BLUE-YELLOW INC.

Name

BLUE-YELLOW INC.

Legal name

VšĮ Mėlyna ir geltona

Website

https://blue-yellow.lt

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Defense Support Services

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (813410)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

Keywords

• Humanitarian aid donations
• Military equipment procurement
• Volunteer medical missions
• Nonprofit fundraising organization
• Combat training programs

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from private individuals via bank transfer, credit card, SMS (short number 1482 for 5 EUR or 1499 for 10 EUR), cryptocurrency through Coingate. Monthly subscription donations (prenumerata) at donor-selected amounts. Digital UA Soldiers map donations. 1.2% GPM (personal income tax) allocation available to Lithuanian residents.
2. Corporate/Business Donations: Regular monthly corporate donations through Verslo Frontas (Business Front) program with tiered commitments (250 EUR, 500 EUR, 1000 EUR, 2500 EUR or custom). One-time corporate donations up to 1500 EUR without contract requirement. Larger donations (over 1500 EUR) require formal donation agreement. Approximately 40% of total funds raised come from Lithuanian businesses.
3. Third-party Platform Donations: Donations through Contribee platform (over 1100 monthly donors contributing approximately 14,000 EUR/month). Blue/Yellow is phasing out this channel in favor of proprietary donation systems.
4. Returnable Container Deposits: Donations through returnable container (taromatai) deposit system at major retail chains in Lithuania. Small amounts accumulated from consumer recycling donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Blue/Yellow is a Lithuanian non-governmental organization founded in 2014 that raises charitable donations from individuals and businesses and converts them into tactical military equipment (drones, vehicles, body armor, optics, communications, Starlink terminals), medical supplies, and NATO-standard combat training delivered directly to Ukrainian military units and frontline civilian populations. The organization also operates volunteer medical missions (Blue/Yellow Medical) to de-occupied Ukrainian territories and runs digital donation platforms such as the Digital UA Soldiers map and the Dovana Ukrainai gift-donation portal.

Product overview

Blue/Yellow is a Lithuanian NGO established in 2014 that provides multifaceted support to Ukraine's armed resistance against Russian aggression. The organization operates as a unified charitable platform offering multiple interconnected donation programs: tactical equipment procurement (drones, vehicles, protective gear, optics, medical supplies), the Digital UA Soldiers map-based donation system, the Dovana Ukrainai gift program, Blue/Yellow Medical volunteer missions, combat training for Ukrainian soldiers, and corporate partnership programs. Major campaigns include RADAROM! for robot squads and Dronatonas for drone fundraising. The organization leverages digital platforms including Mapbox for interactive mapping and CoinGate for cryptocurrency donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital UA Soldiers

Quantifiable outcome

• Over 5,000 drones delivered to Ukrainian military since founding
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Erudito licėjuscoreStrategic or Co-development Partner · 4 February 2026Educational partnership for 'School-to-School' initiative uniting Lithuanian schools to provide generators to Ukrainian schools. Target: 30 schools, 87,300 EUR goal. Blue/Yellow handles procurement and delivery; Erudito licėjus mobilizes Lithuanian education community.
• LRT (Lithuanian National Radio and Television)coreGTM or Marketing PartnerMedia partnership for RADAROM annual fundraising campaigns. LRT-initiated record-breaking campaign bringing together three active organizations to support Ukraine. RADAROM 2024 raised 8M+ EUR, RADAROM 2025 raised 5M+ EUR for robotic combat units (ground robots and aerial drones).
• Verslo Frontas (Business Front) - Multiple Lithuanian CompaniescoreGTM or Marketing PartnerBusiness coalition of Lithuanian companies providing regular monthly support. Over 6000 companies have participated since February 2022. Tiered monthly commitments (250, 500, 1000, 2500 EUR or custom). Represents approximately 40% of total funds raised. Dedicated platform verslofrontas.lt.
• TransferGominorGTM or Marketing PartnerTransferGo received recognition from Blue/Yellow for support to Ukraine. Financial services company engaged in cross-border money transfers.
• Medžiakalnio projektaiminorOthersCorporate sponsor listed among major supporters. Nature of partnership not specified in detail.
• NetflowminorOthersCorporate sponsor listed among major supporters. Nature of partnership not specified in detail.
• Contribee PlatformminorChannel Partner/ Reseller/ DistributorThird-party donation platform with over 1100 monthly donors contributing ~14,000 EUR. Blue/Yellow is phasing out this channel in favor of proprietary systems due to platform governance concerns. All funds automatically transferred daily to Blue/Yellow bank account.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Razom for Ukraine: US-based nonprofit raising funds and providing humanitarian/medical aid to Ukraine. Shares Blue/Yellow's digital fundraising model, focus on Ukraine defense and humanitarian support, and reliance on diaspora and international donor engagement.
• Nova Ukraine: US-based 501(c)(3) nonprofit providing humanitarian aid to Ukraine. Comparable fundraising model targeting diaspora donors with digital campaigns and direct equipment procurement for Ukrainian needs.
• Sunflower of Peace: US-based nonprofit that provides medical aid and first responder support to Ukraine. Comparable to Blue/Yellow Medical's volunteer medical missions and humanitarian medical focus within the broader Ukraine aid ecosystem.
• United24: Official Ukrainian government fundraising platform launched in 2022 for defense, humanitarian, and reconstruction needs. Competes for the same international donor audience supporting Ukraine with similar transparency and digital-first fundraising.
• People in Need (Človek v tísni): Major Czech humanitarian NGO with extensive Ukraine operations providing humanitarian aid, medical supplies, and reconstruction support. Comparable European NGO model with strong donor base and institutional partnerships.
• Come Back Alive (Повернись живим): One of the largest Ukrainian volunteer foundations focused on military aid, including tactical equipment, training, and thermal imagers. Closest direct peer to Blue/Yellow's core mission of procuring defense equipment for Ukrainian armed forces.

Broad incumbents

• Direct Relief: Large US-based humanitarian medical aid organization providing emergency medical assistance globally. Comparable in medical humanitarian mission and operational scale, though not focused specifically on Ukraine conflict.
• Médecins Sans Frontières (Doctors Without Borders): Global medical humanitarian organization operating in conflict zones worldwide, including Ukraine. Comparable in medical humanitarian mission, volunteer-driven field operations, and trusted NGO brand, but operates at a much larger scale.
• International Medical Corps: Global humanitarian organization providing emergency medical and relief services in conflict zones. Overlaps with Blue/Yellow Medical's volunteer medical missions to de-occupied Ukrainian territories, but operates at much larger global scale.
• World Central Kitchen: Global humanitarian organization providing food relief in crisis and conflict zones, including Ukraine. Comparable as a high-profile humanitarian NGO with strong donor brand and emergency response capabilities, though focused on food rather than defense equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BlueYellowForUkraine
• Facebookfacebook.com/blueyellowforukraine
• Instagraminstagram.com/blueyellowforukraine
• LinkedInlinkedin.com/company/blue-yellow-for-ukraine

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUE-YELLOW INC.