777 Music Inc.
777 Music Inc. is a privately held, Bergen-based independent music company operating a record label, artist management arm, and music publishing division for a roster of indie pop and folk artists and songwriters, distributed globally through streaming platforms and direct-to-consumer storefronts.
- Company typePrivate
- Founded2018
- HeadquartersBergen, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 777 Music Inc. does
777 Music Inc. is a privately held independent music company headquartered in Bergen, Norway, founded in 2018 and operating with 1–10 employees. The company operates three integrated business lines: a record label representing a roster of artists (Iris Caltwait, Konradsen, bob junior, and boy pablo), an artist management arm, and a music publishing division that administers rights for nine songwriters and producers (Amund Valde, crêpe girl, Erik Thorsheim, Esteban Muñoz, GABIFUEGO, Konradsen, Judah Just Kidding, boy pablo, and Sigmund Vestrheim). Co-founder Nicolas Muñoz is himself the artist known as boy pablo, embedding artist-founder alignment into the corporate structure. The company functions as a subsidiary within the Sounds Like Gold independent label group, leveraging shared infrastructure and industry relationships.
The business generates revenue through licensing royalties from streaming platforms, digital sales, publishing administration fees, and direct-to-consumer merchandise and music sales via its proprietary online store at shop.777music.no and its Bandcamp storefront. Distribution occurs globally through major streaming services (Spotify, Apple Music, YouTube) and the label maintains active social media presence across Instagram, TikTok, Facebook, and YouTube for top-of-funnel artist promotion. Operating geographies span Norway (Bergen headquarters, Oslo for some publishing writers) and the United States (Los Angeles, where crêpe girl is based), though there is no formal global footprint claim.
The technology stack is conventional for an independent label: the website is built on Next.js with Sanity as a headless CMS for content and artist imagery, and there are no proprietary technology products, APIs, or AI-driven features disclosed. No funding rounds, institutional investment, or public ownership has been identified; the ownership structure appears founder-controlled. Revenue figures, pricing, and contract terms are not publicly disclosed.
777 Music Inc. firmographics
Firmographics- Name
- 777 Music Inc.
- Legal name
- 777 Music
- Website
- https://777music.no
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 777 Music Inc. is a privately held, Bergen-based independent music company operating a record label, artist management arm, and music publishing division for a roster of indie pop and folk artists and songwriters, distributed globally through streaming platforms and direct-to-consumer storefronts.
- Ownership category
- akta.pro rank
777 Music Inc. industry classification
Industry- Product category
- Independent Record Label
- NAICS
- Music Publishers (512230), Music Publishers (51223), Record Production and Distribution (51225), Motion Picture and Sound Recording Industries (512)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB)
- akta.pro secondary industries
- Songwriting & Composition (Topliners, Co-writers, Camps) (MPAIABAA), Remote Recording & Online Session Services (MPAIAHAL), Neighboring Rights (Master Performance Rights) Administration (MPAIAAAH)
Keywords
Where 777 Music Inc. is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
777 Music Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Record Label Services: Revenue generated through artist management, record label operations, and music publishing. The company earns from streaming royalties, digital sales, and publishing rights.
- Publishing: Music publishing operations covering songwriters and producers including Amund Valde, Erik Thorsheim, Esteban Muñoz, GABIFUEGO, Judah Just Kidding, Sigmund Vestrheim, and crêpe girl.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
777 Music Inc. product offering
Product offeringCore offering
777 Music Inc. is an independent music company headquartered in Bergen, Norway, founded in 2018 as part of the Sounds Like Gold independent label group. The company operates a record label that signs and releases music from a roster of artists (including Iris Caltwait, Konradsen, bob junior, and boy pablo), an artist management division, and a music publishing arm that administers songwriting rights for a separate roster of songwriters. Distribution is delivered through Spotify, Apple Music, Bandcamp, and the company's own online store.
Product overview
777 Music Inc. is an independent music company comprised of three interconnected offerings: a record label with an artist roster (Iris Caltwait, Konradsen, bob junior, boy pablo), a publishing company serving songwriters and producers (Amund Valde, crêpe girl, Erik Thorsheim, Esteban Muñoz, GABIFUEGO, Judah Just Kidding, Sigmund Vestrheim), and artist management services. The company operates as part of the Sounds Like Gold independent label group.
