Wellen Park

What Wellen Park does

Wellen Park is a 22,000+ acre master-planned residential community (MPC) located in Venice, Florida, on the state's Gulf Coast in Sarasota County. Developed under the legal entity Wellen Park, LLLP, the community is associated with Mattamy Homes — the largest privately owned homebuilder in North America — and evolved from the former West Villages branding. The development is organized into 15+ distinct neighborhoods (Grand Palm, Boca Royale, Wellen Park Golf & Country Club, Avelina, Sunstone, Brightmore, Everly, Lakespur, Palmera, Oakbend, Ashcombe, Sunstone Lakeside, Esplanade, Madera, and Renaissance) offering residential product across townhomes, single-family homes, condominiums, coach homes, villas, and custom estate homes, with price points ranging from the high $200,000s to over $1.1 million. The community is served by a multi-builder model featuring Mattamy Homes, Lennar, Taylor Morrison, Toll Brothers, D.R. Horton, Pulte Homes, Neal Communities, and other builders.

The community's core offering extends beyond housing into a comprehensive lifestyle ecosystem anchored by Downtown Wellen (a walkable retail, dining, and entertainment district), approximately 10+ miles of nature trails, three new parks, 18-hole golf courses, and a forthcoming 149-room Marriott Tribute Portfolio Hotel (Wellmar). The West Villages Improvement District, a specialized local government, provides infrastructure services to roughly 11,000 acres of the community. Wellen Park's primary customer segments are active adults (55+), families, luxury homebuyers, and entry-level buyers. Distribution occurs through on-site builder sales centers and a central Welcome Center at 12275 Mercado Drive, with marketing emphasizing the Florida Gulf Coast location, outdoor recreation, and resort-style amenities.

Wellen Park earns revenue through the development and sale of residential lots within the community, with homebuilders then constructing and selling finished homes to individual buyers. The entity employs 1-10 people directly and operates as a privately held Florida limited liability limited partnership. In 2026, Wellen Park achieved the #3 national ranking in RCLCO Real Estate Consulting's Mid-Year Master-Planned Communities Report, climbing from #8 in John Burns Research & Consulting's 2025 Top 50 MPC rankings. The community earned Best Overall Community and Best Overall Development honors at the 2026 Suncoast Builders Association Parade of Homes. Multiple new neighborhoods launched in 2026, and the Wellmar Hotel broke ground in Downtown Wellen Park in partnership with Marriott International.

Name

Wellen Park

Legal name

Wellen Park, LLLP

Website

https://wellenpark.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellen Park is a 22,000+ acre master-planned residential community in Venice, Florida, developed with Mattamy Homes. It offers 15+ neighborhoods across price points from $200K to $1.1M+, with integrated amenities including Downtown Wellen, parks, trails, golf, and a forthcoming Marriott hotel.

Ownership category

akta.pro rank

Product category

Master-Planned Residential Community Development

NAICS

Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

akta.pro secondary industry

Regional & Land Use Planning (BPAHAKAE)

Keywords

• Master-planned community
• Residential real estate
• Homebuilder network
• Planned community development
• Community amenities

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Home Sales: Revenue is generated through the sale of new residential homes to homebuyers. Multiple homebuilders (Mattamy Homes, Lennar, Taylor Morrison, Toll Brothers, D.R. Horton, Pulte Homes, and others) construct and sell homes within the Wellen Park community. Wellen Park as the developer benefits from the overall community development and property appreciation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wellen Park develops and operates a master-planned residential community spanning more than 22,000 acres in Venice, Florida on the Gulf Coast. The community encompasses multiple distinct neighborhoods offering single-family homes, townhomes, condominiums, villas, and custom estate homes constructed by partner builders (Mattamy Homes, Lennar, Taylor Morrison, Toll Brothers, D.R. Horton, Pulte Homes, Neal Communities), supported by an integrated downtown district (Downtown Wellen), parks, trails, golf courses, and resort-style amenities.

