MATTY'S LTD

What MATTY'S LTD does

Matty's LTD operates Matty's Candles, a UK-based artisan home fragrance business established in 2018 and headquartered in Selston, Nottinghamshire. The company hand-pours scented candles, wax melts, reed diffusers, room sprays, bath spa products, and specialty gift-box collections for UK consumers, and additionally offers white-label and wholesale candle manufacturing services to small businesses such as boutiques, spas, and independent retailers. The product range spans 74+ candle fragrances, 75+ wax melt fragrances, and adjacent lines including gemstone melts, WELLBEING menopause-supporting products, and pet-safe Dog Spa candles.

The company's underlying technology is a proprietary coconut and rapeseed wax blend that is soy-free, paraffin-free, palm-free, and GMO-free, paired with IFRA-compliant fragrance oils (both synthetic and essential) and lead- and zinc-free cotton wicks. Products are hand-poured in small batches with both cold and hot scent-throw testing, and packaging uses biodegradable 30-micron sleeves and recycled kraft card in place of plastic. Standard 220g candles deliver approximately 45 hours of burn time, wax melts last 8–12 hours per piece, and reed diffusers last 8–12 weeks.

Matty's operates a hybrid B2C/B2B revenue model. Direct-to-consumer sales are conducted through a Shopify-powered e-commerce storefront at mattyscandles.co.uk, supported by PayPal, major card payments, and Klarna 'Pay in 3' / 'Pay Later' options, with Royal Mail tracked delivery from the Nottinghamshire site and a monthly wax melt subscription for recurring revenue. On the B2B side, the company runs a trade/wholesale program with minimum orders around £30 and a white-label manufacturing service in which unbranded CLP-labelled bases are supplied for resale under the customer's own brand. Marketing is concentrated in organic content (blog guides, FAQ, social media on Facebook) and word-of-mouth referrals; no paid acquisition channels, marketplaces, or international shipping are evidenced.

Name

MATTY'S LTD

Legal name

Mattys LTD

Website

https://mattyscandles.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Matty's LTD operates Matty's Candles, a UK-based artisan home fragrance business that hand-pours scented candles, wax melts, diffusers, and specialty products using a proprietary coconut and rapeseed wax blend, serving UK consumers directly plus small trade and white-label business customers.

Ownership category

akta.pro rank

Product category

Artisan Home Fragrance & Candles

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Natural & Clean Fragrance (CRABADAG), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Artisan scented candles
• Hand-poured wax melts
• Eco-friendly home fragrance
• Reed diffuser products
• White label candle manufacturing

Headquarters

HQ city

Selston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through mattyscandles.co.uk website. Products include scented candles, wax melts, 3-wick candles, diffusers, room sprays, bath spa pucks, gemstone melts, and gift box collections. One-time purchase model for individual products.
2. Wholesale & Trade Accounts: Bulk sales to trade customers including boutiques, spas, retailers, and gift shops. Low minimum order quantities starting around £30. Products sold branded or unbranded. Lead times typically 7-21 days.
3. White Label Manufacturing: Unbranded candle and wax melt production for businesses wanting to sell under their own brand. CLP-compliant labels applied to base, customers add their own branding. Minimum order requirements apply.
4. Subscription Service: Monthly wax melt subscription delivering hand-poured coconut and rapeseed wax melts. Recurring revenue model for regular customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Matty's LTD designs, hand-pours, and sells artisan scented candles, wax melts, reed diffusers, room sprays, bath products, and gift box collections in the UK using a proprietary coconut and rapeseed wax blend free from soy, paraffin, and palm. It also offers trade/wholesale supply and white-label manufacturing for small businesses wanting to sell candles under their own brand, with low MOQs starting around £30.

