CANNA CANADA CORP.

What CANNA CANADA CORP. does

CANNA CANADA CORP. is the Canadian distribution and commercial arm of CANNA, a Dutch-founded plant nutrient specialist operating since 1993. The company supplies premium, substrate-specific fertilizer systems — CANNA COCO (coco coir), CANNA TERRA (potting mixes), CANNA SUBSTRA (inert run-to-waste), CANNA AQUA (recirculating hydroponics), and CANNA Peat Mix — alongside the BIOCANNA 100% organic sub-brand and a CANNA Additives line for boosting yield, root health, and crop quality. Formulations are developed over 30+ years of in-house R&D and tested at owned international research facilities, and carry EU-GMP, IMC-G.A.P., ISO, RHP, and OMRI certifications. In 2025 the company extended its commercial line with CANNA Rootplugs, CANNA COCOflex grow bags, and HC (high-concentration) products in 20L/200L/1000L pack sizes targeted at licensed cultivators.

The company's business model is transactional one-time product sales through two complementary channels: a pan-Canadian retail network of 120+ CANNA Retailer and CANNA Specialist stores (concentrated in British Columbia, Ontario, and Quebec) serving hobby and small-scale growers, and a direct enterprise sales motion — including a 'Sign-up as Licensed Producer' landing page and 'Book a Meeting' consultative flow — serving licensed commercial cannabis producers such as Cannara Biotech, Great White North Growers, MicroCannabi, Green Karat, and Lifecycle Botanics. Demand generation runs through the CANNAtalk community platform, a digital magazine, social channels (Facebook, Instagram, YouTube, LinkedIn), grower spotlight case studies, and event programming including GrowUp and the Seed to Success series. CANNA Canada is privately held, incorporated under Canadian law, headquartered in Toronto, and operates without disclosed institutional funding, parent company ownership, or public listing.

Name

CANNA CANADA CORP.

Legal name

CANNA CANADA CORP.

Website

https://canna.ca

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

CANNA CANADA CORP. is the Canadian arm of Dutch-founded CANNA, supplying substrate-specific premium fertilizer systems, organic nutrients, and cultivation inputs to licensed commercial cannabis producers and hobby growers through 120+ retailers and direct enterprise sales across Canada.

Ownership category

akta.pro rank

Product category

Plant Nutrients & Cultivation Supplies

NAICS

Other Food Crops Grown Under Cover (111419)

SIC

Medicinal Chemicals & Botanical Products (2833), Industrial Organic Chemicals (2860)

akta.pro primary industry

Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags) (AFAGAHAI)

Keywords

• Plant nutrients
• Cultivation substrates
• Hydroponic fertilizers
• Organic cannabis nutrients
• Coco coir products

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fertilizer Product Sales: CANNA generates revenue through the sale of premium fertilizer products including base nutrients (Vega, Flores, Coco A&B, Terra), additives (CANNABOOST, RHIZOTONIC XP, CANNAZYM, PK 13/14), and growing media (Coco Flex, Rootplugs). Products are available in recreational and commercial sizes. Revenue is one-time transaction-based for product purchases.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CANNA Canada Corp. manufactures and distributes a substrate-specific line of plant nutrients, additives, and growing media (coco, peat, terra, hydro/run-to-waste, aqua/recirculating) for licensed commercial cannabis producers and home/hobby growers in Canada. The portfolio includes the BIOCANNA 100% organic line, base nutrients, boosters and additives, and complementary cultivation inputs such as rooting plugs and grow bags.

Product overview

CANNA CANADA CORP. offers a comprehensive line of fertilizer solutions tailored for different growing substrates and cultivation methods. The core product portfolio includes substrate-specific nutrient systems: CANNA COCO (for coco coir), CANNA TERRA (for potting mixes), CANNA Peat Mix (for peat-based media), CANNA SUBSTRA (for run-to-waste inert systems), and CANNA AQUA (for recirculating hydroponics). The BIOCANNA sub-brand provides 100% organic options. CANNA Additives serve as supplementary products for enhanced plant health and yields. For commercial licensed cultivators, CANNA offers specialized solutions including Rootplugs, COCOflex grow bags, and high-concentration (HC) products available in bulk sizes. All products are backed by over 30 years of scientific research and meet international certification standards.

Differentiator

Problem solved

Functional benefit

Brands

• BIOCANNA: 100% organic fertilizer product line
• CANNA TERRA
• CANNA COCO
• CANNA SUBSTRA
• CANNA AQUA
• CANNA Peat Mix
• CANNA Additives
• CANNAtalk
• CANNA COCOflex
• CANNA Rootplugs
• CANNA HC Products