Product overview

Wellen Park is a master-planned community (MPC) located in Venice, Florida, on the Gulf Coast. The company offers a portfolio of residential neighborhoods featuring diverse housing options including single-family homes, townhomes, condominiums, villas, and custom estate homes. The community is organized into distinct neighborhoods (Grand Palm, Boca Royale, Wellen Park Golf & Country Club, Avelina, Sunstone, Brightmore, Everly, Lakespur, Palmera, Oakbend, Ashcombe, Sunstone Lakeside, Esplanade, Madera, and Renaissance) each with unique amenities, home builders, and lifestyle focuses (including 55+ active adult living). The development includes Downtown Wellen for retail, dining, and entertainment, extensive parks and trail networks, and hospitality developments like the Wellmar Hotel.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Palm Neighborhood A nature-focused residential community featuring resort-style pool with water slides, a state-of-the-art fitness facility, and family amenities. Homes are sold by Neal Communities.
• Boca Royale Neighborhood A gated 1,000-acre residential community offering a full lineup of fun and fitness amenities, including an 18-hole par 72 golf course, clubhouse, and social amenities.
• Wellen Park Golf & Country Club Neighborhood A golf and country club residential community offering condominiums, coach homes, and single-family residences with resort-style amenities, an 18-hole golf course, and clubhouse. Homes sold by Lennar.
• Avelina Neighborhood A gated, maintenance-assisted residential neighborhood offering homeowners the very best of Florida living. Last opportunities available.
• Solstice Neighborhood A residential neighborhood situated within walking distance of Downtown Wellen and CoolToday Park with a variety of home designs and on-site amenities. Status: Sold out.
• Sunstone Neighborhood A residential community with thoughtfully designed, open floor plans and family-friendly amenities, offering a variety of home designs and outdoor recreation.
• Brightmore Neighborhood Wellen Park's first 55+ lifestyle residential community with fun-filled, resort-style amenities that emphasize social connections, well-being, and fun experiences every day.
• Everly Neighborhood A luxury residential neighborhood offering a mix of custom estate homes and semi-customizable luxury homes for distinctive homeowners. Builders include John Cannon Homes, Lee Wetherington, Neal Signature Homes, and Homes by WestBay.
• Lakespur Neighborhood A family-friendly residential neighborhood with a variety of home designs, outdoor recreation, and the convenience of a future walkable school campus. Homes offered by Pulte Homes.
• Palmera Neighborhood A luxury residential neighborhood of single-family homes, townhomes, and condos now selling. Multiple builders including David Weekley Homes, Homes by Towne, and M/I Homes.
• Oakbend Neighborhood An exclusive, gated residential community in Venice, FL with spacious one- and two-story home designs featuring luxurious personalization options. Homes offered by ICI Homes and Toll Brothers.
• Ashcombe Neighborhood A modern townhome residential community now open in the heart of Wellen Park, Florida, bringing a fresh take on modern townhome living. Homes offered by D.R. Horton.
• Sunstone Lakeside Neighborhood A gated residential enclave of spacious single-family homes thoughtfully arranged to offer a mix of lake, preserve, and charming internal neighborhood views. Homes offered by Mattamy Homes.
• Esplanade Neighborhood A residential neighborhood offering elevated resort-style living with signature amenities, wellness programs, and concierge services. Homes offered by Taylor Morrison.
• Madera Neighborhood A residential neighborhood offering low-maintenance townhomes surrounded by natural beauty, with modern floorplans and convenient access to the Wellen Park lifestyle. Selling Summer 2026. Homes offered by SimplyDwell Homes.
• Renaissance Neighborhood A gated residential neighborhood of thoughtfully-crafted new homes with fun-filled, resort-style amenities in the West Villages District, just across from the new Marketplace shopping center. Homes offered by Mattamy Homes.
• Downtown Wellen The social hub of the Wellen Park community, featuring a walkable destination with eateries, stylish shops, entertainment, and stunning sunsets for residents and visitors.
• Wellmar Hotel A five-story, 149-room hotel branded as a Tribute Portfolio Hotel by Marriott, featuring food-and-beverage venues, resort-style amenities, and over 3,200 square feet of event space in Downtown Wellen Park.