Product overview

Matty's Candles is a UK-based hand-pour candle and home fragrance business offering a diverse portfolio of products centered on coconut and rapeseed wax blends. The core product lines include scented candles (74+ fragrances in standard tins and 53+ premium 3-wick options) and wax melts (75+ fragrances in snap bar format), complemented by reed diffusers, room sprays, bath spa products, and specialty lines including Gemstone Melts (featuring embedded crystals), WELLBEING products, and pet-safe Dog Spa candles. The company operates on a B2C e-commerce model while also serving B2B customers through white label and wholesale programs. All products share the same eco-friendly formulation (soy-free, paraffin-free, palm-free, vegan, cruelty-free) with coconut and rapeseed wax as the base. The company sells through its Shopify-powered website and ships from Nottinghamshire, UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Scented Candles Hand-poured scented candles made with a coconut and rapeseed wax blend in standard 220g tins offering approximately 45 hours burn time; available in 74 fragrances across scented candle, melt, and related formats.
• 3-Wick 425g Luxury Candles Premium luxury three-wick candles in 425g glass containers with metallic labels and rose-gold lids, offering enhanced fragrance throw and longer burn time.
• Wax Melts Highly scented wax melt snap bars made with coconut and rapeseed wax, available in 75+ fragrances across Fruity, Floral, Fresh, Sweet, and Seasonal categories; each piece lasts approximately 8-12 hours.
• Gemstone Melts Specialty wax melt snap bars containing embedded gemstones (citrine, amethyst, rose quartz, moonstone, etc.) paired with zodiac and birthstone themes; gemstones range 8-20mm in size.
• Reed Diffusers Reed diffusers using perfumers alcohol in 90G glass bottles with 20% fragrance load, lasting approximately 8-12 weeks; available in 11+ scents.
• Melt Burners Wax melt burners and warmers (electric and tealight-powered) for releasing fragrance from wax melts without an open flame.
• Room Mist Sprays Room mist sprays for quick home fragrance refresh; flame-free option for freshening spaces.
• Bath Spa Pucks Aromatic bath and spa pucks for bathing and self-care experiences.
• WELLBEING Collection Wellness-focused candle range including menopause-supporting formulations and other wellbeing-themed products.
• Dog Spa Pet-Safe Candles Pet-safe candle products specifically formulated for homes with dogs.
• Gift Box Collections Pre-packaged gift box collections with customizable labels for occasions including Christmas, birthdays, Mother's Day, and thank you messages.
• Premium Parfum Collection Premium fragrance products with higher-end formulations including Zanzibar, Oh L'amour, Flame, and Naughty Leather scents in both wax melt and candle formats.
• Monthly Wax Melt Subscription Monthly subscription service delivering hand-poured coconut and rapeseed wax melts on a recurring basis for regular customers.
• Trade & White-Label Manufacturing Wholesale and white-label candle production service for retailers and small businesses; unbranded products with CLP-compliant labels on base, customers add their own branding. Minimum order quantity starts at approximately £30 with 7-21 day lead times.

Quantifiable outcome

• Standard 220g candles burn for approximately 45 hours
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationPayment processing partner handling secure online transactions. Sensitive payment information encrypted in transit using SSL protocol between customer and PayPal servers.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the online store. Provides the infrastructure for product listings, shopping cart, checkout, and order management.
• Royal MailcoreOthersPrimary delivery partner for UK shipping. All orders shipped via tracked service. 48-hour dispatch with next-day shipping option for faster delivery.
• IFRA (International Fragrance Association)coreOthersRegulatory body whose standards govern the safe use of fragrance ingredients. All fragrance oils used have IFRA Conformity Certificates. SDS Sheets available for all products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shearer Candles: Long-established UK candle manufacturer with hand-poured ranges sold wholesale and via own e-commerce. Direct peer in product format, UK channels and white-label contract manufacturing.
• The Edinburgh Candle Company: Scottish-based artisan candle maker offering hand-poured scented candles and home fragrance products via DTC e-commerce. Closely comparable in product, audience and craft-brand positioning.
• Candle Shack: UK-based candle and wax melt manufacturer with strong B2B/white-label offering and bulk fragrance oils. Most direct competitor in the white-label/contract manufacturing channel Matty's is building.
• Lily-Flame: UK-based artisan candle brand producing hand-poured scented candles and wax melts from a similar boutique e-commerce setup. Direct comparator in the same product category, target customer and price band.
• St Eval Candles: UK candle brand producing hand-poured candles and wax melts using natural waxes including rapeseed and coconut. Direct competitor in eco-friendly home fragrance with overlapping retail and wholesale channels.
• Bridgewater Candles: UK-based candle brand offering scented candles, diffusers and home fragrance across e-commerce and wholesale. Comparable in product range, gift-box merchandising and UK retail footprint.
• Wax Melts Co: UK specialist wax melt brand sold via DTC and wholesale with broad fragrance range. Closely comparable product format, price band and customer.
• The Yorkshire Candle Company: UK regional artisan candle maker with broad fragrance range sold DTC and through independent retailers. Comparable product offering, scale and go-to-market mix.

Broad incumbents

• Yankee Candle: Mass-market global candle brand (owned by Newell Brands) dominating the UK scented candle category. Overlaps on product category and customer but operates at far greater scale with different economics.
• Jo Malone London: Premium luxury fragrance and home fragrance brand (Estée Lauder) with overlapping home candle and diffuser category at higher price points. Represents the aspirational competitive ceiling and a benchmark for premiumisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mattyscandles
• LinkedInlinkedin.com/company/matty-s-candles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATTY'S LTD