Lee'S TRADE CORPORATION

What Lee'S TRADE CORPORATION does

Lee's Trade Corporation, operating as Lee's Trade, is a privately held, family-owned wholesale distributor and e-commerce retailer headquartered in Grand Rapids, Michigan. The company sells general merchandise, apparel, accessories, flags, knives, jewelry, hats, handmade goods, purses, wallets, and customizable items through its B2B wholesale website at leestrade.com, serving small retailers in the United States. Its catalog comprises 2,518+ products across 15+ primary categories, with notable curated sub-brands including Montana West (Western-style bags and accessories) and Snake Eye Tactical (spring-assisted knives), alongside licensed offerings such as Ford-branded graphic hoodies and sweatshirts. The Print Shop vertical offers blank apparel and LumiTrans print transfers for custom-decoration businesses, and a recent Customizable Items category targets personalization use cases.

The company operates a sales-led, self-service wholesale model: buyers register for accounts on the WebJaguar-powered storefront, browse by category or thematic design (e.g., 2nd Amendment, Biker Fashion, Trump Items, USA Flag, US 250th Anniversary), and place bulk orders priced per unit or per dozen, typically ranging from $0.58 (bracelets) to $192 per dozen (hoodies). Shipping is fulfilled domestically via UPS, and qualified buyers with sellers permits can claim state tax exemption. There is no public listing, no disclosed parent company, no institutional investment, no M&A history, and no documented leadership team beyond a general contact email; the company is independently operated and privately held.

Go-to-market is concentrated on the company's own e-commerce site, supplemented by SEO, an email newsletter for promotions, and organic social media. Customer segments are entirely SMB retailers — gift shops, boutiques, convenience stores, and festival vendors — purchasing wholesale lots for resale. No revenue, headcount, geographic expansion beyond the US, AI/ML capabilities, partnerships, certifications, patents, or regulatory actions are disclosed in the available source material.

Name

Lee'S TRADE CORPORATION

Legal name

Lee's Trade Corporation

Website

https://leestrade.com

Company type

Private

Operating status

Operating

Short description

Lee's Trade Corporation is a family-owned, US-based B2B wholesale e-commerce distributor selling 2,500+ SKUs of apparel, accessories, knives, flags, and customizable goods to small retailers including gift shops, boutiques, convenience stores, and festival vendors.

Ownership category

akta.pro rank

Product category

Wholesale General Merchandise Distribution

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Handbags, Luggage & Travel Goods Wholesale (CRAOADAD)

Keywords

• Wholesale distribution
• General merchandise
• Wholesale apparel
• Bulk accessories
• Wholesale knives

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale merchandise sales: Revenue generated through bulk sale of physical merchandise including accessories, apparel, knives, jewelry, hats, flags, and other wholesale goods to retail businesses. Products are sold in bulk quantities (dozens, cases) at wholesale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lee's Trade Corporation is a family-owned wholesale distributor that sells general merchandise, apparel, accessories, flags, knives, jewelry, hats, handmade goods, and customizable items in bulk (mostly by the dozen or case) to small retail businesses. Customers access over 2,500 SKUs through an account-based wholesale e-commerce website with low minimum orders, fast shipping, and business tax exemption support.

Product overview

Lee's Trade is a family-owned wholesale e-commerce platform offering thousands of unique, high-quality products at unbeatable bulk prices for small businesses including gift shops, boutiques, convenience stores, and festival vendors. The platform operates with low minimum orders and fast shipping, featuring a comprehensive catalog organized into product categories and sub-brands. The main product categories include Accessories, Women's Apparel, General Items, Flags, Hats & Headwear, Jewelry, Knives & Personal Protection, Handmade Goods, Purses & Wallets, Print Shop, Winter Clothing, and Customizable Items. Notable sub-brands include Montana West (Western-style bags and accessories) and Snake Eye Tactical (knives). The Print Shop category offers blank tees, t-shirts, hoodies, sweatshirts, and print transfers. The platform is powered by WebJaguar e-commerce technology and offers shipping calculation through UPS.

Differentiator

Problem solved

Functional benefit

Products and services

• Accessories Wholesale accessories including belts and buckles, keychains, face masks, hair accessories, hand fans, and sunglasses sold in bulk to retail businesses for resale.
• Women's Apparel Wholesale women's clothing including coverups, Chinese dresses, Indian dresses, jumpsuits, kaftan dresses, leggings, plus-sized dresses, ponchos, workout clothes, shirts, and skirts, sold in bulk to retail businesses.
• General Items Miscellaneous wholesale items including pet supplies, manicure tools, hardware tools, and garden items sold in bulk to retail businesses.
• Flags Wholesale flag products including USA flags, patriotic flags, and themed flags sold in bulk to retail businesses.
• Hats & Headwear Wholesale headwear including bandanas, skull caps, baseball caps, boonie hats, bucket hats, fedora hats, flat bill hats, kids hats, women's hats, ninja masks, sun hats, cowboy hats, and winter hats sold in bulk to retail businesses.
• Jewelry Wholesale jewelry including body piercings, bracelets, earrings, necklaces, rings, and jewelry displays sold in bulk to retail businesses.
• Knives & Personal Protection Wholesale knives and personal protection items including axes, butterfly knives, karambit knives, machetes, knife displays, hunting knives, OTF knives, swords, pepper spray, switchblades, tasers, throwing knives, and spring-assisted knives sold in bulk to retail businesses.
• Montana West (sub-brand) Western-style wholesale purses, bags, and accessories under the Montana West brand, including crossbody bags, phone wallets, satchels, tote bags, wallets, and the Wrangler collection, sold in bulk to retail businesses.
• Handmade Goods Wholesale handmade products including backpacks, coin purses, dream catchers, fanny packs, jackets, hobo bags, mini sling bags, and tapestries sold in bulk to retail businesses.
• Purses & Wallets Wholesale purses and wallets including backpacks, phone purses, coin purses, crossbody bags, fannypacks, satchels, tote bags, wallet purses (WOC), and wallets sold in bulk to retail businesses.
• Print Shop Wholesale print shop products including blank tees, t-shirts, hoodies, sweatshirts, and print transfers for custom printing, sold in bulk to retail businesses.
• Winter Clothing & Accessories Wholesale winter items including boot toppers, gloves, hats, headbands, ponchos, scarves, socks, and thermal sets sold in bulk to retail businesses.
• Customizable Items Wholesale customizable products including blank hats, customizable apparel, and customizable knives for personalized branding, sold in bulk to retail businesses.
• Gifts & Accessories Wholesale gifts and accessories including license plates, signs, toys, scarves, socks, and undergarments sold in bulk to retail businesses.
• Print Transfers Wholesale heat transfers for custom printing on apparel, featuring patriotic, biker, wildlife, and themed graphic designs using LumiTrans print technology, sold in bulk to retail businesses.

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lee'S TRADE CORPORATION