MUD AND BLOOM LIMITED

What MUD AND BLOOM LIMITED does

Mud & Bloom Limited is a Bristol-based, privately held UK company that operates a direct-to-consumer subscription box service delivering seasonal nature craft and gardening activities to children aged 3–8. Each monthly box contains at least five activities, nature news, spotting games and quizzes, together with certified organic and biodynamic seeds and organic peat-free compost pellets, so children can plant and craft without needing a garden. Activity design is rooted in Forest School, Steiner and Montessori education philosophies, and the company emphasises plastic-free, recyclable packaging. Boxes are engineered to fit through a standard UK letterbox and ship via Royal Mail, removing the need for customers to be at home.

The product portfolio centres on the Craft & Gardening Box subscription (single child or sibling variant, with gardening-only and party bag options), supported by an accessory line comprising garden tools, branded craft materials, ring binders, specialty kits (Butterfly Feeder, Foraging, Air Plants) and printable gift certificates. Pricing is tiered by commitment length at £8.95–£22.95 per month, all inclusive of UK postage. Fulfilment is run from Bristol by staff paid at least the Real Living Wage.

The company is founder-owned, bootstrapped (no external funding rounds disclosed) and operates only in the United Kingdom after ceasing EU deliveries. Go-to-market relies on a self-serve website checkout, a substantial organic social audience (192k Facebook, 85k Instagram), email marketing, and earned press coverage in major UK publications. The primary customer segments are parents of 3–8 year olds seeking screen-free educational activities, and gift buyers (grandparents and relatives) purchasing certificates or party bags.

Name

MUD AND BLOOM LIMITED

Legal name

Mud & Bloom Ltd

Website

https://mudandbloom.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mud & Bloom is a Bristol-based, founder-owned UK subscription box company delivering monthly seasonal nature craft and gardening activity boxes for children aged 3–8, with certified organic seeds, peat-free compost and letterbox-friendly packaging.

Ownership category

akta.pro rank

Product category

Children's educational subscription boxes

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro industry

PRIMARYCRALAFAK

Toy Rentals & Subscription Boxes

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Toy Stores & Games Retail

SECONDARYCRALACAG

Kids Crafts & Educational Craft Kits Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

Keywords

• Children subscription boxes
• Nature craft kits
• Kids gardening activities
• Educational activity boxes
• Monthly kids kits

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Box Revenue: Monthly subscription boxes with tiered pricing based on commitment length. Craft & Gardening boxes from £15.95-£18.95/month, Gardening boxes from £8.95-£12.95/month, sibling boxes from £19.95-£22.95/month. All prices include UK postage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mud & Bloom designs, curates, and ships monthly subscription boxes containing at least five seasonal nature craft and gardening activities for children aged 3-8. Each box includes certified organic and biodynamic seeds, organic peat-free compost pellets, instruction cards, and all required materials, with activities inspired by Forest School, Steiner, and Montessori education. Boxes are letterbox-sized and delivered monthly via Royal Mail across the UK, with single-child and sibling box variants plus ancillary products such as party bags, gardening tools, craft materials, and gift certificates.

