Marjamaa Talu

What Marjamaa Talu does

Marjamaa Talu OÜ is a privately held, family-owned Estonian berry farm and food manufacturer headquartered in Igevere village, Kastre Parish (southern Estonia), operated by the Oks family and led by CEO Elke Lillemets. The company cultivates approximately 32 hectares of berries and fruit — sea buckthorn (7–8 ha), cultivated blueberries (6 ha), currants (5–6 ha), raspberries (4–4.5 ha), apples (2–3 ha), pears (1 ha), strawberries (2–3 ha), and cultivated blackberries (2 ha) — and processes them into four core product lines: flash-frozen berries, cold-pressed pasteurized juices (300ml and 750ml formats), frozen raw jams, and dried crushed berries, mushrooms, and apples. Around 90% of berry output passes through rapid freezing (-32°C to -36°C) followed by deep freezing (-18°C to -20°C) to preserve vitamin content, and the company maintains seventeen on-site buildings including washing, freezing, and cold-storage infrastructure with energy-saving solutions.

The product range spans roughly 60 SKUs and is sold through a dual-channel model: B2B distribution to six major Estonian retail chains (Prisma, Taluturg, Konsum, Selver, Kaupmees, Stockmann) — a position Marjamaa Talu has held since 1999 when it became the first Estonian farm to freeze and package domestic berries for retail — and direct-to-consumer sales via its e-shop (pood.marjamaatalu.ee) with weekly Friday deliveries to Estonian cities and towns. Pricing is per-unit with free shipping above €75 and reduced delivery above €30; berry products range from €3.70 (450g berry mix) to €11.70 (1kg cranberries), juices from €1.60 (300ml) to €7.90 (3L), and jams at €2.95 per 300g. The company markets through its e-commerce site, organic social (Facebook, Instagram), a WordPress blog, and a content partnership with nutritional consultant Kristina Karu. It has received the Order of the White Star, Fourth Class, from the Estonian President (2022) in recognition of its contribution to Estonian berry cultivation. The business is bootstrapped with no external investors, no funding rounds disclosed, and operations entirely domestic to Estonia.

Name

Marjamaa Talu

Legal name

Marjamaa Talu OÜ

Website

https://marjamaatalu.ee

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Family-owned Estonian berry farm operating 32 ha of cultivation in southern Estonia; grows, freezes, and processes berries into ~60 SKUs of frozen fruit, juices, raw jams, and dried products sold through six national retail chains and a DTC e-commerce storefront.

Ownership category

akta.pro rank

Product category

Frozen Berry Products

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Berry (except Strawberry) Farming (111334)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Frozen Fruits & Vegetables Manufacturing (AFAKACAF)

akta.pro secondary industries

Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders) (AFAKAFAE), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Frozen berry products
• Cold-pressed fruit juices
• Raw berry jams
• Dried crushed berries
• Estonian berry farm

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh and frozen berries: Fresh frozen berries including strawberries, raspberries, blueberries, black currants, cranberries, sea buckthorn, cowberries, and berry mixes sold to retail chains and direct consumers.
2. Berry juices: Cold-pressed, pasteurised juices without preservatives including single-fruit and blended varieties sold in 300ml and 750ml bottles.
3. Raw jams and preserves: Raw fruit jams made from berries with minimal sugar, frozen for storage.
4. Dried crushed berries and mushrooms: Dried crushed berries including cranberries, black currants, raspberries, blueberries, strawberries, chanterelles, sea buckthorn, and dried apples.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Marjamaa Talu is an Estonian family-owned berry farm that cultivates, processes, and manufactures berry-based foods and beverages. The company produces fresh and quick-frozen berries (strawberries, raspberries, blueberries, black currants, cranberries, sea buckthorn, cowberries), cold-pressed juices without preservatives, frozen raw jams, and dried crushed berries and mushrooms. Approximately 90% of berries undergo rapid freezing at -32°C to -36°C followed by deep freezing to preserve vitamins.

