EQOBRUSH LIMITED

What EQOBRUSH LIMITED does

EQOBRUSH LIMITED is the UK-registered legal entity behind the EQOBRUSH brand, which is operated by WATCO Group Pte Ltd, a privately held Singapore-based company headquartered at 51 Goldhill Plaza. The company develops and sells automatic mechanical tube cleaning systems for water-cooled chillers and shell-and-tube heat exchangers. Its core technology uses brushes held inside each condenser tube that are driven through the tube by periodic flow reversal, mechanically removing fouling, scale, and biofilm deposits on every cycle without requiring system shutdown, chemical dosing, or manual intervention. Brush elements have a typical service life of three to five years, and the company cites energy penalties of five to ten percent from condenser fouling and payback periods of under one year as the primary economic case for adoption.

The product portfolio extends beyond the core EQOBRUSH brushing system into an integrated heat-rejection ecosystem: EQOFLUSH provides automatic backflushing for heat exchangers, EQOCHECK offers performance monitoring for chiller optimization, and WACON supplies custom cooling towers designed to work alongside the cleaning systems. Customers are concentrated in three primary segments — industrial plants, commercial HVAC, and data center cooling — with named reference accounts spanning industrial manufacturers (BASF, Honda), major chiller OEMs (Carrier, Daikin, York/Johnson Controls, Midea, Gree, McQuay), and telecommunications and data center operators (Huawei, China Mobile, telecom operators).

EQOBRUSH generates revenue through quote-based hardware sales of capital equipment, with pricing varying by system specification, tube count, and whether the installation is a retrofit or a new build. The company sells through a direct enterprise field-sales motion that begins with system evaluation using customer drawings, flow diagrams, or operating data, supported by extensive technical content (ROI calculator, white papers, case studies, comparison guides, and field-evidence videos) and a bilingual English/Simplified Chinese website. Typical response time for inquiries is one to two working days. The revenue model is effectively project-based capital equipment sales with associated installation services and replacement-brush aftermarket revenue tied to the three-to-five-year brush service cycle.

Name

EQOBRUSH LIMITED

Legal name

WATCO Group Pte Ltd

Website

https://eqobrush.co

Company type

Private

Founded year

2019

Operating status

Operating

Short description

EQOBRUSH, operated by WATCO Group Pte Ltd, develops automatic mechanical tube cleaning systems for water-cooled chillers and shell-and-tube heat exchangers. The company serves industrial plants, commercial HVAC operators, and data center cooling customers worldwide through direct enterprise sales of hardware.

Ownership category

akta.pro rank

Product category

Industrial Cooling and Heat Exchanger Maintenance Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

akta.pro secondary industry

Parts Washing & Degreasing Equipment (IMAHALAD)

Keywords

• Automatic tube cleaning
• Chiller maintenance systems
• Condenser tube brushing
• Heat exchanger cleaning
• Industrial cooling equipment

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Automatic Tube Cleaning Systems: Sale of EQOBRUSH automatic tube cleaning systems for chiller condensers and shell-and-tube heat exchangers. The product is sold as capital equipment with installation services. Custom solutions are tailored based on system drawings and operating data.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

EQOBRUSH LIMITED designs, sells, and installs automatic mechanical tube cleaning systems for water-cooled chillers and shell-and-tube condensers. Brush elements retained inside each condenser tube are driven through the tubes by periodic flow reversal, mechanically removing fouling, scale, and biofilm during normal operation without shutdowns or chemical dosing. The product portfolio also includes automatic backflushing (EQOFLUSH), chiller performance monitoring (EQOCHECK), and custom cooling towers (WACON), delivered as engineered hardware with installation support.

Product overview

EQOBRUSH LIMITED offers a suite of heat rejection and cooling system maintenance products centered on continuous automatic tube cleaning technology. The core product is the EQOBRUSH Automatic Tube Brushing System for water-cooled chillers and shell-and-tube condensers, which mechanically cleans tubes during operation without shutdowns or chemicals. This is complemented by EQOFLUSH (automatic backflushing), EQOCHECK (performance monitoring), and WACON (custom cooling towers), creating an integrated ecosystem for maintaining chiller efficiency and reducing energy consumption.

Differentiator

Problem solved

Functional benefit

Brands

• EQOBRUSH: Automatic Tube Cleaning system for water-cooled chillers and shell-and-tube condensers, designed to prevent fouling, stabilize performance, and reduce unnecessary energy consumption.
• EQOFLUSH
• EQOCHECK
• WACON

Products and services

• EQOBRUSH Automatic Tube Cleaning System

Quantifiable outcome

• A deposit of just 0.3 mm can increase energy consumption by up to 10%
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hydro Inc. Industrial water and cooling-services provider offering condenser and heat-exchanger cleaning and maintenance to power, refining, and chemical plants. Directly comparable to EQOBRUSH in service-led chiller/condenser maintenance for industrial buyers.
• Taprogge: German-headquartered global leader in automatic tube cleaning systems for power plant and industrial condensers, primarily via sponge-ball technology. Directly comparable to EQOBRUSH as the dominant incumbent in the same product category and customer applications.
• Conco Systems: US-based provider of condenser and heat-exchanger tube cleaning services and equipment. Competes head-to-head with EQOBRUSH in North American industrial and HVAC markets with similar mechanical cleaning approaches.
• Goodway Technologies: Manufacturer of tube and pipe cleaning equipment for HVAC, industrial, and facility-maintenance applications. Directly comparable as a cleaning-equipment vendor targeting chiller/condenser maintenance buyers in similar verticals.
• Brentwood Industries: Manufacturer of cooling tower fills, components, and water-treatment equipment serving HVAC and industrial cooling customers. Comparable as a fellow component-and-system supplier targeting the same cooling-plant buyer ecosystem.

Broad incumbents

• SPX Cooling Technologies: Global manufacturer of cooling towers, evaporative fluid coolers, and related heat-rejection equipment. Comparable as a broad incumbent in the same cooling-plant ecosystem EQOBRUSH serves, though focused on towers rather than tube cleaning.
• Alfa Laval: Global leader in heat exchangers and thermal management equipment serving HVAC, industrial, and power markets. Comparable as a broad incumbent adjacent to EQOBRUSH's condenser-cleaning niche, with potential to bundle cleaning offerings.
• Veolia Water Technologies: Global water-treatment and cooling-system services provider (including legacy entities such as Beaudrey/OTN active in condenser cleaning). Comparable as a much larger incumbent offering overlapping cooling maintenance solutions to industrial customers.

Emerging players

• BWT (Best Water Technology): European water-treatment specialist with industrial process-water and cooling offerings. Comparable as a competing vendor entering the cooling-system maintenance space, with partial overlap to EQOBRUSH's value proposition.

Others

• C.C. Jensen: Manufacturer of industrial oil and fluid filtration systems used in process industries. Adjacent rather than directly competing, but serves overlapping industrial buyers who face similar fouling and contamination challenges that EQOBRUSH addresses in cooling loops.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eqobrush

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQOBRUSH LIMITED