Loodusturism.ee matkakorraldus
Loodusturism.ee matkakorraldus (Loodusturism OÜ) is an Estonian outdoor adventure operator in Central and Southern Estonia, running roughly 100 guided hiking, paddling, and winter programs plus equipment rentals for consumers, schools, and corporate groups.
- Company typePrivate
- Founded2009
- HeadquartersTaagepera, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Loodusturism.ee matkakorraldus does
Loodusturism.ee matkakorraldus, trading as Loodusturism OÜ (registry code 11654584), is a privately held Estonian limited liability company headquartered in Taagepera, Valga County, that operates as a year-round outdoor adventure and nature-tourism organiser across Central and Southern Estonia. The company runs roughly 100 distinct guided programs and destinations spanning water sports (rafting, kayaking, canoeing, SUP), winter activities (kicksledding, snowshoeing, ice skating, ski hiking, illuminated boat trips), land activities (fatbike/kickbike tours, hiking, bog excursions), and themed experiences (bird watching, beaver tracking, sauna events, foraging, hiking camps).
The operational stack is built on two physical hubs — the Pühajärve hiking base in Otepää (the winter centre for kicksled and fatbike operations and for grooming Estonia's longest maintained ice trail, 10km+ on Lake Pühajärv) and the Taagepera hiking centre — with a third equipment-pickup point in Tartu (Ülenurme). Equipment inventory supports capacity of up to 250 simultaneous participants in summer and 175 in winter, including 96 fatbikes, 75 KickSpark MAX kicksleds, 15 ESLA Finnish sleds, 50 pairs of TSL snowshoes, and 77 watercraft for the Võhandu Marathon. Digital infrastructure is a relatively conventional website (loodusturism.ee) running on a WordPress theme with a public ticket calendar, an inquiry-based custom-booking funnel, payments via Montonio Finance UAB, and EU-hosted data storage on Zone Media OÜ servers; there are no proprietary apps, public APIs, or AI/ML features.
The commercial model is direct-to-consumer with a meaningful B2B2C overlay. Revenue comes from per-person guided group expeditions (custom bookings routed via phone +372 527 2701 and email [email protected]), individual tickets purchased through the online event calendar, equipment rentals (kicksleds, snowshoes, fatbikes, boats), and €50–€200 e-gift cards. Pricing is highly granular and activity-specific, ranging from 10€/kicksled rental to 50€/weekend snowshoe rental, 10–40€ per person on group hikes, and 25–35€ on illuminated boat trips. Target segments are explicitly tiered: corporate clients (Ärikliendile — team-building and incentive trips), schools (Kooligruppidele), families and friends, and individual adults. Channels centre on the website, an emailed newsletter, organic Facebook/Instagram, and regional tourism partnerships including the Tartu2024 European Capital of Culture programme.
Loodusturism.ee matkakorraldus firmographics
Firmographics- Name
- Loodusturism.ee matkakorraldus
- Legal name
- Loodusturism OÜ
- Website
- https://loodusturism.ee
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loodusturism.ee matkakorraldus (Loodusturism OÜ) is an Estonian outdoor adventure operator in Central and Southern Estonia, running roughly 100 guided hiking, paddling, and winter programs plus equipment rentals for consumers, schools, and corporate groups.
- Ownership category
- akta.pro rank
Loodusturism.ee matkakorraldus industry classification
Industry- Product category
- Outdoor Adventure Tourism Services
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
- akta.pro secondary industries
- Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)
Keywords
Where Loodusturism.ee matkakorraldus is headquartered
LocationHeadquarters
- HQ city
- Taagepera
- HQ country
- Estonia
- HQ region
- Europe
Offices3 records
Markets served
Loodusturism.ee matkakorraldus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Guided group expeditions: Private and custom group bookings for outdoor activities including rafting, kayaking, canoeing, kicksledding, snowshoe hiking, fatbike tours, and other nature-based adventures. Revenue is generated through per-person pricing for organized events with professional guides, equipment provision, and logistics.
- Public ticket events: Scheduled public hiking tours and adventure activities available for individual purchase through the online calendar system.
- Equipment rental: Rental of outdoor equipment including kicksleds, snowshoes, fatbikes, canoes, kayaks, and other adventure gear for self-guided experiences.
