Free-Them
Free-Them is a Canadian non-profit founded in 2010 that combats human trafficking through school-based curriculum, public awareness campaigns, and advocacy, serving students, faith communities, corporations, government, and survivors across Canada.
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Free-Them does
Free-Them is a Canadian non-profit organization founded in 2010 by Robin Zee, with Sophie Christensen serving in a leadership role, that focuses on combating human trafficking through education, awareness, and advocacy. Its functional mandate spans delivering school-based curriculum content, training faith communities, working with corporations, and advocating with government stakeholders, including the Ontario Ministry of Children, Community and Social Services (MCSS), which has engaged with its curriculum module. The organization also supports survivor-facing engagement in partnership with anti-trafficking operators.
The organization's core product is The Trap, an educational resource launched in 2020 that is positioned as its flagship awareness and curriculum asset. Free-Them does not appear to operate a technology platform in the conventional SaaS sense; instead, its IP is its curriculum content, advocacy playbook (e.g., the petition for a Canadian National Human Trafficking Awareness Day), and partnership-driven program delivery, with Santeezy Media supporting media production and International Justice Mission (IJM) extending reach into international anti-trafficking operations.
Free-Them operates as a donation-funded non-profit rather than a revenue-generating commercial business. Its go-to-market combines individual donor fundraising, institutional engagement with schools and government bodies, and partnership-driven program delivery. Customer/recipient segments include students, school administrators, faith-based groups, corporations, government ministries, and trafficking survivors — a diversified base that reduces single-segment dependency but leaves the organization dependent on the broader health of charitable giving and policy engagement cycles in Canada.
Free-Them firmographics
Firmographics- Name
- Free-Them
- Legal name
- Free-Them
- Website
- https://freethem.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Free-Them is a Canadian non-profit founded in 2010 that combats human trafficking through school-based curriculum, public awareness campaigns, and advocacy, serving students, faith communities, corporations, government, and survivors across Canada.
- Ownership category
- akta.pro rank
Free-Them industry classification
Industry- Product category
- Anti-Human Trafficking Advocacy Services
- NAICS
- Human Rights Organizations (813311), Educational Services (611)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL)
Keywords
Free-Them business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations and Contributions: Free-Them operates as a registered not-for-profit corporation (Number: 1034104-5) relying on financial contributions from the public to support anti-trafficking efforts. The organization states they cannot issue tax receipts but accepts donations gladly through their website.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Free-Them product offering
Product offeringCore offering
Free-Them is a Canadian non-profit organization that provides education, advocacy, events, and campaigns focused on ending human trafficking and modern slavery. It educates students, organizations, faith communities, business professionals, and corporate groups on the realities of slavery in Canada and around the world. Key offerings include The Trap (an immersive interactive chat experience for youth trafficking education registered through Ontario MCSS), an educational blog featuring the Robin Zee Survivor Diary series, advocacy campaigns and petitions, and referrals to trafficking hotlines.
Product overview
Free-Them is a Canadian non-profit anti-human trafficking organization offering educational tools, awareness content, and advocacy services. Their main digital product is The Trap, an immersive chat experience for youth education. The organization also provides the Free-Them Blog as an educational content platform, runs advocacy campaigns and petitions, and connects victims to support services through hotlines. The organization focuses on raising awareness through educational resources, survivor stories, community events, and policy advocacy rather than a traditional software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- The Trap An immersive chat experience that exposes youth to the realities of being targeted, recruited and exploited by a sex trafficker. Includes four scenarios based on real-life experiences with different journeys and results depending on user choices. Developed with input from survivors and frontline workers, designed to be used as part of a discussion led by an adult facilitator. Registered through Ontario's Ministry of Children, Community and Social Services.
- Free-Them Blog An educational content platform featuring survivor stories through the Robin Zee Survivor Diary series, awareness articles, and resources covering topics including human trafficking prevention, mental health support, government policies, and educational content for students, organizations, and communities.
- Educational Campaigns and Petitions Advocacy initiatives including petition drives for including human trafficking in Ontario Curriculum, awareness campaigns like Campaign 2022, and Annual Freedom Walk events to unite communities in fighting human trafficking.
- Human Trafficking Hotline Referrals Referral service connecting victims and survivors with support services through the Canadian Human Trafficking Hotline (1-833-900-1010) and Crime Stoppers, providing confidential, multilingual services operating 24/7/365.
