What PRO RACING SIMULATORS LIMITED does

Pro Racing Simulators Ltd. (PRS) is a UK-based designer, manufacturer, and rental operator of turnkey professional racing simulators, founded in 2012 and headquartered in Wimborne, Dorset. The company sells a tiered hardware portfolio across GT Club, GT Pro, GT Ultimate, Formula Club, Formula Pro, and Driver Training Pro ranges, with both static and motion-enabled variants. Core technology combines motorsport-grade components — D-BOX 3DOF and QUBIC 6DOF hexapod haptic motion systems, Fanatec and Simucube direct drive steering up to 32Nm, Heusinkveld hydraulic pedals, and VR integration — with proprietary vehicle models derived from real telemetry, windtunnel aero data, and laser-scanned, GPS-accurate track assets.

PRS generates revenue across multiple streams: hardware sales ranging from approximately £10,195 for entry-level static simulators to over £100,000 for commercial bespoke installations; multi-simulator Race Centre Packages for venue operators (4–20 units, from £43,194); simulator hire for corporate and private events in the UK and internationally; a Driver Development Program with ARDS-certified coaching from £450 per session; and custom VR and software development services. Distribution is primarily direct via the company's own e-commerce storefront, complemented by phone/email-led bespoke consultation, on-site installation (free for mainland England and Wales), and a consumer financing referral through Kandoo.co.uk.

Customers span professional motorsport teams and drivers (Red Bull Racing, Mercedes AMG Petronas Factory Racing, Cicely Motorsport, and named individuals including Adam Christodoulou, Adam Morgan, Abbie Eaton, and Sean Walkinshaw), private GT racers, home enthusiasts, corporate event clients, and commercial venue operators. A sister company, Golf Motion, extends the same simulation-and-hire model into the adjacent golf simulator vertical.

Name

PRO RACING SIMULATORS LIMITED

Legal name

Pro Racing Simulators Ltd.

Website

http://proracingsimulators.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Racing Simulators Ltd. designs, manufactures, and rents turnkey professional racing simulators for motorsport teams, racing drivers, corporate events, home enthusiasts, and commercial venue operators. Founded in 2012 in the UK, the company offers bespoke hardware, motion systems, and software development services.

Ownership category

akta.pro rank

Headquarters

HQ city

Three Legged Cross

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Racing Simulator Hardware Sales: Sale of racing simulators ranging from entry-level GT Club static simulators to high-end professional motion systems. Products include GT Club, GT Pro, Formula Club, Formula Pro, and Driver Training Pro ranges. Prices from approximately £10,195 to £47,395 for standard configurations, with bespoke installations exceeding £100,000.
2. Racing Simulator Hire: Hire of Formula Pro and GT Pro simulators for corporate events, exhibitions, trade shows, product launches, and private parties. VR-enabled simulators available. Services include corporate branding of chassis, in-game track advertising, digital leaderboards, and crowd control barriers.
3. Driver Development Program: Professional driver training and coaching services using cutting-edge simulators with telemetry analysis. Sessions available from 4 hours upwards, with session rates starting from £450 depending on location. Includes guidance from Professional ARDS Instructor/Race Engineer.
4. Software Development Services: Custom vehicle model development and track model creation. Data-driven modeling using real-life vehicle geometry, telemetry data, and windtunnel aero maps. VR experience development for experiential, exhibition, and events sectors.
5. Simulator Centre Packages: Turnkey race centre packages for venues with 4 to 20 simulators including networking hardware, cabling, Race Control Server PC, and optional venue management software. Entry-level Race Centre Package priced at £43,194 for 4 GT Club simulators.
6. Motion System Upgrades and Accessories: Sale of motion system upgrades, steering wheels, pedal sets, display upgrades, shifters, handbrakes, and other peripherals for existing simulator customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pro Racing Simulators designs, manufactures, and installs turnkey racing simulators spanning entry-level home units to professional-grade motion systems. The company also provides simulator hire for corporate and private events, bespoke custom builds, professional driver development coaching with ARDS-certified instructors, and custom VR/software development including laser-scanned track models and data-driven vehicle physics.