- Gift cards: E-gift cards sold in denominations of 50€ to 200€ for adventure experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kicksled rental - Individual kicksled |
| Unit Pricing | Pay-as-you-go | Finnish sled rental with seat |
| Unit Pricing | Pay-as-you-go | Snowshoe rental |
| Other | One time/ perpetual license | Gift cards |
| Unit Pricing | Pay-as-you-go | Group hiking tours |
| Unit Pricing | Pay-as-you-go | Lighted boat trips |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Loodusturism.ee matkakorraldus product offering
Product offeringCore offering
Loodusturism.ee matkakorraldus is an Estonian nature and adventure tourism operator providing year-round guided outdoor programs and equipment rentals across Central and Southern Estonia. The company offers approximately 100 different activities including water sports (rafting, kayaking, canoeing), winter activities (kicksledding, snowshoeing, ice skating, ski hiking), cycling (fatbikes, kickbikes), themed adventures (illuminated boat trips, rogaines), and nature experiences (bird watching, sauna, photography trips). Revenue is generated through per-person tour pricing, pay-as-you-go equipment rentals, gift cards, and flagship event support for the Võhandu Marathon.
Product overview
Loodusturism.ee matkakorraldus is a nature and adventure tourism company offering approximately 100 outdoor activity programs and destinations across Central and Southern Estonia. The portfolio spans three core categories: (1) Matkad — guided hiking and outdoor activities including water expeditions (rafting, kayaking, canoeing, SUP), winter activities (kicksledding, snowshoeing, ski hiking, ice skating), and cycling (kickbikes, fatbikes); (2) Seiklused — themed adventures such as illuminated boat trips (Valguspaadimatkad), rogaines, and overnight camping; and (3) Muud tegevused — supplementary activities including bird watching, guided tours, photography trips, and sauna experiences. Supporting the core programs are equipment rental services (kicksleds, snowshoes, canoes, kayaks, rafts, ice skates, kickbikes) available at two physical bases: the Pühajärve hiking base in Otepää and the Taagepera hiking center. The company also maintains the Pühajärve ice trail (10km+, Estonia's longest) and operates a mobile trailer sauna ("Leilitaja"). The Võhandu Marathon is a flagship annual event providing full boat rental and logistics for 100km paddling participants.
Differentiator
Problem solved
Functional benefit
Brands
- Haagissaun Leilitaja: Trailer sauna experience where nature and relaxation meet. A mobile sauna service available at lakeside locations, especially Pühajärv.
- Pühajärve matkabaas
- Taagepera matkakeskus
Products and services
- Matkad (Guided Hiking & Outdoor Activities)
Companies that use Loodusturism.ee matkakorraldus
Customer profileSegments4 records
Ideal customer profiles4 records
Loodusturism.ee matkakorraldus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loodusturism.ee matkakorraldus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- GMP Clubhotel & Pühajärve restoranminorGMP Clubhotel hosts the Pühajärve webcam on their roof, providing live streaming of Lake Pühajärv. Their facilities are visible in event photography and serve as a landmark.
- Estonian Environmental BoardcoreIssues permits for ice trail creation on Lake Pühajärv and other protected natural areas used for outdoor activities.
- RMK (State Forest Management Centre)coreContract partner for land area usage in creating and maintaining ice trails and hiking routes on public lands.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Loodusturism.ee matkakorraldus competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Loodusturism.ee matkakorraldus social profiles
Digital presenceLoodusturism.ee matkakorraldus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loodusturism.ee matkakorraldus leadership team
Management profileNumber of profiles
Profiles3 records
Loodusturism.ee matkakorraldus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loodusturism.ee matkakorraldus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loodusturism.ee matkakorraldus
What does Loodusturism.ee matkakorraldus do?
Loodusturism.ee matkakorraldus is an Estonian nature and adventure tourism operator providing year-round guided outdoor programs and equipment rentals across Central and Southern Estonia. The company offers approximately 100 different activities including water sports (rafting, kayaking, canoeing), winter activities (kicksledding, snowshoeing, ice skating, ski hiking), cycling (fatbikes, kickbikes), themed adventures (illuminated boat trips, rogaines), and nature experiences (bird watching, sauna, photography trips). Revenue is generated through per-person tour pricing, pay-as-you-go equipment rentals, gift cards, and flagship event support for the Võhandu Marathon.
Is Loodusturism.ee matkakorraldus a public or private company?
Loodusturism.ee matkakorraldus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loodusturism.ee matkakorraldus founded?
Loodusturism.ee matkakorraldus was founded in 2009. It employs 1 to 10 people.
Where is Loodusturism.ee matkakorraldus based?
Loodusturism.ee matkakorraldus is headquartered in Taagepera, Estonia, in the Europe region.
How does Loodusturism.ee matkakorraldus make money?
Four revenue lines are on record. Guided group expeditions are the primary driver. The others are public ticket events, equipment rental and gift cards.
Does Loodusturism.ee matkakorraldus have an API?
No public API is recorded for Loodusturism.ee matkakorraldus.
What industry is Loodusturism.ee matkakorraldus in?
Loodusturism.ee matkakorraldus's product category is Outdoor Adventure Tourism Services. Its primary akta.pro industry code is THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips), with a secondary code of THAAADAA, Hiking, Trekking & Backpacking Tour Operators. Its NAICS code is 56152 and its SIC code is 7900.