What FARM2FORK TRADING LTD does

Farm2Fork Trading Ltd operates a 221-acre organic farm at Dalditch Farm in Budleigh Salterton, East Devon, producing and selling 100% grass-fed beef, grass-fed lamb and mutton, and pasture-raised poultry (chicken, seasonal goose, and Christmas turkey) directly to UK consumers. The farming system uses Holistic Planned Grazing with mob grazing and multi-species rotation (cattle followed by sheep, then poultry) plus Maremma livestock guardian dogs for predator protection, and is OF&G organic certified since 2020 along with AGW Grassfed, Animal Welfare Approved, Non-GMO, and Pasture for Life certifications. The business was founded by Ollie White in 2010 and is operated as a family venture with Charlotte White.

The company monetizes through three channels: a direct e-commerce storefront with nationwide DPD Local UK delivery (England, Wales, and most of Central/Southern Scotland, £40 minimum order), a self-serve on-site farm shop at Dalditch Farm open 08:00–20:00 daily with a 10% discount versus online, and click-and-collect with next-day pickup. Pricing is unit-based and premium-positioned (e.g., beef sirloin at £50.58/kg, whole chicken at £13.60/kg, Christmas goose at £30.88/kg), with free delivery over £100, a FarmPoints loyalty programme (3 points per £1 spent), and digital gift vouchers (£10–£100). The customer base is health-conscious UK consumers prioritizing organic, high-welfare, and transparent sourcing, with secondary segments in gift buyers and farm-experience seekers (WWOOF volunteering, farm tours and BBQ events). Reported scale is 1–10 employees, 4,931 verified customer reviews averaging 4.86 stars, and 1,500 chicks per typical poultry batch.

Name

FARM2FORK TRADING LTD

Legal name

FARM2FORK TRADING LTD

Website

https://www.farm2fork.co.uk/

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm2Fork Trading Ltd is a Devon-based family farm that produces and sells organic 100% grass-fed beef and lamb and pasture-raised poultry directly to UK consumers through e-commerce, an on-site farm shop, and click-and-collect.

Ownership category

akta.pro rank

Headquarters

HQ city

Budleigh Salterton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales of organic meat products with nationwide delivery, including one-time purchases
2. Farm Shop Retail: Physical farm shop offering self-serve shopping with 10% discount on all products compared to online prices
3. FarmPoints Loyalty Programme: Rewards programme where customers earn 3 FarmPoints per £1 spent, redeemable for discounts on future orders
4. Gift Vouchers: Digital gift vouchers available in denominations from £10 to £100

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Farm2Fork produces and sells 100% organic grass-fed beef and lamb plus pasture-raised poultry (chicken, goose, turkey) raised on its 221-acre family farm at Dalditch Farm in East Devon. Products are sold frozen via a nationwide e-commerce website with DPD delivery (minimum £40 order), an on-site self-serve farm shop with a 10% discount, and a click-and-collect service, supported by a digital gift voucher and FarmPoints loyalty programme.

Product overview

Farm2Fork is a vertically integrated farm-to-fork e-commerce business operated by a single family farm (Dalditch Farm) in East Devon. The company offers five core organic meat product lines: 100% Grass-Fed Beef, 100% Grass-Fed Lamb & Mutton, Organic Pasture-Raised Chicken, Organic Pasture-Raised Goose, and Organic Pasture-Raised Turkey. Customers can purchase through three channels: the e-commerce website with nationwide delivery, Click and Collect from the farm with 10% discount, or the self-serve Farm Shop on-site with 10% discount. The product portfolio is supported by a FarmPoints loyalty programme for customer retention and Farm2Fork Gift Vouchers as a complementary offering.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Grass-Fed Beef A range of organic, 100% grass-fed beef cuts sourced from native-breed cattle raised on Devon pastures and dry-aged for a minimum of 21 days, including joints, steaks, mince and stewing cuts, and offal and bones, sold to individual consumers via the farm's e-commerce site and farm shop.
• 100% Grass-Fed Lamb & Mutton 100% grass-fed lamb and mutton cuts from sheep raised on organic Devon pastures, including roasting joints, chops and steaks, mince and stewing cuts, and offal and bones, with mutton sourced from sheep two years or older.
• Organic Pasture-Raised Chicken Organic pasture-raised chickens with 24/7 access to fresh pasture from April to September, supplemented with organic grain, free from antibiotics and GMOs, grown for 10 weeks and moved to fresh paddocks daily.
• Organic Pasture-Raised Goose Organic, pasture-raised geese raised on lush organic meadows with a diet of grasses, herbs, clovers and grains, living outdoors 24/7 with mobile field shelters, primarily marketed for Christmas.
• Organic Pasture-Raised Turkey