Product overview

Pro Racing Simulators Limited offers a comprehensive portfolio of racing simulators across four core product lines: GT Club (entry-level GT-style), GT Pro (professional GT), Formula Club (entry-level formula-style), and Formula Pro (professional formula-style). Each line offers static and motion variants with Direct Drive steering and hydraulic brake systems. The premium GT Ultimate features 6DoF motion with up to 32Nm torque. Driver Training Pro models target motorsport teams with professional telemetry. Multi-simulator Race Centre Packages serve commercial venues with 4-20 units. Bespoke Custom Pro builds and Professional Motion Systems provide flexible upgrade paths. The company also offers VR/software development services, driver development coaching, and simulator hire for events. Sister company Golf Motion supplies T1 Vision, T2 Vision, and GDR golf simulators. Pricing ranges from approximately £10,195 for entry static simulators to over £47,000 for premium motion systems, with bespoke installations exceeding £100,000.

Differentiator

Problem solved

Functional benefit

Products and services

• GT Club Static Racing Simulator Entry-level static racing simulator with GT seating position, supporting triple displays, VR experiences, and motion technology. Features Fanatec CSL DD wheelbase and the latest PC technology. Targeted at home enthusiasts and club racers.
• GT Club Motion Racing Simulator Motion-enabled GT simulator with D-BOX G5 3DOF haptic motion system delivering realistic road textures, suspension interactions, and vehicle dynamics feedback. Designed for home enthusiasts seeking an immersive experience.
• GT Pro Static Racing Simulator Premium static simulator built for professional use with Direct Drive Steering and Hydraulic Brake Systems for enhanced precision and performance. Targeted at professional and amateur racing drivers.
• GT Pro Motion Racing Simulator Premium motion-enabled GT simulator with D-BOX 3DOF Haptic Motion System delivering dynamic, true-to-life vehicle feedback for professional racing applications.
• GT Ultimate Motion Racing Simulator Pinnacle motion simulator featuring 6 Degrees of Freedom (6DoF) QUBIC hexapod haptic motion system, Simucube 2 Pro wheelbase, and triple projector array options up to 5 metres width for the most realistic simulation experience.
• Formula Club Static Racing Simulator Formula-style static simulator with reclined seating replicating F1 cockpit, supporting triple displays and motion technology for immersive racing. Targeted at home enthusiasts seeking a single-seater experience.
• Formula Club Motion Racing Simulator Motion-enabled formula simulator with D-BOX G5 3DOF haptic feedback and formula seating position replicating authentic single-seater cockpit experience for home enthusiasts.
• Formula Pro Static Racing Simulator Professional static formula simulator with premium Direct Drive Steering and Hydraulic Brake Systems for motorsport-grade precision. Targeted at professional drivers and motorsport teams.
• Formula Pro Motion Racing Simulator Premium motion formula simulator featuring D-BOX 3DOF haptic motion for realistic pitch, roll, and heave movements replicating track dynamics. Targeted at professional drivers and motorsport teams.
• Driver Training Pro Racing Simulator - Club Spec Professional-spec club-level training simulator featuring SimLab GT1 Evo chassis, 20Nm Direct Drive steering, 49 inch Ultrawide 144Hz monitor, and Stage 3 gaming PC with rFactor 2 and iRacing. Targeted at motorsport teams and racing drivers.
• Driver Training Pro Racing Simulator - Professional Spec Top-tier professional training simulator with SimLab P1-X chassis, 25Nm Fanatec Podium DD2 steering, Heusinkveld Ultimate hydraulic pedals, triple 32 inch 144Hz monitors, and Motec/Atlas/VRS telemetry packages for high-level driver development.
• Race Centre Package - GT Club Simulators Multi-simulator race centre package featuring 4 to 20 GT Club simulators with networking hardware, Race Control Server PC, and optional Venue Management Software. Includes on-site installation and 2-year warranty. Targeted at commercial venue operators.
• Custom Pro Racing Simulator Bespoke design and manufacturing service allowing customers to create custom racing simulators tailored to their unique preferences and requirements with modular upgrade options. Commercial bespoke installations can exceed £100,000.
• Racing Simulator Hire Service Corporate and private event simulator rental featuring Formula Pro and GT Pro simulators with VR capability, professional branding options (chassis livery, in-game advertising, digital leaderboards, crowd control barriers), and trained event staff. Available for UK and international clients.
• VR Software & Hardware Solutions Virtual reality development and hardware supply including VR experiences for all major platforms, laser scanning of real-world environments and conversion into fully interactive VR environments, and live 4K broadcasting capabilities for the experiential, exhibition, and events sectors.
• Driver Development Program Professional driver training with ARDS Instructor/Race Engineer guidance, full Motec and Atlas telemetry, laser-scanned track models, and custom vehicle profiles. Sessions available from 4 hours upwards, with session rates starting from £450 depending on location.
• T1 Vision Premium Golf Simulator Premium golf simulator system voted 'Best Golf Simulator Premium' by Golf Digest, offering an ultra-realistic indoor golf experience. Sold through the PRS website as a sister-brand product of Golf Motion.
• T2 Vision Standard Golf Simulator Standard golf simulator with convenient installation and competitive pricing for home or commercial use. Sold through the PRS website as a sister-brand product of Golf Motion.
• GDR Golf Simulator World's smartest driving range system designed to elevate golf practice and performance. Sold through the PRS website as a sister-brand product of Golf Motion.

