Wellen Park
Wellen Park is a 22,000+ acre master-planned residential community in Venice, Florida, developed with Mattamy Homes. It offers 15+ neighborhoods across price points from $200K to $1.1M+, with integrated amenities including Downtown Wellen, parks, trails, golf, and a forthcoming Marriott hotel.
- Company typePrivate
- Founded-
- HeadquartersVenice, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wellen Park does
Wellen Park is a 22,000+ acre master-planned residential community (MPC) located in Venice, Florida, on the state's Gulf Coast in Sarasota County. Developed under the legal entity Wellen Park, LLLP, the community is associated with Mattamy Homes — the largest privately owned homebuilder in North America — and evolved from the former West Villages branding. The development is organized into 15+ distinct neighborhoods (Grand Palm, Boca Royale, Wellen Park Golf & Country Club, Avelina, Sunstone, Brightmore, Everly, Lakespur, Palmera, Oakbend, Ashcombe, Sunstone Lakeside, Esplanade, Madera, and Renaissance) offering residential product across townhomes, single-family homes, condominiums, coach homes, villas, and custom estate homes, with price points ranging from the high $200,000s to over $1.1 million. The community is served by a multi-builder model featuring Mattamy Homes, Lennar, Taylor Morrison, Toll Brothers, D.R. Horton, Pulte Homes, Neal Communities, and other builders.
The community's core offering extends beyond housing into a comprehensive lifestyle ecosystem anchored by Downtown Wellen (a walkable retail, dining, and entertainment district), approximately 10+ miles of nature trails, three new parks, 18-hole golf courses, and a forthcoming 149-room Marriott Tribute Portfolio Hotel (Wellmar). The West Villages Improvement District, a specialized local government, provides infrastructure services to roughly 11,000 acres of the community. Wellen Park's primary customer segments are active adults (55+), families, luxury homebuyers, and entry-level buyers. Distribution occurs through on-site builder sales centers and a central Welcome Center at 12275 Mercado Drive, with marketing emphasizing the Florida Gulf Coast location, outdoor recreation, and resort-style amenities.
Wellen Park earns revenue through the development and sale of residential lots within the community, with homebuilders then constructing and selling finished homes to individual buyers. The entity employs 1-10 people directly and operates as a privately held Florida limited liability limited partnership. In 2026, Wellen Park achieved the #3 national ranking in RCLCO Real Estate Consulting's Mid-Year Master-Planned Communities Report, climbing from #8 in John Burns Research & Consulting's 2025 Top 50 MPC rankings. The community earned Best Overall Community and Best Overall Development honors at the 2026 Suncoast Builders Association Parade of Homes. Multiple new neighborhoods launched in 2026, and the Wellmar Hotel broke ground in Downtown Wellen Park in partnership with Marriott International.
Wellen Park firmographics
Firmographics- Name
- Wellen Park
- Legal name
- Wellen Park, LLLP
- Website
- https://wellenpark.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wellen Park is a 22,000+ acre master-planned residential community in Venice, Florida, developed with Mattamy Homes. It offers 15+ neighborhoods across price points from $200K to $1.1M+, with integrated amenities including Downtown Wellen, parks, trails, golf, and a forthcoming Marriott hotel.
- Ownership category
- akta.pro rank
Wellen Park industry classification
Industry- Product category
- Master-Planned Residential Community Development
- NAICS
- Land Subdivision (2372)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)
- akta.pro secondary industry
- Regional & Land Use Planning (BPAHAKAE)
Keywords
Where Wellen Park is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wellen Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Home Sales: Revenue is generated through the sale of new residential homes to homebuyers. Multiple homebuilders (Mattamy Homes, Lennar, Taylor Morrison, Toll Brothers, D.R. Horton, Pulte Homes, and others) construct and sell homes within the Wellen Park community. Wellen Park as the developer benefits from the overall community development and property appreciation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Various neighborhoods with different price points from $200,000s to $1.1 million+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wellen Park product offering
Product offeringCore offering
Wellen Park develops and operates a master-planned residential community spanning more than 22,000 acres in Venice, Florida on the Gulf Coast. The community encompasses multiple distinct neighborhoods offering single-family homes, townhomes, condominiums, villas, and custom estate homes constructed by partner builders (Mattamy Homes, Lennar, Taylor Morrison, Toll Brothers, D.R. Horton, Pulte Homes, Neal Communities), supported by an integrated downtown district (Downtown Wellen), parks, trails, golf courses, and resort-style amenities.
