EVERGREEN BEVERAGE CANADA INC.

What EVERGREEN BEVERAGE CANADA INC. does

Evergreen Beverage Canada Inc. is a family-owned, Toronto-based licensed beverage alcohol agent that imports and distributes premium wines, craft whiskeys, rums, and other spirits for the Canadian retail and wholesale market. Founded in 2006 and operating under the trade style "Evergreen Premium Brands," the company holds agent licences in Ontario, Alberta, and British Columbia and lists products through the LCBO, Alberta Gaming, Liquor and Cannabis (AGLC), and the BC Liquor Distribution Branch, as well as through on-premise licensed establishments. Its core offering is end-to-end market entry services for beverage alcohol producers, covering liquor-board listing, retail and on-premise engagement, and consumer marketing. The company does not build or sell any technology product, API, or digital platform; its website functions solely as a marketing and trade catalog presence, with no disclosed integrations or developer-facing capabilities.

Evergreen represents a curated portfolio of more than 25 brands, weighted toward U.S. craft bourbon and rye (New Riff, Doc Swinson's, Red Line Whiskey, Starlight Distillery, Spirits of French Lick, Penelope Bourbon, Blue Run Spirits, Blue Note, Neeley Family Distillery, S.N. Pikes, 291 Colorado, Catoctin Creek, Three Chord, Lost Lantern, Rolling Fork, Lucky Seven, The Prideful Goat, Nevada H&C / Smoke Wagon, NEBCO, W. D. O'Connell, Virginia Distilling Co.), limited-edition rum (Holmes Cay), a Canadian-blended flavored whisky (Root Out), and Ontario-produced coolers, hard seltzers, and session cocktails (Hitchhiker, Booze Hound, Shift Session). Several represented brands have collected medals at the San Francisco World Spirits Competition, the New York International Spirits Competition, and the World Wine & Spirits Competition. The business model is B2B agency representation: revenue is generated through commissions, margins, or representation fees from suppliers seeking Canadian market entry and provincial listing, with no publicly disclosed pricing.

Operationally, the company is small and bootstrapped. Two named senior leaders are referenced: co-founder Trace Hanlon, with prior senior national management experience at Maxxium-Beam, Remy Cointreau, Roust, and Concha y Toro and a CPG background at Unilever, and Troy Chambo, a sales and marketing leader who joined in 2019 from consumer goods roles at Dr. Oetker, Merisant, Tata Beverages, and Hindustan Unilever. Evergreen is a member of Drinks Ontario and the Importer Vintner & Spirit Association, and emphasizes a family-business, direct-owner-access positioning as a differentiator against corporate-owned agents. No funding rounds, M&A, or external capital events are disclosed.

Name

EVERGREEN BEVERAGE CANADA INC.

Legal name

Evergreen Beverage Canada Inc.

Website

https://evergreenbev.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Evergreen Beverage Canada Inc. is a family-owned licensed beverage alcohol agent that imports and distributes premium craft spirits, wines, and coolers through provincial liquor boards in Ontario, Alberta, and British Columbia on behalf of 25+ international and Canadian producers.

Ownership category

akta.pro rank

Product category

Beverage Alcohol Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

Keywords

• Beverage alcohol distribution
• Licensed import agent
• Craft spirits importing
• Premium wine distribution
• Wholesale liquor representation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Agent/Representation Services: Evergreen operates as a licensed agent representing producers of premium wines, beers, ready-to-drink, cider and spirits in Canadian markets. Revenue is generated through agent/representation fees from suppliers seeking market entry and distribution in Canada.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Evergreen Beverage Canada operates as a licensed agent in Ontario, Alberta, and British Columbia, representing local and imported producers of premium wines, beers, ready-to-drink beverages, cider, and spirits. The company specializes in helping brands enter the Canadian market by providing listing services at provincial liquor boards and building consumer and customer engagement plans.