Quantifiable outcome

• Reduced real-world testing costs
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Golf MotionminorOthersGolf Motion is PRS's sister company offering advanced golf simulators. It operates as a separate brand (golfmotion.uk) providing golf simulator products and hire services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vesaro: Vesaro is a UK-based manufacturer of high-end racing simulators offering direct drive steering, motion systems, and bespoke builds for home and commercial markets. Most directly comparable peer due to overlapping product range, UK location, and bespoke positioning serving enthusiast and professional segments.
• CXC Simulations: CXC Simulations is a US-based premium racing simulator manufacturer offering bespoke motion simulators with proprietary technology for professional drivers, team drivers, and home enthusiasts. Direct competitor in the high-end bespoke segment with comparable pricing and professional motorsport clientele.
• Prodigo: Prodigo is a European racing simulator manufacturer specializing in professional-grade simulators for motorsport teams and private customers. Comparable in bespoke design philosophy, professional driver training focus, and premium component integration.
• Simworx: Simworx is a UK-based simulation company providing racing and other motion simulator experiences for events, entertainment venues, and corporate clients. Directly comparable for simulator hire services and event-driven GTM with corporate branding capabilities.

Broad incumbents

• D-BOX: D-BOX is a Canadian manufacturer of haptic motion systems integrated into PRS's simulators (3DOF/6DOF). Functions as both a key component supplier and broader competitor offering motion platforms across entertainment, simulation, and training markets with established commercial scale.
• Simucube: Simucube (Granite Devices) manufactures professional-grade direct drive steering wheelbases (up to 32Nm) used in PRS's premium builds. A key component supplier but also a broader industry player in the direct drive sim racing hardware category.
• Fanatec: Fanatec (Endor AG) is a leading manufacturer of sim racing hardware including direct drive wheelbases, pedals, and accessories used across PRS's product range. Broad incumbent with consumer and professional offerings, dominant brand presence, and racing simulator ecosystem partnerships.

Emerging players

• Trak Racer: Trak Racer is an emerging player in the racing simulator chassis and accessories market with growing direct-to-consumer presence. Comparable in the enthusiast and mid-market segments, though less focused on bespoke premium professional builds than PRS.
• Heusinkveld Engineering: Heusinkveld Engineering manufactures high-end hydraulic and load cell sim racing pedals (including the Active Pro force feedback pedal set used by PRS). Adjacent competitor in professional-grade input devices and emerging direct competitor in complete sim solutions.

Others

• iRacing: iRacing is the leading subscription-based online racing simulation platform used by PRS customers on Driver Training Pro simulators. Not a direct hardware competitor but a critical ecosystem partner whose software standardization drives demand for compatible professional-grade hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/professionalracingsimulators
• LinkedInlinkedin.com/company/pro-racing-simulators

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO RACING SIMULATORS LIMITED