CLEVER ELECTRONICS TECHNOLOGY CORP.

What CLEVER ELECTRONICS TECHNOLOGY CORP. does

Clever Electronics Technology Corp. (惠州市克莱沃电子有限公司 / 克莱沃), founded in November 1995 and headquartered in Huizhou, Guangdong, China, is a specialized data center intelligent power distribution solution provider and a wholly-owned subsidiary of Legrand Group following its 2018 acquisition. The company designs, manufactures, and sells rack-level PDUs (managed, monitored, metered, and basic), second-generation Powerflex track busbar systems for overhead power distribution, POWEROCK-branded industrial plugs and connectors (16A-125A, IP44/IP67), and the DIPS (Distributed Intelligent Power Security System) cybersecurity solution, all unified under its proprietary SUM (Sustainable, Upgradeable, Maintainable) modular architecture with hot-swappable output and main control modules. Core products support ±1% billing-grade outlet-level metering, environmental sensors (temperature, humidity, smoke, water leakage), and integration with DCIM platforms via SNMP, Modbus, MQTT, REST APIs, and Alibaba Cloud; Clever Manager 2.0 software provides centralized management for up to 1,000 PDUs per instance.

The business operates a direct enterprise sales model with regional business managers covering North China, East China, Southwest, and South China regions from offices in Beijing, Shanghai, Chengdu, and Shenzhen (which also houses the international sales team). Customer concentration spans Chinese state-owned and enterprise buyers (State Grid, China Mobile, China Unicom, China Telecom, Alibaba, Tencent, Baidu, Chinese Academy of Sciences) plus international colocation, telecom, energy, and aviation accounts (Equinix, Telecom Italia, ENI Green Data Center, Orange, SoftBank, Nokia, Beijing Daxing International Airport). Revenue is generated primarily through hardware sales of PDUs, busbar systems, and connectors, supplemented by recurring Clever Manager software subscriptions, customization services, and warranty extensions up to 5 years; Legrand China leadership has publicly stated double-digit revenue growth in both domestic and export markets. The 2025 launch of the MPDU ProX high-power hybrid socket PDU (up to 41kW per unit) positions the company directly at the AI/GPU server rack power distribution opportunity.

Name

CLEVER ELECTRONICS TECHNOLOGY CORP.

Legal name

惠州市克莱沃电子有限公司

Website

https://clever-electronic.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Clever Electronics Technology Corp. (克莱沃) is a Huizhou, China-based subsidiary of Legrand Group that designs and manufactures intelligent rack PDUs, track busbar systems, and industrial connectors for data centers, serving telecom operators, hyperscalers, and colocation providers across China, Europe, and Southeast Asia.

Ownership category

akta.pro rank

Product category

Data Center Power Distribution Equipment

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314)

SIC

Switchgear & Switchboard Apparatus (3613), Electronic Connectors (3678), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Power Distribution Units (PDUs) & Rack Power (HDACAJAC)

akta.pro secondary industries

Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA), Busbar & Power Distribution Systems (busbars, busway/busduct, power distribution blocks) (IMAGAEAG)

Keywords

• Intelligent PDU manufacturing
• Data center power distribution
• Rack power management
• Intelligent busbar systems
• Industrial power connectors

Headquarters

HQ city

Huizhou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Intelligent PDU Hardware Sales: Sale of managed, monitored, metered, and basic PDUs with varying intelligence levels. Modular design allows configuration from basic to advanced functionality. Hot-swappable components enable field upgrades.
2. Busbar System Sales: Flexible power distribution solutions including track busbar, power feed boxes, main control boxes, and tap-off boxes for data center infrastructure.
3. Software - Clever Manager 2.0: Centralized management software for monitoring and managing up to 1,000 CLEVER PDUs. Provides power data, operation status, and rack environment management for small and medium data centers.
4. Industrial Plugs & Connectors: POWEROCK branded industrial connectors ranging from 16A to 125A with IP44/IP67 protection ratings for data centers, industrial, power, and construction applications.
5. DIPS Security Solutions: Network power information security solutions including Clever Manager Security software, Zebra Security controllers, and Ruggedized PDUs for enhanced cybersecurity in data centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Clever designs, manufactures, and sells intelligent Power Distribution Units (PDUs), track-type intelligent busbar systems, and industrial-grade plugs and connectors for data center power distribution. Its product portfolio spans basic, metered, monitored, and managed PDUs, automatic transfer switches (ATS), the modular MPDU Pro and MPDU ProX high-power lines, the Powerflex busbar system, and the DIPS cybersecurity solution, all unified by a SUM modular design philosophy with hot-swappable components.

