What RAKASTAKA LIMITED does

RakaStaka Limited designs and sells patented space-saving racks for stacking bottles and cans in refrigerators and storage areas. The product line comprises five core SKUs — racks for wine bottles, beer bottles, champagne bottles, and drink cans (available in multiple pack sizes) — built around injection-moulded polystyrene strips that interleave between containers to create a support network that prevents rolling and stack collapse. A patent for the design was granted in 2008, and the product is also protected by design registration and copyright. The company markets itself as 'the world's first rack and stacker' for this use case and earned national UK media exposure via a 2005 appearance on BBC Dragons' Den, where founder Stefano Matheou declined a £100,000 offer for 40% equity.

The business operates a direct-to-consumer go-to-market through an owned Shopify-powered e-commerce storefront (rakastaka.com), with worldwide shipping (UK 2–3 days; international 10–14 days). Unit pricing ranges from $8.00 to $33.00 per pack depending on product and pack size, and there is no subscription or recurring revenue component — every sale is a one-time hardware transaction. A parallel trade/corporate channel offers custom-branded products with corporate logos and brand colours at a £5.95 per pack trade price, with a minimum order of 1 trade box (72 packs) and a stated maximum of 10,000 trade boxes per order, opening a B2B gifting and promotional vertical.

The company is privately held, founder-owned, and headquartered in Hove, East Sussex, United Kingdom, with a headcount of 1–10 employees. Customers are predominantly individual consumers seeking to organize bottles and cans in domestic refrigerators, with no named enterprise customers or disclosed revenue figures. Marketing is driven primarily by earned media from the Dragons' Den feature, supplemented by organic social (Facebook, Twitter, Pinterest), email newsletter capture, and search-driven e-commerce traffic.

Name

RAKASTAKA LIMITED

Legal name

RAKASTAKA LIMITED

Website

https://rakastaka.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

RakaStaka Limited designs and sells patented space-saving racks for stacking bottles and cans in refrigerators and storage areas. The company sells direct-to-consumer worldwide via Shopify and serves individual consumers through a five-SKU product line, with a parallel trade channel for custom-branded corporate gifts.

Ownership category

akta.pro rank

Headquarters

HQ city

Haywards Heath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of physical rack products sold directly to consumers through the company's e-commerce store. Products include beer bottle racks, wine racks, champagne racks, and can racks in various pack sizes. Revenue is generated per transaction with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

RAKASTAKA LIMITED designs, manufactures, and sells patented injection-moulded polystyrene racks (trading as RakaStaka) that securely stack and store beverage bottles and cans in refrigerators, on stable surfaces, and in freezers or outdoor settings. The product range includes dedicated wine, beer, champagne, and can racks, sold as multi-unit packs primarily through the company's own e-commerce store, with a parallel trade channel for corporate-branded orders.

Product overview

RAKASTAKA LIMITED offers the RakaStaka product line, described as 'the world's first rack & stacker for securely stacking bottles and cans to save space in any refrigerator or storage area.' The portfolio consists of five core space-saving rack products: RakaStaka Cans (available in packs of 1 or 2), RakaStaka Wine, RakaStaka Beer Bottles, and RakaStaka Champagne, all featuring specially moulded strips made of tough injection-moulded polystyrene that provide gravity-defying support to prevent bottles and cans from rolling. The products work in domestic refrigerators and can also be used on stable surfaces throughout the home. A trade/customization option is available for corporate branding purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• RakaStaka Cans Rack Space-saving rack made of injection-moulded polystyrene that securely stacks beer and soda cans in refrigerators or on stable surfaces, available in pack-of-1 (supports 6+ cans, $8.00) and pack-of-2 (supports 9+ cans, $13.00) formats. Intended for household consumers organising drinks at home.
• RakaStaka Wine Rack Space-saving wine bottle rack made of injection-moulded polystyrene that securely stacks standard 750ml Bordeaux and Burgundy style bottles in refrigerators or on stable surfaces; sold as a pack of 2 supporting 9+ bottles at $29.00 per pack. Designed for household consumers and wine display use.
• RakaStaka Beer Bottles Rack Space-saving beer bottle rack made of injection-moulded polystyrene that securely stacks standard 330ml beer bottles and 250ml stubbies in refrigerators; sold as a pack of 3 supporting 12+ bottles at $21.00 per pack. Intended for household consumers storing beer at home.
• RakaStaka Champagne Rack Space-saving champagne rack made from natural wood fibre and wood-fibre PLA materials that securely stacks champagne bottles; sold as a pack of 2 supporting 8+ bottles at $33.00 per pack. Designed for household consumers and event/display use.
• RakaStaka Custom-Branded Trade Products Custom-branded version of the RakaStaka rack range supplied to corporate buyers for promotional merchandise, corporate gifts, and event giveaways. Orders are taken with custom corporate messages, logos, and brand colours at a minimum of 1 trade box (72 packs), maximum 10,000 trade boxes, and a 6–8 week lead time at £5.95 per pack.

