Soil Conservation Council of Canada

What Soil Conservation Council of Canada does

The Soil Conservation Council of Canada (SCCC) is a non-profit, producer-based organization founded in 1987 in Warman, Saskatchewan, to advocate for soil conservation at the national level. Operating as the self-described 'face and voice' of soil health in Canada, SCCC runs awareness campaigns, educational programs, and policy advocacy aimed at Canadian farmers, ranchers, agronomists, government and industry partners, and the general public. Its programmatic portfolio includes the National Soil Health Strategy (NSHS), the 'Recruiting Soil to Tackle Climate Change: A Roadmap for Canada' (developed jointly with the Compost Council of Canada and funded by the Metcalf Foundation in 2022), the Soil Champions Committee (integrated into SCCC in 2023 from its origins at Glacier Farm Media), the Soil Your Undies citizen-science campaign with Stanfield's and the Canada Agriculture and Food Museum, the annual National Soil Conservation Week each April, and a series of Summits on Canadian Soil Health. The organization administers two national recognition programs: the Canadian Conservation Hall of Fame (established 1990, with 29 inductees) and the L.B. Thomson Conservation Award (entrusted to SCCC in 2016).

SCCC's service model is advocacy, education, and convening rather than technology. There is no proprietary technology, product platform, or AI component — the organization's deliverables are programs, campaigns, publications, awards, and summits. Revenue is generated through two disclosed streams: membership fees (providing networking opportunities and educational resources to members) and charitable donations. Pricing is not publicly disclosed on the website; both membership and donation amounts are quoted upon inquiry. Governance is provided by a Board of Directors drawn from Canadian farmers, ranchers, agronomists, and soil health experts across multiple provinces, supported by a small staff of 1-10 employees consisting of an Executive Director (Susie Miller), an Administration Manager (Tanya Craddock), and a Project Officer (Nathaniel Sneyd-Dewar).

The organization's competitive positioning is anchored in its national scope and 39-year operating history, being the only national organization in Canada dedicated specifically to soil health within a broadly based landscape context. Strategic partnerships span co-development collaborators (Compost Council of Canada), funding partners (Metcalf Foundation), media allies (Glacier Farm Media), and consumer-facing campaign partners (Stanfield's, Canada Agriculture and Food Museum). The organization has demonstrated international convening credibility via co-hosting the 6th World Congress on Conservation Agriculture in 2014, but its operating geographies remain exclusively Canadian.

Name

Soil Conservation Council of Canada

Legal name

Soil Conservation Council of Canada

Website

https://soilcc.ca

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

The Soil Conservation Council of Canada is a non-profit, producer-based organization founded in 1987 that advocates for soil health through national awareness campaigns, educational programs, policy advocacy, and recognition awards targeting Canadian farmers, ranchers, agronomists, and the general public.

Ownership category

akta.pro rank

Product category

Soil Conservation Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Soil conservation advocacy
• Agricultural education programs
• Sustainable land management
• Nonprofit membership services
• Soil health awareness

Headquarters

HQ city

Warman

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: SCCC generates revenue through membership fees, providing members with networking opportunities and educational resources.
2. Charitable Donations: The organization accepts charitable donations to advance soil health initiatives across Canada and protect soil resources for future generations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

A national non-profit, producer-based organization that promotes soil health and conservation across Canada through advocacy, education, and collaboration. The council delivers national awareness programs, hosts summits, develops soil health strategies, and recognizes leadership in conservation to support Canadian farmers, ranchers, policymakers, and the general public.

Product overview

The Soil Conservation Council of Canada operates as a non-profit advocacy organization rather than a commercial product company. Its portfolio consists of programs, initiatives, and awards focused on soil conservation: the National Soil Health Strategy (NSHS) serves as the overarching strategic framework; the Recruiting Soil to Tackle Climate Change roadmap provides climate action guidance; Soil Champions recognizes agricultural leaders; Soil Your Undies is an educational citizen science campaign; National Soil Conservation Week raises public awareness; and the organization administers two national awards—the Canadian Conservation Hall of Fame and L.B. Thomson Award.

Differentiator

Problem solved

Functional benefit

Products and services

• National Soil Conservation Week

Quantifiable outcome

• Hosted the 6th World Congress on Conservation Agriculture in 2014
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Glacier Farm MediaminorStrategic or Co-development Partner · 1 January 2023Born from the vision of Glacier Farm Media, along with Ruth Butt and pioneering agricultural leaders, Soil Champions grew as a program and in 2023 became the Soil Champions Committee within SCCC.
• Compost Council of CanadacoreStrategic or Co-development Partner · 5 April 2022Collaborated with SCCC to create 'Recruiting Soil to Tackle Climate Change: A Roadmap for Canada' funded by the Metcalf Foundation. The project aims to increase soil carbon storage by outlining current efforts, identifying barriers and opportunities, gathering stakeholder commitments, and providing recommendations on targets, timelines, and responsibilities.
• Canada Agriculture and Food MuseumminorStrategic or Co-development PartnerLocation for official Stanfield's underwear burial demonstration as part of the Soil Your Undies campaign, promoting soil health awareness through hands-on education.
• Stanfield's (Underwear Brand)minorGTM or Marketing PartnerPartnered with SCCC for the Soil Your Undies campaign, providing cotton underwear for the official demonstration at Canada Agriculture and Food Museum in Ottawa.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ducks Unlimited Canada: A major Canadian conservation NGO with overlapping agricultural-land stewardship and wetland/soil health programming, offering a comparable model of donor-supported conservation advocacy and convening at national scale.
• Nature Conservancy of Canada: Canada's largest land conservation non-profit, working on natural habitat protection including agricultural landscapes. Comparable as a national Canadian conservation NGO with membership and donor revenue, though broader in scope than soil-specific work.

Direct peers

• Conservation Technology Information Center (CTIC): A US non-profit that promotes economically and environmentally beneficial crop production through conservation agriculture — closely aligned with SCCC's mission on sustainable soil management and producer outreach.
• Soil Health Institute: A US-based non-profit that advances soil health research, education, and policy — directly comparable to SCCC as a national-level advocacy and science convening organization focused on agricultural soils.
• Canadian Forage and Grassland Association: A Canadian national non-profit advancing forage and grassland systems — adjacent to soil conservation and closely comparable in producer-based, membership-funded advocacy structure and policy engagement.
• Compost Council of Canada: Canada's national compost and organic recycling advocacy body, which co-developed SCCC's 2022 Climate Roadmap. Highly comparable as a Canadian environmental non-profit advancing soil-carbon and organic-matter practices.
• Regeneration Canada: A Canadian non-profit promoting regenerative agriculture and soil health through education, farmer networks, and policy engagement — closely aligned with SCCC's mission and advocacy approach.

Regional players

• Ecological Farmers Association of Ontario: A provincial farmer-led non-profit that delivers soil health education, on-farm demonstration, and policy advocacy — comparable in producer-led model but regional rather than national in scope.

Others

• Pollination Group: A non-profit focused on accelerating climate solutions including agriculture and land use — relevant as an adjacent ecosystem actor convening funders and policy makers on the same climate-and-soil agenda SCCC operates within.
• Metcalf Foundation: A Canadian philanthropic foundation that funded SCCC's 2022 Climate Roadmap. Included as an ecosystem peer because it is a repeat funder of soil-carbon and environmental initiatives, shaping the funding landscape SCCC operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/soilcouncil
• Facebookfacebook.com/soilcouncil
• LinkedInlinkedin.com/company/soil-conservation-council-of-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soil Conservation Council of Canada