MORNINGSIDE AI LIMITED

What MORNINGSIDE AI LIMITED does

Morningside AI Limited is a New Zealand-based AI transformation consulting firm founded in late 2022 and headquartered in Auckland. The company helps enterprises identify, build, and adopt AI solutions through a structured three-phase methodology (Identify, Develop, Adopt), applied across industries including professional sports (NBA franchise, Sydney Roosters), manufacturing and distribution (Asmuss Group), healthcare and aged care, construction (Ashcroft Homes), pet products (BarkBox), compliance (Citation), and dental services (DentOps). Its services are explicitly tool-agnostic and platform-agnostic, meaning technology selection is driven by client workflow needs rather than vendor preference; engagements span AI readiness assessments, autonomous agent development, custom chatbot development, and end-to-end enterprise AI rollouts. The business operates on a project-based professional-services model with three pricing tiers ($15K-$50K, $50K-$150K, $150K-$500K) and a sales-led, consultative go-to-market targeting both next-generation startups and established enterprises across Australia, the United States, the United Kingdom, and the European Union.

Revenue is generated through defined-scope consulting engagements rather than subscription software, typically beginning with executive alignment workshops, stakeholder interviews, ROI modeling, and workflow mapping before any development work, and continuing through pilot launch, training, and ongoing optimization under the Adopt phase. The company is co-led by Co-CEOs Josh Brown and Liam Ottley, supported by a 55+ person team under the Morningside Group, with executive additions including a Chief Financial Officer and Managing Director of Consulting. Morningside's brand presence is materially driven by Co-CEO Liam Ottley's content platform (13.4 million YouTube views, approximately one million followers across platforms, and a 90,000-member online community), which functions as a top-of-funnel demand-generation engine feeding the enterprise sales motion.

The company is privately held with no disclosed external institutional investors, patents, or third-party benchmark validations of its AI systems; its intellectual advantage rests on its systematized methodology, cross-industry case-study library, and the embedded relationships created by working through the full adoption cycle rather than on proprietary AI models or in-house research.

Name

MORNINGSIDE AI LIMITED

Legal name

Morningside AI Limited

Website

https://morningside.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Morningside AI Limited is an Auckland, New Zealand-based AI transformation consulting firm that helps enterprises identify, develop, and adopt AI solutions through a three-phase methodology, serving clients across professional services

Ownership category

akta.pro rank

Product category

AI Consulting Services

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

Keywords

• AI consulting services
• AI transformation consulting
• Custom AI development
• Workflow automation services
• Enterprise AI adoption

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Strategy Consulting: Strategic consulting services including executive alignment workshops, employee interviews, ROI modeling, prioritization mapping, and AI readiness assessments. These are project-based engagements with defined scopes.
2. Autonomous Agent Development: Custom development of autonomous AI agents tailored to client workflows and operational requirements. Includes scoping, technical architecture, data integration, and proof-of-concept to production build.
3. Enterprise Consulting: End-to-end AI transformation consulting including adoption support, pilot launch, training sessions, workflow integration, and ongoing optimization.
4. Chatbot Development: Custom chatbot development services for enterprise clients, integrated into existing systems and workflows.
5. Project-Based Engagements: Pricing tiers based on project budget ranges: $15K-$50K (smaller engagements), $50K-$150K (mid-tier), $150K-$500K (larger enterprise projects). Engagement length varies from weeks (pilot) to months (full transformation).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Morningside AI provides end-to-end AI transformation services for organizations, encompassing strategy consulting, custom AI solution development (including autonomous agents and chatbots), and adoption support. The firm operates through a three-phase Identify-Develop-Adopt methodology, helping clients identify high-impact AI opportunities, build tailored solutions that integrate with existing systems, and train teams to embed AI into daily workflows.

Product overview

Morningside AI operates as an AI transformation services company rather than a product company with standalone software offerings. The company's portfolio consists of four core consulting services (AI Strategy Services, Autonomous Agent Development, Enterprise Consulting, and Chatbot Development) delivered through a structured three-phase methodology: Identify (opportunity assessment and roadmap), Develop (build and integration), and Adopt (training and optimization). Services are tool-agnostic and designed to integrate with clients' existing systems, workflows, and data sources. Deliverables include AI optimization roadmaps, functioning proof-of-concept applications, implementation plans with ROI projections, and trained internal teams capable of managing AI systems independently.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Strategy Services Consulting service that helps organizations identify AI opportunities and build transformation roadmaps. Includes Executive Alignment Workshops, Employee & Stakeholder Interviews, ROI Modeling, Prioritization Mapping, and AI Readiness & Diagnostics Reports. Designed for enterprise and mid-market organizations seeking AI strategy.
• Autonomous Agent Development Custom development of autonomous AI agents that handle multi-step workflows and make decisions with limited human intervention. Targets operational automation across enterprise systems, including scoping, technical architecture, data integration, and proof-of-concept to production build.
• Enterprise Consulting Strategic consulting engagement for AI transformation at scale. Includes discovery sprints, workflow assessment across departments, and implementation roadmap development with proof-of-concept applications, plus adoption support, pilot launch, training sessions, and ongoing optimization.
• Chatbot Development Custom chatbot development service for customer-facing and internal business workflows, integrated into existing systems and enterprise data sources. Built for enterprise clients seeking conversational AI capabilities.

Quantifiable outcome

• 200+ hours/month reclaimed from manual coordination
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tribe AI: US-based boutique AI consultancy that builds custom AI solutions for enterprises with an end-to-end model from strategy through deployment — closely aligned with Morningside's Identify-Develop-Adopt approach and target buyer.
• Netguru: Global digital product and AI consultancy delivering custom AI system development, workflow automation, and adoption support to enterprise and growth-stage clients — comparable services and engagement model.
• HatchWorks AI: AI-native consulting and engineering firm that partners with enterprises to design and deploy custom AI solutions, with a focus on measurable business outcomes — directly comparable in positioning and delivery style.
• Wavicle Data Solutions: Boutique data and AI consulting firm delivering custom AI/ML engineering, strategy, and cloud data services to mid-market and enterprise clients — comparable in scope and boutique delivery model.
• Neal Analytics (an Avanade company): AI and analytics consultancy (now part of Avanade) that helps enterprises design and operationalize AI solutions, including agentic and generative AI workloads — comparable delivery model and target customers.

Broad incumbents

• Accenture: Global professional services giant with a multi-billion-dollar generative AI practice and dedicated AI engineering teams. Competes for the same enterprise AI transformation RFPs Morningside targets, particularly at Fortune 500 scale.
• Deloitte: Big Four firm with a substantial AI & Data practice offering strategy, implementation, and managed services for enterprise AI adoption — a direct competitor for multi-year transformation engagements.
• Cognizant: Global IT services firm with a sizable AI & Analytics practice delivering enterprise AI strategy, model development, and large-scale deployment — competes for the enterprise tier of Morningside's pipeline.
• Slalom: Large US-headquartered consultancy with a dedicated AI/ML practice that delivers enterprise AI strategy, implementation, and adoption services — directly competing with Morningside for transformation budgets at larger organizations.
• Genpact: Global professional services firm with significant AI services and AI-first transformation capabilities, serving large enterprises across multiple industries — overlapping with Morningside's enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MorningsideAi
• LinkedInlinkedin.com/company/morningside-ai
• Instagraminstagram.com/morningsideai

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORNINGSIDE AI LIMITED