MAGIC VISION SRL

What MAGIC VISION SRL does

Magic Vision SRL is an Italian AI company founded in 2023 that develops Silver Eye, an edge-based computer vision monitoring system for non-invasive elderly care. The core product uses on-device AI to detect falls, monitor entry/exit from safe areas, track well-being indicators (bathroom frequency, time in bed, prolonged inactivity, visitor presence), and deliver real-time notifications to caregivers via a companion application, email, or dashboard. Critically, all video analysis is performed locally on the device rather than in the cloud, positioning the product around privacy and low-latency response as primary design constraints.

Name

MAGIC VISION SRL

Legal name

Magic Vision SRL

Website

https://magicvision.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Vision SRL builds Silver Eye, an edge-AI computer vision system for non-invasive fall detection and well-being monitoring of elderly individuals, serving Italian families and healthcare institutions via a subscription model.

Ownership category

akta.pro rank

Product category

Elderly Care Monitoring Software

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro industry

PRIMARYHLACAPAF

Elder Care, Assisted Living & Fall Detection Systems

Healthcare & Life Sciences/Digital Health & Health IT/Healthcare IoT & Remote Patient Monitoring

SECONDARYHLAHACAG

Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Patient Monitoring, Wearables & Remote Diagnostics

SECONDARYHSABAKAE

Home Patient Monitoring & Telehealth Devices (Vitals, Fall Detection, PERS)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

SECONDARYHSAPAQAJ

Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors)

Home & Personal Services/Residential Renovation Services/Smart Home & Consumer IoT

Keywords

• Elderly care monitoring
• Fall detection systems
• Edge AI computer vision
• Behavioral anomaly detection
• Ambient assisted living

Headquarters

HQ city

Meda

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Silver Eye Monitoring System: Subscription-based AI monitoring service for elderly care, including hardware and software. The product offers continuous 24/7 monitoring with real-time notifications to caregivers via app, email, or dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MAGIC VISION SRL develops and sells Silver Eye, an edge AI computer vision monitoring system for elderly care. The system detects falls, monitors access to safe areas, and tracks well-being indicators (bathroom frequency, bed time, inactivity) via on-device video analysis, sending real-time alerts to caregivers via app, email, or dashboard. It includes hardware (camera) and AI software delivered through a subscription model, with a residential variant (Silver Eye Home) for independent living and an institutional deployment for care facilities.

Product overview

Magic Vision SRL offers Silver Eye, an AI-powered elderly care monitoring system built on edge computing technology. The product portfolio consists of the core Silver Eye product and the Silver Eye Home variant for residential use. Both offerings leverage computer vision to detect falls, monitor access patterns, and track well-being indicators such as bathroom usage and sleep patterns, all processed locally for privacy protection. The system sends real-time notifications to caregivers via app, email, or dashboard when critical events are detected.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Eye: AI-powered on-edge monitoring system for elderly care that detects falls, monitors access and behavior patterns, and provides real-time alerts to caregivers. Features include fall detection, access management, well-being monitoring, and privacy-respecting video processing.

Products and services

• Silver Eye AI-powered monitoring system for elderly care that detects falls, monitors access to safe areas, and tracks well-being indicators through edge-based computer vision technology. Operates 24/7 without requiring the monitored person to wear any device, processes video locally for privacy, and sends real-time notifications to caregivers via app, email, or dashboard.
• Silver Eye Home Home-focused variant of the Silver Eye monitoring system designed for residential use, providing fall detection, entry/exit monitoring, sleep and bathroom tracking, and intrusion protection for elderly individuals living independently.

Quantifiable outcome

• Reduction of intervention time in fall emergencies
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Politecnico di MilanocoreStrategic or Co-development PartnerUniversity partnership for research and development. The company was founded and developed through collaboration with Politecnico di Milano, with founders presenting at university events.
• PolihubcoreStrategic or Co-development PartnerStartup hub incubator/accelerator partnership through Politecnico di Milano's innovation ecosystem, supporting company development and growth.
• Consorzio ConsolidaminorStrategic or Co-development PartnerBusiness consortium partner in the healthcare/social care sector, collaborating on elderly care solutions.
• Camera di commercio di Milano Monzabrianza e LodiminorStrategic or Co-development PartnerChamber of commerce partnership providing institutional support and business development resources in the Lombardy region.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vayyar Care: Vayyar Care (by Vayyar Imaging) offers contactless fall detection using radar sensors rather than cameras, with a privacy-first, no-wearable approach for elderly monitoring. Directly comparable on the core value proposition (autonomous, privacy-respecting elder fall detection without wearables) though it uses radar instead of computer vision.
• SafelyYou: US-based AI fall-detection company that uses in-room cameras to detect falls in senior living communities. Directly comparable to Magic Vision's Silver Eye in technology approach (vision-based, no wearables), target use case (elder fall detection), and customer base (care providers), though focused on assisted-living facilities rather than private homes.
• Cherry Home: Cherry Home (by Cherry Labs) provides AI-powered ambient monitoring for elderly and home care using cameras and sensors to detect falls and anomalies. Closely comparable on technology stack (AI vision for fall and behavior monitoring), target customer (families and care providers), and privacy-aware positioning.
• CarePredict: CarePredict produces a wearable AI device that tracks activities of daily living and detects behavioral health changes in elderly users. Comparable in the elder monitoring and behavior-anomaly space, though it uses a wearable form factor rather than Magic Vision's camera-based, wearable-free approach.

Regional players

• Doro: Doro is a Swedish company specializing in simplified mobile phones and telecare devices for seniors, with strong presence in the Nordics and other European markets. Comparable as an elderly-focused technology provider in Europe, but its products center on simplified phones and personal alarm devices rather than AI vision monitoring.

Broad incumbents

• Tunstall Healthcare: Tunstall is a long-established UK-based telecare and PERS provider with a broad portfolio of elderly monitoring solutions sold primarily to European municipalities and care providers. Comparable as a competitor in the elderly monitoring category, but operates at much larger scale, with wearable-based PERS rather than Magic Vision's vision-based approach.
• Essence SmartCare: Essence SmartCare (part of Essence Group) provides PERS and remote elderly monitoring solutions including fall detection, used by care providers and insurers globally. Comparable as a broadly-positioned incumbent in elderly monitoring, with a wearable/sensor-based approach rather than Magic Vision's camera-edge-AI architecture.
• Apple (Fall Detection on Apple Watch): Apple Watch includes fall detection as a consumer feature, leveraging the world's largest wearable platform to address elderly safety. Comparable as an alternative fall-detection solution for families, but takes a wearable-first approach and lacks Magic Vision's in-home behavior analytics and care-provider integrations.

Others

• Vivint (Smart Home): Vivint is a US smart-home security and monitoring provider that offers cameras, sensors, and remote monitoring as a subscription service. Comparable as a subscription-based in-home monitoring platform with caregiver dashboards, though focused on security rather than elderly fall detection and behavior analytics.

Emerging players

• Aerial Technologies: Aerial Technologies uses AI on existing smart-home motion sensors (no cameras) to infer activity, presence, and anomalies in homes. Comparable as an emerging AI-driven, privacy-aware ambient monitoring player, though focused on broader smart-home motion sensing rather than dedicated elderly fall detection.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magicvisionai

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGIC VISION SRL