does not publish pricing. Go-to-market is exclusively direct enterprise engagement at the C-suite level, supported by thought-leadership distribution through the strategy+business magazine, books, industry reports, the Katzenbach Center, and owned social channels. The firm operates through multiple legal entities within the PwC network, including PwC Strategy& Parent (UK) Ltd in London and PricewaterhouseCoopers Advisory Services LLC in the US.
Strategy& (formerly Booz & Co.) firmographics
Firmographics- Name
- Strategy& (formerly Booz & Co.)
- Legal name
- PwC Strategy& Parent (UK) Ltd
- Website
- https://strategyand.pwc.com
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Strategy& is PwC's global strategy consulting practice, serving large enterprises and government clients across 15 industry verticals with bespoke strategy, transformation, and M&A advisory services delivered via proprietary frameworks such as Fit for Growth.
- Ownership category
- akta.pro rank
Strategy& (formerly Booz & Co.) industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industries
- Corporate Strategy Advisory (BPAHADAA), Innovation, Product & R&D Consulting (BPAHACAM), Organization Design & Operating Model Consulting (BPAHAGAB), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), M&A Advisory (Buy-side/Sell-side) (BPAHADAC)
Keywords
Where Strategy& (formerly Booz & Co.) is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Strategy& (formerly Booz & Co.) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Strategy Consulting Services: Strategy& generates revenue through professional consulting fees for strategy engagements. As part of PwC, they provide strategy consulting services to large enterprises and government clients, combining strategy expertise with PwC's broader capabilities in digital, deals, risk, and transformation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Strategy& (formerly Booz & Co.) product offering
Product offeringCore offering
Strategy& provides professional strategy consulting services to large enterprises and government clients, delivered through named solutions including Fit for Growth, Capabilities-Driven Strategy + Growth, Deals strategy, Digital, Risk and regulatory, Sustainability, and Trade promotion excellence. Engagements are sold directly to C-suite buyers and executed by partner-led consulting teams across 15 industry verticals.
Product overview
Strategy& is the global strategy consulting team within PwC (PricewaterhouseCoopers), operating as a professional services firm rather than a software product company. The firm's offering consists entirely of consulting service lines rather than a unified software platform or modular product architecture. Service offerings span multiple domains including: Business Strategy, Customer Strategy, Operations Strategy, Organisational Strategy, Product and Service Innovation, and Technology Strategy. The firm also delivers proprietary consulting frameworks and solutions including Fit for Growth (a business transformation and cost-structure alignment methodology), Capabilities-Driven Strategy + Growth, Deals Strategy, Digital Transformation, and Risk and Regulatory advisory services. Strategy& serves clients across 15 industry sectors including Aerospace and Defense, Automotive, Chemicals, Consumer Markets, Financial Services, Health, Industrials, Media and Entertainment, Oil and Gas, Public Sector, Technology, Telecommunications, Transportation, Power and Utilities, and Metals and Mining. The firm publishes thought leadership including the strategy+business magazine and books such as 'Fit for Growth: A Guide to Business Transformation.' Strategy& differentiates through integration with the broader PwC network capabilities while maintaining its own strategy consulting brand and methodologies.
Differentiator
Problem solved
Functional benefit
Brands
- Fit for Growth: A business transformation framework and methodology developed by Strategy& consultants.
- strategy+business
Products and services
- Fit for Growth
Quantifiable outcome
- Companies following Fit for Growth principles achieve higher total shareholder returns than those that do not
- +1 more outcomes
Companies that use Strategy& (formerly Booz & Co.)
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Strategy& (formerly Booz & Co.) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Strategy& (formerly Booz & Co.) partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Strategy& (formerly Booz & Co.) competitors and assessment
Company assessmentDirect peers
- Oliver Wyman: Global management consulting firm with strong strategy, risk, and operations practices; comparable to Strategy& in serving financial services, industrials, and other enterprise verticals.
- Accenture Strategy: Strategy and consulting arm of Accenture; competes with Strategy& on technology-enabled business transformation, digital strategy, and large-scale enterprise engagements.
- Bain & Company: Elite strategy consulting firm with comparable service portfolio (corporate strategy, M&A, transformation) and enterprise client base, competing with Strategy& for large strategic engagements.
- EY-Parthenon: Strategy and transactions consulting arm of EY, comparable to Strategy& as a Big 4 strategy practice bundling strategy with execution; directly competes on transformation, deals, and growth engagements.
- Boston Consulting Group: Top-tier global strategy consulting firm competing head-to-head with Strategy& on corporate strategy, transformation, and operations engagements for large enterprise clients.
- Roland Berger: European-headquartered strategy consulting firm competing directly with Strategy& on corporate strategy, transformation, and industrial sector engagements, especially in EMEA.
- Kearney: Global management consulting firm (formerly A.T. Kearney) competing with Strategy& across operations strategy, procurement, and transformation engagements for multinational enterprises.
- McKinsey & Company: Global top-tier strategy consulting firm directly competing with Strategy& for enterprise C-suite engagements across similar industries and functions. The closest analogue in scale, prestige, and client base.
- Monitor Deloitte: Deloitte's strategy consulting practice following the Monitor Group integration; direct competitor as a Big 4 strategy arm offering enterprise strategy, transformation, and sector-specific advisory.
- KPMG Strategy: KPMG's strategy consulting practice offering corporate strategy and deal advisory services to enterprise clients; Big 4 peer with overlapping service portfolio and client overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Strategy& (formerly Booz & Co.) social profiles
Digital presenceStrategy& (formerly Booz & Co.) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategy& (formerly Booz & Co.) leadership team
Management profileNumber of profiles
Profiles4 records
Strategy& (formerly Booz & Co.) subsidiaries and ownership
Company hierarchySubsidiaries2 records
Strategy& (formerly Booz & Co.) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategy& (formerly Booz & Co.) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategy& (formerly Booz & Co.)
What does Strategy& (formerly Booz & Co.) do?
Strategy& provides professional strategy consulting services to large enterprises and government clients, delivered through named solutions including Fit for Growth, Capabilities-Driven Strategy + Growth, Deals strategy, Digital, Risk and regulatory, Sustainability, and Trade promotion excellence. Engagements are sold directly to C-suite buyers and executed by partner-led consulting teams across 15 industry verticals.
Is Strategy& (formerly Booz & Co.) a public or private company?
Strategy& (formerly Booz & Co.) is a private company. It is classified as corporate owned and is currently operating.
When was Strategy& (formerly Booz & Co.) founded?
Strategy& (formerly Booz & Co.) was founded in 1914. It employs 1,001 to 5,000 people.
Where is Strategy& (formerly Booz & Co.) based?
Strategy& (formerly Booz & Co.) is headquartered in New York, United States, in the North America region.
How does Strategy& (formerly Booz & Co.) make money?
One revenue line is on record: strategy Consulting Services.
Who are Strategy& (formerly Booz & Co.)'s main competitors?
Direct peers on record are Oliver Wyman, Accenture Strategy, Bain & Company, EY-Parthenon, Boston Consulting Group, Roland Berger, Kearney, McKinsey & Company, Monitor Deloitte and KPMG Strategy.
Does Strategy& (formerly Booz & Co.) have an API?
No public API is recorded for Strategy& (formerly Booz & Co.).
What industry is Strategy& (formerly Booz & Co.) in?
Strategy& (formerly Booz & Co.)'s product category is Management Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 54161 and its SIC code is 8742.