Products and services

• CANNA COCO Substrate-specific nutrient line formulated for plants grown in coco coir, sold to licensed commercial cannabis producers and home growers.
• CANNA TERRA Substrate-specific nutrient line formulated for plants grown in peat-based potting mixes, sold to licensed commercial producers and hobby growers.
• CANNA Peat Mix Substrate-specific nutrient line formulated for plants grown in CANNA peat mixes, sold to licensed commercial producers and hobby growers.
• CANNA SUBSTRA Substrate-specific nutrient line formulated for run-to-waste hydroponic systems, sold to licensed commercial producers and hobby growers.
• CANNA AQUA Substrate-specific nutrient line formulated for recirculating (closed-loop) hydroponic systems, sold to licensed commercial producers and hobby growers.
• BIOCANNA 100% organic-certified plant nutrient range for growers seeking an organic cultivation program, sold to licensed commercial producers and hobby growers.
• CANNA Additives Supplementary additive products (boosters and conditioners) used alongside CANNA base nutrients to support plant health and yield, sold to licensed commercial producers and hobby growers.
• CANNA Rootplugs Rooting plugs designed for propagation and early-stage plant development, sold to licensed commercial cannabis producers and hobby growers.
• CANNA COCOflex Coco coir grow bags for substrate-based cultivation, sold to licensed commercial cannabis producers and hobby growers.
• CANNA HC Products High-concentration (HC) fertilizer products formulated for commercial-scale cannabis production, sold to licensed producers.

Quantifiable outcome

• Yields increased from 20kg to 27kg per harvest after switching to CANNA Coco Flex (MicroCannabi case study)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Licensed Cannabis Producers (Canada)coreStrategic or Co-development PartnerCANNA serves as trusted nutrient supplier to licensed cannabis producers across Canada. The company provides premium fertilizer solutions, R&D support, and ongoing collaboration to help producers achieve consistent quality and yields. Partners include Cannara Biotech, Great White North Growers, and MicroCannabi.
• CANNA Retailer NetworkcoreChannel Partner/ Reseller/ DistributorOver 120 independent garden supply, hydroponics, and grow stores across Canada resell CANNA products. Includes both CANNA Retailers and CANNA Specialist store designations, providing broad geographic distribution for home and commercial growers.
• Cannara BiotechcoreStrategic or Co-development PartnerFeatured as a key customer case study, Cannara Biotech (Canada's largest cannabis producer) uses CANNA nutrients for scaling quality production. CANNA provides ongoing product support and collaboration.
• MicroCannabicoreStrategic or Co-development PartnerFamily micro-production partnership featuring detailed case study. MicroCannabi relies on CANNA's expertise, products, and customer service for producing premium cannabis. Partnership includes product collaboration and knowledge sharing through CANNAtalk.
• Great White North GrowersminorStrategic or Co-development PartnerMid-market cannabis producer featured in 'Cultivating Consistency' case study documenting scaled 514 cannabis production using CANNA nutrients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Botanicare: Cannabis-focused nutrient and substrate supplier offering base nutrient systems, supplements, and grow media. Directly comparable to CANNA's substrate-specific portfolio and commercial producer channel strategy.
• GreenPlanet Nutrients: Canadian-origin cannabis nutrient brand with base nutrient systems (Hydro Fuel, Coco, Terpinator) targeting licensed producers. Directly comparable as a Canadian competitor serving the same LP customer base as CANNA Canada.
• Advanced Nutrients: One of the largest specialty cannabis nutrient brands globally, offering base nutrients, boosters, and pH management. Directly comparable to CANNA Canada in substrate-specific cannabis fertilization and commercial producer relationships.
• FoxFarm Soil & Fertilizer Company: Premium soil and liquid nutrient brand widely used in cannabis cultivation, including the Trio and Bush Doctor lines. Competes with CANNA's Terra and Additives families through similar garden-center and grow-shop distribution channels.
• General Hydroponics: Heritage nutrient brand offering the Flora Series and substrate-specific lines (CocoTek, TerraFlora). Overlaps directly with CANNA's Coco, Terra, and Aqua product families in serving hobbyist and licensed cannabis/horticultural growers.

Broad incumbents

• Hydrofarm Holdings Group: Publicly-traded distributor and manufacturer of hydroponics equipment and consumables, including proprietary nutrient brands (Pulse, House & Garden, Mad Farmer). Competes with CANNA on both the input side and through its distribution/retail channels across North America.
• Hawthorne Gardening Company: Specialty hydroponics subsidiary of Scotts Miracle-Gro, offering nutrients, lighting, and growing media across multiple brands (General Hydroponics, Botanicare, Gavita). Competes broadly with CANNA's portfolio as a multi-brand incumbent in cannabis cultivation inputs.

Regional players

• Atami: Dutch fertilizer and substrate brand offering B'cuzz and ATA lines for coco, hydro, and soil. Comparable as a Dutch-headquartered peer with similar substrate-specific positioning; geographic overlap with CANNA is primarily in European and select export markets.
• Plagron: Dutch substrate and nutrient manufacturer with substrate-specific lines (Coco, Terra, Hydro). Highly comparable as a Dutch peer to parent CANNA with overlapping product architecture, though primarily serving European rather than Canadian markets.

Others

• Grodan: Leading supplier of stone wool (rockwool) growing substrates used in commercial cannabis and greenhouse horticulture. Comparable to CANNA as an enabling substrate supplier into the same licensed-producer customer base, though focused on rockwool versus CANNA's coco/peat substrates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKMrNzmlxR73kW42FjKdixQ
• Facebookfacebook.com/CannaCanadaOfficial
• LinkedInlinkedin.com/company/canna-canada
• Instagraminstagram.com/cannacanadaofficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CANNA CANADA CORP.