CUMO LONDON LIMITED
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
CUMO LONDON LIMITED firmographics
Firmographics- Name
- CUMO LONDON LIMITED
- Legal name
- CUMO LONDON LIMITED
- Website
- https://cumolondon.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where CUMO LONDON LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
CUMO LONDON LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Retail: One-time product purchases through the company's Shopify-powered online store. Customers pay fixed prices for individual clothing items with no subscription component. Revenue is generated through direct consumer transactions with pricing in USD and GBP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and basics ($17-$48 USD) |
| Unit Pricing | Pay-as-you-go | Mid-range dresses and tops ($52-$130 USD) |
| Unit Pricing | Pay-as-you-go | Premium embellished and designer pieces ($164-$239 USD) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
CUMO LONDON LIMITED product offering
Product offeringCore offering
CUMO London designs, curates and sells contemporary ready-to-wear African-inspired apparel and accessories through its own Shopify e-commerce storefront. The product range spans women's dresses, blouses, tops, skirts, trousers, jumpsuits, outerwear, plus-size lines, two-piece sets, couple's outfits, men's danshiki and kaftans, plus accessories such as headwraps, jewellery, swimwear, and bags. Garments are handmade by local artisans in Africa using traditional Ankara, Adire, Kente and Kampala fabrics, with shipping to 35+ countries globally.
Product overview
CUMO LONDON is an African Fashion and Lifestyle Brand operating as a Shopify-based e-commerce store that provides contemporary premium Ready-to-Wear African clothing. The product portfolio centers on African print fashion across multiple categories including women's clothing (dresses, blouses, tops, skirts, trousers, jumpsuits, outerwear, hoodies), men's clothing (danshiki, shirts, kaftans), and accessories (headwraps, jewellery, swimwear, bags). Key collections include the Wedding Guest Edit, Plus Size range (UK6-UK24), 2-Piece Matching Sets, Couple's Outfits, and the seasonal Seen In Colours Collection featuring Adire Kampala dresses made with 100% cotton by local African artisans. The company also offers a Final Clearance Sale section with up to 70% discounts and sells Gift Cards. All clothing incorporates traditional African fabrics including Ankara, Adire, Kente and Kampala prints, with a focus on sustainable production through local artisan employment.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's African Print Clothing Ready-to-wear contemporary African clothing for women including dresses, blouses, tops, skirts, trousers, jumpsuits, coats, bomber jackets, hoodies and sweatshirts featuring Ankara, Adire, Kente and Kampala prints. Targeted at women seeking occasion and everyday African-inspired fashion.
- Men's African Print Clothing Men's African-inspired clothing including danshiki shirts, kaftans, sweatshirts and matching outfits with African print patterns, targeted at men shopping for cultural and occasion wear.
- Wedding Guest Collection Special occasion African print dresses designed for wedding guests, featuring formal and semi-formal styles with vibrant Ankara and Kente prints, targeted at women shopping for wedding attire.
- Plus Size African Clothing Extended size range of African print clothing (UK6 to UK24 / US2 to US20) designed for inclusive occasion and everyday wear, targeted at plus-size women seeking African-inspired fashion.
- 2-Piece Matching Sets Coordinated African print two-piece outfits including tops with matching trousers, shorts or skirts for a complete styled look, targeted at shoppers wanting ready-styled matching outfits.
- Couple's Outfits Matching African print clothing designed for couples, allowing partners to wear coordinated ethnic-inspired outfits, targeted at couples attending weddings and cultural events.
- Bubu / Kaftan Collection Traditional African bubu (boubou/kaftan) loose-fitting garments in various lengths from midi to maxi, featuring African prints and Adire fabrics, targeted at women seeking flowing occasion and everyday wear.
- African Print Accessories Accessories including headwraps, headscarves, jewellery, swimwear, shoulder bags, clutch bags and gift cards featuring African print patterns, targeted at customers accessorising African-print outfits.
- Outerwear - Coats and Bomber Jackets African print outerwear including kimonos, bomber jackets and midi jackets for layering and statement styling, targeted at customers wanting African-print layering pieces.
- Final Clearance Sale Discounted African print clothing items with savings up to 70% off, featuring previous season styles at reduced prices (store credit only on returns), targeted at price-sensitive shoppers.
- Seen In Colours Collection Seasonal collection featuring vibrant Adire Kampala dresses, cotton Adire pieces and summer-ready African print styles made with 100% cotton by local African artisans, targeted at shoppers seeking fresh-season African styles.
- Gift Cards Digital gift cards available for purchase to give the gift of African fashion to friends and family, targeted at gift-givers wanting to introduce the brand to others.
