CODE CADETS LONDON LTD

What CODE CADETS LONDON LTD does

Code Cadets London Ltd is a UK-based private education company that delivers after-school coding, robotics, and esports clubs, school workshops, Saturday clubs, and holiday camps to children aged roughly 5–14+. The company operates through a B2B2C model, partnering directly with 40+ primary and prep schools across Scotland and England (including George Heriot's, Francis Holland Prep, Knightsbridge School, Notting Hill Prep, and The Glasgow Academy) to host clubs on-site while Code Cadets supplies tutors, curriculum, and administration. Direct-to-consumer channels — holiday camps at named venues such as Lomond School and Cargilfield School, Saturday clubs at the University of Edinburgh Pleasance Campus and Mearns Library, and ticketed events like the 2025 Easter Hackathon — complement the school channel.

The company's core technology is the Cadet Hub, a proprietary online learning platform hosting 50+ courses across Minecraft Education, Scratch, Python, HTML/CSS, JavaScript, Godot, Lua, 2D/3D animation, Data Science, and Machine Learning. Pupils progress through a gamified badge system (Software Developer Levels 1–3, then specialist badges including Python, HTML/Web Developer, Data Scientist, ML/AI, Game Developer, Maths Coder, Robotics, Robotic Engineer) aligned with the UK National Curriculum. A proprietary offline tournament software underpins the esports competition program, which runs without wifi or servers per session. All tutors are Enhanced DBS/PVG certified and trained in KCSIE and Prevent.

The revenue model blends recurring and transactional streams: weekly/termly after-school club fees (billed through schools), subscription Saturday clubs, unit-priced holiday camps (£180 full week, £30+VAT single day), and bespoke in-school workshops (half-day, full-day, or full-week). Pricing varies by school for club sessions; minimum 12 children per club. Marketing combines school brochure outreach, education trade shows (e.g., Independent Schools Show), Instagram (@code_cadets), SEO/content, and parental referrals. The company is founder-owned by Jacqueline Kiani (Founder, GTCS-registered teacher), Adam Sadiq (Operations Director/Co-Owner), and Cameron Urquhart (Commercial Director/Co-Owner), with no disclosed institutional funding.

Name

CODE CADETS LONDON LTD

Legal name

Code Cadets Ltd

Website

https://codecadets.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Code Cadets London delivers after-school coding, robotics, and esports clubs, holiday camps, and workshops to children aged 5–14+ across 40+ UK schools, via its proprietary Cadet Hub gamified learning platform.

Ownership category

akta.pro rank

Product category

Children's STEM Education Services

NAICS

Computer Training (61142), Educational Services (61), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coding, Game Design & Computer Science Camps (EDAMALAD)

akta.pro secondary industries

Introductory Coding (Block-Based & Beginner) (EDAMACAA), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF), Robotics, Engineering & Makers Camps (EDAMALAE)

Keywords

• Kids coding education
• After-school STEM clubs
• Robotics education programs
• School esports clubs
• Children coding camps

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. After-School Club Sessions: Weekly coding, robotics, and esports clubs run in schools across Scotland and England. Schools handle enrollment with support from Code Cadets' booking platform. Sessions are billed on a recurring weekly or termly basis through school fee structures.
2. Holiday Camps: Full-week and single-day coding camps during school holidays (Easter, Summer). Full week camps priced at £180, single day events at £30+VAT. Camps include competitions, hackathons, badges, prizes, and certificates.
3. In-School Workshops: Tailored workshops for schools delivered as half-day, full-day, or full-week options. Content includes themed challenges covering Scratch, HTML, Python, Cryptography, Data Science, Lego Robotics, and Micro:bit. Workshops are customized to age groups and ability levels in consultation with schools.
4. Saturday Clubs: Weekly Saturday coding clubs at community locations offering structured learning pathways for children.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Code Cadets delivers after-school coding, robotics, and esports clubs, holiday camps, and in-school workshops for children aged 5-14+. The company runs programs in over 40 schools across Scotland and England, supported by 50 expert tutors delivering 60+ weekly sessions, and uses its proprietary Cadet Hub online learning platform for gamified, badge-based progression aligned with the UK National Curriculum.

Product overview

Code Cadets operates a unified educational platform called The Cadet Hub that delivers coding, robotics, and esports programmes for children aged 5-14+. The core offerings consist of After-School Clubs (available at 40+ schools), Holiday Camps (Summer/Easter), Saturday Clubs, In-School Workshops, Esports Clubs, and Robotics Clubs. The Cadet Hub serves as the central gamified learning platform with badge-based progression (Software Developer, Specialist pathways, Robotics badges) and over 50 courses. Holiday camps feature specific activity courses including Minecraft Education Coding, Scratch Adventurer, Python Game Developer, Web Dev Lab, JavaScript Arcade, Godot Game Makers, Game Dev Studio (Lua), and 2D/3D Animation. All programmes are aligned with the UK National Curriculum and emphasise block-based and text-based programming languages.

Differentiator

Problem solved

Functional benefit

Brands

• Cadet Hub: Code Cadets' dynamic online learning platform containing all the resources children need to progress along their coding learning pathway. Through the hub children work towards receiving badges as recognition of their achievements.

