Lotte Wellfood

What Lotte Wellfood does

Lotte Wellfood Co., Ltd. (롯데웰푸드) is the food subsidiary of South Korea's Lotte Group, publicly listed on the Korea Exchange (KOSPI). Originally founded in 1967 as Lotte Confectionery, the company rebranded to Lotte Wellfood in 2024 to reflect its expanded portfolio beyond confectionery into ice cream, processed meats, dairy, HMR, and edible oils. The company manufactures and sells a broad portfolio of food products under flagship brands including Choco Pie, Pepero, Ghana chocolate, World Cone, Xylitol gum, and Kkokkalcorn, operating 21 overseas factories across 8 countries with overseas sales of approximately 0.8 trillion won. In India, Lotte Wellfood operates through integrated subsidiaries including Havmor Ice Cream (acquired 2017) and targets 1 trillion won in annual Indian sales by 2032, with Choco Pie holding over 70% of the Indian market.

The company's revenue model is primarily B2C retail through convenience stores, supermarkets, and own e-commerce platforms (Food Mall, Sweet Mall), supplemented by professional food service channels (Delga ingredients, Betera baking oils). Business mix spans confectionery, ice cream, dairy, HMR, and processed meats, with record FY2025 revenue of 4.22 trillion won. Key technical assets include integrated cocoa mass production at Yangsan (the only major Korean food company with direct cocoa mass capability) and a Safe Consumer-type Food QR traceability system. Marketing leverages K-pop ambassadors (Stray Kids, NewJeans), celebrity endorsements (Son Heung-min, Oh Jung-se), and targeted pop-up stores.

The 2026 formation of a Singapore-based joint venture with Japan's Lotte Confectionery (51%/49%) consolidates Asian operations under the 'One Lotte' strategy, generating combined overseas sales of 2.1 trillion won. The India business shows 28% H1 2026 revenue growth, supported by a $300 million investment commitment and capacity expansion at the Rohtak Choco Pie plant (33% capacity increase) and Pune ice cream facility. Operating profit fell 30.3% in FY2025 to 109.5 billion won due to cocoa price volatility, prompting a voluntary retirement program for cost reduction.

Name

Lotte Wellfood

Legal name

Lotte Wellfood Co., Ltd.

Website

https://lottewellfood.com

Company type

Public

Founded year

1967

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lotte Wellfood is the food subsidiary of South Korea's Lotte Group, manufacturing and selling confectionery, ice cream, snacks, dairy, processed meats, and HMR products globally. It serves mass-market consumers through retail and e-commerce channels across 8 countries, with flagship brands including Choco Pie, Pepero, Ghana, and World Cone.

Ownership category

akta.pro rank

Product category

Confectionery and Snack Foods

NAICS

Other Snack Food Manufacturing (311919), Sugar and Confectionery Product Manufacturing (3113), Bakeries and Tortilla Manufacturing (3118), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052), Ice Cream & Frozen Desserts (2024), Bakery Products (2050)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industries

Jerky & Meat Snacks (CRADABAK), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Confectionery products
• Ice cream products
• Snack manufacturing
• Home meal replacement
• Processed dairy foods

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Confectionery Products: Core revenue stream from chocolate, biscuits, candies, and snacks including flagship brands like Choco Pie, Pepero, Ghana chocolate, and Pepero sticks. The company holds over 70% of India's Choco Pie market.
2. Ice Cream Products: Production and sale of ice cream products under brands including World Cone, Seolleim, Ssulrae, and acquired Havmor brand in India. The Pune plant in Maharashtra began operations in February 2023.
3. Processed Foods: Ham, sausages, frozen foods, ready-to-eat meals, dairy products, and infant food products distributed through Food Mall and Sweet Mall e-commerce platforms and retail stores.
4. Asia Joint Venture Operations: Revenue from Singapore-based joint venture with Japan's Lotte Confectionery (Lotte Wellfood 51%, Japan's Lotte Confectionery 49%) overseeing Asian food business operations with combined overseas sales of approximately 2.1 trillion won.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lotte Wellfood manufactures and sells a broad portfolio of branded food products, including confectionery (Choco Pie, Pepero, Ghana chocolate, Xylitol gum, Kkokkalcorn, Margaret cookies), ice cream (World Cone, Ppappiko, Seolleim, Dwaeji Bar Bread, Crunky), snacks, processed meats (ham, sausages), dairy (Pasteur low-temperature milk, With Mom probiotics), home meal replacement meals under the Chefood brand, and professional baking ingredients (Delga, Betera). Products are sold to consumers through domestic and international retail, convenience store channels, and the company's own e-commerce platforms (Food Mall and Sweet Mall), with international growth concentrated in India through Lotte India and the acquired Havmor Ice Cream brand.

Product overview

Lotte Wellfood (롯데웰푸드, formerly Lotte Confectionery) is the food subsidiary of Lotte Group, operating as a broad portfolio food company encompassing confectionery, snacks, ice cream, frozen foods, home meal replacement (HMR), processed meats, dairy, baby food, and professional cooking ingredients. The portfolio includes flagship sub-brands such as Xylitol (자일리톨, Korea's No.1 sugar-free gum), Pepero (빼빼로, chocolate-coated biscuit sticks exported globally), Ghana (가나, premium chocolate with Bean to Bar Ghana sourcing), Chefood (home meal replacement), and Margaret (soft cookies), alongside core products including Choco Pie, Kkokkalcorn (꼬깔콘, cone snacks), Crunky, Ppappiko (빠삐코, ice cream), Worldcon (월드콘), Dwaeji Bar Bread (돼지바), and Moncher (몽쉘). The company also operates e-commerce platforms (Lotte Food Mall, Lotte Sweet Mall) and pursues a 'Korea-Japan One Lotte' strategy through a Singapore joint venture with Japan's Lotte Confectionery (51%/49%). In India, Lotte Wellfood operates through integrated subsidiary Lotte India (including acquired brand Havmor Ice Cream) and produces Choco Pie and Pepero locally, targeting 1 trillion won in annual Indian sales by 2032. The India portfolio includes regional brands such as Krunch, Watermelon Bar, and Shark alongside imported core brands. The product line spans functional offerings (Easy Protein, With Mom baby products), ingredient brands for food service professionals (Delga, Betera), and social initiatives (Dr. Xylitol Bus).

Differentiator

Problem solved

Functional benefit

Brands

• Xylitol (자일리톨): Sugar-free gum brand, No. 1 in Korean gum market featuring 100% Finnish xylitol
• Pepero (빼빼로)
• World Cone (월드콘)
• Gana (가나)
• Crunky (크런키)
• Choco Pie
• Kkokkalcorn (꼬깔콘)
• Dr. Xylitol Bus (닥터자일리톨버스)
• Havmor
• Zero (제로)
• Seolleim (설레임)
• Dwaeji Bar Bread (돼지바)
• Margaret (마가렛트)
• Chefood
• Pasteur (파스퇴르)
• Lotte Ham Uiseong Garlic
• WithMom (위드맘)
• Delga (델가)
• Betera (베테라)

Products and services

• Choco Pie Iconic chocolate-covered biscuit pie; a core export product especially to India where it holds over 70% market share and is produced at the Rohtak (Haryana) plant.
• Pepero (빼빼로) Chocolate-coated biscuit stick brand, one of Korea's flagship snack exports, also produced in India at the Haryana facility (first market outside Korea to produce Pepero).
• Xylitol (자일리톨) gum Sugar-free gum made with 100% Finnish xylitol; No. 1 in Korea's domestic gum market, marketed for dental health (no enamel-eroding acids).
• Ghana (가나) chocolate Premium chocolate brand positioned as Korea's representative authentic chocolate, with Bean to Bar cocoa sourced from Ghana and produced through Lotte Wellfood's in-house cocoa mass system.
• World Cone (월드콘) Premium chocolate-coated ice cream cone and flagship ice cream brand, used in collaborations such as footballer Son Heung-min marketing.
• Ppappiko (빠삐코) Ice cream bar with a 40-year heritage of rich chocolate flavor in Lotte Wellfood's ice cream lineup.
• Dwaeji Bar Bread (돼지바) Pork-shaped ice cream bar with crispy chocolate coating and strawberry syrup, which sold approximately 5.4 million units within two months of launch.
• Crunky (크런키) Chocolate bar with crispy rice, strawberry syrup, marshmallow, caramel syrup, peanuts, and chocolate coating.
• Seolleim (설레임) Sherbet ice cream bar positioned for refreshment in warm weather, delivering a snowy and refreshing sensation.
• Kkokkalcorn (꼬깔콘) Cone-shaped snack product enjoyed across age groups, marketed under the slogan 'delicious down to the sound' and subject to a packaging redesign.
• Margaret (마가렛트) Soft cookie brand marketed as Korea's No. 1 soft cookie, crispy on the outside and soft on the inside.
• Chefood Home meal replacement (HMR) brand offering chef-quality convenience foods including curries, bibimbap, grilled pork, and other ready-to-heat meals.
• Pasteur (파스퇴르) milk Low-temperature pasteurized milk brand (63°C for 30 minutes), Korea's first such product, marketed for healthy nutrition including infant food.
• With Mom (위드맘) Probiotic yogurt and infant formula brand featuring patented multi-strain probiotics and digestion-supporting ingredients.
• Zero (제로) Zero-calorie and sugar-free biscuit and cake brand for health-conscious consumers.
• Lotte Ham Uiseong Garlic (롯데햄 의성마늘) Ham and sausage line made with 100% Korean Uiseong garlic and Korean pork in a golden ratio.
• Custard (카스타드) Snack cake made with eggs and Grade 1 domestic Korean milk using the RC egg-rich process, marketed as a nutritious family snack cake.
• Throat Candy (목캔디) Throat lozenge containing mogwa extract, balloon flower concentrate, and herbal extracts for throat protection during seasonal transitions.
• Delga (델가) Ingredient brand for professional food-service customers, offering sauces, cooking oils, and dressings tailored for chefs.
• Betera (베테라) Baking and cooking oil brand for professional baking, named after 'Baker's terra', serving bakery and confectionery professionals.
• Havmor Ice Cream Indian ice cream brand acquired in 2017, expanded to 100,000 outlets and 250 ice cream parlours with a Pune plant that began operations in February 2023.
• Lotte Food Mall (롯데 푸드몰) Company-operated e-commerce platform selling Lotte Wellfood products with home delivery for pasteurized products and L.Point membership integration.
• Lotte Sweet Mall (롯데 스위트몰) Online shopping platform dedicated to Lotte Wellfood's sweet and confectionery products, integrated with L.Point membership.

