What MedAmour does

MedAmour is a privately held direct-to-consumer e-commerce retailer founded in 2014 and headquartered in Phoenix, Arizona, specializing in expert-curated sexual wellness products and sexual health education. The company sells through a Shopify-based online storefront a curated catalog spanning vibrators, dildos, lubricants, dilators, kegel devices, erection rings, men's sexual health products, intimate cleansing, stimulating gels, sex toy cleaners, books, games, cards, and gift sets, with product prices ranging from approximately $6.99 to $495.00 and gift cards starting at $25. Free discreet shipping kicks in at a $75 order threshold.

The platform differentiates by combining a body-safe product standard (excluding parabens, petroleum derivatives, synthetic fragrances, and carcinogenic plastics) with credentialed expert curation from a Board of Sexual Health Experts including a licensed psychologist and AASECT-certified sex therapist, an internal medicine physician, a sex educator, and a compounding pharmacist. The site is organized around both product categories and a 'Shop By Health Condition' taxonomy that maps inventory to conditions such as vaginismus, dyspareunia, endometriosis, menopause, erectile dysfunction, anorgasmia, and pelvic floor dysfunction. The content layer — a sex education blog, buying guides, and condition-specific resources — supports an SEO-led, content-driven acquisition strategy reinforced by an affiliate program and earned media placements in Women's Health, Allure, New York Magazine, and SELF Magazine.

MedAmour operates as a bootstrapped, US-only, single-storefront DTC business with 1-10 employees, no disclosed external funding, no parent company, and revenue mechanics driven by one-time product purchases and affiliate referrals. Distribution is exclusively direct via the Shopify storefront with discreet shipping, and the company does not appear to operate physical retail or third-party marketplaces.

Name

MedAmour

Legal name

MedAmour

Website

https://medamour.com/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MedAmour is a Phoenix-based DTC e-commerce retailer founded in 2014 that sells expert-curated, body-safe sexual wellness products and pelvic health tools, serving individuals and couples seeking solutions for sexual health conditions and intimacy enhancement.

Ownership category

akta.pro rank

Product category

Sexual Wellness E-commerce

NAICS

Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

akta.pro secondary industries

Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH), Vaginal Moisturizers & Lubricants (CRABAIAI), Sexual Health & Relationship Wellness Education (EDAAAHAM), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Sexual wellness products
• Intimate wellness retail
• Pelvic health tools
• Body-safe intimacy products
• Sexual health education

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: MedAmour generates revenue through direct-to-consumer online sales of sexual wellness products including vibrators, lubricants, dilators, books, and intimacy accessories. Products are sold at one-time purchase prices with no subscription mentioned as primary model.
2. Gift Cards: The company sells MedAmour gift cards starting from $25, allowing customers to purchase products or gift sexual wellness items to others.
3. Affiliate Program: MedAmour offers an affiliate program allowing partners to earn commissions by referring customers to the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MedAmour operates a direct-to-consumer online retail store selling a curated catalog of body-safe sexual wellness products, including vibrators, lubricants, dilators, kegel devices, men's sexual health aids, intimate cleansers, and educational books. All products are vetted by a Board of Sexual Health Experts for safety and effectiveness, and the site pairs purchases with sexual health education content, buying guides, and discreet shipping.

Product overview

MedAmour is an expert-recommended sexual wellness e-commerce platform offering a curated selection of body-safe sexual health products. The company operates as a single unified online retail platform featuring multiple product categories including vibrators, lubricants, dilators, dildos, kegel devices, men's sexual health products, intimate cleansing, stimulating gels and oils, sex toy cleaners, books, games, cards, and romantic gift sets. Products are vetted by sexual health experts for safety, effectiveness, and clean ingredients. The platform emphasizes educational resources and expert guidance, partnering with medical professionals to review and recommend products.

Differentiator

Problem solved

Functional benefit

Products and services

• Vibrators Body-safe vibrators including external, internal, couples, and male vibrators designed to support pleasure, exploration, and intimate wellness for individual consumers.
• Lubricants Personal lubricants including water-based, silicone-based, plant-based, and organic formulations designed to reduce friction and enhance comfort during intimacy.
• Dilators Medical-grade dilators used for vaginal atrophy, vaginismus, dyspareunia, or post-surgery recovery, available in graduated sizes for gradual muscle relaxation.
• Dildos Body-safe, non-porous intimate devices for solo or partnered use, helpful for conditions like vaginismus, painful intercourse, or postpartum recovery.
• Condoms High-quality, natural latex condoms that are vegan and body-safe, sourced from brands such as Glyde featuring plant-based approaches using natural rubber latex and thistle extract.
• Men's Sexual Health Products Products designed for individuals with a penis including erection rings, penis pumps, strokers, and male vibrators supporting erectile function, stamina, and pleasure.
• Kegel Devices Non-vibrating pelvic floor exercise devices including kegel balls and trainers designed to strengthen pelvic floor muscles.
• Erection Rings C-rings or cock rings designed to stimulate the base of the penis and provide constriction to improve and maintain erection, available in vibrating and non-vibrating options.
• Stimulating Gels & Oils Arousal-enhancing topical products including warming, cooling, and clitoral stimulation serums designed to heighten sensation and support sexual arousal.
• Sex Toy Cleaners Antibacterial cleaning sprays and foaming cleaners specifically formulated for cleaning intimate toys and devices.
• Intimate Cleansing Products for intimate hygiene including feminine wipes, cleansing sprays, and refreshening travel kits.
• Books Educational books covering sexual health, menopause, relationships, sexual trauma, and sexual anatomy for women and men.
• Games Couples intimacy games, dice games, and sex position card sets designed to increase intimacy and rekindle passion.
• Cards Intimacy cards and playing cards including position cards, date night cards, and truth or dare card sets for couples.
• Relaxation & Massage Products designed for relaxation and massage to support intimacy and sexual well-being.
• Fun & Sexy Gifts Non-raunchy sexual wellness gift sets, bundles, and novelty items for romantic occasions.
• Intimacy Builders Products designed to increase intimacy between couples including romantic kits and couple-focused resources.
• Non-Vibrating Sex Toys Body-safe, non-porous intimate products made from ABS plastic, medical-grade silicone, borosilicate glass, acrylic, or stainless steel.
• MedAmour Gift Cards MedAmour gift cards available starting from $25, redeemable on products in the online store for personal use or gifting.