Quantifiable outcome
- Successfully advocated for unanimous House of Commons recognition of February 22nd as Canada's first National Human Trafficking Awareness Day
- +1 more outcomes
Companies that use Free-Them
Customer profileSegments5 records
Ideal customer profiles4 records
Free-Them technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Free-Them partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- International Justice Mission (IJM)coreFree-Them supports and works with International Justice Mission (IJM), which has projects all over the world. Free-Them specifically supports different forced labor and sexual exploitation rescue projects in India and the Philippines. Shae Invidiata has been on the ground with IJM in both countries, participating in sting operations and rescue missions.
- Santeezy MediacoreSanteezy Media produced the 'Expose the Exploiters' video campaign for Free-Them. The video was directed by Mike Santos with executive producers Mike Santos and Shae Invidiata.
- Ontario Ministry of Children, Community and Social Services (MCSS)coreThe Trap, Free-Them's interactive chat experience about youth trafficking recruitment, is registered through the Ontario Ministry. The tool was developed with input from survivors and frontline workers and designed for use with adult facilitators.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Free-Them competitors and assessment
Company assessmentDirect peers
- Shared Hope International: Anti-trafficking organization with a strong legislative and policy-advocacy focus, including state-level framework development — most directly comparable to Free-Them's curriculum/legislative advocacy work in Canada.
- Canadian Centre to End Human Trafficking: Canadian nonprofit focused on awareness, prevention, and survivor support for human trafficking — the most direct national-level peer in the same advocacy category and geographic market.
- A21: Global anti-trafficking nonprofit operating prevention education, rescue, and survivor aftercare programs — directly comparable mission, multi-channel community engagement, and survivor-led storytelling similar to Free-Them's approach.
- Covenant House: Services at-risk and trafficked youth across North America with shelter, education, and survivor-aftercare programs — directly comparable target population (vulnerable youth) and program mix.
- Love146: Anti-trafficking nonprofit focused on the prevention of child trafficking and survivor care — closely comparable in scale, child/youth focus, and prevention-education program design.
- Not For Sale: Global anti-slavery nonprofit combining awareness campaigns with survivor reintegration and supply-chain intervention — comparable mission and small-team nonprofit structure with international scope.
- Freedom Network USA: Coalition of anti-trafficking service providers in the United States focused on survivor services and policy — comparable program mix (education, advocacy, survivor support) in a related North American market.
Broad incumbents
- International Justice Mission (IJM): Large global anti-trafficking organization running rescue and policy operations across multiple countries and one of Free-Them's core strategic partners — broader portfolio and significantly greater scale make it an incumbent peer rather than a head-to-head competitor.
- ECPAT International: International network organization working to end child sexual exploitation and trafficking — broader portfolio and global advocacy footprint that overlaps Free-Them's education and policy work.
- Polaris Project: US-based nonprofit operating the National Human Trafficking Hotline and a broad portfolio of policy, victim services, and public-awareness programs — comparable mission with larger institutional footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Free-Them social profiles
Digital presenceFree-Them financial estimates
Financial estimateRevenue estimate
Valuation estimate
Free-Them leadership team
Management profileNumber of profiles
Profiles3 records
Free-Them funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Free-Them M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Free-Them
What does Free-Them do?
Free-Them is a Canadian non-profit organization that provides education, advocacy, events, and campaigns focused on ending human trafficking and modern slavery. It educates students, organizations, faith communities, business professionals, and corporate groups on the realities of slavery in Canada and around the world. Key offerings include The Trap (an immersive interactive chat experience for youth trafficking education registered through Ontario MCSS), an educational blog featuring the Robin Zee Survivor Diary series, advocacy campaigns and petitions, and referrals to trafficking hotlines.
Is Free-Them a public or private company?
Free-Them is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Free-Them founded?
Free-Them was founded in 2010.
How does Free-Them make money?
One revenue line is on record: donations and Contributions.
Who are Free-Them's main competitors?
Direct peers on record are Shared Hope International, Canadian Centre to End Human Trafficking, A21, Covenant House, Love146, Not For Sale and Freedom Network USA. Broad incumbents are International Justice Mission (IJM), ECPAT International and Polaris Project.
Does Free-Them have an API?
No public API is recorded for Free-Them.
What industry is Free-Them in?
Free-Them's product category is Anti-Human Trafficking Advocacy Services. Its primary akta.pro industry code is BPAGAFAL, Digital Rights, Privacy & Free Expression Advocacy. Its NAICS code is 813311 and its SIC code is 8600.