Product overview

Evergreen Beverage Canada Inc. is Canada's leading importer of global award-winning craft whiskey, premium wines, coolers, cocktails, ciders and spirits. The company operates as a licensed import agent and supplier representation service, not a technology product company. It functions as a portfolio of represented beverage alcohol brands, including New Riff (Kentucky bourbon and rye), Doc Swinson's Whiskey, Holmes Cay Rum, Red Line Whiskey Co., Root Out Whisky, Starlight Distillery, and numerous other whiskey, bourbon, rum, wine, and cooler brands. The core service is market entry and brand development support for producers entering Canadian liquor jurisdictions (Ontario, Alberta, British Columbia). The company also provides retailer catalog services for trade partners. No technical software product, API, or digital platform is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Supplier Representation Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Drinks OntariominorOthersProud member of Drinks Ontario industry association for provincial beverage alcohol industry representation and networking.
• Importer Vintner & Spirit AssociationminorOthersProud member of the Importer Vintner & Spirit Association for industry representation and trade advocacy.
• Holmes Cay RumcoreChannel Partner/ Reseller/ DistributorExclusive Canadian importer representation for Holmes Cay Rum, curating exceptional limited-edition rums distilled and presented without additives. Brands include Jamaica Wedderburn 2011 and Guyana Uitvlugt 2003.
• New Riff DistillingcoreChannel Partner/ Reseller/ DistributorCanadian importer for New Riff, an independent family-owned Kentucky distillery. Products include Kentucky Straight Bourbon, Kentucky Straight Rye, Balboa Rye, and Single Barrel expressions.
• Starlight DistillerycoreChannel Partner/ Reseller/ DistributorCanadian representation for Starlight Distillery, a 7th generation Huber family operation in Southern Indiana. Products include Old Rickhouse Rye, Carl T. Huber's Signature Bourbon, and specialty expressions.
• Doc Swinson'scoreChannel Partner/ Reseller/ DistributorCanadian importer for Doc Swinson's whiskey collection, featuring Alter Ego Triple Cask Bourbon, Blender's Cut, Solera Method Rye, and special releases.
• Red Line Whiskey Co.coreChannel Partner/ Reseller/ DistributorCanadian representation for Red Line Whiskey Co., a father-son team offering hand-selected single barrel bourbons including Cask Strength and Toasted Barrel Finish expressions.
• Spirits of French LickcoreChannel Partner/ Reseller/ DistributorCanadian importer for Spirits of French Lick, Indiana's largest double pot still distillery. Products include The Morning Glory Kasha Bourbon and Lee W. Sinclair Four Grain Bourbon.
• Hitchhiker Brewing CompanycoreChannel Partner/ Reseller/ DistributorCanadian distributor for Hitchhiker Hard Lemonade and Hard Hitchhiker Vodka Lemonade, crafted by an Ontario mother-daughter team. Available at LCBO and licensed establishments.
• Root Out WhiskycoreChannel Partner/ Reseller/ DistributorCanadian representation for Root Out Whisky, a blend of root beer flavoring with Canadian blended whisky. Featured in national media and at celebrity events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diamond Estates Wines & Spirits: Canadian wine and spirits importer/agent operating in Ontario and other provinces with both proprietary and represented brands. Closest direct comparable to Evergreen's model of importing and distributing agency brands through Canadian liquor boards.
• Trialto Wine Group: Canadian wine importer and agency representing premium international producers across provincial liquor boards. Comparable as a multi-brand alcohol importer/agent in the Canadian market.
• Authentic Wine & Spirits Merchants: Canadian importer/agent focused on premium wines and craft spirits, representing international producers in the Canadian market. Highly comparable agent model operating across multiple provincial liquor boards.
• The Wine Agency: Canadian wine and spirits importer/agent representing international producers to provincial liquor boards. Comparable agency-based business model focused on market entry for foreign beverage alcohol brands.

Regional players

• Pacific Wine & Spirits Inc. Western Canada-focused beverage alcohol importer/agent, particularly strong in British Columbia and Alberta. Directly comparable agent model with overlapping BC and Alberta provincial liquor board access.

Broad incumbents

• Corby Spirit and Wine: Public Canadian alcohol company representing Pernod Ricard and other international spirits portfolios across Canada. Broader incumbent with overlapping agency and distribution model.
• Charton Hobbs (Boisset Collection): Major Canadian wine and spirits importer now part of Boisset Collection, representing a large portfolio of international brands across provincial liquor boards. Comparable import/agency role at greater scale.
• Treasury Wine Estates: Global wine producer with major Canadian distribution through provincial liquor boards. A broad incumbent competing for shelf space and listings in the same wine category Evergreen represents.
• Mark Anthony Group: One of Canada's largest privately held beverage alcohol companies, importing and producing major brands including White Claw and Mike's Hard. A broad incumbent operating in the same import-and-distribute space at much larger scale.

Others

• Drinks Ontario: Ontario beverage alcohol industry association of which Evergreen is a member. Industry body supporting Ontario producers, importers, and agents — relevant ecosystem participant but not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/evergreen-beverage-alcohol-recreational-cannabis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVERGREEN BEVERAGE CANADA INC.