MERGEXR INNOVATIONS PRIVATE LIMITED
MergeXR Innovations Private Limited operates a dual-location virtual production studio in Luton, UK and Hyderabad, India (including Ramoji Film City), offering Unreal Engine 5-powered LED stage hire, motion capture, virtual sets, and end-to-end production services for film, television, advertising, and simulation clients.
- Company typePrivate
- Founded2026
- HeadquartersHyderabad, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MERGEXR INNOVATIONS PRIVATE LIMITED does
MergeXR Innovations Private Limited (doing business as MergeXR Studio) is an integrated virtual production studio serving feature film, television, advertising, and simulation clients. The company operates a 13,000 sq. ft. flagship facility in Luton, UK — featuring one of the UK's largest LED volumes, 1,800 sq. ft. green screen wall, PhaseSpace and Optitrack motion capture systems, the proprietary e-motion 2700 6DOF motion base, BOLT X robotic motion control, and automated DMX lighting — alongside multiple Hyderabad, India facilities including a dedicated virtual production floor at Ramoji Film City, the world's largest film city.
The studio's core technology stack is anchored on Unreal Engine 5, augmented by Mo-Sys camera tracking, ARRI cinematography equipment, XGrid 3D scanning (where MergeXR is an authorized distributor), and integrations with both Unreal Engine and Unity for virtual set export. Service offerings span previs/techvis, virtual production stage rental (from £2,000+VAT/day with technical crew), dry-hire studio space (from £800+VAT/day), motion capture, virtual set creation from LiDAR/gaussian splats/photogrammetry assets, colour grading and DI (in partnership with Movie Image/Infinity Media), full post-production, and the Script Room screenwriting development platform.
MergeXR generates revenue through professional services — primarily per-day studio and stage rental, project-based production services, equipment rental, and full-service film production engagements — marketed via direct enterprise field sales, the company website (mergexr.studio), social channels, downloadable brochures, and industry events. The customer base is concentrated in Indian regional feature films (Malayalam, Marathi, and other Indian language productions), with operational reach spanning the UK and India. The company was founded by award-winning game developers with 14 years of Unreal Engine expertise and is led by CTO Prajay Kamat alongside a specialized production, VFX, and design leadership team.
MERGEXR INNOVATIONS PRIVATE LIMITED firmographics
Firmographics- Name
- MERGEXR INNOVATIONS PRIVATE LIMITED
- Legal name
- MERGEXR INNOVATIONS PRIVATE LIMITED
- Website
- https://mergexr.studio
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MergeXR Innovations Private Limited operates a dual-location virtual production studio in Luton, UK and Hyderabad, India (including Ramoji Film City), offering Unreal Engine 5-powered LED stage hire, motion capture, virtual sets, and end-to-end production services for film, television, advertising, and simulation clients.
- Ownership category
- akta.pro rank
MERGEXR INNOVATIONS PRIVATE LIMITED industry classification
Industry- Product category
- Virtual Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE)
- akta.pro secondary industries
- Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH), VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)
Keywords
Where MERGEXR INNOVATIONS PRIVATE LIMITED is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
MERGEXR INNOVATIONS PRIVATE LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Virtual Production Stage Rental: Hourly/daily rental of LED volume virtual production stages for film, TV, and commercial shoots. Includes green screen, tracking, lighting, and technical crew.
- Studio Space Dry Hire: Rental of physical studio space (13,000 sq. ft. in Luton) with green screen capabilities, editing suites, and supporting infrastructure for independent productions.
- Production Services: End-to-end production services including previz, motion capture, VFX, post-production, colour grading, and full movie production from ideation to final delivery.
- Equipment and Technical Services: Rental and operation of specialized equipment including motion base systems, motion control robots (BOLT X), and on-site Unreal Engine technicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Studio Space Dry Hire - Basic studio rental with green screen |
| One time/ perpetual license | Pay-as-you-go | Virtual Production Stage - Full LED volume with technical crew |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
MERGEXR INNOVATIONS PRIVATE LIMITED product offering
Product offeringCore offering
MergeXR is an integrated virtual production studio that delivers film, TV, and advertising productions through LED volume stages, motion capture, motion control, automated DMX lighting, virtual sets, previsualisation, colour grading, and full post-production services. The company operates physical studio facilities in Luton (UK) and Hyderabad (India, including a floor at Ramoji Film City), offering both full-service production and direct studio/dry-hire rentals powered by Unreal Engine 5, Mo-Sys camera tracking, and proprietary motion base technology.
