LOVE MORE LIFESTYLE LIMITED

What LOVE MORE LIFESTYLE LIMITED does

Love More Lifestyle Limited is a UK-based, privately held limited company operating a curated direct-to-consumer men's grooming, apparel, and lifestyle e-commerce platform headquartered at a registered office on Shelton Street in Covent Garden, London. The company sells a portfolio of proprietary sub-brands spanning beard care, skin care, hair care, styling aids, colognes, and casual apparel, alongside a reselling arrangement for Artero professional grooming tools and a co-branded Power of Men mental health awareness merchandise collection. Product prices range from £14.30 for entry-level beard and shaving items to £247.76 for professional-grade scissors, with all prices inclusive of VAT.

Beyond physical product retail, Love More Lifestyle operates two service lines. The Hair System Service offers non-surgical, custom-fitted hair replacement using 100% human hair and medical-grade hypoallergenic adhesive, delivered by Dr Eric Way Lovemore, who is cited as having over 10 years of relevant experience; systems have a stated 3-6 month service life. The Wedding Grooming & Groomsmen Experience provides bespoke on-location or in-barbershop grooming packages for grooms and groomsmen including precision haircuts, beard grooming, and hot towel shaves.

The company's commercial footprint also extends to brand and media assets. Love More Lifestyle holds the official license for the Manhunt UK competition, the British leg of the Manhunt International male modeling contest established in 1993 and spanning over 40 countries. It maintains a strategic partnership with Power of Men Magazine, a not-for-profit men's mental health publication distributed across 50+ locations in England, and has received repeated coverage in BarberEVO magazine from 2023 through 2025. Customer acquisition is driven primarily through organic social media on Facebook, Instagram, and TikTok. The company has 1-10 employees, no disclosed funding rounds, and no publicly reported revenue.

Name

LOVE MORE LIFESTYLE LIMITED

Legal name

Love More Lifestyle Limited

Website

https://lovemorelifestyle.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Love More Lifestyle Limited is a UK-based direct-to-consumer men's grooming and lifestyle e-commerce platform selling proprietary branded beard, skin, hair, and cologne products, casual apparel, Artero professional tools, plus custom hair replacement and wedding grooming services.

Ownership category

akta.pro rank

Product category

Men's Grooming and Fashion Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Men’s Grooming Gift Sets & Bundles (CRABAGAL)

akta.pro secondary industry

Luxury Shopping & Personal Styling Experiences (Personal Shopper, Atelier Visits) (THAJALAL)

Keywords

• Men's grooming products
• Luxury fashion apparel
• Professional barber tools
• Non-surgical hair replacement
• Men's skincare

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: One-time product transactions across multiple categories including beard care, skin care, hair care, styling aids, colognes, casual apparel, and professional grooming tools. Customers purchase individual items through e-commerce platform.
2. Wedding Grooming Services: Bespoke wedding grooming packages delivered in barbershop or on location at wedding venues. Services include precision haircuts, beard grooming, hot towel shaves, and styling for groom and groomsmen.
3. Hair System Services: Non-surgical hair replacement solutions provided by Dr Eric Way Lovemore with over 10 years of experience. Includes consultation, custom fitting, colour matching, and ongoing maintenance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Love More Lifestyle Limited is a UK-based curated luxury fashion and retail company that sells men's grooming products (beard care, skin care, hair care, styling aids, colognes), casual apparel, and professional barber tools (Artero brand) through its own e-commerce storefront. The company also provides bespoke services including non-surgical hair replacement systems and on-location wedding grooming packages for grooms and groomsmen.

Product overview

Love More Lifestyle Limited is a UK-based luxury fashion and retail company operating as a curated multi-brand platform. The product portfolio comprises proprietary sub-brands including Love More Hair Care (shampoos, conditioners, styling aids), Love More Skin Care (facial cleansers, serums, creams, masks), Love More Beard Care (oils, shampoos, shaving products), Love More Colognes (luxury fragrances), and Love More Casuals (apparel). The company also resells the Artero professional grooming tools line (clippers, trimmers, shavers, hair dryers, styling irons), offers a licensed Power Of Men mental health merchandise collection, and provides services including non-surgical hair replacement systems and wedding grooming experiences. Additionally, the company holds the license for the Manhunt UK male modeling competition.