Product overview

Mud & Bloom Limited offers a subscription-based children's nature and gardening activity service centered around the Craft & Gardening Box, which provides seasonal craft and gardening activities for children ages 3-8. The core product portfolio includes the Craft & Gardening Box (monthly subscription with at least five activities), the standalone Gardening Box (focused on growing activities), and the Sibling Box variant for two children. Additional products include Seasonal Party Bags, Garden Tools, Craft Materials, Ring Binders for organizing activity cards, specialty kits (Butterfly Feeder Kit, Foraging Kit, Air Plants Craft Kit), and Gift Certificates. All materials emphasize environmentally-friendly, plastic-free, and certified organic/biodynamic sourcing where possible.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft & Gardening Box (Single Child Subscription) Monthly subscription box for a single child aged 3-8 containing at least five seasonal gardening and nature craft activities, all materials to complete them, certified organic and biodynamic seeds, peat-free compost pellets, instruction cards, nature news, and spotting activities. Delivered letterbox-sized via Royal Mail.
• Gardening Box (Single Child) Standalone monthly gardening subscription box for a single child containing at least two growing activities, instruction cards, garden jobs, and spotter cards, including the same certified organic/biodynamic seeds and peat-free compost pellets used in the full Craft & Gardening Box.
• Sibling Craft & Gardening Box Monthly subscription variant of the Craft & Gardening Box containing enough materials for two children to complete each activity, with shared items such as activity cards, paints, and glue included.
• Seasonal Party Bags One-off seasonal party bags containing nature craft and gardening activities aimed at children's parties, available in spring, summer, autumn, and winter variants for ages 3-8, with next-day Royal Mail Special Delivery option.
• Butterfly Feeder Kit Standalone kit containing butterfly feeders and related observation materials so children can attract and watch butterflies in a garden or outdoor space.
• Foraging Kit Standalone kit providing guided materials and instructions for nature foraging activities aimed at children and families.
• Air Plants Craft Kit Standalone craft kit featuring air plants for creative nature-based children's craft projects.
• Garden Tools Range of children's gardening tools including hand forks, hand trowels, digging forks, and digging spades, sold via the company's own website.
• Craft Materials Range of nature-inspired children's craft materials including Stockmar crayons, OkoNorm chalks, paints, and pastels, sold via the company's website.
• Ring Binders Branded ring binders available in blue, green, red, and yellow, sold to organize and store the instruction and activity cards delivered in Mud & Bloom subscription boxes.
• Gift Certificates Printable digital gift certificates available in Christmas, birthday, and multi-purpose designs, used to gift subscriptions or one-off boxes to children and families.
• Past Boxes (One-off boxes) One-off purchase option for previously released subscription boxes, allowing non-subscribers to buy a single past box as a gift or trial.

Quantifiable outcome

• No repeat activities for 24 months
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Others

• Creativity for Kids: Faber-Castell-owned US kids craft kit brand with retail distribution through Amazon and specialty stores; comparable product category (kids craft kits) but sold as one-off retail purchases rather than subscription.
• Baker Ross: UK-based mail-order craft supplies retailer targeting schools and parents with bulk craft kits; adjacent channel and category but does not operate a subscription model — relevant as a complementary purchase destination.

Broad incumbents

• Lovevery: US premium early-childhood play subscription with developmental-pedagogy framing (similar Steiner/Montessori-adjacent positioning) — comparable on educational credibility and premium pricing, but with a younger age band and broader play kit offering.
• KiwiCo: Largest US kids subscription box company with a broad STEAM portfolio across multiple age tiers — illustrates the category scale-up trajectory but operates a much wider product surface than Mud & Bloom's narrow nature/gardening focus.

Direct peers

• Letterbox Lab: UK kids science subscription box delivered via letterbox, targeting a similar age band with monthly themed experiments — directly comparable on format, delivery method, and parental convenience pitch.
• Green Kid Crafts: US-based monthly kids activity/STEAM subscription box founded by a parent, with a strong eco-friendly and nature-themed positioning that mirrors Mud & Bloom's organic/sustainability narrative and educational activities.
• Skillmatics: India-origin kids activity and educational game kit brand now expanding globally with subscription bundles — comparable product category (cards, games, hands-on activities) but operates with much broader distribution and a wider age range.
• ToucanBox: UK-based monthly craft subscription box for children aged 3-8, founded ~2010, with very similar GTM, age targeting, and educational framing — the most direct head-to-head competitor in the UK kids craft subscription category.
• WILD Science: UK-based maker of kids science and nature activity kits with similar hands-on, educational positioning; while not a pure subscription, their kits compete for the same parental wallet share.

Regional players

• Science4You: Portuguese kids science and craft toy kit manufacturer with strong EU retail distribution; similar hands-on nature/science activity positioning but primarily serves Iberia/LATAM rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mudandbloom
• Instagraminstagram.com/mudandbloom
• Xx.com/MudandBloom
• LinkedInlinkedin.com/company/mud-bloom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUD AND BLOOM LIMITED