Product overview
MergeXR is an integrated full-service virtual production studio offering a comprehensive suite of cinematic solutions from creative development through post-production. The portfolio centers on Virtual Production as the core capability, supplemented by specialized technical services including Motion Base (6DOF e-motion 2700 platform), BOLT X Motion Control (robotic camera systems), Automated DMX Lighting, Previs & Techvis, Virtual Sets (LiDAR/gaussian splat/photogrammetry-based), Motion Capture (PhaseSpace and Optitrack systems), and Colour Grading (DI and HDR suites). Supporting services include Post Production, Script Room creative development, and studio hire (both virtual production stage and dry hire). The company operates studios in Luton, UK and Hyderabad, India (including Ramoji Film City partnership), leveraging Unreal Engine, Mo-Sys tracking, and XGrid 3D scanning technology as key technical partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Production Advanced virtual production service combining chroma-based and LED hybrid VP technology for seamless integration of digital and physical elements in filmmaking, targeting film, TV, and immersive media productions.
- Motion Base (e-motion 2700) 6DOF motion platform service with X, Y, Z plus roll/pitch/yaw control, adjustable profiles, and high-precision actuators for ultra-smooth motion synchronized with VR/AR for immersive previs and virtual production.
- BOLT X Motion Control Robotic camera system service with programmable paths for precise, repeatable moves, multi-camera sync, and wireless control integrated with Unreal Engine for motion control, VFX plates, repeat passes, and complex stunts.
- Automated DMX Lighting DMX grid control service with pixel mapping for precise intensity, color, and effects synced to virtual sets and motion control, with pre-programmed cues and custom scene presets for real-time cinematic looks.
- Previs & Techvis Real-time previs service providing animated boards, virtual blocking and camera planning, and high-fidelity 3D assets with interactive simulations and CG-live previews for camera, lighting, and VFX planning.
- Virtual Sets Real-time virtual set creation service using LiDAR scans, gaussian splats, photogrammetry/Megascans, or hand-built assets, scalable for LED volumes or greenscreen and integrable with talent and motion control.
- Motion Capture Full motion capture service using PhaseSpace (Luton) and Optitrack (Hyderabad) systems, PhaseSpace Primex 41 cameras, Faceware face tracking with Unreal Live Link, and Magnus Gloves for finger tracking, delivering 3600x3600 resolution at 960 FPS with 3ms latency.
- Colour Grading Digital Intermediate (DI) and HDR grading service delivered in association with Infinity Media, featuring two 4K Barco projector DI suites and data management, cloud services, DCP conversions, and remote grading capabilities.
- Post Production Complete post-production service including editing, color correction, visual effects, graphics, and VFX for film and television productions.
- Script Room Screenwriting development offering providing script development, funding opportunities, and direct pitch access to producers and directors for emerging screenwriters.
- Studio Hire (Virtual Production Stage) State-of-the-art virtual production stage rental at the Luton studio, featuring one of the largest LED volumes in the UK, 13,000 sq. ft. total facility space, 1,800 sq. ft. green screen wall and 3,300 sq. ft. green floor, with Mo-Sys camera tracking and Unreal Engine crew available.
- Studio Hire (Dry Hire) Dry hire studio rental in Luton offering approximately 10,000 sq. ft. of professional studio space with green screen wall and floor, 300 kVA power capacity, 1000 Mbps connectivity, multiple offices, conference room, editing suite, kitchen, and parking.
Quantifiable outcome
- Reduced post-production time through real-time previs and on-set virtual production
- +3 more outcomes
Companies that use MERGEXR INNOVATIONS PRIVATE LIMITED
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
MERGEXR INNOVATIONS PRIVATE LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
MERGEXR INNOVATIONS PRIVATE LIMITED partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship, major and minor.
- Unreal Engine (Epic Games)corePowered by Unreal Engine 5, the studio uses Epic Games' real-time rendering platform for all LED volume virtual production, providing high-resolution visualizations and seamless integration with virtual sets and motion control systems.
- Mo-SyscoreIndustry-leading camera tracking technology provider used for precise camera positioning and integration with virtual production workflows, enabling robust accuracy and seamless integration with various camera systems.
- ARRIcoreProfessional cinematography equipment partner providing camera systems and lighting solutions for high-quality virtual production capture.
- Ramoji Film CityflagshipDedicated virtual production studio floor established at the world's largest film city, combining MergeXR's virtual production technology with Ramoji Film City's extensive set-making facilities and film industry ecosystem.
- XGridcoreAuthorized distributor of XGrid's advanced 3D Scanning solutions for spatial data capture, enabling creation of accurate virtual maps and digital twins from real-world environments.
- TahermajorStrategic partnership for virtual production technology and services development.
- Thunder StudiominorStudio partnership for virtual production collaboration and resource sharing.
- Movie ImagemajorColour grading and Digital Intermediate (DI) services provided by Movie Image in association with Infinity Media, offering two 4K Barco projector DI suites and HDR grading services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MERGEXR INNOVATIONS PRIVATE LIMITED competitors and assessment
Company assessmentBroad incumbents
- NEP Group: NEP Group is a global broadcast and live event production services provider with virtual production / studio capabilities. Broader incumbent in production services with overlap on studio hire and live virtual production workflows.