Product overview

Marjamaa Talu is a traditional Estonian berry farm and food products company founded in 1963. The company operates a diversified product portfolio consisting of four core product lines: (1) Fresh and quick-frozen berries including cultivated blueberries, cranberries, sea buckthorn, strawberries, black currants, cowberries, raspberries, and berry mix; (2) Cold-pressed, pasteurized juices without preservatives in various fruit and berry combinations; (3) Frozen raw jams made from berries with minimal processing; and (4) Dried crushed berries and fruits. All products are grown and produced using environmentally friendly methods in southern Estonia. The farm was the first in Estonia to freeze and package Estonian berries for retail chains in 1999. The company also operates an e-commerce platform (Marjamaa Pood) for direct consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh and Frozen Berries Fresh and quick-frozen berries including cultivated blueberries, cranberries, sea buckthorn, strawberries, berry mix, wild blueberries, black currants, cowberries, and raspberries. Flash frozen at approximately -38°C followed by deep freezing at -18°C to -20°C to preserve vitamins. Sold to retail chains and direct consumers.
• Berry and Fruit Juices Cold-pressed, pasteurized juices without preservatives including cranberry, blueberry, black currant, apple & sea buckthorn, apple, rhubarb and strawberry, apple and cranberry, strawberry and raspberry, sea buckthorn, red currant, strawberry-red currant-blueberry, and strawberry juices. Available in 300ml and 750ml bottles.
• Frozen Raw Jams Frozen raw jams including strawberry, black currant, raspberry and black currant, raw apple-strawberry with cowberries, raw strawberry with wild strawberries, raw strawberry with red currants, and raw strawberry with blueberries. Stored frozen.
• Dried Crushed Berries and Mushrooms Dried crushed products including cranberries, black currants, raspberries, blueberries, strawberries, chanterelles, sea buckthorn, and dried apples. Sold in 70-80g packages.
• Marjamaa Pood E-Commerce Store Direct-to-consumer online store for Marjamaa Talu products with delivery on Fridays to major Estonian cities and towns. Orders over €30 receive discounted €4.90 delivery; orders over €75 receive free shipping. Standard delivery fee €9.90.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kristina Karu (Ädala Perearstikeskus)minorStrategic or Co-development PartnerNutritional consultant providing professional nutrition counseling. Kristina has completed nursing studies at Tallinn Health Care College and nutrition consultant module at the Academy of Public Health. She has been collaborating with Marjamaa Talu since 2020, providing information about different berries, their benefits, and consumption recommendations.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• Ponthier: French fruit puree and juice specialist supplying premium B2B and retail customers across Europe; comparable premium-positioning frozen/preserved fruit processor serving health-focused and gourmet channels.
• Arctic Flavors (Arktiset Aromit): Finnish processor specializing in Nordic berry-based juices, purees, and ingredients; comparable small-batch premium berry processing model targeting health-oriented consumers and food manufacturers.

Broad incumbents

• SVZ International: Large European processor of fruit and vegetable purees, juices, and frozen fruit ingredients supplied to food and beverage manufacturers; relevant as a scaled B2B frozen-fruit competitor.
• Polarica: Swedish processor and marketer of Nordic wild berries (lingonberry, blueberry, cloudberry) with international distribution; comparable frozen/wild-berry value-added processing model targeting European retail and B2B.
• A.Le Coq: Major Estonian beverage producer with juice and non-alcoholic drink offerings; relevant incumbent competitor in the Estonian juice/retail channel that Marjamaa Talu's juices are sold into.
• Salvest: Largest Estonian food manufacturer producing juices, jams, and canned fruits; broader portfolio but overlapping product categories (juices, jams) and same Estonian retail customers.

Direct peers

• Rabita Farm (Rabita Talu): Estonian family-owned berry farm producing frozen berries, juices, and jams; comparable scale and direct overlap with Marjamaa Talu's product range and domestic Estonian retail distribution.
• Öko-Marjad: Estonian organic berry producer specializing in frozen and processed berries; comparable vertically integrated Estonian berry farm targeting similar retail and DTC channels.
• Polli Nurseries / Polli Berry Center: Estonian research and production entity focused on berry cultivation and processing; directly comparable as an Estonian berry grower/processor with frozen and processed fruit output.

Regional players

• Põlva Marjatalud: Southern Estonian berry farms cluster that supplies frozen and fresh berries; regionally adjacent producer with overlapping berry portfolio serving similar Estonian wholesale and retail customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marjamaa Talu