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gages FarmcoreOthersRed meat abattoir located in Ashburton, Devon that handles cattle and sheep slaughter using captive bolt stunning for immediate unconsciousness. Both abattoirs are overseen daily by government vets for welfare monitoring and regulation compliance.
• Otter Valley PoultrycoreOthersFamily-run poultry abattoir near Honiton, Devon with specialist poultry processing facilities. Birds are passed through electrical stunning system that renders them instantly insensible to pain before bleeding.
• DPD Local UKcoreChannel Partner/ Reseller/ DistributorNationwide delivery partner providing full door-to-door tracking, 1-hour delivery windows, live driver tracking, and flexible safe place delivery options. Committed to lowering carbon footprint with expanding electric vehicle fleet and renewable energy projects.
• WWOOF (World Wide Opportunities on Organic Farms)minorStrategic or Co-development PartnerInternational organisation connecting volunteers with organic farms for educational farm experiences. Farm2Fork accepts volunteers for minimum 3-week stays with accommodation and food provided, focusing on regenerative agriculture education.

Scale indicators4 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Pipers Farm: UK family-run organic farm producing 100% pasture-fed beef, lamb, pork, and poultry sold direct-to-consumer online with nationwide delivery. Closest direct competitor in terms of single-origin farm story, regenerative ethos, and DTC meat model.
• Daylesford Organic: UK premium organic farm brand selling grass-fed meat, dairy, and groceries DTC via online and farm shop. Comparable in premium positioning, multi-species organic range, and farm-to-consumer narrative.
• Coombe Farm Organic: UK online organic meat specialist offering grass-fed beef, lamb, and pasture-raised poultry with nationwide delivery. Direct overlap in DTC channel, organic certifications, and product mix.
• The Ethical Butcher: UK online butcher specialising in 100% pasture-fed, high-welfare organic meat with nationwide delivery. Comparable in animal-welfare-led positioning, certification stack, and DTC shipping model.
• Eversfield Organic: UK organic farm DTC brand selling 100% grass-fed beef, lamb, and pasture-raised poultry online with nationwide delivery. Closely comparable in organic certifications, regenerative ethos, and frozen-meat shipping approach.
• Swillington Organic Farm: UK family-run organic farm selling pasture-fed meat boxes DTC and at farm gate. Comparable in single-farm story, organic pasture-fed production, and direct-to-consumer retail.
• Helen Browning's Organic: UK organic farm (Eastbrook Farm) producing and selling organic pork, beef, and lamb via farm shop and online. Comparable single-farm DTC model with strong organic and welfare positioning.
• Graig Farm Organics: Welsh organic farm DTC retailer offering organic and grass-fed meat boxes with UK delivery. Comparable in organic and pasture-fed meat assortment, online ordering, and family-farm story.

Broad incumbents

• Riverford Organic Farmers: Large UK organic farm cooperative best known for vegetable boxes but also selling organic meat DTC with nationwide delivery. Larger and more diversified, but overlaps in farm-to-door organic DTC and regenerative credentials.
• Natoora: UK-based premium DTC food specialist sourcing directly from regenerative farms. Broader assortment (produce, meat, dairy) but overlaps with Farm2Fork on transparent, single-origin, premium protein sourcing and DTC delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/farm2forkuk
• Instagraminstagram.com/farm2forkuk
• LinkedInlinkedin.com/company/farm2fork

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FARM2FORK TRADING LTD