Quantifiable outcome

• Record 4.22 trillion won annual sales in 2025 with 14.4% international revenue growth to 1.2 trillion won
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Hankook Tire & TechnologyminorGTM or Marketing Partner · 28 July 2026Collaborative product initiative focused on driver safety. The article provides no details about the nature of the product, its launch timeline, or intended market.
• Lotte Confectionery (Japan)coreStrategic or Co-development Partner · 30 June 2026Lotte Wellfood and Japan's Lotte Confectionery launched a Singapore-based joint venture with Lotte Wellfood holding 51% and Japan's Lotte Confectionery holding 49%. The joint venture oversees overseas business strategies, linking production, sales, and logistics infrastructure to generate synergies in Asian markets with combined overseas sales of approximately 2.1 trillion won. This is a key pillar of Lotte's 'Korea-Japan One Lotte' strategy.
• Pakistan Competition Commission (CCP)minorOthers · 4 February 2026Pakistan's Competition Commission approved Lotte Co., Ltd.'s acquisition of shares in Singapore-based Lotte Confectionery (S.E.A.) Pte. Ltd. from Lotte Wellfood under a Share Purchase Agreement. The CCP concluded the transaction represents an internal corporate reorganization with no impact on Pakistan's confectionery markets.
• Lotte India IntegrationcoreStrategic or Co-development Partner · 6 February 2025Lotte Wellfood merged its Indian subsidiaries Lotte India and Havmor Ice Cream in 2025 to create an integrated operation targeting 1 trillion won in annual sales by 2032. The merged entity combines snacks and ice cream businesses for synergistic growth in the Indian market.
• Havmor Ice CreamcoreStrategic or Co-development Partner · 1 January 2017Havmor Ice Cream was acquired by South Korean Lotte Wellfood Group in 2017 and has since tripled its business over 8-9 years by expanding to 100,000 outlets and 250 ice-cream parlours. The company operates a new plant in Pune and contributes to Lotte India's growth strategy.

Scale indicators17 records

Recent moves11 records

Expansion highlights12 records

Broad incumbents

• Mars, Incorporated: Global confectionery and food company (Snickers, M&M's, Dove). Direct competitor in chocolate, gum, and confectionery categories that Lotte Wellfood competes in across international markets.
• Ferrero Group: Italian multinational in chocolates and confectionery (Nutella, Ferrero Rocher, Kinder). Competes with Lotte Wellfood in premium chocolate categories, especially relevant as Lotte's Ghana chocolate targets premium positioning globally.
• Nongshim: Korean food giant dominant in instant noodles (Shin Ramyun) with growing snacks portfolio. Competes with Lotte Wellfood in Korean retail snack aisles and has similar export ambitions, though noodles are its core.
• Mondelez International: Global confectionery and snack powerhouse (Cadbury, Oreo, Toblerone). Competes with Lotte Wellfood in chocolate, biscuits, and snacks across India and Southeast Asia, and is a major counterparty for cocoa sourcing and branded chocolate distribution.
• Hershey Company: U.S. chocolate and confectionery leader. Competes with Lotte Wellfood in chocolate categories globally and in India ( Hershey's), with comparable brand-driven chocolate growth and cocoa-cost exposure.

Direct peers

• Ezaki Glico: Japanese confectionery company (Pocky, Pretz, Glico brands). Closely comparable to Lotte Wellfood's Pepero (a chocolate-coated biscuit stick), competing in the same international confectionery categories across Asia.
• Orion Group: South Korean confectionery and snack manufacturer famous for Choco Pie rival 'Choco Boy', Pepero competitor products, and global snacks. Direct competitor to Lotte Wellfood in Korean domestic and international (especially Asian) confectionery markets with comparable brand-led model.
• CJ CheilJedang: Korean food conglomerate with major processed food, HMR, and ingredient businesses (bibigo, Hetbahn). Competes with Lotte Wellfood in HMR/frozen meals, sauces, and processed foods, and has overlapping presence across multiple food categories Lotte Wellfood operates in.
• Meiji Holdings: Japanese confectionery, dairy, and food company with globally distributed chocolate and snack brands (Meiji, Galaxy). Direct competitor to Lotte Wellfood's Singapore JV operations across Asia, and aligned in product portfolio (chocolate, ice cream, dairy).

Emerging players

• Britannia Industries: Leading Indian bakery and dairy-snacks company. Direct competitor to Lotte India's biscuit, dairy, and snack categories and a key benchmark for Lotte Wellfood's India growth strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lottewellfood
• Instagraminstagram.com/lottewellfood_official
• LinkedInlinkedin.com/company/lotte-wellfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotte Wellfood