What Pilus Grupp OÜ does

Pilus Grupp OÜ is a privately held Estonian medical center operating as the only hair transplantation clinic in Estonia, founded in 2001 and headquartered in Viimsi (Habneeme), Tallinn. The clinic serves both Estonian residents and international patients through a multilingual digital front end (Estonian, English, Russian, Finnish) and an online consultation workflow, and performs all procedures at a single physical site co-located within the Fertilitas private hospital building at Ravi tee 5a.

The company's core product is the Follicular Unit Extraction (FUE) hair transplantation technique, which uses a 0.8mm circular punch to harvest individual follicular units and an Implanter medical instrument to control graft depth, angle (10–45 degrees), and direction of placement. The clinic positions this as a minimally invasive, scar-free alternative to strip surgery with a 9-day donor-area recovery and a 10–12 month timeline to full visible results. Supporting offerings include medicamentous hair loss treatments (Minoxidil 2%/5% and Finasteride/Propecia 1mg), cosmetic hair care guidance, and structured post-operative care instructions, all of which sit adjacent to the principal surgical revenue stream.

Commercially, Pilus operates a direct-to-consumer medical services model where revenue is generated primarily from one-time surgical procedures billed per patient, supplemented by ancillary retail of hair-loss pharmaceuticals. The clinic markets itself as offering the lowest hair transplantation prices in Europe and explicitly targets both local Estonian patients and medical-tourism patients from neighboring markets via remote online consultation. All procedures are performed by a single physician, Dr. Oleg Šertšenkov, with no disclosed headcount, revenue figure, or external funding.

Name

Pilus Grupp OÜ

Legal name

Pilus Grupp OÜ

Website

https://pilus.ee

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Pilus Grupp OÜ is a private Estonian medical clinic operating as the only hair transplantation provider in Estonia, delivering FUE hair restoration procedures, Minoxidil/Finasteride pharmaceutical treatments, and online consultations to Estonian and international (Finnish, Russian, English-speaking) patients from a single clinic in Viimsi, Tallinn.

Ownership category

akta.pro rank

Product category

Hair Restoration Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Hair & Scalp Disorders (Trichology) (HLAKACAI)

Keywords

• Hair transplantation
• FUE hair restoration
• Hair loss treatment
• Cosmetic hair clinic
• Hair transplant services

Headquarters

HQ city

Haabneeme

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hair Transplantation Procedures: One-time surgical procedures for hair follicle extraction and transplantation. Revenue generated per patient per procedure. This is the primary revenue stream.
2. Post-operative Products: Sales of hair loss medications including Minoxidil (2% and 5%) and Finasteride (Propecia) for pre and post-operative treatment. These may be sold as adjunct products to surgical patients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Pilus Grupp OÜ is an Estonian medical clinic specializing in hair transplantation. The clinic performs FUE (Follicular Unit Extraction) hair transplant procedures and offers medicamentous (drug-based) hair loss treatments. Services are delivered to individual patients at the clinic in Viimsi/Habneeme and via online consultations.

Product overview

Pilus Grupp OÜ operates as a specialized medical center exclusively devoted to hair restoration in Tallinn, Estonia. The company's product portfolio centers on the FUE (Follicular Unit Extraction) technique as its core surgical offering, supplemented by medicamentous hair loss treatments (Minoxidil and Finasteride/Propecia), cosmetic hair care guidance, online consultation services, and post-operative care instructions. The FUE Technique is the primary surgical product, while hair loss treatment and cosmetic hair care function as complementary add-on services that support the overall hair restoration journey.

Differentiator

Problem solved

Functional benefit

Products and services

• FUE Hair Transplantation
• Medicamentous Hair Loss Treatment
• Online Consultation

Quantifiable outcome

• Full results visible within 10-12 months post-procedure
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fertilitas CliniccoreOthersPilus medical center is located within the Fertilitas private hospital building in Viimsi, Tallinn. This co-location provides shared medical infrastructure, credibility from association with an established healthcare facility, and operational synergies.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Vera Clinic: Istanbul hair transplant clinic offering FUE and DHI procedures with international patient packages. Comparable as a direct competitor in the European medical-tourism market.
• Smile Hair Clinic: Istanbul-based hair transplantation clinic competing on cost and quality for European/international patients. Directly comparable to Pilus as a single-brand FUE-focused clinic targeting medical-tourism demand.
• Dr. Cinik Hair Hospital: Turkey-based hair transplant clinic with strong European marketing presence. Comparable to Pilus as a low-cost European-positioned FUE provider targeting international patients.
• Eugenix Hair Sciences: India-based specialist hair transplantation clinic serving a large international patient base. Comparable to Pilus as a globally-marketed FUE clinic competing on price-quality for cross-border patients.

Broad incumbents

• Bosley: Established US-headquartered hair restoration provider with multiple clinic locations and a long operating history. Comparable as a multi-site surgical hair transplantation specialist serving mass-market patients.
• Advanced Hair Restoration: US-based multi-clinic hair restoration chain offering FUE and FUT procedures. Comparable to Pilus as a branded surgical hair restoration provider, though operating at much larger scale in a different geography.
• DHI Global Medical Group: Largest global hair restoration chain with clinics across Europe, Asia, and the Americas. Comparable as a direct hair transplantation service provider operating internationally with branded protocols.

Regional players

• HRBR (Hair Restoration Blackrock): Dublin-based specialist hair transplant clinic led by named surgeons. Comparable to Pilus as a boutique, doctor-led European hair restoration practice with a regional rather than pan-European footprint.
• Hasson & Wong: Canada-based boutique hair transplant clinic known for surgeon-led FUE/FUT procedures. Comparable to Pilus as a high-touch, surgeon-branded boutique clinic with international patient flow.

Others

• Fertilitas Private Hospital: Estonian private hospital where Pilus Grupp is co-located. Relevant as a real-estate/operational partner and shared infrastructure provider, not a direct clinical competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilus Grupp OÜ