CHRISTIAN MUSIC FESTIVAL

What CHRISTIAN MUSIC FESTIVAL does

Christian Festival Association (CFA) is a private trade association organized as Christian Festivals, LLC, founded in 2006 and headquartered in Sioux Falls, South Dakota, with its annual meeting held in Nashville. It is comprised of 20+ independently owned and operated Christian music festivals held annually from April through November across at least 17 U.S. states, collectively serving 750,000+ attendees. CFA is not a technology company; it functions as a membership association and collective marketing platform that supports member festivals through national sponsorship sales, best-practice sharing, peer mentorship via the Apprenticeship Program, and year-round community engagement across Facebook, Instagram, Twitter, email (250,000 permission-based subscribers), direct mail, and streaming playlists.

CFA's revenue model is built on three streams: (1) customized national sponsorship packages sold to brands for placement across all member festivals (named/presenting sponsorships, website, social, email, on-site booth and video screen placements); (2) membership dues of $1,000 per year per qualifying festival, which include two free annual-meeting slots; and (3) pass-through ticket and concession revenue that accrues to individual member festivals rather than CFA itself. The organization has no public funding rounds, no institutional investors, no parent company, and no disclosed headcount; operational contact is via a generic Gmail address, signaling a lean back office.

The product surface extends beyond live-event sponsorship to a monthly newsletter, the Hope Lives Virtual Festival (a cause-marketing initiative bundling partnerships with Eight Days of Hope, Compassion International, and Call to Freedom), and a CFA Apprenticeship Program for newer festivals. Strategic partnerships include Apple Music (referral offering), Gospel Music Association (industry credibility), and NewReleaseToday (Christian music media). The competitive position rests on aggregating a faith-based audience that is difficult to reach through mainstream channels, offering sponsors a trusted endorsement path into family-friendly entertainment consumers.

Name

CHRISTIAN MUSIC FESTIVAL

Legal name

Christian Festivals, LLC

Website

https://christianfestivalassociation.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Christian Festival Association is a private trade association founded in 2006 that aggregates 20+ independently owned Christian music festivals across North America, collectively reaching 750,000+ attendees annually and selling national sponsorship packages to brands seeking access to faith-based family audiences.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Trade association services
• Christian music festivals
• Faith-based live events
• Event sponsorship packages
• Membership association

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. National Sponsorship Packages: Customized sponsorship packages for national sponsors including named/presenting sponsorship across member festivals, logo placement on pre-event advertising and marketing materials, festival websites, Facebook pages, playlists, email blasts, premium booth space at events, prime-time video screen placements, and emcee promotions at events.
2. Festival Ticket Sales: Individual member festivals sell tickets to attendees. Each festival is independently owned and operated, collecting revenue from ticket sales, concessions, and vendor booth space.
3. Membership Dues: CFA charges membership dues of $1,000 per year for qualifying member festivals, which includes two free slots at the annual Nashville meeting.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

The Christian Festival Association (CFA) is a trade association that coordinates a network of more than 20 independently owned and operated Christian music festivals held annually across North America. It sells national sponsorship packages to brands, charges membership dues to qualifying festivals, and operates supporting programs such as a monthly email newsletter, the Hope Lives Virtual Festival, and the CFA Apprenticeship Program.

Product overview

The Christian Festival Association (CFA) operates as a unified network of over 20 North America's largest Christian music festivals (including Amplify Fest, Big Ticket Festival, FaithFest, GraceFest, Hillfest, Kingdom Bound, LifeLight, Lifest, Unity Christian Music Festival, and others). The organization functions as both a membership association and a collective marketing platform, enabling member festivals to share sponsorship opportunities, best practices, and promotional resources. The CFA offers national sponsorship packages for brands, a monthly newsletter, and the Hope Lives Virtual Festival initiative for charitable partnerships. The network collectively serves 750,000+ attendees annually with combined digital reach exceeding 575,000 Facebook followers.