Products and services

• After-School Coding, Robotics & Esports Clubs Weekly after-school clubs for children aged 5-14+ delivering hands-on coding, robotics, and esports experiences. Operates in over 40 schools across Scotland and England with 60+ weekly sessions and 50 expert tutors.
• Holiday Camps Coding camps held during school holidays (Summer, Easter) for children aged 8-14+. Locations include Dunfermline, Edinburgh, Glasgow, and Helensburgh. Camps feature competitions, hackathons, and over 100 activities including Minecraft Education, Scratch, Python, and robotics.
• Saturday Clubs Weekend coding clubs held at library and university locations. Currently running at Mearns Library, Newton Mearns and University of Edinburgh Pleasance Campus.
• In-School Workshops Tailored workshops for schools delivered as half-day, full-day, or full-week sessions. Features themed challenges covering Scratch, HTML, Python, Cryptography, Data Science, Lego Robotics, and Micro:bit. Aligned with National Curriculum.
• Esports in Education Club After-school esports club and cup competition structured around British Esports Federation guidelines. Operates offline without wifi/servers using proprietary tournament software. Includes consoles, tutors, and all necessary equipment.
• Robotics Clubs Robotics education programme using Lego Spike, Botzees, Micro:bits, Spheros, and Bit Bots. Aligned with National Curriculum Key Stage 1 and 2. Older students explore AI and machine learning via Micro:bit.
• The Cadet Hub Learning Platform Gamified online learning platform containing all resources for children to progress along coding and robotics learning pathways. Children earn badges (Software Developer, Scratch Developer, Python, JavaScript, HTML/Web Developer, Data Scientist, Machine Learning AI, Game Developer, Robotics, Robotic Engineer) and certificates. Features progress tracking and over 50 courses. Aligned with UK National Curriculum.

Quantifiable outcome

• Over 60 weekly sessions delivered across 40+ schools
• +1 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• British Esports FederationcoreStrategic or Co-development PartnerCode Cadets' Esports in Education club and competition program was developed specifically structured around the British Esports Federation guidelines. This partnership ensures curriculum alignment with recognized esports education standards and provides legitimacy to the esports club program.
• UK Universities (Talent Source)minorStrategic or Co-development PartnerCode Cadets collaborates with top UK university institutions to source talented tutors and mentors. Tutors are primarily Computer Science or game design students from these universities, bringing expertise and enthusiasm to club sessions.
• 40+ UK Prep and Public SchoolscoreChannel Partner/ Reseller/ DistributorTrusted enrichment partner to leading primary and prep schools across Scotland and England. Hundreds of pupils attend after-school clubs weekly through these partnerships. Schools host clubs on-site and share enrollment while Code Cadets provides complete program delivery.
• Kingston UniversityminorStrategic or Co-development PartnerKingston University hosted a successful job fair attended by Code Cadets for recruiting talented individuals interested in joining the team of coding tutors. Part of university recruitment outreach efforts.
• Independent Schools ShowminorGTM or Marketing PartnerCode Cadets exhibited at the Independent Schools Show at Battersea Evolution, demonstrating hands-on activities and program information to school decision-makers and parents.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Little Code Club: UK provider of after-school coding clubs and holiday workshops for primary-aged children. Comparable to Code Cadets in target age band, school partnership model, and curriculum (Scratch, Python, robotics).
• FunTech: UK-based tech education company running residential and day coding/tech camps for children aged 7-17. Comparable to Code Cadets in product (holiday coding camps, multi-language curriculum) and UK school-age target market, though heavier on residential camps.
• Tech Camp: UK holiday camp operator focused on coding, robotics, and digital skills for ages 9-17. Comparable to Code Cadets in curriculum (Python, Minecraft, game design, robotics) and UK holiday-camp distribution model.
• FireTech: UK provider of coding, robotics, and tech camps/clubs for children and teens. Directly comparable to Code Cadets in target audience (UK school-age children), product mix (after-school clubs, holiday camps, workshops), and curriculum content (Python, game design, robotics).
• Code Ninjas (UK): International franchise of kids coding centres operating across the UK with after-school drop-in programs. Directly comparable to Code Cadets in offering (weekly coding clubs, game-building curriculum, ages 7-14) and B2C positioning, though typically centre-based rather than school-embedded.
• Junior Engineers: UK provider of after-school clubs and workshops covering coding and robotics for primary school children. Comparable to Code Cadets in school partnership distribution, age group (5-11), and STEM enrichment focus.

Broad incumbents

• Code.org: Global non-profit offering free coding curricula and Hour of Code activities widely used in UK and US schools. Comparable to Code Cadets in target age group and coding-curriculum focus, but freely available and not a paid enrichment club.
• Raspberry Pi Foundation: UK charity providing computing education resources, online learning tools, and teacher training at national scale. Comparable to Code Cadets in curriculum area (coding, physical computing) and UK school focus, but operates as a free/non-profit rather than paid enrichment provider.

Emerging players

• Tynker: US-based kids coding platform offering self-paced online courses in Scratch, Python, JavaScript, and game design. Comparable to Code Cadets in curriculum coverage and gamified progression model, though primarily online/self-serve rather than school-delivered clubs.
• BlueShift Education: Smaller UK-based provider of coding and STEM workshops in schools. Comparable to Code Cadets in school-workshop delivery and curriculum themes, though with narrower scale and less proprietary platform tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/code_cadets
• LinkedInlinkedin.com/company/code-cadets-london

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CODE CADETS LONDON LTD