KYC Sports

What KYC Sports does

KYC Sports Ltd. is a Canadian private hockey equipment company founded in 2023 and headquartered in Quispamsis, operating with 1–10 employees. The company designs, manufactures, and sells composite hockey sticks, equipment, accessories, and apparel for ice and ball hockey players, targeting elite and professional players, youth and junior players (and their parents/coaches), recreational adult players, and hockey teams and organizations.

The company's core technical platform is the ACL-Ti Fusion composite system, which combines aerospace-grade 24K carbon fibre, titanium-infused ACL filaments, and 3M aerospace-grade epoxy resin. This is complemented by differentiated shaft geometries—Swift Arc on the Skyline Pro 2 (Low Kick Point, speed-focused) and Quad X Taper on the Phantom X Pro 2 (Mid Kick Point, power-focused)—as well as the ExoCore 3 stiff blade construction. Product tiers include the Pro Series 2 (CA$189.99–CA$289.99), the Skyline LT entry-level line (CA$149.99+) built on 18K carbon, and a fully customizable builder available on both Pro and LT models. Supporting categories include bags, gloves, grip tape, extensions, ball hockey balls, and a broad apparel line (CA$29.99–CA$99.99), plus event-based services such as the Keith Kinkaid Elite Goalie Development Session at CA$100 per participant.

KYC Sports operates a hybrid go-to-market: direct-to-consumer e-commerce through kycsports.com is the primary channel, complemented by a dealer network accessed via a dedicated Dealer Portal, a team-sales sub-brand (KYC My Team), and event merchandise tied to sponsorships such as CBHA Nationals 2026. Pricing is pay-as-you-go in Canadian dollars, with a 45-day limited warranty on Pro Series 2 sticks and a Buy 2 Get 1 Free promotion on custom sticks. The company promotes itself as a global brand with shipping to Canada, the United States, and internationally, though its actual operational footprint remains small and bootstrapped with no disclosed external funding.

Name

KYC Sports

Legal name

KYC Sports Ltd.

Website

https://kycsports.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

KYC Sports is a Canadian hockey equipment company that designs and sells composite hockey sticks, gear, accessories, and apparel for ice and ball hockey players across elite, youth, recreational, and team segments, primarily through direct-to-consumer e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Hockey Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Composite hockey sticks
• Hockey equipment
• Hockey apparel
• Custom hockey sticks
• Ball hockey gear

Headquarters

HQ city

Quispamsis

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Hockey Equipment Sales: Primary revenue stream from selling hockey sticks (Pro Series 2, Phantom, Skyline, LT models), equipment (bags, gloves), and accessories (grip tape, extensions, balls). Products sold at various price points ranging from CA$39.99 to CA$289.99.
2. Hockey Apparel Sales: Revenue from branded apparel including t-shirts, hoodies, sweatshirts, jackets, hats, caps, slides, and athletic shoes. Price points range from CA$29.99 to CA$99.99.
3. Custom Stick Manufacturing: Custom hockey sticks built to customer specifications (curve, flex, grip, finish, colours, name/number). Custom orders require full payment upfront and have a 90-day production timeline. Now available on all LT models.
4. Event Services: Revenue from hosting goalie development camps and training sessions, such as the Keith Kinkaid Elite Goalie Development Session at CA$100.00 per participant.
5. Gift Cards: Digital and physical gift cards sold in denominations of CA$25, $50, $75, $100, $250, and $500.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

KYC Sports designs, manufactures, and sells composite hockey sticks (including the Skyline Pro 2, Phantom X Pro 2, Skyline LT, and fully customizable KYC Custom sticks) along with hockey equipment, accessories, and apparel for ice and ball hockey players. Offerings extend to gloves, bags, grips, slides, headwear, sweatshirts, hoodies, t-shirts, jackets, and ball hockey balls, all featuring the proprietary ACL-Ti Fusion blade and premium composite construction.

