Estonian Tire Recycling

What Estonian Tire Recycling does

Estonian Tire Recycling (MTÜ Estonian Tire Recycling, operating as ETR) is a Tallinn-based non-profit producer responsibility organization that manages end-of-life tire compliance for tire manufacturers, importers, and retailers operating in Estonia. The organization was established in 2023 to address the long-standing problem of used tires being buried or incinerated; ETR operates a 75-point collection network across all Estonian counties and, as of the source data, has 77 registered member companies registered with the National Problem Product Register (PROTO). Its core service is to assume the statutory producer-responsibility obligations of its members in exchange for per-ton recycling fees.

ETR's value chain is executed through two strategic partners rather than owned assets. Used tires collected from the network are pre-processed by Ragn-Sells — which removes metals, granulates rubber, and operates a dedicated tire shredding plant launched in Kunda in July 2024 — and the resulting material is then routed to Enefit's Auvere plant, where pyrolysis converts the rubber into raw materials for the chemical, oil, and other industrial sectors. ETR also offers PROTO registration, quarterly reporting on behalf of members, and a transparent supply-chain tracking system covering collection through to final processing.

Commercially, ETR runs a per-ton fee model: €120/ton (+VAT) for passenger/SUV/van/truck/bus/agricultural tires, €200/ton (+VAT) for oversized special-purpose tires above 1150 mm diameter, with private individuals able to dispose of up to eight passenger car tires annually free of charge. Members include tire retailers (e.g., Rehvid Pluss, Aasta Auto Pluss, A&D Wagen Grupp), automotive enterprises (Toyota Baltic AS), and car-sharing operators (CityBee Eesti OÜ). The company is governed as a private non-profit association under Estonian law, with no parent entity or external investors disclosed in the source data.

Name

Estonian Tire Recycling

Legal name

MTÜ Estonian Tire Recycling

Website

https://tirec.ee

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Estonian Tire Recycling (ETR) is a Tallinn-based non-profit producer responsibility organization that manages Estonia's nationwide used-tire collection network and chemical-recycling pipeline for tire manufacturers, importers, and retailers.

Ownership category

akta.pro rank

Product category

Tire Recycling Services

NAICS

Waste Collection (56211), Waste Treatment and Disposal (5622)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Tire Recycling, Disposal & Sustainability Services (TLAKADAI)

akta.pro secondary industries

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG), Tires, Plastics & Glass Recovery from ELVs (Non-metal ELV Streams) (EUAIAJAK)

Keywords

• Tire recycling services
• Producer responsibility organization
• Waste tire collection
• Pyrolysis tire recycling
• Tire compliance management

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Others

Revenue model

1. Recycling fee per ton of tires: ETR charges tire manufacturers and importers a recycling fee per ton of tires. This fee funds the collection network, pre-processing, and chemical recycling operations. Private individuals can dispose of up to 8 passenger car tires per year free of charge.

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Estonian Tire Recycling operates a producer responsibility organization that collects recycling fees from tire manufacturers and importers and manages a nationwide network of 75 collection points plus a chemical recycling (pyrolysis) supply chain that converts used tires into reusable raw materials for chemicals, oil, and industrial sectors. The organization handles PROTO registration, quarterly reporting, and transparent end-to-end supply chain tracking for its member companies.

Product overview

Estonian Tire Recycling operates as a producer responsibility organization offering an integrated tire recycling ecosystem. The service combines a nationwide collection network (75 collection points) with a three-stage processing chain: pre-processing via Ragn-Sells (metal removal and granulation at Kunda), followed by pyrolysis processing via Enefit (at the Auvere plant), and finished with transparent supply chain management and reporting systems. The company provides comprehensive producer responsibility services including PROTO registration, quarterly reporting, and an easy-to-use application system for tire disposal scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Collection Network A nationwide network of 75 collection points across Estonia enabling convenient drop-off and collection of used tires from private individuals and companies. Operates through waste collection centers, Ragn-Sells facilities, and partner locations.
• Producer Responsibility Registration Registration service for tire manufacturers and importers with the National Problem Product Register (PROTO), including quarterly reporting on imported tire quantities and delegation of producer responsibility obligations under the Estonian Waste Act.
• Tire Recycling and Material Recovery Chemical recycling process that transforms used tires into reusable raw materials through pyrolysis at the Enefit-owned Auvere plant (after pre-processing by Ragn-Sells at the Kunda facility), producing materials for chemical, oil, and other industrial sectors.
• Tire Disposal Application Service Online application system for companies and individuals to schedule tire disposal at collection points, with options for various tire categories including passenger car, truck, and special-purpose tires.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Ragn SellscoreStrategic or Co-development PartnerSwedish family-owned company with 141-year history, focused on circular and recycling solutions. Ragn Sells handles pre-processing of collected tires, including removing metals, granulating rubber, and preparing tires for pyrolysis. They operate the tire crushing plant in Kunda, Estonia.
• EnefitcoreStrategic or Co-development PartnerEstonian state-owned energy and chemical group responsible for the final treatment of tires at the Auvere plant. Conducts pyrolysis process that transforms tire rubber into raw materials for use in chemicals, oil, and other industrial sectors. This partnership enables the complete circular economy solution for Estonian tire recycling.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stena Recycling: Large Nordic recycling and waste management group with tire handling and broader industrial recycling operations. Comparable as a larger incumbent in the regional recycling ecosystem that intersects with ETR's mandate.
• Ragn-Sells: Swedish family-owned circular economy company that is ETR's core pre-processing partner. Operates the Kunda shredding plant; offers broader recycling services that overlap with ETR's collection and processing scope.

Direct peers

• Contec S.A. Swiss-based tire pyrolysis operator converting end-of-life tires into recovered carbon black and other outputs. Comparable as a specialized European tire-to-chemicals recycling company.
• Genan A/S: One of Europe's largest tire recyclers, operating mechanical and pyrolysis-based processing across multiple countries. Highly comparable to ETR as a tire-recycling service provider supplying raw materials to industrial buyers.
• Scandinavian Enviro Systems AB: Swedish company listed on Nasdaq Stockholm that uses proprietary pyrolysis to recover carbon black, oil, and steel from end-of-life tires. Directly comparable technology and end-market to ETR's Enefit-driven pyrolysis chain.
• Tyre Recovery Association: UK-based industry body coordinating collection and recovery of end-of-life tires. Directly comparable as a national-level PRO coordinating compliance and recycling logistics for tire importers.

Regional players

• Suomen Rengaskierrätys Oy: Finnish tire recycling PRO coordinating nationwide collection and recycling of used tires in Finland. Closest geographic peer to ETR, with the same PRO mandate model in an adjacent Nordic/Baltic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estonian Tire Recycling