- Technicolor (Mikros Animation / MPC): Technicolor's brands (MPC, Mikros) provide VFX, animation, and post-production services globally. A broader incumbent with comparable virtual production and post-production service offerings but at significantly larger scale.
- Industrial Light & Magic (ILM) / ILM StageCraft: ILM is a Lucasfilm-owned VFX and virtual production powerhouse that pioneered LED volume StageCraft workflows for The Mandalorian. A broader incumbent with overlapping virtual production and VFX capabilities but a much larger portfolio and budget base than MergeXR.
Direct peers
- DNEG: DNEG is a major VFX and virtual production house serving feature film, episodic, and immersive content with end-to-end production capabilities. Directly comparable to MergeXR as a full-service virtual production and post-production competitor.
- Cinesite: Cinesite provides VFX, animation, and virtual production services for film and streaming clients with a multi-site global footprint. Comparable to MergeXR's VFX and virtual production service offering for film/TV clients.
- Framestore: Framestore is a leading VFX and virtual production studio offering end-to-end services from previs through post-production, including virtual production and immersive content. Comparable to MergeXR across its full-service VFX + virtual production stack.
- Halon Entertainment: Halon provides previs, virtual production, and post-visualization services for feature film, episodic, and game clients. Comparable to MergeXR's previs/techvis and virtual production workflow offerings.
- NantStudios: NantStudios operates large-scale LED volume virtual production stages (El Segundo, Brooklyn) used by Netflix, Amazon, and other major productions. Directly comparable as an LED volume-focused virtual production facility.
- Pixomondo: Pixomondo operates multiple LED volume virtual production stages globally (Toronto, Vancouver, Stuttgart, etc.) with Unreal Engine-based virtual production services for film and TV. Directly comparable to MergeXR's core offering of LED volume stage rental and ICVFX production services.
Others
- ARRI: ARRI is a leading manufacturer of professional cinema cameras and lighting equipment and a MergeXR technology partner. Adjacent as a key supplier of capture hardware rather than a direct production services competitor, but ecosystem-relevant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MERGEXR INNOVATIONS PRIVATE LIMITED social profiles
Digital presenceMERGEXR INNOVATIONS PRIVATE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
MERGEXR INNOVATIONS PRIVATE LIMITED leadership team
Management profileNumber of profiles
Profiles6 records
MERGEXR INNOVATIONS PRIVATE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MERGEXR INNOVATIONS PRIVATE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MERGEXR INNOVATIONS PRIVATE LIMITED
What does MERGEXR INNOVATIONS PRIVATE LIMITED do?
MergeXR is an integrated virtual production studio that delivers film, TV, and advertising productions through LED volume stages, motion capture, motion control, automated DMX lighting, virtual sets, previsualisation, colour grading, and full post-production services. The company operates physical studio facilities in Luton (UK) and Hyderabad (India, including a floor at Ramoji Film City), offering both full-service production and direct studio/dry-hire rentals powered by Unreal Engine 5, Mo-Sys camera tracking, and proprietary motion base technology.
Is MERGEXR INNOVATIONS PRIVATE LIMITED a public or private company?
MERGEXR INNOVATIONS PRIVATE LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MERGEXR INNOVATIONS PRIVATE LIMITED founded?
MERGEXR INNOVATIONS PRIVATE LIMITED was founded in 2026. It employs 1 to 10 people.
Where is MERGEXR INNOVATIONS PRIVATE LIMITED based?
MERGEXR INNOVATIONS PRIVATE LIMITED is headquartered in Hyderabad, India, in the Asia region.
How does MERGEXR INNOVATIONS PRIVATE LIMITED make money?
Four revenue lines are on record. Virtual Production Stage Rental is the primary driver. The others are studio Space Dry Hire, production Services and equipment and Technical Services.
Who are MERGEXR INNOVATIONS PRIVATE LIMITED's main competitors?
Broad incumbents on record are NEP Group, Technicolor (Mikros Animation / MPC) and Industrial Light & Magic (ILM) / ILM StageCraft. Direct peers are DNEG, Cinesite, Framestore, Halon Entertainment, NantStudios and Pixomondo. ARRI is listed as an others.
Does MERGEXR INNOVATIONS PRIVATE LIMITED have an API?
No public API is recorded for MERGEXR INNOVATIONS PRIVATE LIMITED.
What industry is MERGEXR INNOVATIONS PRIVATE LIMITED in?
MERGEXR INNOVATIONS PRIVATE LIMITED's product category is Virtual Production Services. Its primary akta.pro industry code is MPAHADAE, In-Camera VFX (ICVFX) Systems Integration & Workflows, with a secondary code of MPADAHAH, Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines). Its NAICS code is 51211 and its SIC code is 7812.