Kyoto Hannaryz

What Kyoto Hannaryz does

Kyoto Hannaryz is a professional basketball team based in Kyoto, Japan, competing in the B.League (the country's top professional basketball league). The organization operates under Sports Communication KYOTO Co., Ltd. (スポーツコミュニケーションKYOTO株式会社), commonly branded as Kyoto Hannaryz (京都ハンナリーズ). Established as part of the B.League launch in 2016, the team plays home games at the Kyoto City Sports Hall (Nisshin Denki Arena Kyoto) and serves as the only professional basketball franchise in Kyoto Prefecture.

The organization operates an integrated platform spanning professional sports entertainment and youth development. Core products include the professional basketball team, the Hannaryz Academy (consolidated in August 2024 to combine the basketball school and competitive U15/U18 youth teams), the Hannaryz Cheer School (operated by the official 'Hannarin' cheer team), and an online merchandise store at hannaryz.store. Academy and cheer programs run across multiple venues in Kyoto (Nishikyogoku, Fushimi) and Osaka (Suita), with a new Oyamazaki basketball school planned for June 2026.

Revenue is generated through five streams: ticket sales via the B.LEAGUE Ticket platform (with dynamic pricing and resident discount programs), merchandise sales (online and at arena), corporate sponsorship at uniform/major/team partner tiers, subscription-based academy and cheer school tuition, and season seat packages. Customers include individual fans (long-tail B2C), youth participants in academy programs, and a diversified portfolio of Kyoto-headquartered corporate sponsors including SCREEN Holdings (top uniform partner), Kyoto Bank, HORIBA, Nidec, Yojiya, and Mitsubishi Logisnext. The team is privately held with no disclosed external investment.

Name

Kyoto Hannaryz

Legal name

Sports Communication KYOTO Co., Ltd. (スポーツコミュニケーションKYOTO株式会社)

Website

https://hannaryz.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kyoto Hannaryz is a privately held professional basketball team competing in Japan's B.League, based in Kyoto. It generates revenue through tickets, merchandise, sponsorships, season seats, and a vertically integrated youth basketball and cheer academy operating across the Kansai region.

Ownership category

akta.pro rank

Product category

Professional Basketball Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Professional basketball team
• Sports entertainment services
• Youth basketball academy
• Team merchandise sales
• Corporate sports sponsorship

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from home game ticket sales through B.LEAGUE Ticket platform, with various seating categories and pricing tiers including price fluctuation system.
2. Merchandise Sales: Sales of team merchandise including uniforms, accessories, goods through online store (hannaryz.store) and at arena events.
3. Sponsorship: Corporate sponsorship revenue from uniform partners, major partners, and team partners at various tiers.
4. Academy Programs: Revenue from youth basketball schools, cheer schools, and youth team programs with monthly fees and enrollment charges.
5. Season Tickets: Season seat (シーズンシート) sales offering premium seating and exclusive benefits for full-season purchasers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kyoto Hannaryz operates a professional men's basketball team competing in Japan's B.League, playing home games at Nishikyogoku Arena/Kyoto City Sports Hall. The organization sells game tickets, season seats, and team merchandise, and runs community-facing youth programs including basketball schools, cheer/dance schools, and competitive U15/U18 youth teams under the Hannaryz Academy umbrella. Revenue is generated through ticket sales, merchandise, corporate sponsorships, and academy tuition.

Product overview

京都ハンナリーズ (Kyoto Hannaryz) is a professional Japanese basketball team competing in the B.League. The organization operates a multi-layered sports education and entertainment platform comprising the professional basketball team, youth development academy (ハンナリーズアカデミー), basketball schools at multiple locations, cheer school (はんなりんチアスクール), competitive youth teams (U15/U18), and an online merchandise store. The integrated offering combines professional sports entertainment with community-focused youth development programs across basketball and dance disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• はんなりん (Hannary): Official mascot character and cheerleading/dance team for Kyoto Hannaryz
• ハンナリーズアカデミー (Hannaryz Academy)
• はんなりんチアスクール (Hannary Cheer School)

Products and services

• Kyoto Hannaryz Basketball Team (京都ハンナリーズ バスケットボールチーム) Professional B.League basketball team representing Kyoto, Japan; competes in scheduled home and away games, hosts game-day experiences, and engages fans through community activities.
• Hannaryz Academy (ハンナリーズアカデミー) Integrated youth basketball development program combining U15 and U18 competitive youth teams with basketball school classes for elementary, middle, and high school students across multiple Kyoto-area campuses.
• Kyoto Hannaryz Basketball School (京都ハンナリーズバスケットボールスクール) Recreational basketball training program for children with campuses in Nishikyogoku (西京極校), Oyamazaki (大山崎校), and Nagaokakyo (長岡京校), including an advanced 'Super Class' offering.
• Hannaryz Cheer School (はんなりんチアスクール) Official cheer and dance school operated by the team's cheer team 'hannarin', offering workshops, tryouts, and classes for children through high school students with performance opportunities at home games.
• Kyoto Hannaryz U15/U18 Youth Teams (ユースチーム) Competitive youth basketball teams participating in the B.LEAGUE U18 REGIONAL LEAGUE, offering players a competitive pathway including international training opportunities.
• Hannaryz Online Store (ハンナリーズ オンラインストア) Official e-commerce storefront at hannaryz.store selling team merchandise including replicas of player uniforms, fan goods, accessories, and limited edition items.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered top uniform partner, major, minor and core.