Differentiator

Problem solved

Functional benefit

Products and services

• CFA Festival Network An association membership network of more than 20 independently owned Christian music festivals across North America, providing member festivals with shared best practices, financial accountability, peer development, and collective marketing reach (750,000+ annual attendees, 575,000+ Facebook likes, 65,000+ Twitter followers, 250,000 permission-based email addresses).
• National Sponsorship Packages Customized sponsorship packages for national brands to become principal named or presenting sponsors across CFA member festivals, including logo placement on websites, Facebook pages, playlists, email blasts, and pre-event marketing; premium booth space; prime-time video screen placements; and emcee promotions at events.
• CFA Newsletter Monthly email newsletter providing Christian festival news, giveaways, new artist announcements, and promotional content from CFA member festivals, sent to 250,000 permission-based unique email addresses with 5 million email pieces distributed annually.
• Hope Lives Virtual Festival A virtual festival initiative partnering with charities (Eight Days of Hope, Compassion International, Call to Freedom, Shared Hope) to support disaster relief, child sponsorship, and human trafficking awareness, including text-to-sponsor functionality for fans.
• CFA Apprenticeship Program A two-level mentorship program for newer Christian music festivals, including online learning tools, consultation with board members, mentorship pairings with established festivals, and access to the annual Nashville meeting, with progression potentially leading to full CFA membership.

Quantifiable outcome

• 750,000+ annual attendees across member festivals
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Apple MusicminorGTM or Marketing PartnerCFA partnered with Apple Music to offer website visitors three months of free listening when signing up through the CFA website. This partnership provides Apple Music access to CFA's engaged Christian music fan audience.
• Gospel Music Association (GMA)minorGTM or Marketing PartnerGMA logo appears on CFA website as a partner organization. GMA is a trade organization serving the Christian gospel music industry.
• NewReleaseTodayminorGTM or Marketing PartnerNewReleaseToday logo appears on CFA website as a partner. NewReleaseToday is a Christian music news and media platform.
• Eight Days of HopecoreStrategic or Co-development PartnerEight Days of Hope is a disaster relief organization that CFA partnered with for the Hope Lives Virtual Festival. They run to impossible circumstances to fix houses and provide hope in Jesus. CFA promotes their Texas service opportunities and encourages volunteer participation from CFA community.
• Compassion InternationalcoreStrategic or Co-development PartnerCFA partnered with Compassion International for child sponsorship through the Hope Lives Virtual Festival. Supports children living in poverty through $38/month tax-deductible contributions connecting them with church-based Child Sponsorship Programs. Fans can sponsor a child by texting CFA to 83393.
• Call to FreedomcoreStrategic or Co-development PartnerCFA partnered with Call to Freedom to fight against human trafficking. The partnership includes prayer points for exposing trafficking, law enforcement intervention, victim healing, and organizational support. CFA promotes awareness of the National Trafficking Hotline (1-888-373-7888).
• Shared HopeminorGTM or Marketing PartnerCFA references Shared Hope's 30 Days of Prayer resources for human trafficking awareness as part of the Hope Lives initiative.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• K-LOVE: Largest US Christian music radio network with affiliated concerts and events — overlaps with CFA in audience and artist relationships but operates a much broader media and broadcasting platform.
• AEG Presents: Major global concert promoter and venue operator with overlapping capability in festival promotion and sponsorship sales — broader portfolio but competes for the same live-event sponsorship dollars.
• Live Nation Entertainment: Largest global live event promoter; competes with CFA at the sponsorship and artist-booking layer, but focuses on mainstream concerts rather than the faith-based niche CFA serves.
• WAY-FM: Christian radio network with concert and event programming — comparable to CFA in faith-based audience engagement and artist development, though broadcast-focused rather than festival-driven.

Others

• Compassion International: Child sponsorship charity partnered with CFA on the Hope Lives Virtual Festival — comparable in cause-marketing activation model and faith-based audience targeting, though operating as a nonprofit rather than an event association.

Direct peers

• Creation Festival: One of the longest-running Christian music festivals in North America; comparable in mission, audience, and genre to CFA member festivals and a direct substitute for sponsors seeking faith-based music event reach.
• Winter Jam Tour Spectacular: The largest Christian music tour in the US, presenting multi-artist lineups in arena settings — directly competes with CFA member festivals for Christian music fans, sponsors, and touring artist bookings.
• Soulfest: Annual Christian music festival in New England featuring multi-artist lineups — directly comparable to CFA member festivals (e.g., Kingdom Bound, Hillfest) in format, audience, and sponsorship model.
• Gospel Music Association (GMA): Trade association for the Christian and gospel music industry — the closest structural peer to CFA, organizing the Dove Awards and serving as a sister organization for the Christian music ecosystem; GMA is already a CFA partner.
• NewReleaseToday: Christian music news, reviews, and artist platform already partnered with CFA — operates adjacent content channels reaching the same festival-attending audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/christianfestivalassociation
• Instagraminstagram.com/cfafestivals/?hl=en
• LinkedInlinkedin.com/company/christianfestivalassociation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHRISTIAN MUSIC FESTIVAL