Quantifiable outcome
- 709 verified customer reviews with 4.9/5.0 average rating on Judge.me
- +1 more outcomes
Companies that use CUMO LONDON LIMITED
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
CUMO LONDON LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
CUMO LONDON LIMITED partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
CUMO LONDON LIMITED competitors and assessment
Company assessmentDirect peers
- Andrea Iyamah: Andrea Iyamah is a Nigerian-founded luxury ready-to-wear label producing contemporary African-inspired womenswear and occasionwear sold DTC and through selective retail. Overlaps with CUMO London on occasion-led, African-print dresses and resort/kaftan silhouettes.
- D'IYANU: D'IYANU is a DTC African-inspired contemporary apparel brand offering bold printed womenswear, menswear and accessories. Like CUMO London, it sells ready-to-wear African-print fashion directly to consumers with a focus on vibrant Ankara and kitenge-inspired designs.
- Lalesso: Lalesso is a UK/London-based premium brand producing handcrafted African-inspired printed footwear and accessories, with some apparel. Comparable to CUMO London on London base, artisan production in Africa, and the African-print occasionwear/accessories positioning.
- Love, Nandi: Love, Nandi is a UK-based African-inspired womenswear brand producing bold-printed dresses and resortwear with strong occasionwear positioning. Comparable to CUMO London on UK distribution, African-print occasionwear, and DTC-led retail for women seeking statement pieces.
- Adina's Tribe: Adina's Tribe is an African-print fashion DTC brand offering contemporary dresses, tops and accessories for women with bold Ankara prints. Comparable to CUMO London on the contemporary, women-focused, Ankara/Ankara-adjacent RTW positioning and ecommerce-led distribution.
- Diarrablu: Diarrablu is a US-based contemporary womenswear brand rooted in West African textile traditions, offering bold-print dresses and ready-to-wear sold DTC. Comparable to CUMO London on African-textile craftsmanship, contemporary occasionwear, and DTC-first distribution.
- Hanifa: Hanifa is a US- and Africa-rooted contemporary womenswear brand creating vibrant, sculptural, ready-to-wear pieces often featuring bold prints. Comparable to CUMO London on contemporary occasionwear, bold color, and DTC-first distribution targeting modern women.
Regional players
- MIMI & CLO: MIMI & CLO is a UK-based children's clothing brand specializing in African-inspired prints and matching family outfits. Comparable to CUMO London's Couple's Outfits and Mummy and Me collections in the African-print family/occasionwear niche, though focused on kids rather than adult womenswear.
Broad incumbents
- ASOS: ASOS is a UK-headquartered global online fashion incumbent carrying womenswear, menswear, plus size and occasionwear including African-print capsules. Comparable to CUMO London as a broad incumbent in the same addressable market (UK online occasionwear and plus-size), but operating at vastly larger scale across many styles.
Emerging players
- Farm Rio: Farm Rio is a Brazil-born, globally-distributed DTC brand known for colourful, print-heavy, artisan-made womenswear. Comparable to CUMO London on vibrant printed ready-to-wear, artisan-supply storytelling, and premium occasion-driven pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CUMO LONDON LIMITED social profiles
Digital presenceCUMO LONDON LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
CUMO LONDON LIMITED leadership team
Management profileNumber of profiles
Profiles1 record
CUMO LONDON LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CUMO LONDON LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CUMO LONDON LIMITED
What does CUMO LONDON LIMITED do?
CUMO London designs, curates and sells contemporary ready-to-wear African-inspired apparel and accessories through its own Shopify e-commerce storefront. The product range spans women's dresses, blouses, tops, skirts, trousers, jumpsuits, outerwear, plus-size lines, two-piece sets, couple's outfits, men's danshiki and kaftans, plus accessories such as headwraps, jewellery, swimwear, and bags. Garments are handmade by local artisans in Africa using traditional Ankara, Adire, Kente and Kampala fabrics, with shipping to 35+ countries globally.
Is CUMO LONDON LIMITED a public or private company?
CUMO LONDON LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CUMO LONDON LIMITED founded?
CUMO LONDON LIMITED was founded in 2017. It employs 1 to 10 people.
Where is CUMO LONDON LIMITED based?
CUMO LONDON LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does CUMO LONDON LIMITED make money?
One revenue line is on record: direct E-commerce Retail.
Who are CUMO LONDON LIMITED's main competitors?
Direct peers on record are Andrea Iyamah, D'IYANU, Lalesso, Love, Nandi, Adina's Tribe, Diarrablu and Hanifa. MIMI & CLO is listed as a regional player. ASOS is listed as a broad incumbent. Farm Rio is listed as an emerging player.
Does CUMO LONDON LIMITED have an API?
No public API is recorded for CUMO LONDON LIMITED.