POWER TO CHANGE MINISTRIES

What POWER TO CHANGE MINISTRIES does

Power to Change Ministries is a Canadian evangelical nonprofit founded in 1967 as Campus Crusade for Christ and rebranded in the 1990s to its current name. The organization operates as a federation of nine specialized ministries (Athletes in Action, Christian Embassy, Connecting Streams, Digital Strategies, Drime, FamilyLife Canada, LeaderImpact, and P2C Students) plus one humanitarian partner (Global Aid Network / GAiN), each targeting a distinct audience segment such as university students, professional athletes, political and diplomatic leaders, marketplace executives, families, vulnerable populations, and online seekers.

Its underlying technology stack is a portfolio of digital evangelism and discipleship assets: websites (thelife.com, issuesiface.com, tmm.io online mentoring platform), mobile applications (God Tools in 40+ languages, Perspective Cards, JESUS Film Media in 1,300+ languages), and operational data infrastructure including the mWater platform for humanitarian program tracking. Distribution relies on a 450-500+ field staff workforce across Canada, supported by a church partner network, 37-city LeaderImpact group infrastructure, and digital self-serve channels.

The business model is donation-funded: a registered Canadian charity (Number 118827849RR0001) operating under Campus Crusade for Christ International. Revenue comes from individual donations, church contributions, and Ministry Partner Development (MPD) recurring support, with a 13% administration fee on ministry-designated gifts and 14% on staff-support gifts. End-user resources are provided free of charge, and physical/digital resources are also distributed via the P2C Resources Store. The organization is audited annually by KPMG and accredited by the Canadian Council of Christian Charities.

Name

POWER TO CHANGE MINISTRIES

Legal name

Power to Change Ministries

Website

https://new.p2c.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Power to Change Ministries is a Canadian evangelical nonprofit (founded 1967) operating 9 ministries and 1 humanitarian partner, reaching students, athletes, families, leaders, and vulnerable populations across Canada and 160+ countries through donations, field staff, and digital evangelism platforms.

Ownership category

akta.pro rank

Product category

Religious and Faith-Based Ministry Services

NAICS

Religious Organizations (8131), Other Grantmaking and Giving Services (813219), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Christian ministry programs
• Faith-based outreach
• Discipleship resources
• Evangelism services
• Humanitarian aid

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Power to Change operates as a registered Canadian charity (118827849RR0001) funded primarily through donations from individuals, churches, and organizations. Administration fees of 13% apply to ministry donations and 14% to staff support donations.
2. Ministry Partner Development (MPD): Staff members raise financial support through building partnership teams of donors who provide ongoing monthly or one-time contributions to fund their ministry work. This is described as biblical and integral to ministry.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Power to Change Ministries delivers Christian evangelism, discipleship training, and humanitarian aid through nine distinct ministries reaching students, athletes, families, marketplace leaders, diplomats, formerly incarcerated individuals, French-speaking audiences, and digital content consumers. The organization produces digital tools including mobile apps and web platforms, operates a charitable resource store, and runs tangible water-relief humanitarian projects.

Product overview

Power to Change Ministries is an evangelical Christian non-profit organization operating as a family of 9 distinct ministries and 1 humanitarian partner, all unified around the mission of helping people know Jesus and experience His power to change the world. The organization began in 1967 as Campus Crusade for Christ on university campuses and has expanded into a national movement. The portfolio includes: Athletes in Action (sport-based evangelism), Christian Embassy (political/diplomatic outreach), Connecting Streams (reaching marginalized populations), Digital Strategies (online evangelism through websites and mentoring platforms including The Life, Issues I Face, and tmm.io), Drime (street drama evangelism), FamilyLife Canada (marriage and family ministry), Global Aid Network/GAiN with its Water for Life Initiative (humanitarian relief including clean water wells), LeaderImpact (marketplace leadership ministry), and P2C Students (university campus evangelism). The organization also provides digital resources including mobile apps (God Tools, Perspective Cards, JESUS Film Media), downloadable resources (Knowing God Personally PDF), and an online store for evangelism/discipleship materials.

