CANADIAN DRAG RACING HALL OF FAME MONTREAL

What CANADIAN DRAG RACING HALL OF FAME MONTREAL does

The Canadian Drag Racing Hall of Fame (CDRHF) is a registered Canadian non-profit organization, headquartered in Montreal, Quebec, that preserves the history of Canadian drag racing and honours contributors to the sport. It was founded in 2012 by John Scotti, a Montreal automotive industry icon, after the passing of his mentor John Dingman, with the first induction ceremony held on October 9, 2015. The organization's core offerings are an annual induction Gala that recognizes up to 20 racers, mechanics, crew chiefs, promoters, journalists, and sponsors each year with custom Blue Blazers and personalized Hall of Fame rings, and a permanent museum exhibit in Montreal housing memorabilia, artifacts, and equipment from the sport's history.

CDRHF monetizes through three streams: donations (preset amounts of $10 to $250 plus custom contributions), merchandise sales (apparel sold online and at racing events), and gala admissions at $250 per guest. Its go-to-market is community-led, sustained through sponsorships from John Scotti Automotive Group, BMO, HGA, Town Country, Goldshield, and Fireball Performance Automatics, plus mutual track partnerships with six NHRA Canada Division 1 and Division 6 member tracks across five provinces. The organization also serves as presenting sponsor of the John Scotti Canadian Championship Series, the flagship NHRA Canada National Open series with East and West divisions operating across Canada. Day-to-day operations are led by Director Bob Aubertin, with governance supported by a regionally representative selection committee of prior inductees. There is no proprietary technology platform; the operating model is event-, donor-, and community-driven.

Name

CANADIAN DRAG RACING HALL OF FAME MONTREAL

Legal name

Canadian Drag Racing Hall of Fame

Website

https://cdrhf.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

The Canadian Drag Racing Hall of Fame (CDRHF) is a Montreal-based registered non-profit that preserves Canadian drag racing history and honours contributors through an annual induction gala, a permanent museum exhibit, and sponsorship of the NHRA Canada National Open series.

Ownership category

akta.pro rank

Product category

Motorsport Heritage Hall of Fame

NAICS

Spectator Sports (71121), Historical Sites (71212)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Drag racing hall of fame
• Motor sports heritage museum
• Annual induction gala
• Motorsport recognition program
• NHRA Canada National Open

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Donations and Contributions: The organization accepts donations through its website with preset amounts ($10, $25, $50, $100, $250) as well as custom amounts. Offline donations are accepted via check payable to 'Canadian Drag Racing Hall Of Fame'.
2. Merchandise Sales: CDRHF merchandise including apparel is available for purchase online and at John Scotti Canadian Championship Series events throughout the racing season.
3. Gala Admissions: The annual CDRHF Gala charges $250 per guest for induction ceremonies honoring drag racing legends.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Canadian Drag Racing Hall of Fame is a registered non-profit that recognizes the extraordinary achievements and contributions of Canadians to the sport of drag racing. It honours legends through an annual Gala with custom 'Blue Blazer' jackets and personalized Hall of Fame rings, and maintains a permanent museum exhibit of memorabilia, artifacts, and equipment in Montreal, Quebec. Supporting offerings include the Inductee Benefits Program, branded merchandise sales, donations, and presenting sponsorship of the John Scotti Canadian Championship Series.

Product overview

The Canadian Drag Racing Hall of Fame is a registered non-profit organization that operates as a recognition and preservation institution for Canadian drag racing heritage. Its core offerings include the Hall of Fame Induction Program—an annual gala that honors drag racing legends with custom Blue Blazers and personalized rings—and a permanent museum exhibit in Montreal featuring memorabilia, artifacts, and equipment. Supporting programs include the Inductee Benefits Program providing spectator access to NHRA Canada member tracks, merchandise sales, and sponsorship of the John Scotti Canadian Championship Series across East and West divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• CDRHF Hall of Fame Induction Program Annual gala event recognizing Canadian drag racing legends with custom 'Blue Blazer' jackets and personalized Hall of Fame rings, honoring individuals as racers, mechanics, crew chiefs, engine builders, chassis builders, promoters, track announcers, officials, photographers, journalists, and sponsors.
• CDRHF Museum Permanent exhibit of memorabilia, artifacts, and equipment preserved in Montreal, Quebec, celebrating the history and legacy of Canadian drag racing.
• Inductee Benefits Program Spectator access to races at NHRA Canada Division 1 and Division 6 member tracks, including Toronto Motorsports Park, Luskville Dragway, Pont-Rouge acceleration track, Miramichi Dragway Park, Cape Breton Dragway, and RAD Torque Raceway.
• CDRHF Merchandise CDRHF branded merchandise including apparel available for purchase online and at John Scotti Canadian Championship Series events throughout the racing season.
• Donation Program Donation program allowing supporters to contribute to the organization, with preset amounts ($10, $25, $50, $100, $250) and custom donation options, alongside offline donations via check.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• BMOminorOthersFinancial institution sponsor of the Canadian Drag Racing Hall of Fame, supporting the organization's mission to preserve drag racing heritage.
• Ian HillminorOthersCorporate sponsor supporting the CDRHF and Canadian drag racing community.
• HGAminorOthersSponsor of the Canadian Drag Racing Hall of Fame.
• Town CountryminorOthersSponsor supporting the CDRHF organization.
• GoldshieldminorOthersCorporate sponsor of the Canadian Drag Racing Hall of Fame.
• Fireball Performance Automatics Inc.minorOthersPerformance automotive company sponsor supporting CDRHF and drag racing heritage preservation.
• Toronto Motorsports ParkcoreStrategic or Co-development PartnerNHRA Division 1 member track in Cayuga, Ontario providing free spectator access for CDRHF inductees and their partners.
• Luskville DragwaycoreStrategic or Co-development PartnerNHRA Division 1 member track in Luskville, Quebec providing free spectator access for CDRHF inductees.
• Piste d'accélération Pont-RougecoreStrategic or Co-development PartnerNHRA Division 1 member track in Pont Rouge, Quebec providing free spectator access for CDRHF inductees.
• Miramichi Dragway ParkcoreStrategic or Co-development PartnerNHRA Division 1 member track in Miramichi, New Brunswick providing free spectator access for CDRHF inductees.
• Cape Breton DragwaycoreStrategic or Co-development PartnerNHRA Division 1 member track in Sydney, Nova Scotia providing free spectator access for CDRHF inductees.
• RAD Torque RacewaycoreStrategic or Co-development PartnerNHRA Division 6 member track in Edmonton, Alberta providing free spectator access for CDRHF inductees.
• John Scotti Automotive GroupcoreStrategic or Co-development PartnerPresenting sponsor of the John Scotti Canadian Championship Series, the flagship NHRA Canada National Open series with East and West divisions spanning tracks across Canada.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cdrhf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CANADIAN DRAG RACING HALL OF FAME MONTREAL