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Primero Finance OÜ

Full company profile

uuid025ms4i

Namestring
Primero Finance OÜ
Legal namestring
Primero Finance OÜ
Websiteurl
primero.ee
Company typeenum
Private
Founded yearint
2013
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersTallinn, Estonia
HQ citystring
Tallinn
HQ countrystring
Estonia
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
consumer auto loans, vehicle financing, car loan services, personal lending, Estonian lending
Industry3 codes
1New & Used Auto Purchase Loans
CodeFSAKADAAPrimaryYes
2Auto Loan Servicing & Collections
CodeFSAKADAKPrimaryNo
3Auto & Vehicle Loan Brokerage
CodeFSAEAEAKPrimaryNo
NAICS code1 code
  • Sales Financing52222
SIC code1 code
  • Personal Credit Institutions6141
Product category
Consumer Auto Lending
Social media profiles1 record
Revenue model1 record
1Auto Loan Interest
TypeSubscription Recurring
Description

Revenue generated from interest payments on car loans extended to customers. Loans offered range up to 20,000 EUR.

primero.ee
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Primero Finance OÜ originates and services consumer auto loans (autolaen) for individual residents in Estonia, with loan amounts of up to 20,000 EUR used to finance vehicle purchases. Customers apply directly through the company's website (primero.ee) on a self-serve basis, and the company earns revenue from interest payments on these loans.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Primero Finance OÜ offers a single core product: an auto loan (autolaen) service for customers in Estonia, providing financing amounts of up to 20,000 EUR for vehicle purchases.

Product and service1 record
1Primero Auto Loan (autolaen)
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers8 records
1LHV Pank
TypeBroad incumbent
Description

Estonian retail and SME bank providing consumer lending including vehicle financing; competes with Primero on rate and brand while offering broader banking products.

2Svea Bank
TypeBroad incumbent
Description

Nordic-headquartered consumer and SME finance group active in the Baltics, offering installment lending including auto financing; competes with Primero for similar customer segments.

3TF Bank
TypeBroad incumbent
Description

Nordic consumer and auto lender operating across multiple European countries via digital channels; comparable specialty consumer lender with cross-border presence.

4Mokilizingas
TypeDirect peer
Description

Lithuanian consumer lending specialist (part of Creditinfo group) offering auto and consumer loans via digital channels; a Baltic-region peer with a similar non-bank D2C lending model.

5Coop Pank
TypeBroad incumbent
Description

Estonian retail bank offering consumer and auto loans at deposit-funded cost of capital; the dominant deposit-taking competitor in the same Estonian consumer credit market.

6Inbank
TypeDirect peer
Description

Estonian consumer finance specialist offering auto and consumer loans through digital channels in the Baltics; competes head-to-head with Primero in Estonian vehicle financing.

7Bigbank
TypeDirect peer
Description

Estonian-headquartered consumer and auto lender operating across the Baltics, providing vehicle purchase loans to individuals — the closest direct competitor in the same geography and product.

8Resurs Bank
TypeBroad incumbent
Description

Nordic consumer finance provider specializing in retail and auto financing via digital and partner channels; a larger specialty lender with a similar D2C and partner-channel approach.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Primero Finance OÜ

Consumer Auto Lendingprimero.ee

Primero Finance OÜ firmographics

Firmographics
Name
Primero Finance OÜ
Legal name
Primero Finance OÜ
Website
https://primero.ee
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Primero Finance OÜ industry classification

Industry
Product category
Consumer Auto Lending
NAICS
Sales Financing (52222)
SIC
Personal Credit Institutions (6141)
akta.pro primary industry
New & Used Auto Purchase Loans (FSAKADAA)
akta.pro secondary industries
Auto Loan Servicing & Collections (FSAKADAK), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

  • Consumer auto loans
  • Vehicle financing
  • Car loan services
  • Personal lending
  • Estonian lending

Where Primero Finance OÜ is headquartered

Location

Headquarters

HQ city
Tallinn
HQ country
Estonia
HQ region
Europe

Markets served

Primero Finance OÜ business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Auto Loan Interest: Revenue generated from interest payments on car loans extended to customers. Loans offered range up to 20,000 EUR.