Product overview

KYC Sports is a Canadian hockey equipment company offering a comprehensive product portfolio centered on composite hockey sticks and related equipment. The core product lines include the Skyline Pro 2 and Phantom X Pro 2 (Pro Series 2), both utilizing the proprietary ACL-Ti Fusion technology platform featuring 24K carbon fibre, titanium-infused ACL layering, and 3M aerospace-grade epoxy resin. The Skyline series incorporates Swift Arc shaft geometry with Low Kick Point for speed-focused players, while the Phantom series features Quad X Taper (QXT) square-shaft design with Mid Kick Point for power-focused players. A more affordable Skyline LT line uses 18K carbon construction. The company also offers fully customizable sticks through the KYC Custom builder, allowing customers to spec curve, flex, grip, colours, and personalization. Supporting product categories include hockey equipment (pro player bags, gloves), accessories (mini sticks, grip tape, extensions, ball hockey balls), and a broad apparel line (sweatshirts, hoodies, t-shirts, jackets, caps, beanies, slides, athletic shoes). The company also operates the Kinkaid Goalie Camp, offering elite development sessions with former NHL goaltender Keith Kinkaid. Distribution spans both direct-to-consumer (website) and retail dealer channels, with products shipped internationally including the United States subject to applicable tariffs.

Differentiator

Problem solved

Functional benefit

Products and services

• KYC Skyline Pro 2 Hockey Stick

Quantifiable outcome

• 147 store reviews with 4.6/5 average rating demonstrating high customer satisfaction
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Keith KinkaidcoreStrategic or Co-development Partner · 11 June 2026Former NHL goaltender Keith Kinkaid partners with KYC Sports to host exclusive goalie development sessions. KYC hosts these on-ice training experiences featuring professional instruction, with limited spots available (25 participants per session) at the Qplex Arena.
• CBHA (Canadian Ball Hockey Association)coreStrategic or Co-development Partner · 1 January 2026KYC Sports is a sponsor of CBHA Nationals 2026, providing exclusive event merchandise including trucker caps, t-shirts, hoodies, and dad hats. This partnership positions KYC as the official equipment and apparel partner for this national-level hockey tournament.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bauer Hockey: One of the two dominant hockey equipment manufacturers globally, producing composite sticks, skates, gloves, and protective gear. Directly comparable because both design and sell premium composite hockey sticks and full equipment lines to elite, junior, and recreational players through a mix of DTC and dealer channels.
• Sher-Wood Hockey: Heritage Canadian hockey stick and equipment brand (Sherbrooke, QC) offering composite sticks across price tiers. Directly comparable to KYC because both are Canadian-origin hockey stick makers with multi-tier product lines (performance to entry) and dealer distribution.
• True Hockey: Composite hockey stick and equipment manufacturer known for high-performance one-piece sticks and skates. Directly comparable to KYC because both are challenger composite-stick brands with proprietary layup technology competing against the Bauer/CCM duopoly at the elite price tier.
• CCM Hockey: The other dominant hockey equipment brand, offering composite sticks, skates, and protective gear with strong NHL endorsement. Directly comparable to KYC because both compete head-to-head in composite hockey sticks with multi-tier product lines (performance vs. entry) and overlapping dealer networks.
• Warrior Hockey: Performance-focused hockey equipment brand owned by New Balance, with strong composite-stick presence and growing apparel line. Directly comparable to KYC because both target elite and competitive players with composite sticks, gloves, and bags, and compete for the same dealer shelf space.

Emerging players

• Hockey Stick Nation: Independent dealer/retailer carrying multiple performance stick brands including pro-stock and custom offerings. Comparable to KYC as a hockey-stick specialist in the same performance and customization segments, though operating as multi-brand retail rather than a manufacturer.
• Ritual Hockey: Canadian maker of custom and stock composite hockey sticks with a strong customization focus. Comparable to KYC as a fellow smaller challenger brand pursuing custom-spec sticks at accessible price points, though with a narrower product line focused primarily on sticks.
• Tour Hockey: North American hockey equipment brand producing sticks, gloves, and protective gear positioned in the value-to-mid performance segment. Comparable to KYC because both target price-sensitive players seeking quality composite sticks without premium-tier pricing, and both distribute through hockey specialty dealers.

Regional players

• Pro Hockey Life: Canadian specialty retail chain selling hockey equipment, sticks, and apparel across multiple brick-and-mortar locations. Comparable to KYC because it overlaps in the same hockey equipment product categories and serves the same Canadian hockey consumer base, though as a multi-brand retailer.
• Pure Hockey: Largest US-based hockey specialty retail chain carrying sticks, equipment, and apparel across many stores. Comparable to KYC because it operates in the same hockey equipment category and shares consumer segments with KYC's US-shipped DTC business, though as a multi-brand retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KYCHockey
• LinkedInlinkedin.com/company/kyc-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KYC Sports