Differentiator

Problem solved

Functional benefit

Products and services

• P2C Students Campus-based ministry reaching university and college students across Canada with evangelism, discipleship, leadership development, conferences, and small group programs.
• Athletes in Action Faith-based sports ministry reaching athletes, coaches, and sports teams through chaplaincy, athletic events, sports camps, and team mentorship programs.
• FamilyLife Canada Marriage and family ministry providing conferences, small groups, online resources, and mentorship programs for couples, parents, and families across Canada.
• LeaderImpact Marketplace ministry for business leaders, executives, and professionals offering peer groups, conferences, and leadership development programs integrating faith and work.
• Christian Embassy Diplomatic and government ministry serving diplomats, elected officials, and policy professionals in Ottawa and internationally through Bible studies, events, and fellowship.
• Connecting Streams Restoration and re-entry ministry supporting formerly incarcerated individuals and those affected by crime through mentorship, life skills training, and community integration.
• Digital Strategies Online evangelism ministry producing digital content, websites, social media campaigns, and online engagement tools for faith outreach and digital engagement.
• Drime International creative arts and theatrical ministry producing touring shows, performances, and creative outreach for French-speaking and global audiences.
• GAiN (Global Aid Network) Humanitarian aid organization delivering clean water, disaster relief, and community development projects internationally as the humanitarian partner of Power to Change Ministries.
• The Life App Mobile application presenting the Christian gospel and providing evangelism resources, Scripture, and follow-up tools for individuals exploring the Christian faith.
• Issues I Face App Mobile application addressing life questions and challenges from a Christian worldview with resources, articles, and Bible-based guidance for personal struggles.
• tmm.io (Text My Ministry) Online platform enabling churches, ministries, and individuals to send mass text messages for outreach, follow-up, and engagement campaigns.
• P2C Resources Store Online store offering Christian books, discipleship materials, Bible study resources, and ministry tools for individuals, churches, and small groups.
• Water for Life Initiative Humanitarian initiative under GAiN providing clean water access, well drilling, and water filtration systems to communities in developing countries.

Named customers3 records

Segments1 record

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• AthleteConnexioncoreStrategic or Co-development PartnerPartnership with AthleteConnexion for athlete care through discipleship and evangelism opportunities within Athletes in Action campus ministry.
• Local Churches (Canada-wide)coreChannel Partner/ Reseller/ DistributorPartnership with churches across Canada for hosting Athletes in Action camps and clubs, FamilyLife programs, Connecting Streams ministry, and general mission mobilization.
• Campus Crusade for Christ International (CCCI)coreStrategic or Co-development PartnerPower to Change is part of Campus Crusade for Christ International, a worldwide evangelistic and discipleship ministry with representative local ministries in over 160 countries.
• Canadian Council of Christian Charities (CCCC)coreOthersPower to Change is a charter member of the Canadian Council of Christian Charities, adhering to their Standards of Integrity and Accountability through external review of policies, practices, and annual reporting.
• KPMGcoreOthersPower to Change completes an annual audit and risk assessment through the independent firm KPMG.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Cru (Campus Crusade for Christ USA): Sister organization of P2C under the same Campus Crusade for Christ International umbrella; runs parallel ministries (Athletes in Action, FamilyLife, FamilyLife) and shared digital platforms like God Tools and Jesus Film Media, with identical MPD funding model.
• Youth for Christ Canada: Canadian faith-based youth evangelism organization using donor-funded staff to reach young people in schools, communities, and mission contexts; comparable donation/Ministry Partner Development economics.
• Focus on the Family Canada: Canadian faith-based organization offering marriage, parenting, and family resources with overlapping mission to FamilyLife Canada and comparable church-partner channels and donor base.
• InterVarsity Christian Fellowship: Canadian-rooted evangelical campus ministry with overlapping student audience, MPD-based staffing, and similar discipleship/leadership development programming for university students.
• Athletes in Action (US): The US sister ministry operating in sports and athletics evangelism under the same CCCI umbrella; shared methodology, mission trips, and AthleteConnexion-style athlete care partnerships with P2C's Canadian Athletes in Action.
• FamilyLife (US / Cru integrated): Marriage and family ministry originated within the same CCCI family as FamilyLife Canada; shares curriculum, church-partner channels, and theological underpinnings with P2C's FamilyLife Canada subsidiary.

Broad incumbents

• Samaritan's Purse Canada: Major Canadian evangelical humanitarian relief and development organization with disaster response, clean water, and international aid programs analogous to GAiN's Water for Life Initiative.
• The Salvation Army Canada: Large faith-based social services organization in Canada delivering community programs to vulnerable populations, parallel to Connecting Streams and FamilyLife program philosophies.
• World Vision Canada: Faith-inspired Canadian humanitarian and child sponsorship NGO with comparable scale, MPD-style field staff model, and water/sanitation programming overlapping GAiN's mandate.
• Compassion Canada: Canadian arm of a global evangelical child-development nonprofit with comparable donor-supported international programming, religious content integration, and monthly sponsorship revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/power-to-change-ministries

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POWER TO CHANGE MINISTRIES