Product overview
Wellen Park is a master-planned community (MPC) located in Venice, Florida, on the Gulf Coast. The company offers a portfolio of residential neighborhoods featuring diverse housing options including single-family homes, townhomes, condominiums, villas, and custom estate homes. The community is organized into distinct neighborhoods (Grand Palm, Boca Royale, Wellen Park Golf & Country Club, Avelina, Sunstone, Brightmore, Everly, Lakespur, Palmera, Oakbend, Ashcombe, Sunstone Lakeside, Esplanade, Madera, and Renaissance) each with unique amenities, home builders, and lifestyle focuses (including 55+ active adult living). The development includes Downtown Wellen for retail, dining, and entertainment, extensive parks and trail networks, and hospitality developments like the Wellmar Hotel.
Differentiator
Problem solved
Functional benefit
Products and services
- Grand Palm Neighborhood A nature-focused residential community featuring resort-style pool with water slides, a state-of-the-art fitness facility, and family amenities. Homes are sold by Neal Communities.
- Boca Royale Neighborhood A gated 1,000-acre residential community offering a full lineup of fun and fitness amenities, including an 18-hole par 72 golf course, clubhouse, and social amenities.
- Wellen Park Golf & Country Club Neighborhood A golf and country club residential community offering condominiums, coach homes, and single-family residences with resort-style amenities, an 18-hole golf course, and clubhouse. Homes sold by Lennar.
- Avelina Neighborhood A gated, maintenance-assisted residential neighborhood offering homeowners the very best of Florida living. Last opportunities available.
- Solstice Neighborhood A residential neighborhood situated within walking distance of Downtown Wellen and CoolToday Park with a variety of home designs and on-site amenities. Status: Sold out.
- Sunstone Neighborhood A residential community with thoughtfully designed, open floor plans and family-friendly amenities, offering a variety of home designs and outdoor recreation.
- Brightmore Neighborhood Wellen Park's first 55+ lifestyle residential community with fun-filled, resort-style amenities that emphasize social connections, well-being, and fun experiences every day.
- Everly Neighborhood A luxury residential neighborhood offering a mix of custom estate homes and semi-customizable luxury homes for distinctive homeowners. Builders include John Cannon Homes, Lee Wetherington, Neal Signature Homes, and Homes by WestBay.
- Lakespur Neighborhood A family-friendly residential neighborhood with a variety of home designs, outdoor recreation, and the convenience of a future walkable school campus. Homes offered by Pulte Homes.
- Palmera Neighborhood A luxury residential neighborhood of single-family homes, townhomes, and condos now selling. Multiple builders including David Weekley Homes, Homes by Towne, and M/I Homes.
- Oakbend Neighborhood An exclusive, gated residential community in Venice, FL with spacious one- and two-story home designs featuring luxurious personalization options. Homes offered by ICI Homes and Toll Brothers.
- Ashcombe Neighborhood A modern townhome residential community now open in the heart of Wellen Park, Florida, bringing a fresh take on modern townhome living. Homes offered by D.R. Horton.
- Sunstone Lakeside Neighborhood A gated residential enclave of spacious single-family homes thoughtfully arranged to offer a mix of lake, preserve, and charming internal neighborhood views. Homes offered by Mattamy Homes.
- Esplanade Neighborhood A residential neighborhood offering elevated resort-style living with signature amenities, wellness programs, and concierge services. Homes offered by Taylor Morrison.
- Madera Neighborhood A residential neighborhood offering low-maintenance townhomes surrounded by natural beauty, with modern floorplans and convenient access to the Wellen Park lifestyle. Selling Summer 2026. Homes offered by SimplyDwell Homes.
- Renaissance Neighborhood A gated residential neighborhood of thoughtfully-crafted new homes with fun-filled, resort-style amenities in the West Villages District, just across from the new Marketplace shopping center. Homes offered by Mattamy Homes.
- Downtown Wellen The social hub of the Wellen Park community, featuring a walkable destination with eateries, stylish shops, entertainment, and stunning sunsets for residents and visitors.
- Wellmar Hotel A five-story, 149-room hotel branded as a Tribute Portfolio Hotel by Marriott, featuring food-and-beverage venues, resort-style amenities, and over 3,200 square feet of event space in Downtown Wellen Park.
Quantifiable outcome
- Ranked #3 nationally among top-selling master-planned communities in 2026
- +1 more outcomes
Companies that use Wellen Park
Customer profileSegments4 records
Ideal customer profiles4 records
Wellen Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wellen Park partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and major.
- Mattamy HomesflagshipMattamy Homes is the developer behind Wellen Park and the largest privately owned homebuilder in North America. Wellen Park is one of Mattamy's flagship master-planned communities in Florida. Mattamy Homes continues to expand its portfolio with newer communities in the Wellen Park development.
