SERVICES D'ASSURANCE NOUR INC.

What SERVICES D'ASSURANCE NOUR INC. does

Nour Assurance Inc. is a privately held, Quebec-based insurance brokerage firm (cabinet de services financiers) regulated by the Autorité des marchés financiers (AMF). Founded in 2021 and headquartered at 2121 Bd Curé-Labelle in Laval, the firm distributes six lines of insurance — auto, home, commercial, travel, life, and health — to individual consumers, families, and small-to-medium businesses across Quebec under the consumer-facing brand Nour Assurance. Service is delivered bilingually in French and English through a hybrid digital-and-advisory model.

The firm's core technology stack is an online quote-comparison engine integrated with Applied Systems' WebRater rating platform for real-time comparative pricing across 30+ partner insurers (including Intact, Aviva, Promutuel, Pafco, Economical, L'Unique, Optimum, Northbridge, Soplex, Echelon, April, and Burns & Wilcox), a proprietary Nour mobile application for iOS and Android providing 24/7 policy management, claims submission, and broker communication, and the AdvisorMax platform for travel insurance distribution. Distribution channels include the website (nourassurance.ca), the mobile app, phone/email support, and walk-in consultations at the Laval office.

The business model is commission-based brokerage: Nour Assurance earns transaction fees from insurers for placing client policies and does not directly underwrite or assume insurance risk. Pricing to end customers is custom-generated per policy based on profile, asset, and coverage details; quotes are free with no obligation. Customer segments are predominantly individual Quebec residents seeking auto and home coverage, supplemented by SMEs requiring commercial insurance, travelers, and families seeking life and health supplemental coverage beyond RAMQ. Revenue, headcount, and ownership details are not publicly disclosed.

Name

SERVICES D'ASSURANCE NOUR INC.

Legal name

Nour Assurance Inc.

Website

https://nourassurance.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Nour Assurance is a Quebec-based digital insurance brokerage founded in 2021 that distributes auto, home, commercial, travel, life, and health insurance to consumers and SMEs across the province through an online quote-comparison platform backed by 30+ carrier partnerships and a mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from insurance providers (Intact, Aviva, Promutuel, Pafco, Economical, L'Unique, Optimum, Northbridge, Soplex, Echelon, April, Burns & Wilcox) for placing client policies. Commission-based revenue model typical of insurance brokers in Quebec, with commissions varying by policy type and insurer.
2. Insurance Advisory Services: Revenue generated through brokerage fees and commissions on various insurance products including auto, home, commercial, travel, life, and health insurance policies arranged for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Nour Assurance is a Quebec insurance brokerage (cabinet de services financiers) that places auto, home, commercial, travel, life, and health insurance coverage for clients across Quebec by comparing offerings from 30+ partner insurers. Customers obtain quotes via an online comparison platform or Nour mobile app, and policies are then placed and serviced by licensed brokers with claims support and ongoing policy management.

Product overview

Nour Assurance is a financial services firm (cabinet de services financiers) operating as an insurance brokerage platform. The company offers a portfolio of six core insurance products: Auto, Home (Habitation), Commercial, Travel, Life (Vie), and Health (Santé) insurance. These products are distributed through an integrated ecosystem combining online quote comparison tools (Powered by Applied Systems and AdvisorMax) and a proprietary mobile application (Nour App). The platform serves as an intermediary, comparing over 30 partner insurers to find optimal coverage and pricing for clients across Quebec. The company also provides claims submission support and personalized broker consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance auto (Auto Insurance) Automobile insurance coverage including mandatory liability protection, collision coverage, all-risk protection, roadside assistance, replacement vehicle, and new value coverage, sourced from 30+ partner insurers and arranged for Quebec drivers via the brokerage.
• Assurance habitation (Home Insurance) Home insurance covering building structure, personal belongings, civil liability, living expenses during displacement, water damage, and theft/vandalism, arranged for Quebec homeowners and tenants through the brokerage.
• Assurance commerciale (Commercial Insurance) Business insurance for Quebec SMEs including general civil liability, commercial property, business interruption, professional liability, cyber-risks, and commercial vehicle coverage, tailored to industry and risk profile.
• Assurance voyage (Travel Insurance) Travel insurance covering emergency medical expenses, trip cancellation, lost or stolen baggage, repatriation, trip interruption, and travel civil liability for Quebec residents traveling domestically or internationally, including coverage beyond RAMQ.
• Assurance vie (Life Insurance) Life insurance products including term life, permanent life, universal life, mortgage protection, critical illness, and disability coverage for Quebec families and individuals seeking financial protection.
• Assurance santé (Health Insurance) Private health insurance supplementing RAMQ coverage including dental care, prescription drugs, vision care, paramedical services, hospitalization, and foreign medical coverage for Quebec residents.