Differentiator
Problem solved
Functional benefit
Products and services
- Record Label
- Artist Management
- Music Publishing
Companies that use 777 Music Inc.
Customer profileSegments2 records
Ideal customer profiles1 record
777 Music Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
777 Music Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sounds Like Goldcore777 Music is part of the Sounds Like Gold independent label group, providing shared infrastructure, industry relationships, and collaborative opportunities across the independent label network.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
777 Music Inc. competitors and assessment
Company assessmentDirect peers
- Partisan Records: Independent label representing indie and alternative artists with international footprint; comparable to 777 Music's roster approach, multi-territory presence, and direct-to-consumer distribution emphasis.
- Neon Gold Records: Independent label specializing in indie pop and alternative acts, often breaking emerging artists; comparable to 777 Music's indie pop/alternative roster focus and small-scale, artist-development orientation.
- Glassnote Entertainment Group: Independent record label with integrated publishing operations focused on indie and alternative acts; directly comparable to 777 Music's combined label-and-publishing model and similar artist-size profile.
- Mom + Pop Music: US-based independent label focused on indie and alternative artists with integrated management and publishing-adjacent services; closely comparable business model to 777 Music's three-pillar label/management/publishing structure serving similar indie and alternative genres.
- Lucky Number Music: UK-based independent label with indie and alternative roster and publishing operations; comparable to 777 Music's combined label/publishing model and similar small-team indie structure.
Broad incumbents
- Merge Records: Long-running US independent label known for indie and alternative acts with publishing-adjacent operations; comparable business model and genre focus to 777 Music, but with substantially larger catalog and history.
- Secretly Group: Independent music group encompassing labels (Secretly Canadian, Jagjaguwar, Dead Oceans) plus publishing; comparable to Sounds Like Gold's umbrella role for 777 Music, and to 777 Music's integrated label+publishing model, though at much greater scale.
- Warp Records: UK-based independent label with deep catalog spanning electronic and alternative genres plus publishing operations; comparable integrated label-and-rights model, though operating at materially larger scale than 777 Music.
- Sub Pop Records: Iconic US-based independent record label with a roster spanning indie, alternative, and folk acts; comparable to 777 Music as a similarly independent, artist-focused label with multiple revenue streams, though significantly larger in catalog and headcount.
Regional players
- Arctic Records (Norway): Norwegian independent label group representing Scandinavian indie and alternative acts; comparable to 777 Music's Nordic focus, indie roster, and integrated label-management offerings, with stronger domestic market presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
777 Music Inc. social profiles
Digital presence777 Music Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
777 Music Inc. leadership team
Management profileNumber of profiles
Profiles1 record
777 Music Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
777 Music Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 777 Music Inc.
What does 777 Music Inc. do?
777 Music Inc. is an independent music company headquartered in Bergen, Norway, founded in 2018 as part of the Sounds Like Gold independent label group. The company operates a record label that signs and releases music from a roster of artists (including Iris Caltwait, Konradsen, bob junior, and boy pablo), an artist management division, and a music publishing arm that administers songwriting rights for a separate roster of songwriters. Distribution is delivered through Spotify, Apple Music, Bandcamp, and the company's own online store.
Is 777 Music Inc. a public or private company?
777 Music Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 777 Music Inc. founded?
777 Music Inc. was founded in 2018. It employs 1 to 10 people.
Where is 777 Music Inc. based?
777 Music Inc. is headquartered in Bergen, Norway, in the Europe region.
How does 777 Music Inc. make money?
Two revenue lines are on record. Record Label Services are the primary driver. The others are publishing.
Who are 777 Music Inc.'s main competitors?
Direct peers on record are Partisan Records, Neon Gold Records, Glassnote Entertainment Group, Mom + Pop Music and Lucky Number Music. Broad incumbents are Merge Records, Secretly Group, Warp Records and Sub Pop Records. Arctic Records (Norway) is listed as a regional player.
Does 777 Music Inc. have an API?
No public API is recorded for 777 Music Inc..
What industry is 777 Music Inc. in?
777 Music Inc.'s product category is Independent Record Label. Its primary akta.pro industry code is MPAIABAB, Publishing Administration (Catalog Admin, Global Subpublishing), with a secondary code of MPAIABAA, Songwriting & Composition (Topliners, Co-writers, Camps). Its NAICS code is 512230 and its SIC code is 3652.