• 株式会社SCREENホールディングス (SCREEN Holdings Co., Ltd.)top uniform partnerGTM or Marketing PartnerTop uniform partner with logo displayed on team uniforms as the highest-tier sponsorship level
• 株式会社アーキエムズ (Archims Co., Ltd.)majorGTM or Marketing PartnerMajor partner in the sponsorship hierarchy, contributing to team operations and receiving arena and uniform branding visibility
• 安藤不動産株式会社 (Ando Fudosan Co., Ltd.)majorGTM or Marketing PartnerMajor partner providing sponsorship with regular presence in game promotions and community events
• 株式会社京都銀行 (Kyoto Bank, Ltd.)majorGTM or Marketing PartnerMajor partner representing regional financial institution support for Kyoto-based professional sports
• 株式会社堀場製作所 (HORIBA, Ltd.)majorGTM or Marketing PartnerMajor partner, Kyoto-based analytical instruments manufacturer
• ニデック株式会社 (Nidec Corporation)majorGTM or Marketing PartnerMajor partner listed under public university corporation name; Kyoto-based precision motor manufacturer
• 株式会社西村幸太郎商店 (Nishimura Kotaro Shoten)majorGTM or Marketing PartnerMajor partner, presenter of Akademiafes 2026 youth event
• 株式会社よーじや (Yojiya)majorGTM or Marketing PartnerMajor partner, famous Kyoto traditional cosmetics company
• 三菱ロジスネクスト株式会社 (Mitsubishi Logisnext Co., Ltd.)majorGTM or Marketing PartnerMajor partner, materials handling equipment manufacturer
• コ・ス・パ吹田 (Cospa Suita)minorImplementation/ SI/ Consulting PartnerFacility partner hosting cheer school classes at their wellness center
• 京都市体育館/市民スポーツ会所 (Kyoto City Sports Hall/Shimin Sports Kaikan)coreImplementation/ SI/ Consulting PartnerPrimary venue for home games and basketball school programs, city-operated sports facility
• 京都先端科学大学 (Kyoto University of Advanced Science)minorStrategic or Co-development PartnerAcademic partner providing international exchange training opportunities for youth teams with Dutch coaches
• 京都テルサ (Kyoto Telsa)minorImplementation/ SI/ Consulting PartnerEvent venue for cheer school workshops and activities
• B.LEAGUEcoreStrategic or Co-development PartnerOfficial league membership; participates in B1/B2 division competition, U18 regional league, and league-wide events
• 第一的生命、相互Banks)minorGTM or Marketing PartnerPartner for basketball clinic sponsorship supporting community outreach programs
• 京都両洋高校 (Kyoto Ryoyo High School)minorStrategic or Co-development PartnerEducational partner providing cheerleading and brass band performances at home games
• 京都明徳高校 (Kyoto Meitoku High School)minorStrategic or Co-development PartnerEducational partner providing dance team performances at home games

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Shimane Susanoo Magic: Shimane Susanoo Magic are a B.League B2 team operating a similar model: regional pro basketball, youth academy, community hometown activities, and a tiered corporate sponsorship structure. Comparable in scale, division level, and operating philosophy to Kyoto Hannaryz.
• Osaka Evessa: Osaka Evessa are a B.League B1 team and the highest-profile basketball franchise in the Kansai region, directly comparable to Kyoto Hannaryz in product offering (pro basketball, academy, cheer/dance team, merchandise, sponsorships) and partially overlapping corporate sponsor pool and fan base in the Osaka–Kyoto corridor.
• Shinshu Brave Warriors: Shinshu Brave Warriors are a B.League B2 team that combines professional basketball with an integrated youth academy and community engagement program in the Nagano region. They provide a useful B2-tier benchmark for academy economics, sponsorship tiering, and ticket pricing.
• Shiga Lakestars: Shiga Lakestars are a B.League B2 team located in Shiga prefecture, the closest geographic peer to Kyoto Hannaryz within the Kansai/Border region. Both teams operate academy programs, community hometown activities, and regional sponsorship models, and they compete for the same corporate sponsors and youth athletes in the Kyoto–Shiga corridor.
• Akita Northern Happinets: Akita Northern Happinets are a B.League team that has built a strong academy and regional community model in a smaller market, making them a directly comparable peer on academy economics, hometown activity structure, and regional sponsorship depth relative to Kyoto Hannaryz.
• Sendai 89ers: Sendai 89ers are one of the longest-running B.League franchises with a comparable operating stack — pro team, academy, community programs, cheer team, merchandise — and provide a useful benchmark for season-ticket pricing and sponsorship tier economics at the B.League level.
• Saga Ballooners: Saga Ballooners are a B.League B2 team that operates a multi-stream model (games, academy, sponsorships, merchandise, community) in a regional Japanese city. Directly comparable to Kyoto Hannaryz on division, scale, and reliance on local corporate partners.
• Kumamoto Volters: Kumamoto Volters are a B.League B2 team with a comparable operating model including academy programs and regional sponsorship focus. Useful peer for benchmarking B2-division revenue mix, academy pricing, and fan engagement economics.
• Ibaraki Robots: Ibaraki Robots are a B.League team that combines pro basketball with an integrated youth academy and cheer/dance program, mirroring the Hannaryz Academy + Hannaryn Cheer School structure. Provides a benchmark for bundling youth development around a B.League parent brand.

Broad incumbents

• NBA G League: The NBA G League is the broader incumbent professional basketball development ecosystem in North America. It is not a direct competitor but is thematically comparable as a multi-team professional basketball league with integrated youth/development pathways, providing a reference point for league economics, sponsorship tiering, and academy structures that the B.League ecosystem (including Kyoto Hannaryz) is gradually evolving toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TV-xu2qs/videos
• Instagraminstagram.com/kyotohannaryz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyoto Hannaryz