CARDCRUSH LTD

What CARDCRUSH LTD does

CardCrush Ltd is a privately held consumer online gaming operator founded in 2025 and headquartered in London, with primary operations via Vision NL Limited in the Isle of Man and payment support via Vision Synergy in Malta. The platform centers on a digital card collection and battle game in which users purchase Mystery Boxes priced at $9.99 to unlock Common, Rare, Epic, and Legendary cards featuring power, speed, and elemental-affinity attributes, with an automatic upgrade mechanism for tier progression. Players compete in daily battles and earn Loyalty Club points, while a cross-game economy allows Mystery Coins earned through card play to be used across an integrated suite of casino-style games.

The casino-side product surface consists of two modules: an Online Slots library featuring mechanics such as Hold and Win, Megaways, Cascading Reels, and Play the Feature, populated by third-party studios including BGaming, Ruby Play, Gamezix, Betsoft, Fugaso, and Evoplay; and a Live Table Games module offering Blackjack, Roulette, Baccarat, Crash, and game show variants, with live dealer content supplied by Iconic21 (Beterlive). Onboarding is self-serve via email/password or Google login, with a 66%-off promotional offer on the first Mystery Box.

CardCrush targets adults aged 21+ interested in collectible card mechanics combined with casual casino-style entertainment, and monetizes through unit-priced Mystery Box sales and transaction-based casino gameplay. Go-to-market is product-led growth via direct web access, with an acquisition stack spanning organic SEO, paid SEM, and affiliate/referral partnerships, supported by 24/7 online customer service. The company has no public revenue, funding, or headcount disclosures, and no management team details are available in the input data.

Name

CARDCRUSH LTD

Legal name

Vision NL Limited

Website

https://cardcrush.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

CardCrush Ltd operates a consumer-facing online gaming platform combining digital collectible card mystery boxes with integrated casino-style slots and live table games, serving adult casual gamers and card collectors through a self-serve, product-led model.

Ownership category

akta.pro rank

Product category

Online Casino & Digital Collectible Gaming

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (713210)

akta.pro primary industry

Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)

Keywords

• Digital collectible games
• Online casino platform
• Mystery box games
• Live dealer casino
• Slot game library

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Mystery Box Sales: Primary revenue stream from selling digital mystery boxes at $9.99 per box, with promotional discounts for new users (66% off offer). Mystery boxes contain collectible cards of varying rarity tiers.
2. Casino-Style Gaming: Revenue from online slots and live table games (blackjack, roulette, baccarat, crash, game shows). Players use Mystery Coins earned from battles to play these games, creating a cross-promotional economy within the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Card Crush operates an online platform where adult consumers purchase $9.99 digital Mystery Boxes to collect and upgrade Common, Rare, Epic, and Legendary cards, compete in daily player-versus-player battles, and earn Loyalty Club points. Players also access an integrated casino-style library of online slots from multiple third-party providers and live dealer table games (blackjack, roulette, baccarat, crash), with a unified virtual economy in which Mystery Coins earned from card battles are usable across casino games while card collection continues to level up.

Product overview

CardCrush is a digital card collection and battle game platform that combines collectible card gaming with casino-style entertainment. At its core, the platform centers on the Card Crush mystery box and card collection system, where players purchase $9.99 mystery boxes to unlock and upgrade Common, Rare, Epic, and Legendary cards for use in daily battles. The platform extends its offering through two complementary modules: an Online Slots library (including a Classic Slots sub-category) featuring games with mechanics such as Hold and Win, Megaways, Cascading Reels, and Play the Feature; and a Live Table Games module offering Blackjack, Roulette, Baccarat, and game show variants via live dealers. A Loyalty Club program rewards ongoing play across all game types. The product portfolio is structured as a core card game augmented by add-on casino modules, with Vision NL Limited (registered in the Isle of Man) operating the platform and Vision Synergy (Malta) handling payment operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Card Crush Platform
• Mystery Box Purchasable digital mystery boxes priced at $9.99 that randomly unlock collectible cards across Common, Rare, Epic, and Legendary rarity tiers, serving as the primary acquisition mechanism for the card collection game. New users receive a 66% promotional discount on the first Mystery Box.
• Online Slots Casino-style slot game library featuring a wide range of themes, volatility levels, and mechanics including Hold and Win, Megaways, Cascading Reels, and Play the Feature, available alongside the card collection experience. Games are supplied by BGaming, Ruby Play, Gamezix, Betsoft, Fugaso, and Evoplay.
• Live Table Games Live dealer casino games including Blackjack, Roulette, Baccarat, Crash Live, game shows, and craps variants, streamed in real time with human dealers through Iconic21 (Beterlive).
• Loyalty Club Points-based loyalty program where players earn Club Points by playing battles and casino-style games, redeemable for bespoke and exclusive rewards across the platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BGamingcoreTechnology or IntegrationBGaming is a game provider supplying slot games to Card Crush platform. Games include Bonanza Billion, Fruit Million, Dragon Queen Megaways, Elvis Frog, and others featured across the platform's slots categories.
• Ruby PlaycoreTechnology or IntegrationRuby Play provides slot games to Card Crush including Mad Hit Jokester, Alice in the Wild, and Carnival Rush. Ruby Play slots are featured in the Play the Feature category.

Recent moves6 records

Expansion highlights5 records

Direct peers

• WOW Vegas: Sweepstakes social casino offering slots and table games with a coins-based loyalty/retention system, targeting the same casual adult demographic as Card Crush through similar dual-currency mechanics.
• Pulsz: Sweepstakes social casino with slots and table games from third-party studios, using a Gold Coins / Sweeps Coins dual-currency model that mirrors the cross-game Mystery Coin economy in Card Crush.
• Sportzino: Sweepstakes social gaming platform combining social casino games with social sportsbook mechanics under a unified currency — relevant comparable for Card Crush's cross-game economy approach.
• Stake.us: US sweepstakes version of the Stake.com casino brand, offering slots, table games, and live dealers with a virtual currency model — comparable in combining multiple casino verticals under a unified coin economy.
• Chumba Casino: Operated by VGW, Chumba Casino is one of the largest US-facing sweepstakes social casinos with slots and table games using a gold-coins/sweeps-coins dual currency — directly analogous to Card Crush's Mystery Coin economy that funds slots and live tables.
• Hello Millions: Sweepstakes social casino offering slots and live dealer games, competing in the same casual-adult online casino category as Card Crush with a similar studio-supplied content model.
• McLuck: Sweepstakes social casino combining slots and live dealer content with a loyalty program — overlaps with Card Crush's live-table + slots + loyalty-club architecture.
• Luckyland Slots: Also run by VGW, Luckyland Slots is a sweepstakes casino focused on slot gameplay with virtual currency mechanics — the closest direct comparable to Card Crush's slot-led portion of the platform.

Broad incumbents

• Evolution AB: Largest supplier of live dealer casino content globally; Card Crush's live-table offerings are powered by Iconic21/Beterlive, which competes in the same live-dealer studio market — relevant as a benchmark for content partner scale.

Others

• BGaming: iGaming studio that supplies slot content to Card Crush; included because as a core partner it provides both direct content overlap and a peer reference point for the studio-supplier side of the platform's value chain.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARDCRUSH LTD