Distribution channels1 record

Marketing channels4 records

Primero Finance OÜ product offering

Product offering

Core offering

Primero Finance OÜ originates and services consumer auto loans (autolaen) for individual residents in Estonia, with loan amounts of up to 20,000 EUR used to finance vehicle purchases. Customers apply directly through the company's website (primero.ee) on a self-serve basis, and the company earns revenue from interest payments on these loans.

Product overview

Primero Finance OÜ offers a single core product: an auto loan (autolaen) service for customers in Estonia, providing financing amounts of up to 20,000 EUR for vehicle purchases.

Differentiator

Problem solved

Functional benefit

Products and services

  • Primero Auto Loan (autolaen)

Companies that use Primero Finance OÜ

Customer profile

Segments1 record

Ideal customer profiles1 record

Primero Finance OÜ technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Primero Finance OÜ partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights2 records

Primero Finance OÜ competitors and assessment

Company assessment

Broad incumbents

  • LHV Pank: Estonian retail and SME bank providing consumer lending including vehicle financing; competes with Primero on rate and brand while offering broader banking products.
  • Svea Bank: Nordic-headquartered consumer and SME finance group active in the Baltics, offering installment lending including auto financing; competes with Primero for similar customer segments.
  • TF Bank: Nordic consumer and auto lender operating across multiple European countries via digital channels; comparable specialty consumer lender with cross-border presence.
  • Coop Pank: Estonian retail bank offering consumer and auto loans at deposit-funded cost of capital; the dominant deposit-taking competitor in the same Estonian consumer credit market.
  • Resurs Bank: Nordic consumer finance provider specializing in retail and auto financing via digital and partner channels; a larger specialty lender with a similar D2C and partner-channel approach.

Direct peers

  • Mokilizingas: Lithuanian consumer lending specialist (part of Creditinfo group) offering auto and consumer loans via digital channels; a Baltic-region peer with a similar non-bank D2C lending model.
  • Inbank: Estonian consumer finance specialist offering auto and consumer loans through digital channels in the Baltics; competes head-to-head with Primero in Estonian vehicle financing.
  • Bigbank: Estonian-headquartered consumer and auto lender operating across the Baltics, providing vehicle purchase loans to individuals — the closest direct competitor in the same geography and product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Primero Finance OÜ social profiles

Digital presence

Primero Finance OÜ financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Primero Finance OÜ leadership team

Management profile

Number of profiles

Primero Finance OÜ funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Primero Finance OÜ M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primero Finance OÜ

What does Primero Finance OÜ do?

Primero Finance OÜ originates and services consumer auto loans (autolaen) for individual residents in Estonia, with loan amounts of up to 20,000 EUR used to finance vehicle purchases. Customers apply directly through the company's website (primero.ee) on a self-serve basis, and the company earns revenue from interest payments on these loans.

Is Primero Finance OÜ a public or private company?

Primero Finance OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Primero Finance OÜ founded?

Primero Finance OÜ was founded in 2013. It employs 1 to 10 people.

Where is Primero Finance OÜ based?

Primero Finance OÜ is headquartered in Tallinn, Estonia, in the Europe region.

How does Primero Finance OÜ make money?

One revenue line is on record: auto Loan Interest.

Who are Primero Finance OÜ's main competitors?

Broad incumbents on record are LHV Pank, Svea Bank, TF Bank, Coop Pank and Resurs Bank. Direct peers are Mokilizingas, Inbank and Bigbank.

Does Primero Finance OÜ have an API?

No public API is recorded for Primero Finance OÜ.

What industry is Primero Finance OÜ in?

Primero Finance OÜ's product category is Consumer Auto Lending. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKADAK, Auto Loan Servicing & Collections. Its NAICS code is 52222 and its SIC code is 6141.

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