Quantifiable outcome

• Over 40 combined years of experience in sexual health among expert partners and staff

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dr. Shannon ChavezcoreStrategic or Co-development PartnerCST Licensed Psychologist and AASECT Certified Sex Therapist who provides expert product reviews, recommendations, and curated collections. Contributes educational content and sexual health expertise to guide product selection and customer education.
• Dr. Cara QuantcoreStrategic or Co-development PartnerInternal Medicine Physician serving on MedAmour's Board of Sexual Health Experts, providing medical expertise and recommendations for products addressing sexual health conditions.
• Liz MallerscoreStrategic or Co-development PartnerSex Educator and expert contributor who provides curated product picks and sexual health education content for MedAmour's expert collections.
• Gregory McKettrickminorStrategic or Co-development PartnerCompounding Pharmacist contributing to the Board of Sexual Health Experts, providing pharmaceutical expertise in sexual health product formulation and safety.
• Women's Health MagazineminorGTM or Marketing PartnerMajor publication that has featured MedAmour and its products, providing earned media coverage and brand credibility.
• Allure MagazineminorGTM or Marketing PartnerBeauty and lifestyle publication that has featured MedAmour, contributing to brand awareness and earned media presence.
• New York MagazineminorGTM or Marketing PartnerFeatured in New York Magazine's Strategist section for product recommendations, enhancing brand credibility and reach.
• SELF MagazineminorGTM or Marketing PartnerHealth and wellness publication that has featured MedAmour's expert recommendations, contributing to earned media coverage.
• Modern IntimacyminorGTM or Marketing PartnerSexual wellness brand/organization featured alongside MedAmour, indicating potential collaborative relationship in the sexual wellness space.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dame Products: Dame Products is a venture-funded DTC sexual wellness brand designing and selling its own vibrators and intimate products, with a similar expert- and education-led positioning targeting women and couples. Highly comparable as a direct competitor in body-safe, curated intimate wellness.
• Maude: Maude is a modern sexual wellness DTC brand offering its own line of vibrators, lubricants, and intimacy essentials with a clean, gender-inclusive design aesthetic. Overlaps directly with MedAmour in product categories and educational content-led GTM motion.
• Unbound: Unbound is a venture-funded sexual wellness DTC retailer selling vibrators, lubricants, and accessories under its own brand, with sex-positive content and influencer marketing. Direct competitor in the curated-sexual-wellness e-commerce category.
• Quinn: Quinn is a sexual wellness DTC brand with its own audio erotica and product lines focused on female pleasure and intimacy. Comparable as a content- and education-led direct competitor in modern, female-focused sexual wellness.
• Cake: Cake is a sex-positive sexual wellness DTC brand offering its own lubricants, vibrators, and arousal products with an inclusive, education-forward brand voice. Comparable as a direct competitor in body-safe intimate wellness retail.
• Bellesa: Bellesa is a sexual wellness DTC retailer offering a curated catalog of vibrators, lubricants, and accessories alongside ethical porn content. Comparable as a curated online retailer with overlapping product assortment and content-driven acquisition.
• Emojibator: Emojibator is a DTC sexual wellness brand selling its own vibrators and accessories positioned as fun, giftable intimacy products. Comparable as a direct competitor in the gift-and-intimacy DTC segment.

Broad incumbents

• Lovehoney: Lovehoney is one of the largest global sexual wellness retailers, offering an extensive catalog of vibrators, lubricants, lingerie, and books. Comparable as a broad incumbent with overlapping product range and DTC + marketplace distribution.
• LELO: LELO is a premium global sexual wellness brand designing and selling its own vibrators, kegel trainers, and massage products. Comparable as a higher-priced brand incumbent operating in overlapping product categories and condition-led merchandising.

Emerging players

• MysteryVibe: MysteryVibe develops app-connected, medical-grade sexual wellness devices targeted at conditions such as ED and pelvic floor dysfunction. Comparable as a niche emerging player in clinically-positioned sexual wellness products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medamour

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedAmour