primacy solutions inc.

What primacy solutions inc. does

Primacy Solutions Inc. is a privately held, family-owned Virginia corporation that designs, manufactures, and sells mechanical retrofit locking systems for residential wheeled trash carts. Operating under the consumer brand TrashLockers, the company was founded in 2019 and is headquartered in Earlysville, Virginia (235 Willow Brook Rd). It sells directly to homeowners in bear-prone U.S. regions and indirectly through waste-hauling channel partners, with no institutional investment, venture capital, or private equity backing disclosed in the source material.

The product portfolio centers on two strap-and-buckle SKUs: the Original Trash Lock (two-strap system at $24.95) for general wildlife intrusion and wind/weather tipping, and the Ultimate Black Bear Trash Lock (four-strap system at $44.95), which is the only retrofit kit in the U.S. certified as Black Bear-Resistant (Certification #BB0008) by the Wildlife Management Institute, tested with live bears for 60+ continuous minutes on a Rehrig Pacific 95-gallon cart. Both products use high-strength polyester straps, side-release buckles rated to roughly 300 lb-force break-force, and stainless-steel nuts and bolts that are permanently installed on hinged-lid carts (35, 65, and 95 gallon). The Ultimate variant carries a two-year animal-resistant warranty (excluding grizzly bears), and the product page displays a patent-pending logo.

The company operates a product-led, direct-to-consumer e-commerce model via TrashLockers.com with free USPS shipping and Amazon Buy with Prime, complemented by a B2B2C channel in which waste-hauling partners (Sunrise Sanitation in Garrett County, MD; Skyline Disposal in Central Virginia) offer Trash Locks as an add-on to residential customers. Revenue is generated exclusively through one-time hardware sales; there is no subscription or recurring component. Geographic focus is the Southeast and Mid-Atlantic U.S., with active markets in Virginia, North Carolina, Maryland, Colorado, Montana, Maine, Vermont, and Tennessee, and marketing is built around bear-safety education content, the BearWise program partnership, and a monthly BearSafe community-donation program launched in 2024.

Name

primacy solutions inc.

Legal name

Primacy Solutions

Website

https://trashlockers.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Primacy Solutions Inc. (TrashLockers) is a family-owned Virginia business founded in 2019 that designs, manufactures, and sells retrofit strap-and-buckle locking systems for residential trash carts, serving homeowners in bear-prone U.S. regions through direct e-commerce and waste-hauling channel partners.

Ownership category

akta.pro rank

Product category

Wildlife Protection Hardware

NAICS

Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro primary industry

Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving) (CRAIAJAG)

Keywords

• Bear-resistant trash locks
• Trash cart security hardware
• Wildlife protection straps
• Retrofit garbage can locks
• Certified bear-resistant kits

Headquarters

HQ city

Earlysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trash Lock Hardware Products: One-time sale of physical trash cart locking straps and hardware. Products are sold directly through the TrashLockers.com e-commerce website and via marketplace channels. No recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Primacy Solutions manufactures and sells retrofit strap-and-buckle locking systems for existing residential trash carts, providing certified bear-resistant and wildlife protection at a fraction of the cost of replacement bear-resistant carts. The product line includes the Ultimate Black Bear Trash Locks (4-strap certified system, $44.95), the Trash Lock Original (2-strap system, $24.95), and the Adjustable Trash Lock, sold direct-to-consumer through TrashLockers.com and Amazon and through waste management channel partners.

Product overview

Primacy Solutions is a family-owned Virginia business (founded 2019) that manufactures Trash Locks, a line of mechanical trash cart locking straps. The product portfolio consists of two main products: Ultimate Black Bear Trash Locks (premium four-strap certified bear-resistant system at $44.95) and Trash Lock Original (two-strap entry-level version at $24.95). Both products retrofit existing residential trash carts with hinged lids, using stainless steel hardware and high-strength polyester straps with side-release buckles. The Ultimate version is the only certified black bear-resistant retrofit solution on the market, while the Original version provides general wildlife and weather protection.

Differentiator

Problem solved

Functional benefit

Brands

• BearSafe Program: A community donation program where Primacy Solutions donates Ultimate Black Bear Trash Locks to state or community recipients each month during black bear season.