Product overview

CLEVER ELECTRONICS TECHNOLOGY CORP. is a data center intelligent power distribution solution provider offering a comprehensive portfolio of PDU (Power Distribution Unit) products and busbar systems. The product portfolio centers on the SUM (Sustainable, Upgradeable, Maintainable) design philosophy across all products. Core offerings include Clever Manager 2.0 centralized management software, Managed PDU (MPDU Pro, MPDU ProX, ZPDU) with full monitoring and control capabilities, Monitored PDU (IP-PDU, SI-PDU) for entry-level intelligent power management, Basic Metered PDU with local LCD display, Basic PDU for standard power distribution, and ATS (Automatic Transfer Switch) for redundant power. The portfolio also includes Powerflex Data Center Track Busbar System for flexible overhead power distribution, POWEROCK branded industrial plugs and connectors (IP44/IP67 rated, 16A-125A), and DIPS (Distributed Intelligent Power Security System) for cybersecurity protection. PDU accessories include environmental sensors, mounting brackets, and cabinet LED lights. The modular architecture allows incremental upgrades from basic to metered to monitored PDU types, while the MPDU Pro flagship features fully modular hot-swappable design for maximum flexibility.

Differentiator

Problem solved

Functional benefit

Brands

• POWEROCK: Industrial standard plug and connector brand under Clever, covering products from 16A to 125A with IP44 and IP67 protection levels, used in data centers, industrial, electric power, and construction applications.
• DIPS (Distributed Intelligent Power Security System)

Products and services

• Clever Manager 2.0 Centralized management software that globally manages all CLEVER intelligent PDUs in one interface. Monitors and manages power data, operation status, and rack environments for data centers hosting up to 1,000 CLEVER PDUs. Targets data center operators and IT facility managers.
• Managed PDU (MPDU Pro, MPDU ProX, ZPDU) Intelligent managed PDUs with SUM (Sustainable, Upgradeable, Maintainable) design concept providing total monitoring, per-unit monitoring, switching, and per-unit monitoring and switching capabilities with hot-swappable modules for continuous operation during upgrades. For data center operators.
• Monitored PDU (IP-PDU, SI-PDU) Entry-level intelligent PDUs for small and medium data centers providing reliable power distribution and metering at inlet level. IP-PDU supports Web interface monitoring; SI-PDU supports Modbus protocol integration. Both support environmental sensors for temperature and humidity monitoring.
• Basic Metered PDU (BM-PDU) Local metered PDU with LCD/LED display showing input voltage, current, power, and energy consumption. Based on SUM design concept with hot-swap technology. Can be upgraded to remote monitored PDU without interrupting power supply. For small and medium data centers.
• Basic PDU Standard PDU providing reliable power distribution to server racks and network cabinets with modular structure offering customizable input/output options from AC to DC, single-phase to three-phase, 10A to 63A. Supports horizontal and vertical mounting for standard rack deployments.
• ATS (Automatic Transfer Switch) Rack-mounted automatic transfer switch providing high-reliability redundant power for single-corded equipment with two input power sources and seamless automatic switching. Upgradeable to intelligent ATS with network management card for power utilization monitoring.
• Powerflex Data Center Track Busbar System Second-generation track-type intelligent busbar system featuring plug-and-play design with IP42 protection rating, hot-swappable monitoring meters, and automatic communication addressing between feed boxes and tap-off boxes. Includes busbar trunking system, intelligent rack power distribution, and network security anti-hacking system for flexible data center power distribution.
• POWEROCK Industrial Plugs & Connectors POWEROCK branded industrial standard plug and connector products with IP44 and IP67 protection ratings. Current ratings from 16A to 125A, available in 2P+E, 3P+E, and 3P+N+E configurations. Used in IDC data centers, industrial, electric power, and construction applications.
• DIPS (Distributed Intelligent Power Security System) Advanced network power information security solution jointly developed with Chinese research institutions. Features dynamic encrypted tunnel, multiple fragmentation random transmission, and dual-factor authentication for protecting intelligent power distribution communications in data centers from cyber attacks. Includes Clever Manager Security software, Zebra Security network controllers, and Ruggedized PDUs.
• Ruggedized PDU Secured network management PDU integrated with the DIPS security system. Features hot-swap control module and field-replaceable output module ensuring no downtime during upgrades or maintenance. Designed for mission-critical environments with cybersecurity requirements.

