Leora
- Company typePrivate
- Founded-
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Leora firmographics
Firmographics- Name
- Leora
- Legal name
- Leora Eesti OÜ
- Website
- https://leora.ee
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Leora industry classification
Industry- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
Keywords
Where Leora is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Leora business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated through direct online retail sales of home goods, children's products, gourmet foods, and pet supplies. Customers purchase individual items at listed prices with optional free shipping for orders over €50. Transaction-based model with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Leora product offering
Product offeringCore offering
Leora operates the leora.ee e-commerce store selling Nordic/Scandinavian-designed products directly to Estonian consumers across four categories: home decor (candles, candle holders, vases, flower pots, kitchen accessories, lamps, first aid kits), children's products (silicone tableware, plush toys, night lights, board games, pools), gourmet items (specialty salts and peppers), and pet accessories (animal bowls). The catalog curates items from eight premium Nordic brands including OYOY Living, OYOY Mini, OYOY Zoo, Eeveve, Cooee, ester & erik, Rivsalt, and Safly, with prices ranging from €2.50 to over €90 per item.
Product overview
Leora is a Nordic home decor and children's products online store offering a curated multi-brand portfolio. The product portfolio consists of four main categories: (1) Home Decor (Kodusisustus) including candles, candle holders, flower pots, vases, kitchen accessories, lamps, and first aid kits; (2) Children's Products (Lastele) subdivided into Eating Time (silicone plates, bowls, cups, utensils from Eeveve and OYOY Mini brands) and Play Time (plush toys, night lights, board games, inflatable pools from OYOY Mini brand); (3) Gourmet (Gurmee) featuring specialty salts and peppers from Rivsalt brand; and (4) Pet Products (Loomadele) including animal bowls from OYOY Zoo brand. The store operates as a marketplace featuring multiple branded sub-lines including OYOY Mini, OYOY Living, OYOY Zoo, Eeveve, Cooee, ester & erik, Rivsalt, and Safly, each specializing in distinct product categories within the Nordic design aesthetic.
Differentiator
Problem solved
Functional benefit
Companies that use Leora
Customer profileSegments4 records
Ideal customer profiles4 records
Leora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Leora partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- OYOY Living DesigncorePrimary home goods brand partner offering Scandinavian-designed candles, candle holders, vases, flower pots, and kitchen accessories. Products feature minimalist Nordic design aesthetic.
- OYOY MinicoreChildren's products brand featuring silicone tableware, plush toys, and developmental play items designed for young children.
- EevevecoreChildren's silicone tableware brand specializing in child-safe feeding products with timeless design.
- ester & erikminorDanish brand specializing in candles and lighting products for home décor.
- CooeeminorBrand offering Scandinavian-designed candle holders and home accessories.
- RivsaltminorGourmet salt and spice brand offering premium culinary ingredients.
- SaflyminorFirst aid kit brand offering emergency preparedness products.
- Montonio Finance OÜcorePayment processing partner handling secure payment collection through bank links and credit cards. Processes all online payments for the e-commerce platform.
- OmnivacorePrimary logistics partner providing parcel locker and courier delivery services across Estonia. One of the main delivery options for customer orders.
- SmartpostcoreParcel locker delivery service partner providing delivery points throughout Estonia.
- DPDminorParcel pickup point network partner offering additional delivery locations for customer convenience.
- UnisendminorParcel locker service partner providing additional delivery point options for customers.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Leora competitors and assessment
Company assessmentDirect peers
- Nordic Nest: Pan-Nordic online retailer specializing in Scandinavian design across home decor, kitchenware, and children's products. Closest direct peer — carries overlapping OYOY, Eeveve, and Cooee SKUs and competes for the same design-conscious customer, but at multi-country scale.
- Finnish Design Shop: Leading Nordic design e-commerce retailer based in Finland with a curated catalog spanning home, kitchen, and lifestyle brands. Highly comparable business model to Leora but operates across multiple European markets with much larger scale.
- Bolia.com: Scandinavian-design furniture and home accessories retailer with curated Nordic brands and strong DTC e-commerce presence. Comparable customer profile (design-conscious home buyers) but broader furniture assortment and pan-European footprint.
Emerging players
- Cooee Design: Swedish brand offering Scandinavian-designed candle holders and home accessories — a key Leora supplier that also sells DTC. Demonstrates the disintermediation risk Leora faces from suppliers going direct.
- Design House Stockholm: Swedish design collective curating Scandinavian home and lifestyle brands with their own DTC site. Similar curation approach to Leora but Sweden-focused and broader brand portfolio.
Broad incumbents
- Kave Home: Large European home furnishings and decor retailer with deep Nordic-inspired assortment and multi-country operations. Broader catalog and bigger scale than Leora, but overlaps in Scandinavian-styled home decor.
- H&M Home: Global mass-market home and lifestyle retailer with significant Nordic-style assortment at lower price points. Competes with Leora for design-conscious consumers across Europe and Estonia, but with vastly larger scale and brand recognition.
- Marimekko: Finnish iconic Nordic design brand selling home textiles, tableware, and decor DTC and through retailers globally. Overlaps with Leora's curated Nordic design positioning at much larger scale and brand recognition.
Others
- OYOY Living Design: Danish brand and Leora's primary supplier — also operates its own DTC e-commerce selling directly to consumers worldwide. Supplier relationship that could disintermediate Leora if direct sales scale in the Baltics.
Regional players
- Cervera: Swedish specialty retailer of kitchen, tableware, and home decor with a strong curated Nordic assortment. Comparable merchant model and product mix to Leora but operates only in Sweden with physical and online channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Leora social profiles
Digital presenceLeora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leora leadership team
Management profileNumber of profiles
Leora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leora
What does Leora do?
Leora operates the leora.ee e-commerce store selling Nordic/Scandinavian-designed products directly to Estonian consumers across four categories: home decor (candles, candle holders, vases, flower pots, kitchen accessories, lamps, first aid kits), children's products (silicone tableware, plush toys, night lights, board games, pools), gourmet items (specialty salts and peppers), and pet accessories (animal bowls). The catalog curates items from eight premium Nordic brands including OYOY Living, OYOY Mini, OYOY Zoo, Eeveve, Cooee, ester & erik, Rivsalt, and Safly, with prices ranging from €2.50 to over €90 per item.
Is Leora a public or private company?
Leora is a private company. It is currently operating.
When was Leora founded?
Leora was founded in -1.
Where is Leora based?
Leora is headquartered in Tallinn, Estonia, in the Europe region.
How does Leora make money?
One revenue line is on record: direct Product Sales.
Who are Leora's main competitors?
Direct peers on record are Nordic Nest, Finnish Design Shop and Bolia.com. Emerging players are Cooee Design and Design House Stockholm. Broad incumbents are Kave Home, H&M Home and Marimekko. OYOY Living Design is listed as an others. Cervera is listed as a regional player.
Does Leora have an API?
No public API is recorded for Leora.
What industry is Leora in?
Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 459420 and its SIC code is 5700.