Quantifiable outcome

• Wine Rack supports 9+ bottles per pack of 2
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers the RakaStaka e-commerce online store, providing the platform for processing orders, payments, and customer management. Rakastaka.com and rakastaka.co.uk use Shopify to process orders, with payment details going to Shopify's secure payment processing system.
• PayPalcoreTechnology or IntegrationPayPal is used as a payment processor, ensuring transaction information stays private and protected. Customers can pay via PayPal on the RakaStaka store.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Yamazaki Home: Japanese home-organization brand offering minimalist storage and kitchen organization products. Comparable in providing design-led plastic and metal household-organization solutions targeting the same aesthetic-conscious consumer.
• mDesign: Mass-market home organization brand offering plastic storage and organization products for kitchen, pantry, and refrigerator. Comparable as a plastic household-organization specialist serving the same consumer pain points around fridge clutter and bottle/can storage.
• YouCopia: Specialist kitchen and pantry organization brand offering products such as can dispensers, spice racks, and beverage organizers. Comparable as a niche single-category kitchen-organization company targeting the same horizontal consumer-home user.
• InterDesign: Specialist home-storage brand offering plastic organizers for fridge, pantry, and beverage storage. Comparable as a plastic household-storage specialist with a similar product approach and retail distribution model.
• Joseph Joseph: UK-based designer and retailer of innovative kitchen organization and storage products, including fridge and food-storage solutions. Closely comparable as a home-grown UK brand selling clever, design-led plastic kitchen gadgets via DTC and major retail — overlapping RakaStaka's category, materials, and customer.

Broad incumbents

• OXO: Established US kitchen-gadgets brand (owned by Helen of Troy) offering a broad portfolio of storage, organization, and food-prep tools. Comparable in serving the same consumer need (fridge/pantry organization) with overlapping distribution channels and product-material approach.
• Brabantia: Dutch home-organization brand with broad range of kitchen, waste, and storage products. Comparable as an established European player in the same home-organization category with overlapping retail and DTC channels.
• Spectrum Brands: Diversified consumer-products conglomerate owning several kitchen and home-organization brands (e.g., Black+Dcker small appliances, George Foreman). Comparable as a parent operating broadly in kitchen/home categories with overlapping end-consumer.
• Lakeland: UK-based multi-category kitchen and home retailer stocking thousands of gadgets and storage products including bottle and can organizers. Comparable as a UK retail channel serving the same consumer-home organization demand.
• Simplehuman: Premium home-organization brand known for sensor bins, kitchen tools, and storage solutions. Comparable in providing design-forward plastic and metal home-organization products at premium price points via DTC and retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RakaStakaUK
• Facebookfacebook.com/RakaStakaUK
• Pinterestpinterest.com/rakastaka
• LinkedInlinkedin.com/company/rakastaka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAKASTAKA LIMITED