Quantifiable outcome

• Ranked #3 nationally among top-selling master-planned communities in 2026
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and major.

• Mattamy HomesflagshipStrategic or Co-development PartnerMattamy Homes is the developer behind Wellen Park and the largest privately owned homebuilder in North America. Wellen Park is one of Mattamy's flagship master-planned communities in Florida. Mattamy Homes continues to expand its portfolio with newer communities in the Wellen Park development.
• Neal CommunitiescoreChannel Partner/ Reseller/ DistributorNeal Communities is one of the primary homebuilders operating within Wellen Park, selling single-family homes and villas in neighborhoods like Grand Palm.
• LennarcoreChannel Partner/ Reseller/ DistributorLennar is a major national homebuilder offering multi-family units at Wellen Park Golf & Country Club.
• Taylor MorrisoncoreChannel Partner/ Reseller/ DistributorTaylor Morrison builds the Esplanade neighborhood at Wellen Park, offering resort-style living with wellness programs and concierge services.
• Toll BrotherscoreChannel Partner/ Reseller/ DistributorToll Brothers builds luxury homes in the Oakbend neighborhood at Wellen Park.
• D.R. HortoncoreChannel Partner/ Reseller/ DistributorD.R. Horton builds the Ashcombe townhome community in Wellen Park.
• Pulte HomescoreChannel Partner/ Reseller/ DistributorPulte Homes builds homes in the Lakespur neighborhood at Wellen Park.
• Marriott InternationalmajorStrategic or Co-development PartnerWellmar hotel, a Tribute Portfolio Hotel by Marriott, is breaking ground in Downtown Wellen Park. The 149-room five-story hotel will feature food-and-beverage venues, resort-style amenities, and event space.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lakewood Ranch: Lakewood Ranch is a master-planned community in Southwest Florida (Sarasota/Bradenton area) of similar scale and Gulf Coast location, competing directly with Wellen Park for the same buyer pool across multiple price points and amenitized neighborhoods.
• The Villages: The Villages is the largest master-planned community in the United States, located in central Florida. It competes with Wellen Park's Brightmore 55+ community and other active-adult offerings for the same demographic of relocating buyers and retirees.
• Nocatee: Nocatee is a top-selling Florida master-planned community near Jacksonville. It competes with Wellen Park for relocating families, active adults, and move-up buyers seeking amenitized Florida living, and is regularly ranked in national MPC top-selling lists.
• Babcock Ranch: Babcock Ranch is a Florida master-planned community in Southwest Florida featuring sustainability and amenity differentiation. It competes with Wellen Park for the same regional buyer pool and national relocation demand into Florida MPCs.
• Ave Maria: Ave Maria is a master-planned community in Southwest Florida with an integrated town center and amenity offering. It competes with Wellen Park for similar Florida Gulf Coast buyer demographics and lifestyle-oriented relocating households.
• Latitude Margaritaville: Latitude Margaritaville is a 55+ master-planned community brand with locations in Florida. It competes directly with Wellen Park's Brightmore community for active-adult buyers seeking resort-style amenities in Florida.
• Summerlin: Summerlin is one of the largest master-planned communities in the U.S., located near Las Vegas. It is a national MPC comparable to Wellen Park in scale (tens of thousands of acres), amenity offering, and presence in national rankings.
• Bridgewater: Bridgewater is a master-planned community in Texas offering resort-style amenities, parks, and trails. It is comparable to Wellen Park as a nationally recognized MPC competing for relocating buyers, though in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wellen-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellen Park