Quantifiable outcome

• Customers report saving up to 40% on auto insurance compared to previous providers
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• IntactcoreChannel Partner/ Reseller/ DistributorMajor Canadian property and casualty insurer providing auto, home, and commercial insurance products distributed through Nour Assurance's brokerage platform
• AvivacoreChannel Partner/ Reseller/ DistributorUK-based global insurer operating in Canada, offering property and casualty insurance products available through Nour Assurance's comparison platform
• PromutuelcoreChannel Partner/ Reseller/ DistributorQuebec-based mutual insurance company providing property and casualty coverage distributed through Nour Assurance brokers
• PafcominorChannel Partner/ Reseller/ DistributorSpecialty insurance provider included in Nour Assurance's partner network for niche coverage options
• EconomicalcoreChannel Partner/ Reseller/ DistributorCanadian property and casualty insurer providing auto, home, and commercial insurance through Nour Assurance's brokerage
• L'UniqueminorChannel Partner/ Reseller/ DistributorSpecialty insurer in Nour Assurance's network offering various property and casualty coverage options
• OptimumminorChannel Partner/ Reseller/ DistributorInsurance provider available through Nour Assurance's platform for auto and commercial coverage
• NorthbridgeminorChannel Partner/ Reseller/ DistributorCommercial insurance specialist available through Nour Assurance for business coverage needs
• SoplexminorChannel Partner/ Reseller/ DistributorInsurance partner offering specialty products through Nour Assurance's brokerage network
• EchelonminorChannel Partner/ Reseller/ DistributorInsurance provider included in Nour Assurance's partner network for niche coverage options
• AprilminorChannel Partner/ Reseller/ DistributorDigital insurance provider available through Nour Assurance for travel and specialty coverage
• Burns & WilcoxminorChannel Partner/ Reseller/ DistributorManaging general agent providing specialty insurance products distributed through Nour Assurance
• Applied SystemscoreTechnology or IntegrationTechnology provider powering Nour Assurance's online quote platform (WebRater) for real-time insurance rate comparisons and policy issuance

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Belairdirect: Intact Financial's direct-to-consumer online insurance brand offering auto and home coverage across Canada — comparable distribution model (digital-first P&C insurance) and one of Nour's underlying carrier partners' direct channels, representing a competitive threat.
• Sonnet Insurance: Economical's direct online insurance carrier offering fully digital auto and home policies in Canada — comparable digital-first P&C distribution model and a competitive alternative for the same Quebec consumer segment Nour targets.

Emerging players

• Ratehub.ca: Canadian financial product comparison platform with an insurance vertical comparing multiple carriers — adjacent peer using a similar digital comparison-brokerage approach to attract Canadian consumers shopping for coverage.

Direct peers

• Kanetix: Canadian online insurance comparison platform that lets consumers compare quotes from multiple insurers for auto, home, and life coverage — overlapping Nour's core digital comparison-brokerage proposition with a national footprint.
• BrokerLink: One of Canada's largest multi-line insurance brokerages with a strong Quebec presence, distributing auto, home, and commercial coverage through a network of physical branches and digital tools — directly comparable in product mix and brokerage model to Nour Assurance.
• InsuranceHotline.ca: Canadian online insurance comparison service aggregating quotes from multiple carriers across personal and commercial lines — directly comparable to Nour's multi-insurer digital brokerage model.
• Lussier Insurance: Quebec-based multi-line insurance brokerage offering auto, home, commercial, and life coverage with both in-person and digital service — a direct regional peer to Nour operating in the same Quebec market with similar product breadth.
• Rates.ca: Canadian insurance comparison site enabling consumers to obtain and compare quotes from multiple insurers across personal lines — a comparable online brokerage and comparison channel to Nour's platform.
• LowestRates.ca: Canadian online comparison marketplace for insurance and financial products, offering multi-carrier rate quotes across auto, home, and life lines — directly comparable to Nour's online quote engine value proposition.

Regional players

• Kotten: Quebec-based insurance broker offering multi-line coverage with digital tools and bilingual service — a regional peer with comparable Quebec focus, language coverage, and broker-led distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nourassurance
• LinkedInlinkedin.com/company/nour-assurance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERVICES D'ASSURANCE NOUR INC.