Differentiator

Problem solved

Functional benefit

Brands

• Artero: Professional grooming tools brand featuring hair clippers, trimmers, shavers, scissors, and styling equipment for salon and personal use.
• Love More Beard Care
• Love More Colognes
• Love More Hair Care
• Love More Skin Care
• Love More Styling Aids
• Lovemore Casuals
• Power Of Men Collection

Products and services

• Love More Hair Care

Quantifiable outcome

• Hair systems last 3-6 months with proper care and maintenance
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Manhunt UKcoreGTM or Marketing Partner · 1 January 2025Love More Lifestyle is the official license holder for the Manhunt UK competition. Manhunt International, established in 1993 by Rosko Dickinson and Alex Liu, is the world's first and longest-running global male model contest. Manhunt UK offers British contestants the opportunity to represent the UK at the Manhunt International World Finals, competing against participants from over 40 countries. Winner 2025: Rooslan Whelan. This partnership underscores Love More Lifestyle's commitment to promoting talent and excellence within the fashion industry.
• Power Of Men MagazineminorStrategic or Co-development PartnerPower of Men Magazine is a pioneering new national, FREE not-for-profit national magazine created to tackle the urgent issues men face today including suicide rates, homelessness, addiction, and domestic violence. Love More Lifestyle offers a curated collection of Power Of Men merchandise including t-shirts and mugs, with a portion of sales supporting men's mental health initiatives. Available in over 50 locations across England in print and digital format.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bulldog Skincare: UK-based men's skincare and grooming brand selling beard, skin, and hair care through retail and DTC channels. Highly comparable to Love More Lifestyle's beard care, skin care, and hair care sub-brands targeting the same UK male consumer.
• Harry's: Major direct-to-consumer men's grooming brand offering razors, beard care, skin care, and styling products online. Comparable business model (multi-category men's grooming DTC) and overlapping product categories with Love More Lifestyle.
• Bevel: Men's grooming brand focused on grooming tools, beard care, and skin care for men of colour, sold primarily DTC. Comparable multi-category men's grooming positioning with a focus on underserved male consumer segments.
• Reuzel: Men's grooming brand specialising in pomades, hair care, beard care, and shaving products, with strong barber channel distribution. Comparable grooming portfolio and barber-aligned customer base.
• Dollar Shave Club: Pioneering men's grooming DTC brand delivering razors, skin, hair, and personal care products via subscription and online retail. Comparable product breadth and direct-to-consumer model targeting the same male grooming consumer.
• Suavecito: Men's grooming and barbering brand selling pomades, beard care, shaving products, and apparel through DTC and barber channels. Comparable mix of grooming products, casual apparel, and barbershop-aligned positioning.
• The Bluebeards Revenge: UK-based men's shaving, beard, and grooming brand distributed through barbershops and DTC. Directly comparable as a UK men's grooming brand serving barbers and male consumers with overlapping product categories.

Broad incumbents

• Andis: Long-established US manufacturer of professional clippers, trimmers, and barbering equipment sold globally. Comparable broad incumbent in the professional grooming tools space that Love More competes against through its Artero resale.
• King C. Gillette: P&G's premium men's grooming brand offering razors, beard care, skin care, and styling products through mass retail. Comparable men's grooming portfolio from a much larger incumbent competing for the same UK consumer wallet.
• Wahl: Established global manufacturer of professional hair clippers, trimmers, shavers, and barber tools sold through professional and consumer channels. Comparable as the dominant incumbent in the professional grooming tools category that Love More resells under Artero.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lovemorelifestyle
• Instagraminstagram.com/love_morelifestyle
• TikToktiktok.com/@lovemorelifestyle
• LinkedInlinkedin.com/company/love-more-lifestyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOVE MORE LIFESTYLE LIMITED