- Neal CommunitiescoreNeal Communities is one of the primary homebuilders operating within Wellen Park, selling single-family homes and villas in neighborhoods like Grand Palm.
- LennarcoreLennar is a major national homebuilder offering multi-family units at Wellen Park Golf & Country Club.
- Taylor MorrisoncoreTaylor Morrison builds the Esplanade neighborhood at Wellen Park, offering resort-style living with wellness programs and concierge services.
- Toll BrotherscoreToll Brothers builds luxury homes in the Oakbend neighborhood at Wellen Park.
- D.R. HortoncoreD.R. Horton builds the Ashcombe townhome community in Wellen Park.
- Pulte HomescorePulte Homes builds homes in the Lakespur neighborhood at Wellen Park.
- Marriott InternationalmajorWellmar hotel, a Tribute Portfolio Hotel by Marriott, is breaking ground in Downtown Wellen Park. The 149-room five-story hotel will feature food-and-beverage venues, resort-style amenities, and event space.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Wellen Park competitors and assessment
Company assessmentDirect peers
- Lakewood Ranch: Lakewood Ranch is a master-planned community in Southwest Florida (Sarasota/Bradenton area) of similar scale and Gulf Coast location, competing directly with Wellen Park for the same buyer pool across multiple price points and amenitized neighborhoods.
- The Villages: The Villages is the largest master-planned community in the United States, located in central Florida. It competes with Wellen Park's Brightmore 55+ community and other active-adult offerings for the same demographic of relocating buyers and retirees.
- Nocatee: Nocatee is a top-selling Florida master-planned community near Jacksonville. It competes with Wellen Park for relocating families, active adults, and move-up buyers seeking amenitized Florida living, and is regularly ranked in national MPC top-selling lists.
- Babcock Ranch: Babcock Ranch is a Florida master-planned community in Southwest Florida featuring sustainability and amenity differentiation. It competes with Wellen Park for the same regional buyer pool and national relocation demand into Florida MPCs.
- Ave Maria: Ave Maria is a master-planned community in Southwest Florida with an integrated town center and amenity offering. It competes with Wellen Park for similar Florida Gulf Coast buyer demographics and lifestyle-oriented relocating households.
- Latitude Margaritaville: Latitude Margaritaville is a 55+ master-planned community brand with locations in Florida. It competes directly with Wellen Park's Brightmore community for active-adult buyers seeking resort-style amenities in Florida.
- Summerlin: Summerlin is one of the largest master-planned communities in the U.S., located near Las Vegas. It is a national MPC comparable to Wellen Park in scale (tens of thousands of acres), amenity offering, and presence in national rankings.
- Bridgewater: Bridgewater is a master-planned community in Texas offering resort-style amenities, parks, and trails. It is comparable to Wellen Park as a nationally recognized MPC competing for relocating buyers, though in a different regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wellen Park social profiles
Digital presenceWellen Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellen Park leadership team
Management profileNumber of profiles
Wellen Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellen Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellen Park
What does Wellen Park do?
Wellen Park develops and operates a master-planned residential community spanning more than 22,000 acres in Venice, Florida on the Gulf Coast. The community encompasses multiple distinct neighborhoods offering single-family homes, townhomes, condominiums, villas, and custom estate homes constructed by partner builders (Mattamy Homes, Lennar, Taylor Morrison, Toll Brothers, D.R. Horton, Pulte Homes, Neal Communities), supported by an integrated downtown district (Downtown Wellen), parks, trails, golf courses, and resort-style amenities.
Is Wellen Park a public or private company?
Wellen Park is a private company. It is classified as corporate owned and is currently operating.
When was Wellen Park founded?
Wellen Park was founded in -1. It employs 1 to 10 people.
Where is Wellen Park based?
Wellen Park is headquartered in Venice, United States, in the North America region.
How does Wellen Park make money?
One revenue line is on record: home Sales.
Who are Wellen Park's main competitors?
Direct peers on record are Lakewood Ranch, The Villages, Nocatee, Babcock Ranch, Ave Maria, Latitude Margaritaville, Summerlin and Bridgewater.
Does Wellen Park have an API?
No public API is recorded for Wellen Park.
What industry is Wellen Park in?
Wellen Park's product category is Master-Planned Residential Community Development. Its primary akta.pro industry code is BPAIANAD, Urban & Regional Planning (Land Use, Zoning, Master Planning), with a secondary code of BPAHAKAE, Regional & Land Use Planning. Its NAICS code is 2372 and its SIC code is 6552.