Products and services

• Ultimate Black Bear Trash Locks Premium four-strap trash cart lock system; the first and only product certified as Black Bear Resistant for retrofitting existing residential trash carts (95-gallon Rehrig Pacific cart). Uses stainless steel hardware and high-strength polyester straps with approximately 300 lb-force break-force buckles, and provides full lid security against black bears, raccoons, opossums, and rats for homeowners and commercial customers in bear-prone areas.
• Trash Lock Original Two-strap trash cart lock system designed for hinged-lid residential garbage cans. Permanently attached with stainless steel nuts and bolts; protects against rats, dogs, raccoons, opossums, and occasional black bear encounters. Features one-hand quick-release buckle operation and is intended as an entry-level option that can be upgraded to the Ultimate Black Bear system.
• Adjustable Trash Lock Adjustable one- or two-strap trash cart lock that allows tightening or loosening of the strap after installation. Supports a 30-second quick-install configuration and is targeted at minor critter problems and wind/weather tipping situations.

Quantifiable outcome

• Saves customers the $300+ cost of new bear-resistant trash carts by retrofitting existing carts
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sunrise SanitationcoreChannel Partner/ Reseller/ DistributorSunrise Sanitation of Garrett County Maryland partnered with TrashLockers to offer customized Trash Locks to residents, addressing a black bear problem in the county. The partnership helps protect local bears from human food waste while preventing mess from bear incursions.
• Skyline Disposal (formerly Waste Works)coreChannel Partner/ Reseller/ DistributorCentral Virginia waste collection company now offering Trash Locks as an optional add-on service to residential customers, enabling quick installation and easy daily use for customers who had long sought a trash cart security solution.
• Haw Creek Community AssociationcoreGTM or Marketing PartnerFirst recipient of the BearSafe program donation. The community had serious black bear problems destroying property and getting into trash. Several thousand dollars worth of Ultimate Black Bear Trash Locks were donated to help low-income and fixed-income residents secure their carts.
• WNC Nature CentercoreStrategic or Co-development PartnerCollaborated with Primacy Solutions for live bear testing of the Ultimate Trash Locks in Fall 2023. Two bears (named Uno and Ursa) were used to test product durability over 3+ hours. Testing was instrumental in achieving Black Bear-Resistant certification.
• City of Asheville Sanitation DivisioncoreStrategic or Co-development PartnerPartnered with WNC Nature Center to support and encourage the certification testing of Ultimate Trash Locks. North Carolina Wildlife and Asheville Sanitation were instrumental in product testing.
• North Carolina Wildlife Resources CommissionminorGTM or Marketing PartnerState wildlife agency that sets requirements for BearWise Business recognition. TrashLockers help businesses like Wicked Weed Brewing meet NC Wildlife Commission requirements for BearWise Business status.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rehrig Pacific: Rehrig Pacific manufactures the 95-gallon cart used in Primacy's bear-resistance certification. As a major cart OEM with deep sanitation-industry relationships, it is both a partner and the dominant incumbent Primacy must coexist with.
• Toter (Wastequip): Toter is one of the largest U.S. manufacturers of residential and commercial waste carts, including bear-resistant models. Its bear-resistant cart line is the primary alternative to Primacy's retrofit solution.
• Otto Environmental Systems: Otto manufactures residential and commercial waste carts, including animal-resistant models. It is a relevant incumbent for any institutional or municipal channel expansion Primacy pursues.
• Simplehuman: Simplehuman sells premium kitchen, bath, and outdoor trash solutions, including sensor and locking bins. It competes for the higher-end residential customer seeking integrated trash-can security rather than a retrofit strap system.
• Havahart (Woodstream): Havahart is a long-established wildlife-control brand selling traps, repellents, and exclusion products across the U.S. It addresses a broader wildlife-protection problem set than Primacy but competes for the same residential customer's wallet.
• Rubbermaid: Rubbermaid's outdoor trash and storage portfolio (including Roughneck and Brute lines) competes in the same end-use category as TrashLockers, particularly for residential and light-commercial waste handling.

Direct peers

• CritterGuard: CritterGuard makes deterrent and exclusion products to keep wildlife (raccoons, opossums, squirrels) out of yards, gardens, and trash. It overlaps with the Original Trash Lock product for non-bear critter problems.
• BearSaver: BearSaver manufactures bear-resistant trash containers and food storage lockers used by national parks, municipalities, and homeowners. It is the most direct competitor in the bear-resistant waste-handling space, though it sells purpose-built carts rather than retrofit locks.
• Bearicades: Bearicades produces bear-resistant trash-can enclosures and locks for residential and commercial use. It competes head-to-head with TrashLockers in the bear-prone residential market, particularly in the Western U.S.

Others

• Wildlife Management Institute: The Wildlife Management Institute is the certifying body behind Primacy's Black Bear-Resistant certification (#BB0008). As the gatekeeper of the bear-resistant standard, it shapes Primacy's regulatory moat and certification extension strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about primacy solutions inc.