Quantifiable outcome

• 2-week standard delivery for PDU products
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Legrand Group (罗格朗集团)coreStrategic or Co-development Partner · 1 January 2018Clever was acquired by Legrand Group in 2018. Legrand is a global specialist in electrical and digital building infrastructures. Following the acquisition, Clever expanded to cover all Legrand data center product lines, offering high-efficiency, availability, scalability, and security solutions. The acquisition provided Clever with access to Legrand's global resources, broader product portfolio, and channel distribution network.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Eaton: Eaton's ePDU G3/G4 family, rack-based ATS, and high-density rack power products directly compete with Clever's monitored/managed PDU lines; Eaton's strong EMEA and Americas footprint makes it a key peer as Clever pushes beyond mainland China.
• Delta Electronics: Delta Electronics manufactures rack PDUs and data center power infrastructure under its Delta InfraSuite brand and is a key Asian-headquartered competitor to Clever in intelligent PDU and busbar products for hyperscale and colocation deployments.
• Vertiv: Vertiv is a leading global provider of critical digital infrastructure, with a directly overlapping intelligent PDU portfolio (e.g., Geist, MPH2, VPOD) plus busbar and DCIM offerings that compete head-to-head with Clever's MPDU Pro, MPDU ProX, and Clever Manager stack in hyperscale and colocation data centers.
• Schneider Electric (APC): APC by Schneider Electric is the long-standing global leader in intelligent rack PDUs (AP8xxx, AP86xx lines) and offers EcoStruxure DCIM plus busbar solutions that directly compete with Clever's managed PDU and Powerflex busbar product sets across the same hyperscaler/colo customer base.
• Server Technology (Legrand): Server Technology, another Legrand-owned PDU specialist, sells high-amperage intelligent PDUs (PRO2, Switched, Smart) targeting enterprise and hyperscale data centers — overlapping directly with Clever's MPDU Pro and MPDU ProX high-density positioning.
• Raritan (Legrand): Raritan, also under the Legrand umbrella, sells intelligent PDUs (PX3, PX4) and Dominion DCIM software that overlap with Clever's MPDU and Clever Manager offerings. As sister entities within Legrand's Digital Infrastructure portfolio, they compete for the same rack-level power opportunities inside parent-driven accounts.
• Enlogic: Enlogic (now under nVent) is a focused intelligent PDU vendor whose switched and metered PDU ranges overlap with Clever's monitored and managed SKUs, particularly in EMEA and APAC colocation and edge deployments where Clever is also expanding.
• Wöhner: Wöhner is a German specialist in busbar trunking systems and power distribution components whose 60Classic/30Compact and CrossLink products directly overlap with Clever's Powerflex track-busbar offerings for data center overhead power distribution.

Broad incumbents

• ABB: ABB offers a broad portfolio of data center power distribution equipment (switchgear, busway, UPS) through its Electrification business; while not a PDU specialist, ABB competes with Clever's Powerflex busbar and broader data-center power distribution solutions at the facility level.

Emerging players

• Huawei Digital Power: Huawei Digital Power sells FusionModule data center solutions including intelligent PDUs and busbar/trunking products, and as a PRC peer competes with Clever in domestic hyperscale and telco accounts (e.g., China Mobile, China Telecom) where Clever has its strongest customer foothold.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEVER ELECTRONICS TECHNOLOGY CORP.