BLUE SQUID LIMITED

Children's Arts and Craftsbluesquid.co

Company typePrivate
Founded2015
HeadquartersSouthampton, United Kingdom
Headcount—
GTM typeB2C
OfferingHardware or Manufacturing

BLUE SQUID LIMITED firmographics

Firmographics

Name: BLUE SQUID LIMITED
Legal name: Blue Squid Ltd
Website: https://bluesquid.co
Company type: Private
Founded year: 2015
Operating status: Operating
Ownership category
akta.pro rank

BLUE SQUID LIMITED industry classification

Industry

Product category: Children's Arts and Crafts
NAICS: Doll, Toy, and Game Manufacturing (339930), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
SIC: Pens, Pencils & Other Artists' Materials (3950), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
akta.pro industry: PRIMARYCRALACAG
Kids Crafts & Educational Craft Kits Retail
Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail
SECONDARYCRABACAH
Special Effects & Theatrical Makeup (SFX, Stage/Film, Face Paint, Prosthetic Color)
Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

Keywords

Children's face paints
Kids arts and crafts
Diamond painting kits
Art easels for kids
Children's craft kits

Where BLUE SQUID LIMITED is headquartered

Location

Headquarters

HQ city: Southampton
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

BLUE SQUID LIMITED business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

Direct Product Sales: Blue Squid generates revenue through direct-to-consumer e-commerce sales of children's arts and crafts products including face paints, craft kits, art easels, and accessories. All products are sold as one-time purchases with no subscription model indicated.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Face & Body Paint Crayons 42-colour
Unit Pricing	Pay-as-you-go	Ultimate Party Pack - 28 Colour Face Paint Kit
Unit Pricing	Pay-as-you-go	Deluxe Craft Chest
Unit Pricing	Pay-as-you-go	Art Easel with 100+ Accessories
Unit Pricing	Pay-as-you-go	Gem Art - Summer Fun Edition
Unit Pricing	Pay-as-you-go	Blue Squid Essential Craft Kit
Unit Pricing	Pay-as-you-go	Blue Squid Creative Craft Bag
Unit Pricing	Pay-as-you-go	Twist-Up Face & Body Paint Crayons 12-colour

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

BLUE SQUID LIMITED product offering

Product offering

Core offering

Blue Squid Limited designs, sources and sells children's arts, crafts, and cosmetic-grade face and body painting products directly to consumers through its Shopify-powered e-commerce website. The portfolio includes face paint crayons and palettes, themed party paint kits, diamond/gem art kits, craft boxes and chests with organized compartments, art easels with accessories, and hair chalks — all formulated to be non-toxic, washable, and safe for sensitive skin of children aged 3 and above.

Product overview

Blue Squid Limited is a UK-based international children's arts and crafts brand founded in 2015, offering a diversified portfolio of creative products including face paints ( crayons, palettes, and party packs in various colour options), arts and crafts kits (diamond art/gem painting, craft boxes and chests with organized compartments), art easels with accessories, and portable craft bags. The company sells directly to consumers through its Shopify-powered e-commerce platform, serving families worldwide with products designed for children aged 3 and above. Blue Squid's offerings are organized into collections including Kids Face Paints, Arts & Crafts, Art Easels, Blue Squid PRO, and Hair Chalks.

Differentiator

Problem solved

Functional benefit

Brands

Blue Squid PRO: Professional-grade face paint products for professional artists and serious face painters.

Products and services

Face & Body Paint Crayons

Quantifiable outcome

Trusted by over 3 million customers worldwide

Companies that use BLUE SQUID LIMITED

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles1 record

BLUE SQUID LIMITED technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

BLUE SQUID LIMITED partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

ShopifycoreTechnology or IntegrationBlue Squid's e-commerce platform is powered by Shopify, providing the infrastructure for their online store including payment processing, inventory management, and website hosting.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

BLUE SQUID LIMITED competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

BLUE SQUID LIMITED financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BLUE SQUID LIMITED leadership team

Management profile

Number of profiles

Profiles1 record

BLUE SQUID LIMITED funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BLUE SQUID LIMITED M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUE SQUID LIMITED

What does BLUE SQUID LIMITED do?

Is BLUE SQUID LIMITED a public or private company?

BLUE SQUID LIMITED is a private company. It is classified as family owned and is currently operating.

When was BLUE SQUID LIMITED founded?

BLUE SQUID LIMITED was founded in 2015.

Where is BLUE SQUID LIMITED based?

BLUE SQUID LIMITED is headquartered in Southampton, United Kingdom, in the Europe region.

How does BLUE SQUID LIMITED make money?

One revenue line is on record: direct Product Sales.

Does BLUE SQUID LIMITED have an API?

No public API is recorded for BLUE SQUID LIMITED.

What industry is BLUE SQUID LIMITED in?

BLUE SQUID LIMITED's product category is Children's Arts and Crafts. Its primary akta.pro industry code is CRALACAG, Kids Crafts & Educational Craft Kits Retail, with a secondary code of CRABACAH, Special Effects & Theatrical Makeup (SFX, Stage/Film, Face Paint, Prosthetic Color). Its NAICS code is 339930 and its SIC code is 3950.